L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2081 | 100.0% | 4.0% | 1088 | 100.0% | 4.4% | 993 | 100.0% | 3.7% | 499 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 1088 | 52.3% | 4.4% | 1088 | 100.0% | 4.4% | - | - | - | 286 | 57.4% | 3.3% |
| Femme | 993 | 47.7% | 3.7% | - | - | - | 993 | 100.0% | 3.7% | 212 | 42.6% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 122 | 5.9% | 1.7% | 70 | 6.4% | 1.9% | 52 | 5.2% | 1.4% | 48 | 9.7% | 1.6% |
| 25 à 34 ans | 236 | 11.3% | 3.1% | 130 | 11.9% | 3.5% | 106 | 10.7% | 2.7% | 79 | 15.8% | 2.4% |
| 35 à 49 ans | 430 | 20.7% | 3.4% | 250 | 23.0% | 4.1% | 180 | 18.1% | 2.8% | 183 | 36.6% | 2.9% |
| 50 à 59 ans | 428 | 20.5% | 4.6% | 216 | 19.9% | 4.7% | 211 | 21.3% | 4.5% | 163 | 32.7% | 4.2% |
| 60 ans et plus | 866 | 41.6% | 5.6% | 422 | 38.8% | 6.2% | 444 | 44.7% | 5.1% | 26 | 5.1% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 929 | 44.7% | 4.0% | - | - | - | 929 | 93.6% | 4.0% | 193 | 38.7% | 2.7% |
| Personne de référence | 1225 | 58.9% | 4.3% | 968 | 88.9% | 4.7% | 258 | 26.0% | 3.2% | 286 | 57.4% | 3.4% |
| Responsable des achats | 1528 | 73.4% | 4.2% | 628 | 57.7% | 4.8% | 900 | 90.6% | 3.9% | 344 | 68.9% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.1% | 4.5% | 17 | 1.5% | 4.9% | 6 | 0.6% | 3.7% | - | - | - |
| Petits patrons | 66 | 3.2% | 4.1% | 47 | 4.3% | 4.1% | 19 | 1.9% | 4.3% | 59 | 11.8% | 4.1% |
| Affaires et Cadres | 130 | 6.2% | 2.6% | 84 | 7.7% | 3.0% | 45 | 4.6% | 2.2% | 116 | 23.3% | 2.6% |
| Professions intermédiaires | 251 | 12.1% | 3.5% | 141 | 13.0% | 4.0% | 110 | 11.0% | 3.0% | 190 | 38.1% | 3.3% |
| Employés | 328 | 15.8% | 3.9% | 87 | 8.0% | 3.9% | 241 | 24.3% | 3.9% | 60 | 12.0% | 3.2% |
| Ouvriers | 257 | 12.4% | 4.1% | 214 | 19.6% | 4.3% | 44 | 4.4% | 3.3% | 5 | 1.0% | 1.4% |
| Retraités | 778 | 37.4% | 6.1% | 397 | 36.4% | 6.4% | 382 | 38.4% | 5.8% | 7 | 1.5% | 3.6% |
| Autres inactifs | 248 | 11.9% | 2.4% | 102 | 9.3% | 2.7% | 146 | 14.7% | 2.2% | 61 | 12.3% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 1.7% | 4.6% | 18 | 1.7% | 4.4% | 16 | 1.7% | 4.8% | - | - | - |
| Petits patrons | 82 | 3.9% | 3.1% | 50 | 4.6% | 3.7% | 32 | 3.2% | 2.5% | 82 | 16.4% | 3.1% |
| Affaires et Cadres | 153 | 7.3% | 2.2% | 87 | 8.0% | 2.5% | 66 | 6.6% | 1.9% | 153 | 30.6% | 2.2% |
| Professions intermédiaires | 264 | 12.7% | 3.3% | 149 | 13.7% | 3.7% | 115 | 11.5% | 3.0% | 264 | 53.0% | 3.3% |
| Employés | 177 | 8.5% | 3.3% | 85 | 7.8% | 3.6% | 92 | 9.3% | 3.0% | - | - | - |
| Ouvriers | 364 | 17.5% | 3.8% | 205 | 18.9% | 4.0% | 159 | 16.0% | 3.6% | - | - | - |
| Retraités | 874 | 42.0% | 5.9% | 416 | 38.2% | 6.2% | 458 | 46.1% | 5.6% | - | - | - |
| Autres inactifs | 133 | 6.4% | 3.2% | 78 | 7.2% | 4.9% | 55 | 5.5% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 415 | 19.9% | 4.1% | 219 | 20.1% | 5.0% | 197 | 19.8% | 3.5% | 48 | 9.7% | 2.7% |
| 2 personnes | 912 | 43.8% | 5.0% | 451 | 41.4% | 5.2% | 461 | 46.5% | 4.9% | 118 | 23.7% | 2.9% |
| 3 personnes | 322 | 15.5% | 3.5% | 184 | 16.9% | 4.0% | 138 | 13.9% | 3.0% | 139 | 27.9% | 3.6% |
| 4 personnes | 295 | 14.2% | 3.2% | 159 | 14.6% | 3.5% | 136 | 13.7% | 2.9% | 131 | 26.4% | 2.7% |
| 5 personnes et + | 137 | 6.6% | 2.5% | 76 | 7.0% | 2.8% | 60 | 6.1% | 2.2% | 61 | 12.3% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 487 | 23.4% | 3.1% | 264 | 24.3% | 3.6% | 223 | 22.5% | 2.7% | 213 | 42.7% | 2.7% |
| Non | 1594 | 76.6% | 4.4% | 824 | 75.7% | 4.7% | 770 | 77.5% | 4.1% | 286 | 57.3% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 533 | 25.6% | 4.5% | 249 | 22.9% | 4.4% | 284 | 28.6% | 4.5% | 131 | 26.3% | 4.0% |
| Agglo. - 20 000 hab | 403 | 19.4% | 4.4% | 215 | 19.8% | 5.1% | 188 | 18.9% | 3.9% | 97 | 19.5% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 410 | 19.7% | 5.9% | 222 | 20.4% | 6.6% | 188 | 18.9% | 5.2% | 66 | 13.2% | 3.5% |
| Agglo. + 100 000 hab | 720 | 34.6% | 4.6% | 394 | 36.2% | 5.2% | 327 | 32.9% | 4.1% | 197 | 39.6% | 3.5% |
| Agglo. Paris | 15 | 0.7% | 0.2% | 9 | 0.8% | 0.2% | 7 | 0.7% | 0.2% | 7 | 1.5% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 15 | 0.7% | 0.2% | 9 | 0.8% | 0.2% | 7 | 0.7% | 0.1% | 7 | 1.5% | 0.2% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | - | - | - | - | - | - |
| Lorraine | 5 | 0.3% | 0.3% | 4 | 0.4% | 0.5% | 1 | 0.1% | 0.1% | 0 | - | - |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | - | - | - |
| Franche-Comté | 84 | 4.0% | 8.8% | 41 | 3.8% | 8.8% | 43 | 4.3% | 8.8% | 20 | 4.0% | 7.3% |
| Champagne Ardennes | 4 | 0.2% | 0.3% | 1 | 0.1% | 0.3% | 2 | 0.2% | 0.4% | 2 | 0.4% | 0.6% |
| Bourgogne | 377 | 18.1% | 27.8% | 189 | 17.4% | 29.1% | 187 | 18.8% | 26.6% | 71 | 14.3% | 21.1% |
| Haute Normandie | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% |
| Basse Normandie | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.3% | - | - | - | - | - | - |
| Centre | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | - | - | - | 0 | 0.1% | 0.1% |
| Pays de Loire | 1 | 0.1% | - | 0 | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Aquitaine | 1 | - | - | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Limousin | 1 | - | 0.1% | 1 | 0.1% | 0.3% | - | - | - | - | - | - |
| Auvergne | 42 | 2.0% | 3.7% | 20 | 1.9% | 3.8% | 22 | 2.2% | 3.7% | 10 | 1.9% | 3.0% |
| Rhône Alpes | 1420 | 68.2% | 27.2% | 742 | 68.2% | 29.5% | 678 | 68.3% | 25.0% | 362 | 72.6% | 18.6% |
| Languedoc Roussillon | 6 | 0.3% | 0.2% | 6 | 0.5% | 0.5% | - | - | - | 2 | 0.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 118 | 5.7% | 2.7% | 66 | 6.0% | 3.2% | 52 | 5.2% | 2.3% | 23 | 4.6% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1203 | 57.8% | 3.5% | 666 | 61.2% | 3.8% | 538 | 54.1% | 3.1% | 416 | 83.4% | 2.8% |
| Presque tous les jours | 212 | 10.2% | 3.6% | 102 | 9.4% | 3.7% | 110 | 11.0% | 3.4% | 52 | 10.5% | 2.8% |
| 1 à 2 fois par semaine | 129 | 6.2% | 5.0% | 65 | 6.0% | 6.0% | 65 | 6.5% | 4.3% | 16 | 3.3% | 3.1% |
| 1 à 3 fois par mois | 30 | 1.4% | 6.2% | 14 | 1.3% | 7.5% | 15 | 1.6% | 5.3% | 10 | 2.0% | 15.2% |
| Moins souvent | 46 | 2.2% | 6.4% | 22 | 2.0% | 6.0% | 24 | 2.5% | 6.8% | 0 | - | 0.3% |
| Jamais | 0 | - | 0.5% | 0 | - | 0.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 1.8% | 2.0% | 24 | 2.2% | 3.3% | 12 | 1.3% | 1.2% | 2 | 0.4% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 106 | 5.1% | 3.6% | 52 | 4.8% | 4.5% | 54 | 5.5% | 3.0% | 7 | 1.5% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 282 | 13.6% | 5.1% | 125 | 11.5% | 5.1% | 158 | 15.9% | 5.0% | 16 | 3.2% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 309 | 14.9% | 4.6% | 154 | 14.2% | 5.2% | 155 | 15.6% | 4.1% | 48 | 9.7% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 497 | 23.9% | 4.3% | 267 | 24.6% | 5.0% | 230 | 23.1% | 3.8% | 95 | 19.0% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 292 | 14.0% | 4.1% | 158 | 14.5% | 4.2% | 134 | 13.5% | 3.9% | 109 | 21.9% | 3.7% |
| De 45 000 à moins de 65 000 euros par an | 301 | 14.5% | 4.1% | 185 | 17.0% | 4.5% | 116 | 11.7% | 3.6% | 125 | 25.0% | 3.1% |
| 65 000 euros et plus par an | 96 | 4.6% | 2.4% | 57 | 5.2% | 2.5% | 39 | 3.9% | 2.3% | 56 | 11.1% | 2.0% |
| Refus | 115 | 5.5% | 3.4% | 49 | 4.5% | 3.4% | 66 | 6.7% | 3.4% | 26 | 5.3% | 2.3% |
| Ne sait pas | 46 | 2.2% | 2.7% | 17 | 1.6% | 2.3% | 28 | 2.8% | 3.1% | 15 | 3.0% | 2.6% |
