L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1040 | 100.0% | 2.0% | 551 | 100.0% | 2.2% | 489 | 100.0% | 1.8% | 263 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 551 | 53.0% | 2.2% | 551 | 100.0% | 2.2% | - | - | - | 137 | 52.1% | 1.6% |
| Femme | 489 | 47.0% | 1.8% | - | - | - | 489 | 100.0% | 1.8% | 126 | 47.9% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 102 | 9.8% | 1.4% | 53 | 9.6% | 1.4% | 49 | 10.1% | 1.4% | 46 | 17.3% | 1.5% |
| 25 à 34 ans | 143 | 13.8% | 1.9% | 93 | 16.9% | 2.5% | 50 | 10.3% | 1.3% | 44 | 16.7% | 1.4% |
| 35 à 49 ans | 212 | 20.3% | 1.7% | 131 | 23.8% | 2.1% | 80 | 16.4% | 1.3% | 96 | 36.6% | 1.5% |
| 50 à 59 ans | 209 | 20.1% | 2.3% | 88 | 15.9% | 1.9% | 121 | 24.8% | 2.6% | 69 | 26.1% | 1.8% |
| 60 ans et plus | 374 | 36.0% | 2.4% | 186 | 33.8% | 2.7% | 188 | 38.4% | 2.2% | 9 | 3.3% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 435 | 41.8% | 1.9% | - | - | - | 435 | 88.9% | 1.9% | 99 | 37.7% | 1.4% |
| Personne de référence | 586 | 56.4% | 2.1% | 457 | 83.0% | 2.2% | 129 | 26.3% | 1.6% | 129 | 48.9% | 1.5% |
| Responsable des achats | 688 | 66.2% | 1.9% | 263 | 47.8% | 2.0% | 425 | 86.9% | 1.9% | 163 | 62.0% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.6% | 1.3% | 6 | 1.1% | 1.7% | 1 | 0.1% | 0.4% | 1 | 0.3% | 4.9% |
| Petits patrons | 32 | 3.1% | 2.0% | 22 | 3.9% | 1.9% | 10 | 2.1% | 2.3% | 28 | 10.7% | 1.9% |
| Affaires et Cadres | 62 | 5.9% | 1.3% | 37 | 6.8% | 1.3% | 24 | 5.0% | 1.2% | 55 | 20.9% | 1.2% |
| Professions intermédiaires | 118 | 11.3% | 1.6% | 62 | 11.3% | 1.8% | 56 | 11.4% | 1.5% | 91 | 34.6% | 1.6% |
| Employés | 170 | 16.3% | 2.0% | 66 | 12.0% | 3.0% | 104 | 21.2% | 1.7% | 30 | 11.3% | 1.6% |
| Ouvriers | 142 | 13.6% | 2.2% | 128 | 23.2% | 2.6% | 14 | 2.9% | 1.1% | 5 | 1.8% | 1.4% |
| Retraités | 322 | 31.0% | 2.5% | 173 | 31.5% | 2.8% | 149 | 30.4% | 2.2% | 7 | 2.5% | 3.2% |
| Autres inactifs | 188 | 18.1% | 1.8% | 57 | 10.3% | 1.5% | 131 | 26.9% | 2.0% | 47 | 18.0% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.2% | 6 | 1.1% | 1.4% | 3 | 0.6% | 0.8% | - | - | - |
| Petits patrons | 38 | 3.6% | 1.4% | 23 | 4.2% | 1.7% | 15 | 3.0% | 1.2% | 38 | 14.4% | 1.4% |
| Affaires et Cadres | 100 | 9.6% | 1.5% | 47 | 8.6% | 1.4% | 53 | 10.8% | 1.5% | 100 | 37.9% | 1.5% |
| Professions intermédiaires | 126 | 12.1% | 1.6% | 67 | 12.1% | 1.7% | 59 | 12.0% | 1.5% | 126 | 47.7% | 1.6% |
| Employés | 110 | 10.6% | 2.0% | 60 | 10.8% | 2.5% | 50 | 10.3% | 1.6% | - | - | - |
| Ouvriers | 192 | 18.5% | 2.0% | 123 | 22.3% | 2.4% | 69 | 14.2% | 1.6% | - | - | - |
| Retraités | 368 | 35.4% | 2.5% | 181 | 32.9% | 2.7% | 187 | 38.2% | 2.3% | - | - | - |
| Autres inactifs | 98 | 9.4% | 2.3% | 44 | 8.0% | 2.8% | 54 | 11.0% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 167 | 16.1% | 1.7% | 84 | 15.2% | 1.9% | 84 | 17.1% | 1.5% | 21 | 8.0% | 1.2% |
| 2 personnes | 400 | 38.5% | 2.2% | 183 | 33.2% | 2.1% | 217 | 44.4% | 2.3% | 55 | 20.9% | 1.3% |
| 3 personnes | 215 | 20.6% | 2.3% | 133 | 24.1% | 2.9% | 81 | 16.7% | 1.8% | 68 | 25.8% | 1.7% |
| 4 personnes | 148 | 14.2% | 1.6% | 87 | 15.8% | 1.9% | 61 | 12.5% | 1.3% | 71 | 27.0% | 1.4% |
| 5 personnes et + | 110 | 10.6% | 2.0% | 64 | 11.7% | 2.4% | 46 | 9.3% | 1.6% | 48 | 18.3% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 277 | 26.6% | 1.8% | 171 | 31.0% | 2.3% | 106 | 21.7% | 1.3% | 121 | 45.7% | 1.6% |
| Non | 763 | 73.4% | 2.1% | 380 | 69.0% | 2.2% | 383 | 78.3% | 2.0% | 143 | 54.3% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 122 | 11.8% | 1.0% | 66 | 12.0% | 1.2% | 56 | 11.5% | 0.9% | 45 | 16.9% | 1.4% |
| Agglo. - 20 000 hab | 151 | 14.5% | 1.7% | 82 | 14.9% | 1.9% | 69 | 14.1% | 1.4% | 42 | 15.9% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 167 | 16.1% | 2.4% | 81 | 14.7% | 2.4% | 86 | 17.7% | 2.4% | 45 | 16.9% | 2.4% |
| Agglo. + 100 000 hab | 596 | 57.3% | 3.8% | 320 | 58.0% | 4.2% | 276 | 56.4% | 3.5% | 130 | 49.1% | 2.3% |
| Agglo. Paris | 4 | 0.4% | - | 3 | 0.5% | 0.1% | 1 | 0.3% | - | 3 | 1.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.4% | - | 3 | 0.5% | 0.1% | 1 | 0.3% | - | 3 | 1.2% | 0.1% |
| Nord Pas de Calais | 1013 | 97.4% | 31.4% | 532 | 96.6% | 34.6% | 481 | 98.3% | 28.4% | 251 | 95.1% | 25.7% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | - | 1 | 0.2% | 0.2% |
| Picardie | 12 | 1.2% | 0.8% | 8 | 1.4% | 1.1% | 4 | 0.9% | 0.6% | 7 | 2.5% | 1.6% |
| Haute Normandie | 3 | 0.3% | 0.2% | 3 | 0.5% | 0.4% | 0 | 0.1% | - | 1 | 0.2% | 0.1% |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 0 | - | - | 0 | 0.1% | - | 0 | - | - | - | - | - |
| Midi Pyrénées | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Limousin | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Rhône Alpes | 3 | 0.3% | 0.1% | 3 | 0.5% | 0.1% | 0 | 0.1% | - | 2 | 0.6% | 0.1% |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 675 | 64.9% | 1.9% | 371 | 67.3% | 2.1% | 305 | 62.3% | 1.8% | 236 | 89.5% | 1.6% |
| Presque tous les jours | 108 | 10.4% | 1.8% | 65 | 11.7% | 2.4% | 43 | 8.8% | 1.3% | 24 | 8.9% | 1.3% |
| 1 à 2 fois par semaine | 48 | 4.6% | 1.9% | 22 | 4.1% | 2.1% | 26 | 5.2% | 1.7% | 1 | 0.3% | 0.2% |
| 1 à 3 fois par mois | 14 | 1.3% | 2.8% | 3 | 0.6% | 1.7% | 10 | 2.1% | 3.6% | 3 | 1.2% | 4.6% |
| Moins souvent | 10 | 1.0% | 1.4% | 9 | 1.6% | 2.4% | 2 | 0.4% | 0.5% | 0 | 0.1% | 0.7% |
| Jamais | 1 | 0.1% | 0.9% | - | - | - | 1 | 0.1% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 47 | 4.6% | 2.6% | 24 | 4.3% | 3.2% | 24 | 4.9% | 2.2% | 6 | 2.2% | 3.0% |
| De 9 000 à moins de 12 000 euros par an | 92 | 8.8% | 3.1% | 23 | 4.1% | 2.0% | 69 | 14.1% | 3.8% | 4 | 1.4% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 103 | 9.9% | 1.9% | 55 | 10.0% | 2.3% | 48 | 9.9% | 1.5% | 10 | 3.7% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 134 | 12.9% | 2.0% | 74 | 13.4% | 2.5% | 60 | 12.4% | 1.6% | 16 | 6.0% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 230 | 22.1% | 2.0% | 134 | 24.3% | 2.5% | 97 | 19.8% | 1.6% | 50 | 19.2% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 169 | 16.2% | 2.4% | 92 | 16.7% | 2.5% | 77 | 15.7% | 2.2% | 58 | 22.0% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 113 | 10.9% | 1.5% | 70 | 12.8% | 1.7% | 43 | 8.7% | 1.3% | 56 | 21.2% | 1.4% |
| 65 000 euros et plus par an | 60 | 5.7% | 1.5% | 31 | 5.7% | 1.4% | 28 | 5.8% | 1.7% | 43 | 16.3% | 1.6% |
| Refus | 74 | 7.1% | 2.2% | 37 | 6.7% | 2.5% | 37 | 7.6% | 1.9% | 18 | 6.7% | 1.6% |
| Ne sait pas | 17 | 1.7% | 1.1% | 12 | 2.1% | 1.6% | 6 | 1.2% | 0.6% | 4 | 1.4% | 0.6% |
