L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 964 | 100.0% | 1.9% | 497 | 100.0% | 2.0% | 467 | 100.0% | 1.7% | 221 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 497 | 51.6% | 2.0% | 497 | 100.0% | 2.0% | - | - | - | 129 | 58.2% | 1.5% |
| Femme | 467 | 48.4% | 1.7% | - | - | - | 467 | 100.0% | 1.7% | 92 | 41.8% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 56 | 5.8% | 0.8% | 30 | 6.1% | 0.8% | 25 | 5.4% | 0.7% | 22 | 9.8% | 0.7% |
| 25 à 34 ans | 116 | 12.0% | 1.5% | 62 | 12.6% | 1.7% | 54 | 11.5% | 1.4% | 48 | 21.5% | 1.5% |
| 35 à 49 ans | 186 | 19.3% | 1.5% | 109 | 21.9% | 1.8% | 77 | 16.4% | 1.2% | 80 | 36.2% | 1.3% |
| 50 à 59 ans | 177 | 18.4% | 1.9% | 88 | 17.7% | 1.9% | 89 | 19.0% | 1.9% | 60 | 26.9% | 1.5% |
| 60 ans et plus | 429 | 44.6% | 2.8% | 207 | 41.7% | 3.1% | 222 | 47.6% | 2.6% | 12 | 5.6% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 435 | 45.1% | 1.9% | - | - | - | 435 | 93.2% | 1.9% | 81 | 36.6% | 1.2% |
| Personne de référence | 580 | 60.2% | 2.0% | 444 | 89.4% | 2.2% | 136 | 29.1% | 1.7% | 131 | 59.2% | 1.6% |
| Responsable des achats | 712 | 73.9% | 2.0% | 288 | 58.0% | 2.2% | 424 | 90.9% | 1.9% | 147 | 66.4% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.6% | 4 | 0.7% | 1.0% | 5 | 1.0% | 2.9% | - | - | - |
| Petits patrons | 31 | 3.3% | 2.0% | 20 | 4.0% | 1.7% | 12 | 2.5% | 2.6% | 27 | 12.0% | 1.8% |
| Affaires et Cadres | 58 | 6.0% | 1.2% | 36 | 7.2% | 1.3% | 22 | 4.7% | 1.1% | 50 | 22.7% | 1.1% |
| Professions intermédiaires | 119 | 12.4% | 1.7% | 71 | 14.3% | 2.0% | 48 | 10.3% | 1.3% | 98 | 44.2% | 1.7% |
| Employés | 151 | 15.6% | 1.8% | 42 | 8.4% | 1.9% | 109 | 23.4% | 1.8% | 19 | 8.5% | 1.0% |
| Ouvriers | 108 | 11.3% | 1.7% | 89 | 18.0% | 1.8% | 19 | 4.1% | 1.4% | 2 | 0.7% | 0.5% |
| Retraités | 378 | 39.2% | 3.0% | 188 | 37.9% | 3.1% | 189 | 40.5% | 2.9% | 3 | 1.4% | 1.5% |
| Autres inactifs | 110 | 11.5% | 1.1% | 48 | 9.6% | 1.3% | 63 | 13.5% | 0.9% | 23 | 10.4% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.4% | 1.8% | 4 | 0.8% | 1.0% | 9 | 1.9% | 2.6% | - | - | - |
| Petits patrons | 33 | 3.5% | 1.3% | 20 | 4.0% | 1.5% | 14 | 2.9% | 1.1% | 33 | 15.1% | 1.3% |
| Affaires et Cadres | 68 | 7.0% | 1.0% | 36 | 7.3% | 1.1% | 32 | 6.8% | 0.9% | 68 | 30.7% | 1.0% |
| Professions intermédiaires | 120 | 12.5% | 1.5% | 73 | 14.7% | 1.8% | 47 | 10.1% | 1.2% | 120 | 54.2% | 1.5% |
| Employés | 95 | 9.9% | 1.8% | 43 | 8.7% | 1.8% | 52 | 11.1% | 1.7% | - | - | - |
| Ouvriers | 155 | 16.1% | 1.6% | 89 | 17.9% | 1.7% | 66 | 14.1% | 1.5% | - | - | - |
| Retraités | 415 | 43.1% | 2.8% | 196 | 39.5% | 2.9% | 219 | 47.0% | 2.7% | - | - | - |
| Autres inactifs | 64 | 6.6% | 1.5% | 36 | 7.2% | 2.2% | 28 | 6.0% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 195 | 20.3% | 1.9% | 89 | 17.9% | 2.0% | 106 | 22.8% | 1.9% | 23 | 10.2% | 1.2% |
| 2 personnes | 416 | 43.1% | 2.3% | 206 | 41.4% | 2.4% | 210 | 45.0% | 2.2% | 50 | 22.4% | 1.2% |
| 3 personnes | 152 | 15.8% | 1.7% | 90 | 18.1% | 1.9% | 63 | 13.4% | 1.4% | 61 | 27.4% | 1.6% |
| 4 personnes | 138 | 14.3% | 1.5% | 77 | 15.5% | 1.7% | 61 | 13.0% | 1.3% | 63 | 28.6% | 1.3% |
| 5 personnes et + | 62 | 6.5% | 1.1% | 35 | 7.1% | 1.3% | 27 | 5.8% | 1.0% | 25 | 11.3% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 235 | 24.4% | 1.5% | 132 | 26.6% | 1.8% | 103 | 22.0% | 1.3% | 101 | 45.6% | 1.3% |
| Non | 728 | 75.6% | 2.0% | 365 | 73.4% | 2.1% | 364 | 78.0% | 1.9% | 120 | 54.4% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 223 | 23.2% | 1.9% | 97 | 19.6% | 1.7% | 126 | 27.0% | 2.0% | 55 | 24.7% | 1.7% |
| Agglo. - 20 000 hab | 209 | 21.7% | 2.3% | 120 | 24.2% | 2.8% | 89 | 19.0% | 1.8% | 50 | 22.4% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 202 | 20.9% | 2.9% | 106 | 21.4% | 3.1% | 95 | 20.4% | 2.7% | 34 | 15.5% | 1.9% |
| Agglo. + 100 000 hab | 323 | 33.6% | 2.1% | 168 | 33.8% | 2.2% | 155 | 33.2% | 1.9% | 79 | 35.9% | 1.4% |
| Agglo. Paris | 6 | 0.6% | 0.1% | 5 | 1.0% | 0.1% | 1 | 0.3% | - | 3 | 1.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.6% | 0.1% | 5 | 1.0% | 0.1% | 1 | 0.3% | - | 3 | 1.5% | 0.1% |
| Lorraine | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Franche-Comté | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Bourgogne | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | - | - | - |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | - | - | - | - | - | - |
| Pays de Loire | 1 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | - | - | - |
| Aquitaine | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Auvergne | 1 | 0.1% | - | 0 | 0.1% | 0.1% | 0 | - | - | 0 | 0.2% | 0.1% |
| Rhône Alpes | 833 | 86.4% | 15.9% | 421 | 84.7% | 16.7% | 412 | 88.3% | 15.2% | 193 | 87.4% | 9.9% |
| Languedoc Roussillon | 4 | 0.5% | 0.2% | 4 | 0.9% | 0.4% | - | - | - | 2 | 0.8% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 114 | 11.8% | 2.6% | 62 | 12.6% | 3.0% | 51 | 11.0% | 2.2% | 22 | 9.8% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 548 | 56.9% | 1.6% | 291 | 58.7% | 1.7% | 257 | 55.0% | 1.5% | 193 | 87.3% | 1.3% |
| Presque tous les jours | 86 | 8.9% | 1.4% | 45 | 9.0% | 1.6% | 41 | 8.8% | 1.3% | 18 | 8.1% | 1.0% |
| 1 à 2 fois par semaine | 63 | 6.5% | 2.4% | 29 | 5.9% | 2.7% | 33 | 7.1% | 2.2% | 7 | 3.1% | 1.3% |
| 1 à 3 fois par mois | 12 | 1.2% | 2.5% | 4 | 0.9% | 2.3% | 7 | 1.6% | 2.6% | 2 | 0.8% | 2.6% |
| Moins souvent | 26 | 2.7% | 3.6% | 8 | 1.7% | 2.3% | 18 | 3.8% | 5.0% | - | - | - |
| Jamais | 0 | - | 0.5% | 0 | 0.1% | 0.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.5% | 0.8% | 10 | 2.0% | 1.3% | 4 | 0.9% | 0.4% | 2 | 0.8% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 43 | 4.4% | 1.4% | 11 | 2.2% | 1.0% | 31 | 6.7% | 1.7% | 3 | 1.2% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 167 | 17.3% | 3.0% | 67 | 13.5% | 2.8% | 99 | 21.3% | 3.2% | 10 | 4.5% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 146 | 15.1% | 2.1% | 76 | 15.3% | 2.6% | 69 | 14.9% | 1.8% | 20 | 8.9% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 209 | 21.7% | 1.8% | 115 | 23.1% | 2.1% | 94 | 20.2% | 1.6% | 43 | 19.3% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 135 | 14.1% | 1.9% | 81 | 16.3% | 2.2% | 54 | 11.6% | 1.6% | 47 | 21.1% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 128 | 13.3% | 1.7% | 78 | 15.8% | 1.9% | 50 | 10.6% | 1.5% | 54 | 24.6% | 1.3% |
| 65 000 euros et plus par an | 49 | 5.1% | 1.2% | 24 | 4.9% | 1.1% | 25 | 5.4% | 1.5% | 31 | 14.0% | 1.1% |
| Refus | 47 | 4.9% | 1.4% | 26 | 5.2% | 1.8% | 22 | 4.6% | 1.1% | 7 | 3.1% | 0.6% |
| Ne sait pas | 25 | 2.6% | 1.5% | 8 | 1.6% | 1.1% | 18 | 3.8% | 1.9% | 6 | 2.7% | 1.0% |
