L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2925 | 100.0% | 5.6% | 1431 | 100.0% | 5.7% | 1495 | 100.0% | 5.5% | 699 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 1431 | 48.9% | 5.7% | 1431 | 100.0% | 5.7% | - | - | - | 361 | 51.7% | 4.1% |
| Femme | 1495 | 51.1% | 5.5% | - | - | - | 1495 | 100.0% | 5.5% | 338 | 48.3% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 237 | 8.1% | 3.2% | 121 | 8.4% | 3.3% | 116 | 7.8% | 3.2% | 90 | 12.8% | 2.9% |
| 25 à 34 ans | 294 | 10.1% | 3.9% | 155 | 10.8% | 4.2% | 139 | 9.3% | 3.6% | 110 | 15.7% | 3.4% |
| 35 à 49 ans | 593 | 20.3% | 4.8% | 305 | 21.3% | 4.9% | 289 | 19.3% | 4.6% | 270 | 38.7% | 4.3% |
| 50 à 59 ans | 521 | 17.8% | 5.6% | 238 | 16.7% | 5.2% | 283 | 18.9% | 6.1% | 178 | 25.5% | 4.6% |
| 60 ans et plus | 1281 | 43.8% | 8.3% | 612 | 42.8% | 9.0% | 669 | 44.7% | 7.7% | 50 | 7.2% | 5.8% |
| Individu | ||||||||||||
| Ménagères | 1381 | 47.2% | 5.9% | - | - | - | 1381 | 92.4% | 5.9% | 293 | 41.9% | 4.2% |
| Personne de référence | 1737 | 59.4% | 6.1% | 1288 | 90.0% | 6.3% | 449 | 30.0% | 5.6% | 367 | 52.5% | 4.4% |
| Responsable des achats | 2066 | 70.6% | 5.7% | 742 | 51.9% | 5.7% | 1324 | 88.6% | 5.8% | 462 | 66.2% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 70 | 2.4% | 14.0% | 47 | 3.3% | 13.7% | 23 | 1.6% | 14.7% | - | - | - |
| Petits patrons | 71 | 2.4% | 4.4% | 59 | 4.2% | 5.2% | 12 | 0.8% | 2.6% | 67 | 9.6% | 4.6% |
| Affaires et Cadres | 177 | 6.0% | 3.6% | 100 | 7.0% | 3.5% | 76 | 5.1% | 3.7% | 157 | 22.5% | 3.6% |
| Professions intermédiaires | 345 | 11.8% | 4.8% | 165 | 11.5% | 4.7% | 180 | 12.1% | 4.9% | 276 | 39.5% | 4.7% |
| Employés | 361 | 12.3% | 4.3% | 77 | 5.4% | 3.5% | 283 | 18.9% | 4.6% | 77 | 11.1% | 4.2% |
| Ouvriers | 381 | 13.0% | 6.0% | 286 | 20.0% | 5.7% | 94 | 6.3% | 7.1% | 23 | 3.3% | 6.7% |
| Retraités | 1117 | 38.2% | 8.7% | 574 | 40.1% | 9.3% | 543 | 36.3% | 8.2% | 8 | 1.2% | 4.0% |
| Autres inactifs | 404 | 13.8% | 3.9% | 122 | 8.5% | 3.3% | 283 | 18.9% | 4.2% | 89 | 12.8% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 94 | 3.2% | 12.5% | 52 | 3.6% | 12.6% | 42 | 2.8% | 12.3% | - | - | - |
| Petits patrons | 103 | 3.5% | 3.9% | 60 | 4.2% | 4.5% | 43 | 2.9% | 3.3% | 103 | 14.8% | 3.9% |
| Affaires et Cadres | 230 | 7.9% | 3.4% | 120 | 8.4% | 3.5% | 110 | 7.3% | 3.2% | 230 | 32.9% | 3.4% |
| Professions intermédiaires | 365 | 12.5% | 4.6% | 180 | 12.6% | 4.5% | 185 | 12.4% | 4.8% | 365 | 52.3% | 4.6% |
| Employés | 199 | 6.8% | 3.7% | 83 | 5.8% | 3.5% | 116 | 7.7% | 3.8% | - | - | - |
| Ouvriers | 515 | 17.6% | 5.4% | 287 | 20.0% | 5.6% | 229 | 15.3% | 5.2% | - | - | - |
| Retraités | 1215 | 41.5% | 8.2% | 599 | 41.9% | 8.9% | 616 | 41.2% | 7.6% | - | - | - |
| Autres inactifs | 203 | 7.0% | 4.8% | 49 | 3.4% | 3.1% | 155 | 10.4% | 5.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 615 | 21.0% | 6.1% | 286 | 20.0% | 6.5% | 329 | 22.0% | 5.8% | 80 | 11.5% | 4.4% |
| 2 personnes | 1299 | 44.4% | 7.2% | 621 | 43.4% | 7.2% | 679 | 45.4% | 7.2% | 179 | 25.6% | 4.3% |
| 3 personnes | 370 | 12.6% | 4.0% | 188 | 13.1% | 4.1% | 182 | 12.2% | 4.0% | 152 | 21.7% | 3.9% |
| 4 personnes | 402 | 13.7% | 4.3% | 225 | 15.7% | 4.9% | 176 | 11.8% | 3.8% | 180 | 25.8% | 3.7% |
| 5 personnes et + | 240 | 8.2% | 4.4% | 111 | 7.7% | 4.1% | 129 | 8.6% | 4.6% | 107 | 15.4% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 639 | 21.8% | 4.1% | 306 | 21.4% | 4.1% | 333 | 22.2% | 4.1% | 293 | 41.9% | 3.8% |
| Non | 2287 | 78.2% | 6.3% | 1124 | 78.6% | 6.4% | 1162 | 77.8% | 6.1% | 406 | 58.1% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 1011 | 34.6% | 8.5% | 520 | 36.4% | 9.1% | 491 | 32.9% | 7.9% | 185 | 26.5% | 5.6% |
| Agglo. - 20 000 hab | 855 | 29.2% | 9.4% | 390 | 27.3% | 9.2% | 464 | 31.1% | 9.6% | 180 | 25.8% | 7.1% |
| Agglo. 20 000 à 100 000 hab | 426 | 14.6% | 6.1% | 207 | 14.5% | 6.1% | 219 | 14.6% | 6.1% | 96 | 13.7% | 5.2% |
| Agglo. + 100 000 hab | 601 | 20.5% | 3.9% | 291 | 20.4% | 3.9% | 309 | 20.7% | 3.9% | 221 | 31.7% | 3.9% |
| Agglo. Paris | 32 | 1.1% | 0.4% | 21 | 1.5% | 0.5% | 11 | 0.7% | 0.2% | 16 | 2.3% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 40 | 1.4% | 0.4% | 27 | 1.9% | 0.6% | 14 | 0.9% | 0.3% | 20 | 2.8% | 0.4% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.1% | 0.1% | 0 | 0.1% | - |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Alsace | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Champagne Ardennes | 2 | 0.1% | 0.1% | 0 | - | 0.1% | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.4% |
| Picardie | 3 | 0.1% | 0.2% | 3 | 0.2% | 0.4% | - | - | - | 1 | 0.2% | 0.3% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.1% |
| Haute Normandie | 13 | 0.5% | 0.9% | 9 | 0.6% | 1.2% | 5 | 0.3% | 0.6% | 5 | 0.8% | 1.2% |
| Basse Normandie | 432 | 14.8% | 35.6% | 212 | 14.8% | 36.5% | 220 | 14.7% | 34.9% | 90 | 12.9% | 27.8% |
| Centre | 9 | 0.3% | 0.4% | 5 | 0.3% | 0.5% | 4 | 0.3% | 0.4% | 5 | 0.6% | 0.7% |
| Pays de Loire | 1300 | 44.5% | 43.7% | 596 | 41.7% | 41.5% | 704 | 47.1% | 45.7% | 294 | 42.0% | 31.5% |
| Bretagne | 1020 | 34.9% | 38.1% | 522 | 36.5% | 40.5% | 499 | 33.4% | 35.9% | 253 | 36.1% | 33.4% |
| Poitou Charentes | 92 | 3.1% | 6.1% | 50 | 3.5% | 7.0% | 42 | 2.8% | 5.4% | 22 | 3.1% | 6.0% |
| Aquitaine | 3 | 0.1% | 0.1% | 3 | 0.2% | 0.2% | 1 | - | - | 2 | 0.3% | 0.3% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 2 | 0.1% | 0.2% | 0 | - | 0.2% | 1 | 0.1% | 0.3% | 1 | 0.1% | 0.6% |
| Rhône Alpes | 3 | 0.1% | 0.1% | 1 | 0.1% | - | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.1% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | 2 | 0.1% | 0.1% | 0 | - | - | 2 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1598 | 54.6% | 4.6% | 827 | 57.8% | 4.8% | 772 | 51.6% | 4.4% | 587 | 84.0% | 4.0% |
| Presque tous les jours | 327 | 11.2% | 5.5% | 144 | 10.0% | 5.3% | 183 | 12.2% | 5.7% | 77 | 11.0% | 4.2% |
| 1 à 2 fois par semaine | 118 | 4.0% | 4.6% | 48 | 3.4% | 4.4% | 69 | 4.6% | 4.7% | 18 | 2.6% | 3.5% |
| 1 à 3 fois par mois | 26 | 0.9% | 5.4% | 9 | 0.6% | 4.8% | 17 | 1.1% | 5.7% | 3 | 0.4% | 4.2% |
| Moins souvent | 45 | 1.5% | 6.2% | 25 | 1.7% | 6.8% | 21 | 1.4% | 5.7% | - | - | - |
| Jamais | 7 | 0.2% | 10.1% | 4 | 0.3% | 10.0% | 3 | 0.2% | 10.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 114 | 3.9% | 6.2% | 43 | 3.0% | 5.7% | 71 | 4.8% | 6.6% | 7 | 1.0% | 3.6% |
| De 9 000 à moins de 12 000 euros par an | 125 | 4.3% | 4.2% | 32 | 2.2% | 2.8% | 93 | 6.2% | 5.1% | 5 | 0.7% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 409 | 14.0% | 7.4% | 190 | 13.3% | 7.8% | 218 | 14.6% | 7.0% | 22 | 3.1% | 3.5% |
| De 18 000 à moins de 24 000 euros par an | 447 | 15.3% | 6.6% | 223 | 15.6% | 7.5% | 225 | 15.0% | 5.9% | 69 | 9.9% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 677 | 23.1% | 5.9% | 343 | 24.0% | 6.4% | 334 | 22.3% | 5.5% | 168 | 24.0% | 4.8% |
| De 36 000 à moins de 45 000 euros par an | 406 | 13.9% | 5.7% | 213 | 14.9% | 5.7% | 194 | 13.0% | 5.6% | 131 | 18.8% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 339 | 11.6% | 4.6% | 183 | 12.8% | 4.5% | 156 | 10.4% | 4.8% | 166 | 23.8% | 4.1% |
| 65 000 euros et plus par an | 128 | 4.4% | 3.2% | 77 | 5.4% | 3.4% | 51 | 3.4% | 3.0% | 88 | 12.6% | 3.2% |
| Refus | 176 | 6.0% | 5.2% | 75 | 5.2% | 5.1% | 101 | 6.7% | 5.2% | 31 | 4.4% | 2.7% |
| Ne sait pas | 105 | 3.6% | 6.3% | 53 | 3.7% | 7.2% | 52 | 3.5% | 5.7% | 12 | 1.7% | 2.0% |
