L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 774 | 100.0% | 1.5% | 401 | 100.0% | 1.6% | 373 | 100.0% | 1.4% | 182 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 401 | 51.8% | 1.6% | 401 | 100.0% | 1.6% | - | - | - | 105 | 57.6% | 1.2% |
| Femme | 373 | 48.2% | 1.4% | - | - | - | 373 | 100.0% | 1.4% | 77 | 42.4% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 5.7% | 0.6% | 22 | 5.5% | 0.6% | 22 | 5.9% | 0.6% | 14 | 7.6% | 0.5% |
| 25 à 34 ans | 82 | 10.6% | 1.1% | 44 | 11.0% | 1.2% | 38 | 10.1% | 1.0% | 30 | 16.3% | 0.9% |
| 35 à 49 ans | 161 | 20.8% | 1.3% | 84 | 21.0% | 1.4% | 76 | 20.5% | 1.2% | 78 | 42.6% | 1.2% |
| 50 à 59 ans | 143 | 18.4% | 1.5% | 80 | 19.9% | 1.7% | 63 | 16.8% | 1.3% | 50 | 27.4% | 1.3% |
| 60 ans et plus | 345 | 44.6% | 2.2% | 171 | 42.5% | 2.5% | 174 | 46.8% | 2.0% | 11 | 6.1% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 336 | 43.4% | 1.4% | - | - | - | 336 | 90.2% | 1.4% | 66 | 36.3% | 0.9% |
| Personne de référence | 499 | 64.4% | 1.8% | 367 | 91.3% | 1.8% | 132 | 35.4% | 1.7% | 112 | 61.4% | 1.3% |
| Responsable des achats | 574 | 74.1% | 1.6% | 235 | 58.5% | 1.8% | 339 | 90.8% | 1.5% | 131 | 72.3% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.9% | 1.4% | 6 | 1.4% | 1.7% | 1 | 0.4% | 0.8% | 0 | 0.1% | 0.9% |
| Petits patrons | 14 | 1.8% | 0.9% | 11 | 2.8% | 1.0% | 3 | 0.8% | 0.7% | 13 | 7.0% | 0.9% |
| Affaires et Cadres | 52 | 6.8% | 1.1% | 37 | 9.1% | 1.3% | 16 | 4.3% | 0.8% | 47 | 26.0% | 1.1% |
| Professions intermédiaires | 103 | 13.3% | 1.4% | 57 | 14.2% | 1.6% | 46 | 12.4% | 1.3% | 80 | 44.1% | 1.4% |
| Employés | 124 | 16.0% | 1.5% | 38 | 9.5% | 1.7% | 86 | 23.0% | 1.4% | 16 | 9.0% | 0.9% |
| Ouvriers | 83 | 10.7% | 1.3% | 65 | 16.1% | 1.3% | 18 | 4.8% | 1.3% | 1 | 0.7% | 0.3% |
| Retraités | 285 | 36.8% | 2.2% | 156 | 38.8% | 2.5% | 129 | 34.5% | 1.9% | 5 | 2.7% | 2.4% |
| Autres inactifs | 106 | 13.7% | 1.0% | 32 | 8.0% | 0.9% | 74 | 19.8% | 1.1% | 19 | 10.4% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.0% | 2.1% | 9 | 2.1% | 2.1% | 7 | 1.8% | 2.0% | - | - | - |
| Petits patrons | 26 | 3.3% | 1.0% | 13 | 3.2% | 1.0% | 13 | 3.5% | 1.0% | 26 | 14.2% | 1.0% |
| Affaires et Cadres | 62 | 8.0% | 0.9% | 38 | 9.5% | 1.1% | 24 | 6.4% | 0.7% | 62 | 34.0% | 0.9% |
| Professions intermédiaires | 94 | 12.2% | 1.2% | 54 | 13.4% | 1.3% | 40 | 10.8% | 1.0% | 94 | 51.8% | 1.2% |
| Employés | 75 | 9.7% | 1.4% | 40 | 9.9% | 1.7% | 35 | 9.5% | 1.2% | - | - | - |
| Ouvriers | 109 | 14.0% | 1.1% | 58 | 14.5% | 1.1% | 50 | 13.5% | 1.1% | - | - | - |
| Retraités | 326 | 42.2% | 2.2% | 163 | 40.6% | 2.4% | 164 | 43.9% | 2.0% | - | - | - |
| Autres inactifs | 67 | 8.6% | 1.6% | 27 | 6.7% | 1.7% | 40 | 10.7% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 179 | 23.1% | 1.8% | 88 | 21.9% | 2.0% | 91 | 24.5% | 1.6% | 26 | 14.2% | 1.4% |
| 2 personnes | 309 | 39.9% | 1.7% | 166 | 41.4% | 1.9% | 143 | 38.2% | 1.5% | 39 | 21.3% | 0.9% |
| 3 personnes | 133 | 17.2% | 1.4% | 70 | 17.4% | 1.5% | 63 | 16.9% | 1.4% | 50 | 27.3% | 1.3% |
| 4 personnes | 106 | 13.7% | 1.1% | 51 | 12.6% | 1.1% | 55 | 14.8% | 1.2% | 49 | 27.1% | 1.0% |
| 5 personnes et + | 48 | 6.2% | 0.9% | 27 | 6.7% | 1.0% | 21 | 5.6% | 0.7% | 18 | 10.0% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 177 | 22.9% | 1.1% | 95 | 23.6% | 1.3% | 83 | 22.2% | 1.0% | 79 | 43.4% | 1.0% |
| Non | 597 | 77.1% | 1.6% | 307 | 76.4% | 1.7% | 290 | 77.8% | 1.5% | 103 | 56.6% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 259 | 33.4% | 2.2% | 138 | 34.3% | 2.4% | 121 | 32.4% | 1.9% | 47 | 25.8% | 1.4% |
| Agglo. - 20 000 hab | 169 | 21.8% | 1.9% | 88 | 21.8% | 2.1% | 81 | 21.8% | 1.7% | 36 | 19.6% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 167 | 21.5% | 2.4% | 85 | 21.1% | 2.5% | 82 | 22.0% | 2.3% | 37 | 20.3% | 2.0% |
| Agglo. + 100 000 hab | 177 | 22.9% | 1.1% | 91 | 22.7% | 1.2% | 86 | 23.1% | 1.1% | 62 | 34.3% | 1.1% |
| Agglo. Paris | 3 | 0.3% | - | 0 | - | - | 2 | 0.7% | 0.1% | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.3% | - | 0 | - | - | 2 | 0.7% | - | - | - | - |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Bretagne | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | - | - | - |
| Aquitaine | 65 | 8.4% | 2.3% | 34 | 8.4% | 2.5% | 31 | 8.4% | 2.2% | 20 | 11.0% | 2.4% |
| Midi Pyrénées | 643 | 83.1% | 26.0% | 336 | 83.7% | 28.2% | 307 | 82.4% | 24.0% | 152 | 83.3% | 19.3% |
| Limousin | 2 | 0.2% | 0.3% | 1 | 0.2% | 0.3% | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.4% |
| Auvergne | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.2% | 1 | 0.1% | 0.1% | 0 | 0.1% | - |
| Languedoc Roussillon | 54 | 7.0% | 2.4% | 24 | 5.9% | 2.2% | 30 | 8.2% | 2.5% | 9 | 4.9% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 4 | 0.5% | 0.1% | 4 | 0.9% | 0.2% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 480 | 62.0% | 1.4% | 259 | 64.6% | 1.5% | 221 | 59.2% | 1.3% | 166 | 91.3% | 1.1% |
| Presque tous les jours | 65 | 8.4% | 1.1% | 30 | 7.4% | 1.1% | 36 | 9.6% | 1.1% | 9 | 5.1% | 0.5% |
| 1 à 2 fois par semaine | 43 | 5.6% | 1.7% | 22 | 5.4% | 2.0% | 22 | 5.8% | 1.5% | 5 | 2.7% | 0.9% |
| 1 à 3 fois par mois | 10 | 1.3% | 2.0% | 3 | 0.6% | 1.3% | 7 | 2.0% | 2.5% | 2 | 0.9% | 2.5% |
| Moins souvent | 8 | 1.1% | 1.2% | 4 | 1.1% | 1.2% | 4 | 1.1% | 1.1% | - | - | - |
| Jamais | 1 | 0.1% | 1.6% | 1 | 0.1% | 1.4% | 1 | 0.2% | 1.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 3.6% | 1.5% | 13 | 3.2% | 1.7% | 15 | 4.1% | 1.4% | 1 | 0.4% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 86 | 11.0% | 2.9% | 36 | 9.0% | 3.1% | 50 | 13.3% | 2.7% | 4 | 2.2% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 93 | 12.0% | 1.7% | 36 | 9.0% | 1.5% | 57 | 15.2% | 1.8% | 8 | 4.4% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 84 | 10.9% | 1.2% | 48 | 12.0% | 1.6% | 36 | 9.6% | 0.9% | 18 | 9.8% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 172 | 22.2% | 1.5% | 91 | 22.7% | 1.7% | 81 | 21.7% | 1.3% | 44 | 24.2% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 99 | 12.8% | 1.4% | 53 | 13.1% | 1.4% | 47 | 12.5% | 1.4% | 28 | 15.3% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 119 | 15.4% | 1.6% | 78 | 19.4% | 1.9% | 41 | 11.1% | 1.3% | 50 | 27.6% | 1.2% |
| 65 000 euros et plus par an | 31 | 4.0% | 0.8% | 21 | 5.3% | 0.9% | 10 | 2.6% | 0.6% | 19 | 10.6% | 0.7% |
| Refus | 40 | 5.1% | 1.2% | 14 | 3.4% | 0.9% | 26 | 7.0% | 1.3% | 9 | 4.9% | 0.8% |
| Ne sait pas | 23 | 3.0% | 1.4% | 12 | 2.9% | 1.6% | 12 | 3.1% | 1.3% | 1 | 0.5% | 0.2% |
