L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1378 | 100.0% | 2.6% | 653 | 100.0% | 2.6% | 725 | 100.0% | 2.7% | 272 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 653 | 47.4% | 2.6% | 653 | 100.0% | 2.6% | - | - | - | 135 | 49.8% | 1.5% |
| Femme | 725 | 52.6% | 2.7% | - | - | - | 725 | 100.0% | 2.7% | 137 | 50.2% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 79 | 5.7% | 1.1% | 46 | 7.1% | 1.3% | 33 | 4.5% | 0.9% | 25 | 9.3% | 0.8% |
| 25 à 34 ans | 115 | 8.4% | 1.5% | 62 | 9.5% | 1.7% | 53 | 7.3% | 1.4% | 43 | 15.9% | 1.3% |
| 35 à 49 ans | 242 | 17.6% | 1.9% | 115 | 17.6% | 1.9% | 127 | 17.5% | 2.0% | 99 | 36.4% | 1.6% |
| 50 à 59 ans | 266 | 19.3% | 2.9% | 130 | 19.9% | 2.8% | 136 | 18.8% | 2.9% | 80 | 29.3% | 2.1% |
| 60 ans et plus | 675 | 49.0% | 4.4% | 299 | 45.9% | 4.4% | 376 | 51.8% | 4.3% | 25 | 9.1% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 681 | 49.4% | 2.9% | - | - | - | 681 | 94.0% | 2.9% | 128 | 47.2% | 1.8% |
| Personne de référence | 808 | 58.7% | 2.8% | 583 | 89.4% | 2.8% | 225 | 31.0% | 2.8% | 140 | 51.4% | 1.7% |
| Responsable des achats | 1023 | 74.3% | 2.8% | 349 | 53.5% | 2.7% | 674 | 92.9% | 2.9% | 195 | 71.8% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 35 | 2.5% | 6.9% | 24 | 3.7% | 7.0% | 11 | 1.5% | 6.6% | 1 | 0.3% | 5.8% |
| Petits patrons | 25 | 1.8% | 1.5% | 16 | 2.5% | 1.4% | 9 | 1.2% | 1.9% | 20 | 7.2% | 1.4% |
| Affaires et Cadres | 73 | 5.3% | 1.5% | 40 | 6.1% | 1.4% | 33 | 4.5% | 1.6% | 61 | 22.6% | 1.4% |
| Professions intermédiaires | 137 | 10.0% | 1.9% | 67 | 10.3% | 1.9% | 70 | 9.6% | 1.9% | 114 | 41.9% | 2.0% |
| Employés | 201 | 14.6% | 2.4% | 52 | 8.0% | 2.4% | 149 | 20.6% | 2.4% | 33 | 12.1% | 1.8% |
| Ouvriers | 159 | 11.5% | 2.5% | 120 | 18.3% | 2.4% | 39 | 5.4% | 2.9% | 5 | 1.8% | 1.4% |
| Retraités | 578 | 42.0% | 4.5% | 279 | 42.7% | 4.5% | 299 | 41.3% | 4.5% | 11 | 4.1% | 5.3% |
| Autres inactifs | 170 | 12.4% | 1.6% | 55 | 8.4% | 1.5% | 115 | 15.9% | 1.7% | 27 | 10.1% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 49 | 3.6% | 6.5% | 25 | 3.8% | 6.0% | 24 | 3.4% | 7.1% | - | - | - |
| Petits patrons | 40 | 2.9% | 1.5% | 18 | 2.7% | 1.3% | 22 | 3.1% | 1.8% | 40 | 14.7% | 1.5% |
| Affaires et Cadres | 86 | 6.2% | 1.3% | 46 | 7.1% | 1.3% | 40 | 5.5% | 1.2% | 86 | 31.6% | 1.3% |
| Professions intermédiaires | 146 | 10.6% | 1.9% | 71 | 10.9% | 1.8% | 75 | 10.3% | 1.9% | 146 | 53.7% | 1.9% |
| Employés | 114 | 8.3% | 2.1% | 53 | 8.2% | 2.3% | 60 | 8.3% | 2.0% | - | - | - |
| Ouvriers | 211 | 15.3% | 2.2% | 119 | 18.2% | 2.3% | 92 | 12.7% | 2.1% | - | - | - |
| Retraités | 630 | 45.7% | 4.2% | 290 | 44.4% | 4.3% | 339 | 46.8% | 4.2% | - | - | - |
| Autres inactifs | 102 | 7.4% | 2.4% | 30 | 4.6% | 1.9% | 72 | 9.9% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 324 | 23.5% | 3.2% | 141 | 21.6% | 3.2% | 182 | 25.2% | 3.2% | 34 | 12.7% | 1.9% |
| 2 personnes | 629 | 45.7% | 3.5% | 309 | 47.4% | 3.6% | 320 | 44.1% | 3.4% | 81 | 29.8% | 2.0% |
| 3 personnes | 171 | 12.4% | 1.9% | 89 | 13.6% | 1.9% | 82 | 11.4% | 1.8% | 50 | 18.5% | 1.3% |
| 4 personnes | 161 | 11.7% | 1.7% | 80 | 12.2% | 1.7% | 81 | 11.2% | 1.7% | 72 | 26.4% | 1.5% |
| 5 personnes et + | 93 | 6.7% | 1.7% | 34 | 5.2% | 1.2% | 59 | 8.2% | 2.1% | 34 | 12.6% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 273 | 19.8% | 1.8% | 126 | 19.3% | 1.7% | 148 | 20.4% | 1.8% | 114 | 41.8% | 1.5% |
| Non | 1105 | 80.2% | 3.0% | 527 | 80.7% | 3.0% | 578 | 79.6% | 3.1% | 158 | 58.2% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 582 | 42.2% | 4.9% | 263 | 40.2% | 4.6% | 320 | 44.1% | 5.1% | 107 | 39.4% | 3.3% |
| Agglo. - 20 000 hab | 245 | 17.8% | 2.7% | 120 | 18.3% | 2.8% | 126 | 17.3% | 2.6% | 42 | 15.4% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 306 | 22.2% | 4.4% | 161 | 24.6% | 4.7% | 146 | 20.1% | 4.1% | 62 | 22.7% | 3.3% |
| Agglo. + 100 000 hab | 217 | 15.7% | 1.4% | 100 | 15.3% | 1.3% | 117 | 16.2% | 1.5% | 54 | 19.8% | 0.9% |
| Agglo. Paris | 28 | 2.0% | 0.3% | 10 | 1.6% | 0.3% | 17 | 2.3% | 0.4% | 7 | 2.7% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 35 | 2.6% | 0.4% | 13 | 1.9% | 0.3% | 23 | 3.1% | 0.5% | 10 | 3.8% | 0.2% |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.3% | 0.3% |
| Picardie | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Bourgogne | 200 | 14.5% | 14.8% | 91 | 13.9% | 13.9% | 110 | 15.1% | 15.6% | 31 | 11.4% | 9.2% |
| Haute Normandie | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | 0 | - | - | 0 | 0.2% | 0.1% |
| Centre | 360 | 26.2% | 17.2% | 180 | 27.6% | 17.9% | 180 | 24.9% | 16.6% | 78 | 28.5% | 11.9% |
| Pays de Loire | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | - |
| Aquitaine | 6 | 0.5% | 0.2% | 1 | 0.2% | 0.1% | 5 | 0.7% | 0.3% | 4 | 1.5% | 0.5% |
| Midi Pyrénées | 3 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Limousin | 278 | 20.2% | 45.2% | 128 | 19.6% | 43.5% | 150 | 20.7% | 46.7% | 50 | 18.5% | 30.9% |
| Auvergne | 486 | 35.2% | 43.0% | 232 | 35.6% | 42.7% | 254 | 35.0% | 43.2% | 93 | 34.3% | 28.8% |
| Rhône Alpes | 3 | 0.2% | 0.1% | 2 | 0.3% | 0.1% | 2 | 0.2% | 0.1% | 3 | 1.0% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 746 | 54.1% | 2.1% | 380 | 58.1% | 2.2% | 366 | 50.5% | 2.1% | 216 | 79.6% | 1.5% |
| Presque tous les jours | 185 | 13.4% | 3.1% | 80 | 12.2% | 2.9% | 106 | 14.6% | 3.3% | 38 | 14.1% | 2.1% |
| 1 à 2 fois par semaine | 61 | 4.4% | 2.4% | 24 | 3.6% | 2.2% | 37 | 5.1% | 2.5% | 12 | 4.4% | 2.3% |
| 1 à 3 fois par mois | 10 | 0.7% | 2.1% | 1 | 0.2% | 0.8% | 9 | 1.2% | 3.0% | 0 | 0.1% | 0.5% |
| Moins souvent | 30 | 2.2% | 4.2% | 13 | 1.9% | 3.5% | 18 | 2.4% | 4.9% | 4 | 1.5% | 8.6% |
| Jamais | 0 | - | 0.4% | - | - | - | 0 | - | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 3.2% | 2.4% | 19 | 3.0% | 2.6% | 25 | 3.5% | 2.3% | 2 | 0.7% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 112 | 8.1% | 3.8% | 56 | 8.6% | 4.9% | 56 | 7.7% | 3.1% | 7 | 2.7% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 162 | 11.7% | 2.9% | 81 | 12.3% | 3.3% | 81 | 11.2% | 2.6% | 12 | 4.5% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 214 | 15.5% | 3.2% | 91 | 14.0% | 3.1% | 123 | 16.9% | 3.2% | 19 | 7.0% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 343 | 24.9% | 3.0% | 166 | 25.3% | 3.1% | 177 | 24.5% | 2.9% | 61 | 22.5% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 176 | 12.8% | 2.5% | 87 | 13.3% | 2.3% | 89 | 12.3% | 2.6% | 54 | 19.7% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 143 | 10.4% | 1.9% | 76 | 11.6% | 1.9% | 67 | 9.2% | 2.1% | 67 | 24.6% | 1.6% |
| 65 000 euros et plus par an | 46 | 3.3% | 1.2% | 22 | 3.4% | 1.0% | 24 | 3.3% | 1.4% | 28 | 10.1% | 1.0% |
| Refus | 97 | 7.0% | 2.9% | 41 | 6.3% | 2.8% | 56 | 7.7% | 2.9% | 15 | 5.5% | 1.3% |
| Ne sait pas | 41 | 3.0% | 2.5% | 14 | 2.1% | 1.9% | 27 | 3.8% | 3.0% | 7 | 2.7% | 1.3% |
