L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1402 | 100.0% | 2.7% | 718 | 100.0% | 2.9% | 684 | 100.0% | 2.5% | 324 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 718 | 51.2% | 2.9% | 718 | 100.0% | 2.9% | - | - | - | 177 | 54.5% | 2.0% |
| Femme | 684 | 48.8% | 2.5% | - | - | - | 684 | 100.0% | 2.5% | 147 | 45.5% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 115 | 8.2% | 1.6% | 49 | 6.8% | 1.3% | 66 | 9.7% | 1.8% | 38 | 11.7% | 1.2% |
| 25 à 34 ans | 126 | 9.0% | 1.7% | 83 | 11.6% | 2.2% | 43 | 6.3% | 1.1% | 60 | 18.5% | 1.8% |
| 35 à 49 ans | 284 | 20.3% | 2.3% | 151 | 21.1% | 2.5% | 133 | 19.4% | 2.1% | 109 | 33.7% | 1.7% |
| 50 à 59 ans | 261 | 18.6% | 2.8% | 136 | 18.9% | 2.9% | 125 | 18.3% | 2.7% | 105 | 32.3% | 2.7% |
| 60 ans et plus | 616 | 44.0% | 4.0% | 299 | 41.7% | 4.4% | 317 | 46.4% | 3.7% | 12 | 3.8% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 591 | 42.2% | 2.5% | - | - | - | 591 | 86.5% | 2.5% | 126 | 38.8% | 1.8% |
| Personne de référence | 827 | 59.0% | 2.9% | 633 | 88.1% | 3.1% | 194 | 28.4% | 2.4% | 180 | 55.4% | 2.1% |
| Responsable des achats | 968 | 69.1% | 2.7% | 389 | 54.2% | 3.0% | 579 | 84.7% | 2.5% | 195 | 60.2% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 34 | 2.4% | 6.8% | 26 | 3.6% | 7.5% | 8 | 1.2% | 5.3% | - | - | - |
| Petits patrons | 37 | 2.6% | 2.3% | 22 | 3.1% | 1.9% | 15 | 2.1% | 3.2% | 29 | 9.1% | 2.0% |
| Affaires et Cadres | 89 | 6.4% | 1.8% | 53 | 7.4% | 1.9% | 36 | 5.3% | 1.8% | 74 | 22.8% | 1.7% |
| Professions intermédiaires | 160 | 11.4% | 2.2% | 86 | 11.9% | 2.4% | 74 | 10.9% | 2.0% | 131 | 40.5% | 2.3% |
| Employés | 189 | 13.5% | 2.3% | 51 | 7.0% | 2.3% | 138 | 20.2% | 2.3% | 36 | 11.0% | 1.9% |
| Ouvriers | 155 | 11.0% | 2.4% | 126 | 17.5% | 2.5% | 29 | 4.2% | 2.2% | 5 | 1.6% | 1.5% |
| Retraités | 515 | 36.7% | 4.0% | 271 | 37.7% | 4.4% | 244 | 35.8% | 3.7% | 3 | 0.9% | 1.4% |
| Autres inactifs | 224 | 16.0% | 2.1% | 85 | 11.8% | 2.3% | 139 | 20.3% | 2.1% | 45 | 14.0% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 43 | 3.1% | 5.7% | 29 | 4.1% | 7.1% | 14 | 2.0% | 4.0% | - | - | - |
| Petits patrons | 62 | 4.4% | 2.4% | 37 | 5.2% | 2.8% | 25 | 3.6% | 1.9% | 62 | 19.2% | 2.4% |
| Affaires et Cadres | 113 | 8.0% | 1.6% | 60 | 8.3% | 1.7% | 53 | 7.8% | 1.6% | 113 | 34.8% | 1.6% |
| Professions intermédiaires | 149 | 10.6% | 1.9% | 80 | 11.1% | 2.0% | 70 | 10.2% | 1.8% | 149 | 46.1% | 1.9% |
| Employés | 117 | 8.4% | 2.2% | 47 | 6.6% | 2.0% | 70 | 10.2% | 2.3% | - | - | - |
| Ouvriers | 201 | 14.3% | 2.1% | 120 | 16.7% | 2.4% | 81 | 11.8% | 1.8% | - | - | - |
| Retraités | 595 | 42.4% | 4.0% | 292 | 40.7% | 4.3% | 303 | 44.3% | 3.7% | - | - | - |
| Autres inactifs | 121 | 8.7% | 2.9% | 53 | 7.3% | 3.3% | 69 | 10.0% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 266 | 19.0% | 2.7% | 108 | 15.0% | 2.5% | 158 | 23.1% | 2.8% | 34 | 10.6% | 1.9% |
| 2 personnes | 636 | 45.3% | 3.5% | 330 | 46.0% | 3.8% | 305 | 44.7% | 3.2% | 93 | 28.8% | 2.3% |
| 3 personnes | 211 | 15.1% | 2.3% | 110 | 15.3% | 2.4% | 102 | 14.8% | 2.2% | 60 | 18.5% | 1.5% |
| 4 personnes | 210 | 15.0% | 2.3% | 122 | 17.0% | 2.7% | 88 | 12.9% | 1.9% | 104 | 32.1% | 2.1% |
| 5 personnes et + | 79 | 5.6% | 1.4% | 49 | 6.8% | 1.8% | 31 | 4.5% | 1.1% | 33 | 10.0% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 282 | 20.1% | 1.8% | 171 | 23.8% | 2.3% | 112 | 16.4% | 1.4% | 117 | 36.1% | 1.5% |
| Non | 1120 | 79.9% | 3.1% | 548 | 76.2% | 3.1% | 572 | 83.6% | 3.0% | 207 | 63.9% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 466 | 33.3% | 3.9% | 241 | 33.5% | 4.2% | 226 | 33.0% | 3.6% | 81 | 25.0% | 2.5% |
| Agglo. - 20 000 hab | 269 | 19.2% | 3.0% | 129 | 18.0% | 3.1% | 140 | 20.4% | 2.9% | 51 | 15.7% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 169 | 12.1% | 2.4% | 87 | 12.1% | 2.6% | 83 | 12.1% | 2.3% | 42 | 12.9% | 2.3% |
| Agglo. + 100 000 hab | 483 | 34.4% | 3.1% | 256 | 35.6% | 3.4% | 227 | 33.2% | 2.8% | 143 | 44.2% | 2.5% |
| Agglo. Paris | 15 | 1.1% | 0.2% | 6 | 0.9% | 0.2% | 9 | 1.2% | 0.2% | 7 | 2.2% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 15 | 1.1% | 0.2% | 6 | 0.9% | 0.1% | 9 | 1.2% | 0.2% | 7 | 2.2% | 0.2% |
| Champagne Ardennes | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - |
| Centre | 2 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% |
| Pays de Loire | 3 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | 1 | 0.1% | - | 0 | 0.1% | - |
| Bretagne | 4 | 0.3% | 0.1% | 4 | 0.5% | 0.3% | - | - | - | 2 | 0.5% | 0.2% |
| Poitou Charentes | 340 | 24.3% | 22.8% | 172 | 23.9% | 24.0% | 168 | 24.6% | 21.7% | 78 | 24.1% | 21.3% |
| Aquitaine | 989 | 70.5% | 35.5% | 504 | 70.2% | 37.9% | 485 | 70.9% | 33.2% | 222 | 68.5% | 26.3% |
| Midi Pyrénées | 32 | 2.3% | 1.3% | 18 | 2.6% | 1.5% | 14 | 2.0% | 1.1% | 10 | 3.0% | 1.2% |
| Limousin | 4 | 0.3% | 0.7% | 3 | 0.4% | 1.0% | 1 | 0.2% | 0.5% | 1 | 0.4% | 0.8% |
| Auvergne | 6 | 0.4% | 0.5% | 6 | 0.8% | 1.1% | - | - | - | - | - | - |
| Rhône Alpes | 5 | 0.3% | 0.1% | 1 | 0.1% | - | 4 | 0.6% | 0.1% | 3 | 0.8% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 843 | 60.1% | 2.4% | 448 | 62.4% | 2.6% | 395 | 57.7% | 2.3% | 291 | 89.7% | 2.0% |
| Presque tous les jours | 142 | 10.1% | 2.4% | 76 | 10.6% | 2.8% | 66 | 9.6% | 2.0% | 27 | 8.2% | 1.4% |
| 1 à 2 fois par semaine | 61 | 4.4% | 2.4% | 21 | 2.9% | 1.9% | 41 | 6.0% | 2.7% | 5 | 1.6% | 1.0% |
| 1 à 3 fois par mois | 17 | 1.2% | 3.5% | 10 | 1.3% | 5.0% | 7 | 1.1% | 2.5% | 2 | 0.5% | 2.3% |
| Moins souvent | 16 | 1.1% | 2.2% | 14 | 2.0% | 4.0% | 2 | 0.2% | 0.4% | - | - | - |
| Jamais | 5 | 0.4% | 7.3% | 5 | 0.7% | 12.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 47 | 3.3% | 2.6% | 25 | 3.5% | 3.3% | 22 | 3.2% | 2.0% | 5 | 1.4% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 99 | 7.1% | 3.3% | 52 | 7.3% | 4.5% | 47 | 6.9% | 2.6% | 9 | 2.8% | 3.8% |
| De 12 000 à moins de 18 000 euros par an | 168 | 12.0% | 3.0% | 65 | 9.0% | 2.7% | 103 | 15.1% | 3.3% | 14 | 4.2% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 231 | 16.4% | 3.4% | 111 | 15.5% | 3.7% | 119 | 17.4% | 3.1% | 36 | 11.0% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 338 | 24.1% | 3.0% | 152 | 21.1% | 2.8% | 187 | 27.3% | 3.1% | 73 | 22.5% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 182 | 13.0% | 2.5% | 107 | 14.9% | 2.9% | 75 | 10.9% | 2.2% | 47 | 14.5% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 155 | 11.1% | 2.1% | 96 | 13.4% | 2.4% | 59 | 8.6% | 1.8% | 69 | 21.4% | 1.7% |
| 65 000 euros et plus par an | 78 | 5.6% | 2.0% | 51 | 7.1% | 2.2% | 27 | 4.0% | 1.6% | 44 | 13.7% | 1.6% |
| Refus | 62 | 4.4% | 1.8% | 34 | 4.7% | 2.3% | 28 | 4.2% | 1.5% | 20 | 6.1% | 1.8% |
| Ne sait pas | 42 | 3.0% | 2.5% | 25 | 3.5% | 3.4% | 17 | 2.4% | 1.8% | 7 | 2.2% | 1.2% |
