L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 376 | 100.0% | 0.7% | 191 | 100.0% | 0.8% | 185 | 100.0% | 0.7% | 82 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 191 | 50.7% | 0.8% | 191 | 100.0% | 0.8% | - | - | - | 41 | 50.0% | 0.5% |
| Femme | 185 | 49.3% | 0.7% | - | - | - | 185 | 100.0% | 0.7% | 41 | 50.0% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 35 | 9.4% | 0.5% | 20 | 10.7% | 0.6% | 15 | 8.1% | 0.4% | 14 | 16.9% | 0.5% |
| 25 à 34 ans | 38 | 10.2% | 0.5% | 21 | 11.3% | 0.6% | 17 | 9.0% | 0.4% | 13 | 15.2% | 0.4% |
| 35 à 49 ans | 83 | 22.1% | 0.7% | 48 | 25.2% | 0.8% | 35 | 18.9% | 0.6% | 25 | 30.8% | 0.4% |
| 50 à 59 ans | 74 | 19.6% | 0.8% | 42 | 22.2% | 0.9% | 31 | 16.9% | 0.7% | 25 | 30.1% | 0.6% |
| 60 ans et plus | 146 | 38.7% | 0.9% | 58 | 30.6% | 0.9% | 87 | 47.1% | 1.0% | 6 | 7.1% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 170 | 45.1% | 0.7% | - | - | - | 170 | 91.5% | 0.7% | 33 | 40.6% | 0.5% |
| Personne de référence | 230 | 61.1% | 0.8% | 167 | 87.8% | 0.8% | 62 | 33.6% | 0.8% | 37 | 44.6% | 0.4% |
| Responsable des achats | 251 | 66.8% | 0.7% | 93 | 48.9% | 0.7% | 158 | 85.2% | 0.7% | 39 | 47.5% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 2.2% | 1.7% | 8 | 4.1% | 2.3% | 1 | 0.3% | 0.4% | - | - | - |
| Petits patrons | 12 | 3.1% | 0.7% | 9 | 4.7% | 0.8% | 3 | 1.4% | 0.6% | 11 | 13.0% | 0.7% |
| Affaires et Cadres | 12 | 3.3% | 0.3% | 9 | 4.5% | 0.3% | 4 | 2.1% | 0.2% | 11 | 13.5% | 0.3% |
| Professions intermédiaires | 38 | 10.0% | 0.5% | 16 | 8.6% | 0.5% | 21 | 11.4% | 0.6% | 26 | 31.2% | 0.4% |
| Employés | 57 | 15.0% | 0.7% | 21 | 11.2% | 1.0% | 35 | 18.9% | 0.6% | 16 | 18.8% | 0.8% |
| Ouvriers | 62 | 16.6% | 1.0% | 54 | 28.6% | 1.1% | 8 | 4.3% | 0.6% | 1 | 1.5% | 0.4% |
| Retraités | 139 | 36.9% | 1.1% | 58 | 30.5% | 0.9% | 81 | 43.5% | 1.2% | 2 | 2.3% | 0.9% |
| Autres inactifs | 48 | 12.8% | 0.5% | 15 | 7.8% | 0.4% | 33 | 18.0% | 0.5% | 16 | 19.6% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 2.7% | 1.3% | 7 | 3.7% | 1.7% | 3 | 1.7% | 0.9% | - | - | - |
| Petits patrons | 13 | 3.5% | 0.5% | 9 | 4.7% | 0.7% | 4 | 2.4% | 0.3% | 13 | 16.2% | 0.5% |
| Affaires et Cadres | 25 | 6.7% | 0.4% | 12 | 6.4% | 0.4% | 13 | 7.1% | 0.4% | 25 | 30.7% | 0.4% |
| Professions intermédiaires | 44 | 11.7% | 0.6% | 20 | 10.5% | 0.5% | 24 | 12.8% | 0.6% | 44 | 53.1% | 0.6% |
| Employés | 39 | 10.4% | 0.7% | 23 | 12.3% | 1.0% | 16 | 8.5% | 0.5% | - | - | - |
| Ouvriers | 73 | 19.3% | 0.8% | 49 | 25.9% | 1.0% | 23 | 12.5% | 0.5% | - | - | - |
| Retraités | 157 | 41.7% | 1.1% | 64 | 33.7% | 1.0% | 92 | 49.8% | 1.1% | - | - | - |
| Autres inactifs | 15 | 3.9% | 0.4% | 5 | 2.8% | 0.3% | 10 | 5.1% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 86 | 23.0% | 0.9% | 31 | 16.5% | 0.7% | 55 | 29.7% | 1.0% | 7 | 8.3% | 0.4% |
| 2 personnes | 148 | 39.4% | 0.8% | 84 | 44.0% | 1.0% | 64 | 34.7% | 0.7% | 24 | 29.4% | 0.6% |
| 3 personnes | 67 | 17.8% | 0.7% | 36 | 18.7% | 0.8% | 31 | 16.8% | 0.7% | 32 | 38.4% | 0.8% |
| 4 personnes | 48 | 12.7% | 0.5% | 28 | 14.5% | 0.6% | 20 | 10.8% | 0.4% | 16 | 18.8% | 0.3% |
| 5 personnes et + | 27 | 7.1% | 0.5% | 12 | 6.3% | 0.4% | 15 | 8.0% | 0.5% | 4 | 5.0% | 0.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 92 | 24.5% | 0.6% | 44 | 23.1% | 0.6% | 48 | 25.9% | 0.6% | 31 | 37.0% | 0.4% |
| Non | 284 | 75.5% | 0.8% | 147 | 76.9% | 0.8% | 137 | 74.1% | 0.7% | 52 | 63.0% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 152 | 40.4% | 1.3% | 79 | 41.3% | 1.4% | 73 | 39.5% | 1.2% | 31 | 38.0% | 1.0% |
| Agglo. - 20 000 hab | 68 | 18.1% | 0.8% | 21 | 11.3% | 0.5% | 47 | 25.2% | 1.0% | 16 | 19.8% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 96 | 25.6% | 1.4% | 55 | 28.8% | 1.6% | 42 | 22.4% | 1.2% | 16 | 19.1% | 0.8% |
| Agglo. + 100 000 hab | 57 | 15.1% | 0.4% | 34 | 17.9% | 0.5% | 23 | 12.2% | 0.3% | 18 | 21.6% | 0.3% |
| Agglo. Paris | 3 | 0.7% | - | 1 | 0.8% | - | 1 | 0.7% | - | 1 | 1.5% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.6% | 0.1% | 5 | 2.5% | 0.1% | 1 | 0.7% | - | 2 | 2.5% | - |
| Nord Pas de Calais | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 1.0% | 0.1% |
| Lorraine | 2 | 0.5% | 0.1% | 0 | 0.2% | - | 1 | 0.8% | 0.1% | 0 | 0.4% | 0.1% |
| Champagne Ardennes | 283 | 75.1% | 25.9% | 141 | 73.9% | 26.8% | 142 | 76.4% | 25.1% | 61 | 74.1% | 20.7% |
| Picardie | 82 | 21.8% | 5.3% | 44 | 23.0% | 5.9% | 38 | 20.5% | 4.8% | 17 | 20.9% | 4.1% |
| Bourgogne | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.5% | 0.1% |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - | 0 | 0.5% | - |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.5% | - | - | - | - | 2 | 1.0% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 233 | 61.9% | 0.7% | 127 | 66.7% | 0.7% | 105 | 56.9% | 0.6% | 69 | 83.9% | 0.5% |
| Presque tous les jours | 41 | 11.0% | 0.7% | 21 | 10.9% | 0.8% | 20 | 11.1% | 0.6% | 7 | 8.0% | 0.4% |
| 1 à 2 fois par semaine | 21 | 5.6% | 0.8% | 12 | 6.5% | 1.1% | 9 | 4.6% | 0.6% | 4 | 5.0% | 0.8% |
| 1 à 3 fois par mois | 4 | 1.1% | 0.8% | 4 | 1.9% | 1.9% | 0 | 0.2% | 0.1% | 0 | 0.3% | 0.4% |
| Moins souvent | 4 | 1.2% | 0.6% | 3 | 1.5% | 0.8% | 1 | 0.8% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 3.9% | 0.8% | 2 | 1.1% | 0.3% | 13 | 6.8% | 1.2% | 1 | 0.8% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 17 | 4.4% | 0.6% | 9 | 4.9% | 0.8% | 7 | 3.9% | 0.4% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 46 | 12.3% | 0.8% | 22 | 11.7% | 0.9% | 24 | 12.9% | 0.8% | 9 | 10.5% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 55 | 14.6% | 0.8% | 22 | 11.3% | 0.7% | 33 | 17.9% | 0.9% | 7 | 8.5% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 82 | 21.8% | 0.7% | 41 | 21.3% | 0.8% | 41 | 22.3% | 0.7% | 23 | 27.5% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 50 | 13.2% | 0.7% | 26 | 13.7% | 0.7% | 24 | 12.8% | 0.7% | 10 | 12.5% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 48 | 12.8% | 0.7% | 32 | 16.8% | 0.8% | 16 | 8.8% | 0.5% | 19 | 22.9% | 0.5% |
| 65 000 euros et plus par an | 20 | 5.4% | 0.5% | 13 | 6.7% | 0.6% | 8 | 4.1% | 0.4% | 11 | 13.7% | 0.4% |
| Refus | 27 | 7.2% | 0.8% | 13 | 6.7% | 0.9% | 14 | 7.7% | 0.7% | 2 | 2.6% | 0.2% |
| Ne sait pas | 16 | 4.3% | 1.0% | 11 | 5.8% | 1.5% | 5 | 2.8% | 0.6% | 1 | 1.0% | 0.1% |
