L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 604 | 100.0% | 1.2% | 305 | 100.0% | 1.2% | 299 | 100.0% | 1.1% | 132 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 305 | 50.5% | 1.2% | 305 | 100.0% | 1.2% | - | - | - | 65 | 49.6% | 0.7% |
| Femme | 299 | 49.5% | 1.1% | - | - | - | 299 | 100.0% | 1.1% | 66 | 50.4% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 5.3% | 0.4% | 16 | 5.2% | 0.4% | 16 | 5.4% | 0.4% | 13 | 9.9% | 0.4% |
| 25 à 34 ans | 77 | 12.7% | 1.0% | 34 | 11.2% | 0.9% | 43 | 14.3% | 1.1% | 23 | 17.4% | 0.7% |
| 35 à 49 ans | 122 | 20.1% | 1.0% | 61 | 19.8% | 1.0% | 61 | 20.5% | 1.0% | 58 | 44.3% | 0.9% |
| 50 à 59 ans | 135 | 22.3% | 1.5% | 73 | 23.9% | 1.6% | 62 | 20.7% | 1.3% | 31 | 23.4% | 0.8% |
| 60 ans et plus | 239 | 39.5% | 1.5% | 122 | 39.9% | 1.8% | 117 | 39.2% | 1.4% | 7 | 5.0% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 283 | 46.8% | 1.2% | - | - | - | 283 | 94.6% | 1.2% | 60 | 45.5% | 0.9% |
| Personne de référence | 376 | 62.3% | 1.3% | 284 | 93.0% | 1.4% | 92 | 30.9% | 1.2% | 72 | 55.0% | 0.9% |
| Responsable des achats | 439 | 72.7% | 1.2% | 165 | 53.9% | 1.3% | 275 | 91.8% | 1.2% | 91 | 69.5% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.6% | 1.9% | 5 | 1.8% | 1.6% | 4 | 1.4% | 2.6% | - | - | - |
| Petits patrons | 14 | 2.3% | 0.9% | 12 | 4.0% | 1.0% | 2 | 0.7% | 0.5% | 14 | 10.4% | 0.9% |
| Affaires et Cadres | 28 | 4.7% | 0.6% | 13 | 4.3% | 0.5% | 15 | 5.1% | 0.7% | 25 | 18.7% | 0.6% |
| Professions intermédiaires | 71 | 11.7% | 1.0% | 36 | 11.7% | 1.0% | 35 | 11.8% | 1.0% | 59 | 45.1% | 1.0% |
| Employés | 85 | 14.1% | 1.0% | 19 | 6.3% | 0.9% | 66 | 22.2% | 1.1% | 15 | 11.4% | 0.8% |
| Ouvriers | 107 | 17.7% | 1.7% | 77 | 25.4% | 1.5% | 30 | 10.0% | 2.2% | 4 | 2.9% | 1.1% |
| Retraités | 225 | 37.2% | 1.8% | 121 | 39.6% | 2.0% | 104 | 34.8% | 1.6% | 3 | 2.2% | 1.4% |
| Autres inactifs | 64 | 10.5% | 0.6% | 21 | 7.0% | 0.6% | 42 | 14.2% | 0.6% | 12 | 9.4% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 2.7% | 2.1% | 5 | 1.6% | 1.2% | 11 | 3.7% | 3.2% | - | - | - |
| Petits patrons | 17 | 2.9% | 0.7% | 12 | 4.0% | 0.9% | 5 | 1.7% | 0.4% | 17 | 13.1% | 0.7% |
| Affaires et Cadres | 43 | 7.1% | 0.6% | 16 | 5.4% | 0.5% | 27 | 8.9% | 0.8% | 43 | 32.7% | 0.6% |
| Professions intermédiaires | 71 | 11.8% | 0.9% | 37 | 12.0% | 0.9% | 35 | 11.6% | 0.9% | 71 | 54.2% | 0.9% |
| Employés | 44 | 7.3% | 0.8% | 18 | 6.0% | 0.8% | 26 | 8.5% | 0.8% | - | - | - |
| Ouvriers | 132 | 21.9% | 1.4% | 78 | 25.7% | 1.5% | 54 | 18.1% | 1.2% | - | - | - |
| Retraités | 234 | 38.7% | 1.6% | 127 | 41.8% | 1.9% | 106 | 35.5% | 1.3% | - | - | - |
| Autres inactifs | 47 | 7.7% | 1.1% | 11 | 3.5% | 0.7% | 36 | 12.0% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 112 | 18.6% | 1.1% | 63 | 20.8% | 1.4% | 49 | 16.3% | 0.9% | 12 | 9.0% | 0.7% |
| 2 personnes | 303 | 50.2% | 1.7% | 143 | 46.8% | 1.7% | 160 | 53.6% | 1.7% | 42 | 31.8% | 1.0% |
| 3 personnes | 84 | 13.8% | 0.9% | 44 | 14.4% | 1.0% | 40 | 13.2% | 0.9% | 34 | 25.6% | 0.9% |
| 4 personnes | 70 | 11.5% | 0.8% | 38 | 12.6% | 0.8% | 31 | 10.5% | 0.7% | 30 | 22.5% | 0.6% |
| 5 personnes et + | 36 | 5.9% | 0.6% | 17 | 5.4% | 0.6% | 19 | 6.4% | 0.7% | 15 | 11.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 141 | 23.3% | 0.9% | 62 | 20.2% | 0.8% | 79 | 26.4% | 1.0% | 53 | 40.2% | 0.7% |
| Non | 464 | 76.7% | 1.3% | 244 | 79.8% | 1.4% | 220 | 73.6% | 1.2% | 79 | 59.8% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 201 | 33.3% | 1.7% | 105 | 34.5% | 1.8% | 96 | 32.1% | 1.5% | 34 | 25.9% | 1.0% |
| Agglo. - 20 000 hab | 171 | 28.3% | 1.9% | 76 | 24.9% | 1.8% | 95 | 31.7% | 2.0% | 36 | 27.5% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 41 | 6.7% | 0.6% | 25 | 8.1% | 0.7% | 16 | 5.2% | 0.4% | 6 | 4.8% | 0.3% |
| Agglo. + 100 000 hab | 187 | 30.9% | 1.2% | 94 | 30.9% | 1.3% | 92 | 30.9% | 1.2% | 53 | 40.6% | 0.9% |
| Agglo. Paris | 5 | 0.8% | 0.1% | 5 | 1.5% | 0.1% | 0 | - | - | 2 | 1.3% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.8% | - | 5 | 1.5% | 0.1% | 0 | - | - | 2 | 1.3% | - |
| Champagne Ardennes | 0 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Haute Normandie | 3 | 0.5% | 0.2% | 2 | 0.8% | 0.3% | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% |
| Basse Normandie | 2 | 0.3% | 0.1% | 0 | 0.2% | 0.1% | 1 | 0.4% | 0.2% | 0 | 0.2% | 0.1% |
| Centre | 1 | 0.2% | - | 1 | 0.2% | 0.1% | 0 | 0.2% | - | 1 | 0.4% | 0.1% |
| Pays de Loire | 513 | 85.0% | 17.2% | 254 | 83.1% | 17.7% | 260 | 86.9% | 16.9% | 109 | 83.1% | 11.7% |
| Bretagne | 2 | 0.3% | 0.1% | 1 | 0.5% | 0.1% | 0 | 0.1% | - | 1 | 0.6% | 0.1% |
| Poitou Charentes | 77 | 12.8% | 5.2% | 41 | 13.4% | 5.7% | 36 | 12.1% | 4.7% | 17 | 12.9% | 4.7% |
| Aquitaine | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 0 | 0.1% | - | 1 | 1.1% | 0.2% |
| Limousin | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 330 | 54.7% | 1.0% | 163 | 53.5% | 0.9% | 167 | 55.9% | 1.0% | 115 | 87.7% | 0.8% |
| Presque tous les jours | 71 | 11.8% | 1.2% | 36 | 11.8% | 1.3% | 36 | 11.9% | 1.1% | 13 | 10.3% | 0.7% |
| 1 à 2 fois par semaine | 15 | 2.4% | 0.6% | 5 | 1.5% | 0.4% | 10 | 3.4% | 0.7% | 2 | 1.5% | 0.4% |
| 1 à 3 fois par mois | 4 | 0.7% | 0.9% | 1 | 0.5% | 0.8% | 3 | 0.9% | 1.0% | 1 | 0.6% | 1.2% |
| Moins souvent | 3 | 0.6% | 0.5% | 2 | 0.7% | 0.6% | 1 | 0.4% | 0.3% | - | - | - |
| Jamais | 4 | 0.7% | 5.8% | 4 | 1.3% | 10.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 6.2% | 2.1% | 6 | 1.8% | 0.7% | 32 | 10.7% | 3.0% | 1 | 0.7% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 29 | 4.8% | 1.0% | 9 | 3.0% | 0.8% | 20 | 6.7% | 1.1% | 0 | 0.2% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 98 | 16.2% | 1.8% | 52 | 17.2% | 2.2% | 46 | 15.2% | 1.5% | 3 | 2.5% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 103 | 17.1% | 1.5% | 63 | 20.8% | 2.1% | 40 | 13.4% | 1.1% | 17 | 12.9% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 140 | 23.1% | 1.2% | 69 | 22.5% | 1.3% | 71 | 23.8% | 1.2% | 37 | 27.9% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 66 | 10.9% | 0.9% | 42 | 13.8% | 1.1% | 24 | 7.9% | 0.7% | 24 | 18.4% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 59 | 9.8% | 0.8% | 28 | 9.0% | 0.7% | 31 | 10.5% | 1.0% | 32 | 24.5% | 0.8% |
| 65 000 euros et plus par an | 18 | 3.0% | 0.5% | 10 | 3.3% | 0.4% | 8 | 2.7% | 0.5% | 12 | 8.9% | 0.4% |
| Refus | 40 | 6.6% | 1.2% | 19 | 6.2% | 1.3% | 21 | 7.0% | 1.1% | 4 | 3.2% | 0.4% |
| Ne sait pas | 14 | 2.3% | 0.8% | 8 | 2.5% | 1.1% | 6 | 2.1% | 0.7% | 1 | 0.8% | 0.2% |
