L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3977 | 100.0% | 7.6% | 2022 | 100.0% | 8.1% | 1955 | 100.0% | 7.2% | 921 | 100.0% | 5.3% |
| Sexe | ||||||||||||
| Homme | 2022 | 50.8% | 8.1% | 2022 | 100.0% | 8.1% | - | - | - | 536 | 58.2% | 6.1% |
| Femme | 1955 | 49.2% | 7.2% | - | - | - | 1955 | 100.0% | 7.2% | 385 | 41.8% | 4.5% |
| Age | ||||||||||||
| 15 à 24 ans | 252 | 6.3% | 3.5% | 143 | 7.1% | 3.9% | 108 | 5.5% | 3.0% | 97 | 10.5% | 3.2% |
| 25 à 34 ans | 428 | 10.8% | 5.6% | 213 | 10.5% | 5.7% | 215 | 11.0% | 5.6% | 134 | 14.6% | 4.1% |
| 35 à 49 ans | 773 | 19.4% | 6.2% | 434 | 21.5% | 7.0% | 339 | 17.4% | 5.4% | 338 | 36.7% | 5.3% |
| 50 à 59 ans | 823 | 20.7% | 8.9% | 428 | 21.2% | 9.3% | 395 | 20.2% | 8.5% | 280 | 30.3% | 7.2% |
| 60 ans et plus | 1701 | 42.8% | 11.0% | 804 | 39.8% | 11.8% | 897 | 45.9% | 10.3% | 73 | 7.9% | 8.3% |
| Individu | ||||||||||||
| Ménagères | 1796 | 45.2% | 7.7% | - | - | - | 1796 | 91.9% | 7.7% | 336 | 36.4% | 4.8% |
| Personne de référence | 2326 | 58.5% | 8.2% | 1784 | 88.2% | 8.7% | 542 | 27.7% | 6.8% | 523 | 56.8% | 6.3% |
| Responsable des achats | 2843 | 71.5% | 7.9% | 1073 | 53.0% | 8.2% | 1770 | 90.6% | 7.7% | 604 | 65.5% | 5.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 51 | 1.3% | 10.2% | 35 | 1.7% | 10.1% | 17 | 0.8% | 10.4% | 4 | 0.4% | 26.0% |
| Petits patrons | 113 | 2.8% | 7.0% | 82 | 4.1% | 7.1% | 31 | 1.6% | 6.8% | 103 | 11.2% | 7.1% |
| Affaires et Cadres | 238 | 6.0% | 4.9% | 157 | 7.8% | 5.5% | 81 | 4.1% | 3.9% | 211 | 22.9% | 4.8% |
| Professions intermédiaires | 466 | 11.7% | 6.5% | 266 | 13.1% | 7.5% | 200 | 10.2% | 5.5% | 355 | 38.5% | 6.1% |
| Employés | 610 | 15.3% | 7.3% | 154 | 7.6% | 7.0% | 456 | 23.3% | 7.4% | 107 | 11.6% | 5.7% |
| Ouvriers | 506 | 12.7% | 8.0% | 409 | 20.2% | 8.2% | 97 | 5.0% | 7.3% | 9 | 0.9% | 2.5% |
| Retraités | 1458 | 36.7% | 11.4% | 749 | 37.1% | 12.2% | 708 | 36.2% | 10.7% | 17 | 1.9% | 8.3% |
| Autres inactifs | 535 | 13.5% | 5.1% | 170 | 8.4% | 4.6% | 366 | 18.7% | 5.5% | 116 | 12.6% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 64 | 1.6% | 8.5% | 38 | 1.9% | 9.2% | 27 | 1.4% | 7.8% | - | - | - |
| Petits patrons | 152 | 3.8% | 5.8% | 87 | 4.3% | 6.5% | 65 | 3.3% | 5.0% | 152 | 16.5% | 5.8% |
| Affaires et Cadres | 290 | 7.3% | 4.2% | 166 | 8.2% | 4.8% | 124 | 6.3% | 3.6% | 290 | 31.5% | 4.2% |
| Professions intermédiaires | 480 | 12.1% | 6.1% | 283 | 14.0% | 7.1% | 197 | 10.1% | 5.1% | 480 | 52.0% | 6.1% |
| Employés | 315 | 7.9% | 5.8% | 146 | 7.2% | 6.2% | 169 | 8.6% | 5.5% | - | - | - |
| Ouvriers | 703 | 17.7% | 7.4% | 382 | 18.9% | 7.5% | 320 | 16.4% | 7.3% | - | - | - |
| Retraités | 1690 | 42.5% | 11.4% | 795 | 39.3% | 11.8% | 895 | 45.8% | 11.0% | - | - | - |
| Autres inactifs | 284 | 7.1% | 6.7% | 124 | 6.1% | 7.8% | 160 | 8.2% | 6.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 767 | 19.3% | 7.6% | 350 | 17.3% | 8.0% | 417 | 21.3% | 7.4% | 92 | 10.0% | 5.1% |
| 2 personnes | 1784 | 44.8% | 9.9% | 909 | 44.9% | 10.5% | 875 | 44.7% | 9.3% | 234 | 25.4% | 5.7% |
| 3 personnes | 613 | 15.4% | 6.7% | 338 | 16.7% | 7.3% | 275 | 14.1% | 6.0% | 247 | 26.8% | 6.3% |
| 4 personnes | 522 | 13.1% | 5.6% | 275 | 13.6% | 6.0% | 246 | 12.6% | 5.3% | 228 | 24.7% | 4.6% |
| 5 personnes et + | 292 | 7.3% | 5.3% | 150 | 7.4% | 5.6% | 142 | 7.3% | 5.1% | 120 | 13.0% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 871 | 21.9% | 5.6% | 460 | 22.8% | 6.2% | 411 | 21.0% | 5.0% | 372 | 40.3% | 4.8% |
| Non | 3106 | 78.1% | 8.5% | 1562 | 77.2% | 8.9% | 1544 | 79.0% | 8.2% | 550 | 59.7% | 5.7% |
| Habitat | ||||||||||||
| Communes rurales | 1151 | 28.9% | 9.6% | 523 | 25.9% | 9.2% | 628 | 32.1% | 10.1% | 242 | 26.2% | 7.4% |
| Agglo. - 20 000 hab | 820 | 20.6% | 9.1% | 427 | 21.1% | 10.1% | 393 | 20.1% | 8.1% | 183 | 19.9% | 7.2% |
| Agglo. 20 000 à 100 000 hab | 753 | 18.9% | 10.8% | 397 | 19.6% | 11.7% | 356 | 18.2% | 9.9% | 146 | 15.8% | 7.8% |
| Agglo. + 100 000 hab | 1226 | 30.8% | 7.9% | 659 | 32.6% | 8.8% | 567 | 29.0% | 7.1% | 339 | 36.8% | 6.0% |
| Agglo. Paris | 26 | 0.7% | 0.3% | 16 | 0.8% | 0.4% | 10 | 0.5% | 0.2% | 11 | 1.2% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 26 | 0.7% | 0.3% | 16 | 0.8% | 0.3% | 10 | 0.5% | 0.2% | 11 | 1.2% | 0.3% |
| Nord Pas de Calais | 4 | 0.1% | 0.1% | 3 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Lorraine | 820 | 20.6% | 42.7% | 398 | 19.7% | 42.9% | 421 | 21.6% | 42.5% | 170 | 18.5% | 32.1% |
| Alsace | 694 | 17.4% | 45.2% | 345 | 17.1% | 46.5% | 349 | 17.8% | 44.0% | 170 | 18.5% | 35.6% |
| Franche-Comté | 368 | 9.3% | 38.6% | 182 | 9.0% | 39.1% | 187 | 9.6% | 38.2% | 78 | 8.5% | 28.8% |
| Champagne Ardennes | 86 | 2.2% | 7.9% | 43 | 2.1% | 8.2% | 43 | 2.2% | 7.6% | 18 | 2.0% | 6.1% |
| Picardie | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Bourgogne | 380 | 9.6% | 28.0% | 192 | 9.5% | 29.5% | 188 | 9.6% | 26.7% | 73 | 7.9% | 21.5% |
| Haute Normandie | 1 | - | 0.1% | 1 | - | 0.1% | 0 | - | 0.1% | 1 | 0.1% | 0.2% |
| Basse Normandie | 2 | 0.1% | 0.2% | 2 | 0.1% | 0.3% | - | - | - | - | - | - |
| Centre | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.1% |
| Pays de Loire | 1 | - | - | 0 | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Poitou Charentes | 0 | - | - | 0 | - | 0.1% | - | - | - | 0 | - | 0.1% |
| Aquitaine | 1 | - | - | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Limousin | 1 | - | 0.1% | 1 | - | 0.3% | - | - | - | - | - | - |
| Auvergne | 43 | 1.1% | 3.8% | 21 | 1.0% | 3.8% | 22 | 1.1% | 3.8% | 10 | 1.1% | 3.0% |
| Rhône Alpes | 1421 | 35.7% | 27.2% | 743 | 36.8% | 29.5% | 678 | 34.7% | 25.0% | 362 | 39.3% | 18.6% |
| Languedoc Roussillon | 6 | 0.1% | 0.3% | 6 | 0.3% | 0.5% | - | - | - | 2 | 0.2% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 120 | 3.0% | 2.7% | 66 | 3.3% | 3.2% | 54 | 2.7% | 2.3% | 23 | 2.5% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2223 | 55.9% | 6.4% | 1229 | 60.8% | 7.1% | 993 | 50.8% | 5.7% | 750 | 81.4% | 5.1% |
| Presque tous les jours | 431 | 10.8% | 7.2% | 204 | 10.1% | 7.4% | 227 | 11.6% | 7.1% | 102 | 11.0% | 5.5% |
| 1 à 2 fois par semaine | 254 | 6.4% | 9.9% | 123 | 6.1% | 11.3% | 132 | 6.7% | 8.8% | 41 | 4.5% | 7.8% |
| 1 à 3 fois par mois | 57 | 1.4% | 11.8% | 24 | 1.2% | 12.5% | 33 | 1.7% | 11.3% | 13 | 1.4% | 19.7% |
| Moins souvent | 89 | 2.2% | 12.3% | 47 | 2.3% | 13.0% | 41 | 2.1% | 11.5% | 3 | 0.4% | 7.3% |
| Jamais | 3 | 0.1% | 4.0% | 0 | - | 0.8% | 2 | 0.1% | 8.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 78 | 2.0% | 4.3% | 43 | 2.1% | 5.7% | 35 | 1.8% | 3.2% | 10 | 1.0% | 4.9% |
| De 9 000 à moins de 12 000 euros par an | 229 | 5.8% | 7.7% | 99 | 4.9% | 8.7% | 129 | 6.6% | 7.0% | 18 | 1.9% | 7.4% |
| De 12 000 à moins de 18 000 euros par an | 549 | 13.8% | 9.9% | 220 | 10.9% | 9.1% | 329 | 16.8% | 10.5% | 28 | 3.1% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 540 | 13.6% | 8.0% | 255 | 12.6% | 8.6% | 284 | 14.5% | 7.5% | 78 | 8.5% | 5.8% |
| De 24 000 à moins de 36 000 euros par an | 944 | 23.7% | 8.3% | 500 | 24.7% | 9.3% | 444 | 22.7% | 7.4% | 184 | 20.0% | 5.3% |
| De 36 000 à moins de 45 000 euros par an | 553 | 13.9% | 7.7% | 319 | 15.8% | 8.6% | 234 | 12.0% | 6.8% | 183 | 19.8% | 6.2% |
| De 45 000 à moins de 65 000 euros par an | 554 | 13.9% | 7.6% | 338 | 16.7% | 8.3% | 216 | 11.1% | 6.7% | 224 | 24.3% | 5.5% |
| 65 000 euros et plus par an | 213 | 5.4% | 5.4% | 129 | 6.4% | 5.7% | 84 | 4.3% | 5.0% | 119 | 13.0% | 4.4% |
| Refus | 233 | 5.9% | 6.9% | 83 | 4.1% | 5.7% | 150 | 7.7% | 7.7% | 50 | 5.4% | 4.4% |
| Ne sait pas | 85 | 2.1% | 5.1% | 36 | 1.8% | 4.9% | 48 | 2.5% | 5.3% | 27 | 2.9% | 4.7% |
