L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 540 | 100.0% | 1.0% | 263 | 100.0% | 1.1% | 277 | 100.0% | 1.0% | 125 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 263 | 48.8% | 1.1% | 263 | 100.0% | 1.1% | - | - | - | 69 | 55.5% | 0.8% |
| Femme | 277 | 51.2% | 1.0% | - | - | - | 277 | 100.0% | 1.0% | 55 | 44.5% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 7.7% | 0.6% | 26 | 9.8% | 0.7% | 16 | 5.8% | 0.4% | 14 | 11.2% | 0.5% |
| 25 à 34 ans | 59 | 10.8% | 0.8% | 26 | 10.0% | 0.7% | 32 | 11.6% | 0.8% | 20 | 16.4% | 0.6% |
| 35 à 49 ans | 115 | 21.3% | 0.9% | 48 | 18.3% | 0.8% | 67 | 24.1% | 1.1% | 50 | 40.4% | 0.8% |
| 50 à 59 ans | 109 | 20.2% | 1.2% | 61 | 23.0% | 1.3% | 49 | 17.6% | 1.0% | 32 | 26.1% | 0.8% |
| 60 ans et plus | 216 | 39.9% | 1.4% | 103 | 38.9% | 1.5% | 113 | 40.9% | 1.3% | 7 | 6.0% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 251 | 46.5% | 1.1% | - | - | - | 251 | 90.8% | 1.1% | 45 | 35.9% | 0.6% |
| Personne de référence | 322 | 59.6% | 1.1% | 229 | 86.8% | 1.1% | 93 | 33.6% | 1.2% | 72 | 58.1% | 0.9% |
| Responsable des achats | 387 | 71.7% | 1.1% | 133 | 50.4% | 1.0% | 254 | 92.0% | 1.1% | 80 | 64.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.8% | 0.9% | 3 | 1.2% | 0.9% | 1 | 0.5% | 0.9% | - | - | - |
| Petits patrons | 13 | 2.4% | 0.8% | 11 | 4.1% | 0.9% | 2 | 0.8% | 0.5% | 13 | 10.6% | 0.9% |
| Affaires et Cadres | 35 | 6.5% | 0.7% | 25 | 9.6% | 0.9% | 10 | 3.6% | 0.5% | 30 | 23.7% | 0.7% |
| Professions intermédiaires | 59 | 11.0% | 0.8% | 30 | 11.5% | 0.9% | 29 | 10.4% | 0.8% | 47 | 37.7% | 0.8% |
| Employés | 77 | 14.3% | 0.9% | 15 | 5.6% | 0.7% | 63 | 22.7% | 1.0% | 19 | 15.1% | 1.0% |
| Ouvriers | 82 | 15.2% | 1.3% | 63 | 24.0% | 1.3% | 19 | 6.9% | 1.4% | 0 | 0.3% | 0.1% |
| Retraités | 200 | 37.1% | 1.6% | 98 | 37.1% | 1.6% | 102 | 37.0% | 1.5% | 2 | 1.2% | 0.7% |
| Autres inactifs | 68 | 12.6% | 0.7% | 18 | 6.9% | 0.5% | 50 | 18.0% | 0.7% | 14 | 11.4% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 2.1% | 1.5% | 5 | 1.7% | 1.1% | 7 | 2.5% | 2.0% | - | - | - |
| Petits patrons | 25 | 4.5% | 0.9% | 11 | 4.3% | 0.8% | 13 | 4.8% | 1.0% | 25 | 19.7% | 0.9% |
| Affaires et Cadres | 46 | 8.5% | 0.7% | 26 | 9.8% | 0.8% | 20 | 7.2% | 0.6% | 46 | 36.9% | 0.7% |
| Professions intermédiaires | 54 | 10.0% | 0.7% | 32 | 12.2% | 0.8% | 22 | 8.0% | 0.6% | 54 | 43.4% | 0.7% |
| Employés | 38 | 7.0% | 0.7% | 17 | 6.4% | 0.7% | 21 | 7.5% | 0.7% | - | - | - |
| Ouvriers | 103 | 19.0% | 1.1% | 54 | 20.4% | 1.1% | 49 | 17.6% | 1.1% | - | - | - |
| Retraités | 228 | 42.3% | 1.5% | 106 | 40.2% | 1.6% | 122 | 44.2% | 1.5% | - | - | - |
| Autres inactifs | 36 | 6.6% | 0.8% | 13 | 5.0% | 0.8% | 22 | 8.1% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 103 | 19.0% | 1.0% | 41 | 15.7% | 0.9% | 61 | 22.2% | 1.1% | 14 | 11.3% | 0.8% |
| 2 personnes | 226 | 41.8% | 1.2% | 119 | 45.2% | 1.4% | 107 | 38.5% | 1.1% | 29 | 23.0% | 0.7% |
| 3 personnes | 88 | 16.3% | 1.0% | 41 | 15.6% | 0.9% | 47 | 17.1% | 1.0% | 27 | 21.7% | 0.7% |
| 4 personnes | 83 | 15.4% | 0.9% | 44 | 16.9% | 1.0% | 39 | 14.1% | 0.8% | 38 | 30.9% | 0.8% |
| 5 personnes et + | 40 | 7.4% | 0.7% | 18 | 6.6% | 0.6% | 22 | 8.1% | 0.8% | 16 | 13.2% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 135 | 25.1% | 0.9% | 63 | 23.9% | 0.9% | 72 | 26.2% | 0.9% | 59 | 47.2% | 0.8% |
| Non | 405 | 74.9% | 1.1% | 200 | 76.1% | 1.1% | 204 | 73.8% | 1.1% | 66 | 52.8% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 219 | 40.6% | 1.8% | 111 | 42.3% | 2.0% | 108 | 38.9% | 1.7% | 42 | 34.1% | 1.3% |
| Agglo. - 20 000 hab | 90 | 16.7% | 1.0% | 47 | 17.9% | 1.1% | 43 | 15.5% | 0.9% | 19 | 15.0% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 88 | 16.4% | 1.3% | 33 | 12.7% | 1.0% | 55 | 19.9% | 1.5% | 20 | 16.1% | 1.1% |
| Agglo. + 100 000 hab | 141 | 26.0% | 0.9% | 71 | 27.1% | 0.9% | 69 | 25.0% | 0.9% | 43 | 34.7% | 0.8% |
| Agglo. Paris | 2 | 0.4% | - | - | - | - | 2 | 0.8% | - | 0 | 0.1% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.4% | - | - | - | - | 2 | 0.8% | - | 0 | 0.1% | - |
| Lorraine | 240 | 44.5% | 12.5% | 116 | 44.1% | 12.5% | 124 | 44.9% | 12.5% | 60 | 47.8% | 11.2% |
| Alsace | 4 | 0.8% | 0.3% | 2 | 0.6% | 0.2% | 3 | 1.0% | 0.4% | 3 | 2.3% | 0.6% |
| Franche-Comté | 284 | 52.5% | 29.7% | 142 | 53.7% | 30.5% | 142 | 51.4% | 29.0% | 59 | 47.4% | 21.8% |
| Champagne Ardennes | 4 | 0.8% | 0.4% | 1 | 0.4% | 0.2% | 3 | 1.0% | 0.5% | 0 | 0.3% | 0.1% |
| Bourgogne | 3 | 0.6% | 0.2% | 3 | 1.0% | 0.4% | 1 | 0.3% | 0.1% | 2 | 1.2% | 0.5% |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Auvergne | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Rhône Alpes | 1 | 0.2% | - | 0 | 0.1% | - | 1 | 0.4% | - | 1 | 0.8% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 281 | 52.1% | 0.8% | 141 | 53.7% | 0.8% | 140 | 50.6% | 0.8% | 101 | 80.9% | 0.7% |
| Presque tous les jours | 72 | 13.3% | 1.2% | 30 | 11.5% | 1.1% | 42 | 15.0% | 1.3% | 13 | 10.6% | 0.7% |
| 1 à 2 fois par semaine | 38 | 7.1% | 1.5% | 17 | 6.5% | 1.6% | 21 | 7.7% | 1.4% | 7 | 5.9% | 1.4% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.6% | 1 | 0.3% | 0.5% | 2 | 0.7% | 0.7% | 1 | 0.7% | 1.3% |
| Moins souvent | 15 | 2.8% | 2.1% | 7 | 2.7% | 2.0% | 8 | 2.8% | 2.2% | 0 | 0.1% | 0.2% |
| Jamais | 1 | 0.2% | 1.5% | - | - | - | 1 | 0.4% | 3.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 2.8% | 0.8% | 6 | 2.4% | 0.8% | 9 | 3.3% | 0.8% | 6 | 4.8% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 34 | 6.4% | 1.2% | 17 | 6.5% | 1.5% | 17 | 6.3% | 0.9% | 2 | 1.3% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 84 | 15.5% | 1.5% | 33 | 12.6% | 1.4% | 50 | 18.3% | 1.6% | 5 | 4.1% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 73 | 13.6% | 1.1% | 31 | 11.7% | 1.0% | 42 | 15.3% | 1.1% | 10 | 7.9% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 126 | 23.4% | 1.1% | 60 | 22.7% | 1.1% | 66 | 24.0% | 1.1% | 35 | 27.8% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 79 | 14.5% | 1.1% | 43 | 16.5% | 1.2% | 35 | 12.7% | 1.0% | 19 | 15.0% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 66 | 12.3% | 0.9% | 37 | 14.0% | 0.9% | 29 | 10.6% | 0.9% | 27 | 21.3% | 0.7% |
| 65 000 euros et plus par an | 29 | 5.4% | 0.7% | 23 | 8.7% | 1.0% | 6 | 2.3% | 0.4% | 12 | 10.0% | 0.5% |
| Refus | 22 | 4.1% | 0.7% | 9 | 3.3% | 0.6% | 13 | 4.8% | 0.7% | 7 | 5.4% | 0.6% |
| Ne sait pas | 11 | 2.0% | 0.7% | 4 | 1.5% | 0.6% | 7 | 2.5% | 0.7% | 3 | 2.5% | 0.5% |
