L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 479 | 100.0% | 0.9% | 241 | 100.0% | 1.0% | 238 | 100.0% | 0.9% | 105 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 241 | 50.3% | 1.0% | 241 | 100.0% | 1.0% | - | - | - | 52 | 49.7% | 0.6% |
| Femme | 238 | 49.7% | 0.9% | - | - | - | 238 | 100.0% | 0.9% | 53 | 50.3% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 8.7% | 0.6% | 23 | 9.5% | 0.6% | 19 | 8.0% | 0.5% | 16 | 15.5% | 0.5% |
| 25 à 34 ans | 45 | 9.5% | 0.6% | 25 | 10.5% | 0.7% | 20 | 8.5% | 0.5% | 13 | 12.4% | 0.4% |
| 35 à 49 ans | 105 | 21.9% | 0.8% | 57 | 23.8% | 0.9% | 48 | 20.0% | 0.8% | 34 | 32.6% | 0.5% |
| 50 à 59 ans | 96 | 20.1% | 1.0% | 56 | 23.3% | 1.2% | 40 | 16.9% | 0.9% | 32 | 31.0% | 0.8% |
| 60 ans et plus | 191 | 39.8% | 1.2% | 79 | 32.9% | 1.2% | 111 | 46.7% | 1.3% | 9 | 8.5% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 218 | 45.5% | 0.9% | - | - | - | 218 | 91.5% | 0.9% | 43 | 41.4% | 0.6% |
| Personne de référence | 288 | 60.1% | 1.0% | 213 | 88.6% | 1.0% | 75 | 31.3% | 0.9% | 49 | 47.0% | 0.6% |
| Responsable des achats | 325 | 67.9% | 0.9% | 123 | 50.9% | 0.9% | 203 | 85.0% | 0.9% | 54 | 51.4% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 2.8% | 2.7% | 11 | 4.6% | 3.3% | 2 | 1.0% | 1.4% | 1 | 0.7% | 5.5% |
| Petits patrons | 14 | 2.9% | 0.9% | 11 | 4.4% | 0.9% | 3 | 1.5% | 0.8% | 13 | 12.3% | 0.9% |
| Affaires et Cadres | 16 | 3.3% | 0.3% | 11 | 4.5% | 0.4% | 5 | 2.1% | 0.2% | 14 | 13.8% | 0.3% |
| Professions intermédiaires | 49 | 10.2% | 0.7% | 23 | 9.5% | 0.6% | 26 | 10.9% | 0.7% | 35 | 33.9% | 0.6% |
| Employés | 71 | 14.7% | 0.8% | 23 | 9.7% | 1.1% | 47 | 19.8% | 0.8% | 19 | 17.9% | 1.0% |
| Ouvriers | 80 | 16.8% | 1.3% | 68 | 28.3% | 1.4% | 12 | 5.1% | 0.9% | 1 | 1.2% | 0.4% |
| Retraités | 173 | 36.1% | 1.4% | 75 | 31.1% | 1.2% | 98 | 41.1% | 1.5% | 2 | 2.1% | 1.0% |
| Autres inactifs | 63 | 13.2% | 0.6% | 19 | 7.9% | 0.5% | 44 | 18.6% | 0.7% | 19 | 18.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 3.1% | 1.9% | 10 | 4.3% | 2.5% | 4 | 1.8% | 1.3% | - | - | - |
| Petits patrons | 17 | 3.6% | 0.7% | 11 | 4.4% | 0.8% | 6 | 2.7% | 0.5% | 17 | 16.3% | 0.7% |
| Affaires et Cadres | 30 | 6.3% | 0.4% | 14 | 6.0% | 0.4% | 16 | 6.7% | 0.5% | 30 | 29.0% | 0.4% |
| Professions intermédiaires | 57 | 11.9% | 0.7% | 27 | 11.1% | 0.7% | 30 | 12.7% | 0.8% | 57 | 54.6% | 0.7% |
| Employés | 46 | 9.6% | 0.8% | 25 | 10.5% | 1.1% | 21 | 8.6% | 0.7% | - | - | - |
| Ouvriers | 94 | 19.7% | 1.0% | 63 | 26.3% | 1.2% | 31 | 13.0% | 0.7% | - | - | - |
| Retraités | 201 | 42.0% | 1.4% | 82 | 34.2% | 1.2% | 119 | 49.8% | 1.5% | - | - | - |
| Autres inactifs | 19 | 3.9% | 0.4% | 8 | 3.1% | 0.5% | 11 | 4.7% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 104 | 21.6% | 1.0% | 40 | 16.8% | 0.9% | 63 | 26.6% | 1.1% | 10 | 9.7% | 0.6% |
| 2 personnes | 201 | 41.8% | 1.1% | 108 | 45.0% | 1.3% | 92 | 38.7% | 1.0% | 30 | 29.0% | 0.7% |
| 3 personnes | 82 | 17.2% | 0.9% | 43 | 18.0% | 0.9% | 39 | 16.4% | 0.9% | 37 | 35.8% | 1.0% |
| 4 personnes | 60 | 12.6% | 0.7% | 32 | 13.4% | 0.7% | 28 | 11.7% | 0.6% | 20 | 19.5% | 0.4% |
| 5 personnes et + | 32 | 6.8% | 0.6% | 17 | 6.9% | 0.6% | 16 | 6.7% | 0.6% | 6 | 6.1% | 0.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 113 | 23.5% | 0.7% | 53 | 21.8% | 0.7% | 60 | 25.2% | 0.7% | 41 | 38.9% | 0.5% |
| Non | 367 | 76.5% | 1.0% | 188 | 78.2% | 1.1% | 178 | 74.8% | 0.9% | 64 | 61.1% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 190 | 39.7% | 1.6% | 95 | 39.3% | 1.7% | 96 | 40.1% | 1.5% | 40 | 38.2% | 1.2% |
| Agglo. - 20 000 hab | 86 | 17.9% | 0.9% | 28 | 11.6% | 0.7% | 58 | 24.2% | 1.2% | 18 | 17.0% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 97 | 20.2% | 1.4% | 55 | 22.8% | 1.6% | 42 | 17.5% | 1.2% | 16 | 15.2% | 0.9% |
| Agglo. + 100 000 hab | 102 | 21.2% | 0.7% | 62 | 25.7% | 0.8% | 40 | 16.7% | 0.5% | 28 | 26.4% | 0.5% |
| Agglo. Paris | 5 | 1.0% | 0.1% | 1 | 0.6% | - | 3 | 1.4% | 0.1% | 3 | 3.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.7% | 0.1% | 5 | 1.9% | 0.1% | 3 | 1.4% | 0.1% | 4 | 4.0% | 0.1% |
| Nord Pas de Calais | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.8% | 0.1% |
| Lorraine | 2 | 0.4% | 0.1% | 0 | 0.1% | - | 1 | 0.6% | 0.1% | 0 | 0.3% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% |
| Champagne Ardennes | 383 | 80.0% | 35.2% | 191 | 79.2% | 36.3% | 192 | 80.7% | 34.1% | 81 | 77.4% | 27.4% |
| Picardie | 82 | 17.1% | 5.3% | 44 | 18.2% | 5.9% | 38 | 16.0% | 4.8% | 17 | 16.5% | 4.1% |
| Bourgogne | 0 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | - | - | - |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.4% | 0.1% |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.4% | - |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.4% | - | - | - | - | 2 | 0.8% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 301 | 62.8% | 0.9% | 165 | 68.4% | 1.0% | 136 | 57.2% | 0.8% | 87 | 83.2% | 0.6% |
| Presque tous les jours | 54 | 11.3% | 0.9% | 26 | 10.8% | 1.0% | 28 | 11.9% | 0.9% | 10 | 9.4% | 0.5% |
| 1 à 2 fois par semaine | 27 | 5.6% | 1.0% | 17 | 6.9% | 1.5% | 10 | 4.3% | 0.7% | 5 | 5.0% | 1.0% |
| 1 à 3 fois par mois | 4 | 0.9% | 0.9% | 4 | 1.6% | 2.0% | 0 | 0.2% | 0.1% | 0 | 0.3% | 0.4% |
| Moins souvent | 4 | 0.9% | 0.6% | 3 | 1.2% | 0.8% | 1 | 0.6% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 3.5% | 0.9% | 3 | 1.4% | 0.5% | 14 | 5.7% | 1.3% | 2 | 1.5% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 19 | 4.0% | 0.6% | 10 | 4.0% | 0.8% | 9 | 4.0% | 0.5% | 0 | 0.3% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 55 | 11.5% | 1.0% | 27 | 11.1% | 1.1% | 28 | 11.9% | 0.9% | 9 | 9.0% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 74 | 15.5% | 1.1% | 28 | 11.5% | 0.9% | 46 | 19.5% | 1.2% | 9 | 8.2% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 111 | 23.2% | 1.0% | 57 | 23.4% | 1.0% | 55 | 22.9% | 0.9% | 29 | 27.4% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 68 | 14.2% | 1.0% | 37 | 15.4% | 1.0% | 31 | 13.0% | 0.9% | 17 | 16.3% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 54 | 11.2% | 0.7% | 35 | 14.6% | 0.9% | 18 | 7.7% | 0.6% | 21 | 19.8% | 0.5% |
| 65 000 euros et plus par an | 32 | 6.6% | 0.8% | 19 | 8.0% | 0.8% | 13 | 5.3% | 0.7% | 15 | 14.0% | 0.5% |
| Refus | 31 | 6.4% | 0.9% | 14 | 5.9% | 1.0% | 16 | 6.9% | 0.8% | 3 | 2.5% | 0.2% |
| Ne sait pas | 18 | 3.8% | 1.1% | 11 | 4.6% | 1.5% | 7 | 3.1% | 0.8% | 1 | 1.1% | 0.2% |
