L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 761 | 100.0% | 1.5% | 412 | 100.0% | 1.7% | 349 | 100.0% | 1.3% | 211 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 412 | 54.1% | 1.7% | 412 | 100.0% | 1.7% | - | - | - | 117 | 55.4% | 1.3% |
| Femme | 349 | 45.9% | 1.3% | - | - | - | 349 | 100.0% | 1.3% | 94 | 44.6% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 5.8% | 0.6% | 26 | 6.3% | 0.7% | 18 | 5.2% | 0.5% | 16 | 7.6% | 0.5% |
| 25 à 34 ans | 89 | 11.7% | 1.2% | 57 | 13.9% | 1.5% | 32 | 9.2% | 0.8% | 25 | 11.9% | 0.8% |
| 35 à 49 ans | 182 | 23.9% | 1.5% | 102 | 24.8% | 1.7% | 80 | 22.8% | 1.3% | 87 | 41.6% | 1.4% |
| 50 à 59 ans | 152 | 20.0% | 1.6% | 77 | 18.7% | 1.7% | 75 | 21.6% | 1.6% | 72 | 34.3% | 1.9% |
| 60 ans et plus | 293 | 38.5% | 1.9% | 149 | 36.3% | 2.2% | 144 | 41.2% | 1.7% | 10 | 4.6% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 327 | 43.0% | 1.4% | - | - | - | 327 | 93.8% | 1.4% | 89 | 42.4% | 1.3% |
| Personne de référence | 438 | 57.6% | 1.5% | 367 | 89.1% | 1.8% | 71 | 20.4% | 0.9% | 117 | 55.7% | 1.4% |
| Responsable des achats | 558 | 73.3% | 1.5% | 241 | 58.5% | 1.8% | 317 | 90.8% | 1.4% | 156 | 74.3% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.2% | 1.8% | 8 | 1.9% | 2.2% | 1 | 0.4% | 0.8% | - | - | - |
| Petits patrons | 28 | 3.6% | 1.7% | 20 | 5.0% | 1.8% | 7 | 2.1% | 1.6% | 25 | 11.9% | 1.7% |
| Affaires et Cadres | 55 | 7.2% | 1.1% | 38 | 9.2% | 1.3% | 17 | 4.8% | 0.8% | 51 | 24.2% | 1.2% |
| Professions intermédiaires | 97 | 12.8% | 1.4% | 55 | 13.3% | 1.6% | 42 | 12.2% | 1.2% | 73 | 34.7% | 1.3% |
| Employés | 119 | 15.7% | 1.4% | 29 | 7.1% | 1.3% | 90 | 25.8% | 1.5% | 33 | 15.8% | 1.8% |
| Ouvriers | 107 | 14.0% | 1.7% | 90 | 21.8% | 1.8% | 17 | 4.8% | 1.3% | 2 | 1.1% | 0.7% |
| Retraités | 265 | 34.8% | 2.1% | 142 | 34.5% | 2.3% | 123 | 35.2% | 1.9% | 3 | 1.6% | 1.6% |
| Autres inactifs | 82 | 10.7% | 0.8% | 30 | 7.3% | 0.8% | 51 | 14.8% | 0.8% | 23 | 10.8% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.6% | 1.6% | 9 | 2.2% | 2.2% | 3 | 0.8% | 0.8% | - | - | - |
| Petits patrons | 37 | 4.9% | 1.4% | 22 | 5.3% | 1.6% | 15 | 4.4% | 1.2% | 37 | 17.7% | 1.4% |
| Affaires et Cadres | 64 | 8.5% | 0.9% | 37 | 8.9% | 1.1% | 28 | 7.9% | 0.8% | 64 | 30.6% | 0.9% |
| Professions intermédiaires | 109 | 14.3% | 1.4% | 58 | 14.1% | 1.4% | 51 | 14.6% | 1.3% | 109 | 51.7% | 1.4% |
| Employés | 50 | 6.5% | 0.9% | 28 | 6.7% | 1.2% | 22 | 6.3% | 0.7% | - | - | - |
| Ouvriers | 138 | 18.2% | 1.5% | 81 | 19.7% | 1.6% | 57 | 16.4% | 1.3% | - | - | - |
| Retraités | 304 | 40.0% | 2.0% | 149 | 36.1% | 2.2% | 156 | 44.6% | 1.9% | - | - | - |
| Autres inactifs | 46 | 6.1% | 1.1% | 29 | 7.0% | 1.8% | 17 | 5.0% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 150 | 19.7% | 1.5% | 94 | 22.9% | 2.2% | 56 | 16.0% | 1.0% | 20 | 9.4% | 1.1% |
| 2 personnes | 325 | 42.7% | 1.8% | 159 | 38.5% | 1.8% | 166 | 47.6% | 1.8% | 49 | 23.3% | 1.2% |
| 3 personnes | 115 | 15.1% | 1.2% | 62 | 15.1% | 1.3% | 53 | 15.2% | 1.2% | 55 | 26.1% | 1.4% |
| 4 personnes | 117 | 15.4% | 1.3% | 68 | 16.4% | 1.5% | 49 | 14.1% | 1.1% | 59 | 28.0% | 1.2% |
| 5 personnes et + | 54 | 7.1% | 1.0% | 29 | 7.1% | 1.1% | 25 | 7.2% | 0.9% | 28 | 13.2% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 188 | 24.7% | 1.2% | 98 | 23.8% | 1.3% | 90 | 25.7% | 1.1% | 90 | 42.7% | 1.2% |
| Non | 573 | 75.3% | 1.6% | 314 | 76.2% | 1.8% | 259 | 74.3% | 1.4% | 121 | 57.3% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 172 | 22.6% | 1.4% | 85 | 20.7% | 1.5% | 86 | 24.8% | 1.4% | 51 | 24.1% | 1.5% |
| Agglo. - 20 000 hab | 116 | 15.2% | 1.3% | 57 | 13.8% | 1.3% | 59 | 16.8% | 1.2% | 33 | 15.9% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 137 | 18.0% | 2.0% | 80 | 19.5% | 2.4% | 56 | 16.2% | 1.6% | 17 | 8.2% | 0.9% |
| Agglo. + 100 000 hab | 332 | 43.6% | 2.1% | 187 | 45.4% | 2.5% | 145 | 41.6% | 1.8% | 108 | 51.1% | 1.9% |
| Agglo. Paris | 5 | 0.6% | 0.1% | 3 | 0.7% | 0.1% | 2 | 0.6% | - | 2 | 0.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.6% | 0.1% | 3 | 0.7% | 0.1% | 2 | 0.6% | - | 2 | 0.7% | - |
| Nord Pas de Calais | 2 | 0.3% | 0.1% | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Lorraine | 4 | 0.6% | 0.2% | 4 | 0.9% | 0.4% | 1 | 0.3% | 0.1% | 0 | 0.1% | - |
| Alsace | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | - | - | - |
| Franche-Comté | 83 | 10.9% | 8.7% | 41 | 9.9% | 8.7% | 42 | 12.1% | 8.6% | 19 | 9.1% | 7.1% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 0 | 0.1% | - |
| Bourgogne | 6 | 0.7% | 0.4% | 2 | 0.6% | 0.4% | 3 | 0.9% | 0.5% | 1 | 0.5% | 0.3% |
| Haute Normandie | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% |
| Pays de Loire | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.3% | - | - | - | - | - | - |
| Auvergne | 41 | 5.4% | 3.6% | 19 | 4.6% | 3.5% | 22 | 6.2% | 3.7% | 10 | 4.5% | 2.9% |
| Rhône Alpes | 613 | 80.6% | 11.7% | 336 | 81.6% | 13.4% | 277 | 79.4% | 10.2% | 177 | 84.0% | 9.1% |
| Languedoc Roussillon | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.2% | - | 1 | 0.2% | - | 1 | 0.2% | - | 1 | 0.6% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 457 | 60.1% | 1.3% | 263 | 63.9% | 1.5% | 194 | 55.5% | 1.1% | 170 | 80.5% | 1.2% |
| Presque tous les jours | 89 | 11.7% | 1.5% | 44 | 10.6% | 1.6% | 45 | 12.9% | 1.4% | 26 | 12.6% | 1.4% |
| 1 à 2 fois par semaine | 48 | 6.3% | 1.8% | 26 | 6.2% | 2.4% | 22 | 6.3% | 1.5% | 6 | 2.8% | 1.1% |
| 1 à 3 fois par mois | 9 | 1.2% | 1.9% | 5 | 1.3% | 2.7% | 4 | 1.2% | 1.4% | 6 | 2.9% | 8.9% |
| Moins souvent | 12 | 1.6% | 1.7% | 8 | 2.0% | 2.3% | 4 | 1.2% | 1.1% | 0 | 0.1% | 0.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 2.2% | 0.9% | 11 | 2.7% | 1.5% | 6 | 1.6% | 0.5% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 49 | 6.4% | 1.6% | 32 | 7.7% | 2.8% | 17 | 4.9% | 0.9% | 3 | 1.3% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 69 | 9.0% | 1.2% | 34 | 8.2% | 1.4% | 35 | 10.1% | 1.1% | 6 | 2.8% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 110 | 14.5% | 1.6% | 58 | 14.0% | 1.9% | 53 | 15.1% | 1.4% | 27 | 13.0% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 180 | 23.7% | 1.6% | 95 | 23.0% | 1.8% | 85 | 24.5% | 1.4% | 31 | 14.7% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 117 | 15.4% | 1.6% | 61 | 14.7% | 1.6% | 56 | 16.2% | 1.6% | 54 | 25.8% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 131 | 17.2% | 1.8% | 77 | 18.7% | 1.9% | 54 | 15.4% | 1.7% | 54 | 25.7% | 1.3% |
| 65 000 euros et plus par an | 32 | 4.3% | 0.8% | 24 | 5.8% | 1.0% | 9 | 2.5% | 0.5% | 19 | 9.1% | 0.7% |
| Refus | 47 | 6.2% | 1.4% | 19 | 4.6% | 1.3% | 28 | 8.1% | 1.5% | 14 | 6.4% | 1.2% |
| Ne sait pas | 8 | 1.1% | 0.5% | 2 | 0.6% | 0.3% | 6 | 1.6% | 0.6% | 2 | 1.1% | 0.4% |
