L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 649 | 100.0% | 1.2% | 317 | 100.0% | 1.3% | 332 | 100.0% | 1.2% | 137 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 317 | 48.9% | 1.3% | 317 | 100.0% | 1.3% | - | - | - | 84 | 61.5% | 1.0% |
| Femme | 332 | 51.1% | 1.2% | - | - | - | 332 | 100.0% | 1.2% | 53 | 38.5% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 48 | 7.3% | 0.7% | 22 | 7.1% | 0.6% | 25 | 7.6% | 0.7% | 11 | 8.0% | 0.4% |
| 25 à 34 ans | 62 | 9.6% | 0.8% | 37 | 11.7% | 1.0% | 25 | 7.5% | 0.6% | 21 | 15.0% | 0.6% |
| 35 à 49 ans | 127 | 19.6% | 1.0% | 62 | 19.6% | 1.0% | 65 | 19.6% | 1.0% | 56 | 40.6% | 0.9% |
| 50 à 59 ans | 140 | 21.6% | 1.5% | 65 | 20.6% | 1.4% | 75 | 22.6% | 1.6% | 40 | 29.2% | 1.0% |
| 60 ans et plus | 272 | 41.9% | 1.8% | 130 | 41.0% | 1.9% | 142 | 42.7% | 1.6% | 10 | 7.2% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 302 | 46.6% | 1.3% | - | - | - | 302 | 91.1% | 1.3% | 49 | 35.4% | 0.7% |
| Personne de référence | 382 | 58.8% | 1.3% | 287 | 90.5% | 1.4% | 95 | 28.6% | 1.2% | 84 | 61.3% | 1.0% |
| Responsable des achats | 462 | 71.1% | 1.3% | 161 | 50.7% | 1.2% | 301 | 90.7% | 1.3% | 88 | 64.0% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.6% | 2.1% | 5 | 1.6% | 1.5% | 5 | 1.6% | 3.2% | - | - | - |
| Petits patrons | 14 | 2.2% | 0.9% | 11 | 3.4% | 0.9% | 4 | 1.1% | 0.8% | 13 | 9.6% | 0.9% |
| Affaires et Cadres | 37 | 5.8% | 0.8% | 22 | 6.8% | 0.8% | 16 | 4.8% | 0.8% | 30 | 22.2% | 0.7% |
| Professions intermédiaires | 82 | 12.6% | 1.1% | 50 | 15.6% | 1.4% | 32 | 9.7% | 0.9% | 65 | 47.6% | 1.1% |
| Employés | 110 | 17.0% | 1.3% | 26 | 8.0% | 1.2% | 85 | 25.5% | 1.4% | 13 | 9.2% | 0.7% |
| Ouvriers | 75 | 11.6% | 1.2% | 59 | 18.7% | 1.2% | 16 | 4.8% | 1.2% | 1 | 0.5% | 0.2% |
| Retraités | 236 | 36.4% | 1.8% | 124 | 39.0% | 2.0% | 113 | 34.0% | 1.7% | 0 | 0.3% | 0.2% |
| Autres inactifs | 83 | 12.8% | 0.8% | 22 | 6.8% | 0.6% | 62 | 18.6% | 0.9% | 15 | 10.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.2% | 1.9% | 5 | 1.7% | 1.3% | 9 | 2.7% | 2.6% | - | - | - |
| Petits patrons | 21 | 3.2% | 0.8% | 13 | 4.0% | 0.9% | 8 | 2.5% | 0.6% | 21 | 15.1% | 0.8% |
| Affaires et Cadres | 38 | 5.9% | 0.6% | 23 | 7.1% | 0.7% | 16 | 4.8% | 0.5% | 38 | 28.0% | 0.6% |
| Professions intermédiaires | 78 | 12.0% | 1.0% | 49 | 15.5% | 1.2% | 29 | 8.7% | 0.7% | 78 | 56.9% | 1.0% |
| Employés | 61 | 9.3% | 1.1% | 25 | 7.9% | 1.1% | 35 | 10.7% | 1.2% | - | - | - |
| Ouvriers | 115 | 17.7% | 1.2% | 63 | 19.7% | 1.2% | 52 | 15.8% | 1.2% | - | - | - |
| Retraités | 275 | 42.4% | 1.9% | 130 | 41.0% | 1.9% | 145 | 43.7% | 1.8% | - | - | - |
| Autres inactifs | 47 | 7.2% | 1.1% | 10 | 3.0% | 0.6% | 37 | 11.1% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 133 | 20.5% | 1.3% | 58 | 18.3% | 1.3% | 75 | 22.7% | 1.3% | 19 | 13.6% | 1.0% |
| 2 personnes | 303 | 46.6% | 1.7% | 145 | 45.6% | 1.7% | 158 | 47.6% | 1.7% | 38 | 27.8% | 0.9% |
| 3 personnes | 71 | 10.9% | 0.8% | 39 | 12.3% | 0.8% | 32 | 9.6% | 0.7% | 18 | 12.8% | 0.5% |
| 4 personnes | 101 | 15.6% | 1.1% | 51 | 16.1% | 1.1% | 50 | 15.1% | 1.1% | 44 | 31.8% | 0.9% |
| 5 personnes et + | 41 | 6.3% | 0.7% | 24 | 7.6% | 0.9% | 17 | 5.1% | 0.6% | 19 | 14.0% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 151 | 23.3% | 1.0% | 77 | 24.2% | 1.0% | 75 | 22.5% | 0.9% | 62 | 45.1% | 0.8% |
| Non | 498 | 76.7% | 1.4% | 241 | 75.8% | 1.4% | 257 | 77.5% | 1.4% | 75 | 54.9% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 250 | 38.6% | 2.1% | 122 | 38.6% | 2.1% | 128 | 38.6% | 2.0% | 35 | 25.5% | 1.1% |
| Agglo. - 20 000 hab | 159 | 24.5% | 1.8% | 78 | 24.5% | 1.8% | 81 | 24.4% | 1.7% | 35 | 25.3% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 93 | 14.4% | 1.3% | 45 | 14.2% | 1.3% | 48 | 14.6% | 1.3% | 22 | 15.9% | 1.2% |
| Agglo. + 100 000 hab | 140 | 21.6% | 0.9% | 67 | 21.0% | 0.9% | 73 | 22.1% | 0.9% | 43 | 31.6% | 0.8% |
| Agglo. Paris | 7 | 1.0% | 0.1% | 5 | 1.7% | 0.1% | 1 | 0.4% | - | 2 | 1.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.0% | 0.1% | 5 | 1.7% | 0.1% | 1 | 0.4% | - | 2 | 1.7% | 0.1% |
| Nord Pas de Calais | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | 0.1% |
| Picardie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Haute Normandie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.3% | 0.1% |
| Centre | 379 | 58.4% | 18.1% | 175 | 55.2% | 17.4% | 204 | 61.6% | 18.7% | 72 | 52.5% | 11.1% |
| Pays de Loire | 12 | 1.9% | 0.4% | 10 | 3.0% | 0.7% | 3 | 0.9% | 0.2% | 5 | 3.9% | 0.6% |
| Poitou Charentes | 246 | 37.9% | 16.5% | 124 | 39.1% | 17.3% | 122 | 36.7% | 15.7% | 54 | 39.3% | 14.7% |
| Aquitaine | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Limousin | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.2% | 0 | 0.2% | 0.2% |
| Rhône Alpes | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.3% | - | - | - | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 396 | 61.1% | 1.1% | 203 | 64.1% | 1.2% | 193 | 58.2% | 1.1% | 118 | 86.2% | 0.8% |
| Presque tous les jours | 64 | 9.9% | 1.1% | 33 | 10.4% | 1.2% | 31 | 9.4% | 1.0% | 12 | 8.8% | 0.7% |
| 1 à 2 fois par semaine | 31 | 4.8% | 1.2% | 13 | 4.1% | 1.2% | 18 | 5.6% | 1.2% | 6 | 4.5% | 1.2% |
| 1 à 3 fois par mois | 6 | 0.9% | 1.3% | 0 | 0.1% | 0.2% | 6 | 1.7% | 2.0% | 0 | 0.2% | 0.4% |
| Moins souvent | 10 | 1.5% | 1.3% | 3 | 0.8% | 0.7% | 7 | 2.1% | 2.0% | - | - | - |
| Jamais | 2 | 0.2% | 2.2% | - | - | - | 2 | 0.5% | 5.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 3.8% | 1.4% | 8 | 2.5% | 1.1% | 17 | 5.0% | 1.6% | 1 | 0.5% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 43 | 6.6% | 1.4% | 15 | 4.9% | 1.3% | 28 | 8.3% | 1.5% | 1 | 0.9% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 82 | 12.6% | 1.5% | 40 | 12.7% | 1.7% | 41 | 12.5% | 1.3% | 5 | 3.7% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 108 | 16.6% | 1.6% | 45 | 14.1% | 1.5% | 63 | 18.9% | 1.6% | 16 | 11.7% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 157 | 24.2% | 1.4% | 80 | 25.2% | 1.5% | 77 | 23.2% | 1.3% | 27 | 19.6% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 84 | 12.9% | 1.2% | 44 | 13.7% | 1.2% | 40 | 12.1% | 1.2% | 33 | 23.7% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 85 | 13.2% | 1.2% | 48 | 15.2% | 1.2% | 37 | 11.2% | 1.1% | 37 | 27.0% | 0.9% |
| 65 000 euros et plus par an | 23 | 3.6% | 0.6% | 14 | 4.4% | 0.6% | 9 | 2.7% | 0.5% | 14 | 9.9% | 0.5% |
| Refus | 30 | 4.6% | 0.9% | 14 | 4.3% | 0.9% | 16 | 4.9% | 0.8% | 4 | 2.8% | 0.3% |
| Ne sait pas | 13 | 2.0% | 0.8% | 9 | 3.0% | 1.3% | 4 | 1.1% | 0.4% | 0 | 0.1% | - |
