L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2417 | 100.0% | 4.6% | 1168 | 100.0% | 4.7% | 1250 | 100.0% | 4.6% | 606 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 1168 | 48.3% | 4.7% | 1168 | 100.0% | 4.7% | - | - | - | 315 | 52.0% | 3.6% |
| Femme | 1250 | 51.7% | 4.6% | - | - | - | 1250 | 100.0% | 4.6% | 291 | 48.0% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 208 | 8.6% | 2.9% | 109 | 9.3% | 3.0% | 99 | 7.9% | 2.8% | 81 | 13.4% | 2.7% |
| 25 à 34 ans | 241 | 10.0% | 3.2% | 132 | 11.3% | 3.6% | 109 | 8.7% | 2.8% | 95 | 15.7% | 2.9% |
| 35 à 49 ans | 498 | 20.6% | 4.0% | 257 | 22.0% | 4.2% | 241 | 19.3% | 3.8% | 231 | 38.1% | 3.7% |
| 50 à 59 ans | 405 | 16.7% | 4.4% | 180 | 15.4% | 3.9% | 225 | 18.0% | 4.8% | 152 | 25.1% | 3.9% |
| 60 ans et plus | 1065 | 44.1% | 6.9% | 490 | 41.9% | 7.2% | 575 | 46.0% | 6.6% | 47 | 7.8% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 1153 | 47.7% | 4.9% | - | - | - | 1153 | 92.3% | 4.9% | 252 | 41.5% | 3.6% |
| Personne de référence | 1421 | 58.8% | 5.0% | 1042 | 89.3% | 5.1% | 379 | 30.3% | 4.8% | 317 | 52.2% | 3.8% |
| Responsable des achats | 1700 | 70.3% | 4.7% | 595 | 51.0% | 4.5% | 1105 | 88.4% | 4.8% | 400 | 66.0% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 62 | 2.6% | 12.4% | 43 | 3.7% | 12.7% | 19 | 1.5% | 11.7% | - | - | - |
| Petits patrons | 60 | 2.5% | 3.8% | 50 | 4.3% | 4.4% | 10 | 0.8% | 2.3% | 57 | 9.3% | 3.9% |
| Affaires et Cadres | 158 | 6.5% | 3.2% | 93 | 8.0% | 3.3% | 65 | 5.2% | 3.1% | 141 | 23.3% | 3.2% |
| Professions intermédiaires | 297 | 12.3% | 4.1% | 138 | 11.8% | 3.9% | 159 | 12.7% | 4.3% | 235 | 38.8% | 4.0% |
| Employés | 297 | 12.3% | 3.6% | 63 | 5.4% | 2.9% | 234 | 18.7% | 3.8% | 66 | 10.9% | 3.6% |
| Ouvriers | 287 | 11.9% | 4.5% | 223 | 19.1% | 4.4% | 65 | 5.2% | 4.9% | 20 | 3.3% | 5.8% |
| Retraités | 908 | 37.6% | 7.1% | 452 | 38.7% | 7.3% | 456 | 36.5% | 6.9% | 6 | 1.0% | 2.9% |
| Autres inactifs | 347 | 14.4% | 3.3% | 105 | 9.0% | 2.8% | 242 | 19.4% | 3.6% | 81 | 13.4% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 78 | 3.2% | 10.3% | 48 | 4.1% | 11.7% | 29 | 2.4% | 8.6% | - | - | - |
| Petits patrons | 88 | 3.6% | 3.4% | 51 | 4.4% | 3.8% | 37 | 3.0% | 2.9% | 88 | 14.5% | 3.4% |
| Affaires et Cadres | 205 | 8.5% | 3.0% | 111 | 9.5% | 3.2% | 93 | 7.5% | 2.7% | 205 | 33.7% | 3.0% |
| Professions intermédiaires | 314 | 13.0% | 4.0% | 153 | 13.1% | 3.8% | 161 | 12.9% | 4.1% | 314 | 51.8% | 4.0% |
| Employés | 170 | 7.0% | 3.1% | 70 | 6.0% | 2.9% | 101 | 8.1% | 3.3% | - | - | - |
| Ouvriers | 404 | 16.7% | 4.3% | 222 | 19.0% | 4.4% | 182 | 14.6% | 4.1% | - | - | - |
| Retraités | 994 | 41.1% | 6.7% | 472 | 40.4% | 7.0% | 523 | 41.8% | 6.4% | - | - | - |
| Autres inactifs | 164 | 6.8% | 3.9% | 41 | 3.5% | 2.6% | 124 | 9.9% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 518 | 21.4% | 5.2% | 227 | 19.4% | 5.2% | 292 | 23.3% | 5.2% | 74 | 12.2% | 4.1% |
| 2 personnes | 1037 | 42.9% | 5.7% | 492 | 42.1% | 5.7% | 545 | 43.7% | 5.8% | 152 | 25.0% | 3.7% |
| 3 personnes | 307 | 12.7% | 3.3% | 155 | 13.3% | 3.3% | 151 | 12.1% | 3.3% | 129 | 21.3% | 3.3% |
| 4 personnes | 350 | 14.5% | 3.8% | 197 | 16.8% | 4.3% | 153 | 12.3% | 3.3% | 156 | 25.8% | 3.2% |
| 5 personnes et + | 205 | 8.5% | 3.7% | 97 | 8.3% | 3.6% | 108 | 8.6% | 3.8% | 95 | 15.7% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 535 | 22.1% | 3.4% | 263 | 22.6% | 3.6% | 272 | 21.8% | 3.3% | 251 | 41.4% | 3.2% |
| Non | 1882 | 77.9% | 5.2% | 904 | 77.4% | 5.1% | 978 | 78.2% | 5.2% | 355 | 58.6% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 831 | 34.4% | 7.0% | 420 | 36.0% | 7.4% | 410 | 32.8% | 6.6% | 159 | 26.2% | 4.8% |
| Agglo. - 20 000 hab | 709 | 29.3% | 7.8% | 328 | 28.1% | 7.8% | 380 | 30.5% | 7.9% | 155 | 25.6% | 6.1% |
| Agglo. 20 000 à 100 000 hab | 376 | 15.5% | 5.4% | 176 | 15.1% | 5.2% | 200 | 16.0% | 5.6% | 83 | 13.6% | 4.5% |
| Agglo. + 100 000 hab | 479 | 19.8% | 3.1% | 227 | 19.4% | 3.0% | 252 | 20.1% | 3.2% | 195 | 32.2% | 3.4% |
| Agglo. Paris | 24 | 1.0% | 0.3% | 16 | 1.4% | 0.4% | 7 | 0.6% | 0.2% | 15 | 2.4% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 32 | 1.3% | 0.3% | 21 | 1.8% | 0.5% | 10 | 0.8% | 0.2% | 18 | 2.9% | 0.4% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.2% | 0.1% | 0 | 0.1% | - |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Alsace | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 0 | - | 0.1% | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.4% |
| Picardie | 3 | 0.1% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | 1 | 0.2% | 0.3% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.1% |
| Haute Normandie | 12 | 0.5% | 0.8% | 7 | 0.6% | 1.0% | 5 | 0.4% | 0.6% | 5 | 0.8% | 1.1% |
| Basse Normandie | 373 | 15.4% | 30.8% | 181 | 15.5% | 31.1% | 192 | 15.4% | 30.5% | 77 | 12.7% | 23.6% |
| Centre | 8 | 0.3% | 0.4% | 4 | 0.4% | 0.4% | 4 | 0.3% | 0.3% | 4 | 0.7% | 0.6% |
| Pays de Loire | 941 | 38.9% | 31.6% | 412 | 35.3% | 28.7% | 529 | 42.4% | 34.3% | 237 | 39.0% | 25.4% |
| Bretagne | 1017 | 42.1% | 38.0% | 520 | 44.6% | 40.3% | 497 | 39.8% | 35.8% | 252 | 41.5% | 33.3% |
| Poitou Charentes | 19 | 0.8% | 1.3% | 12 | 1.0% | 1.7% | 7 | 0.6% | 0.9% | 6 | 1.0% | 1.7% |
| Aquitaine | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 0 | - | - | 1 | 0.2% | 0.2% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 1 | - | 0.2% | - | - | - | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.6% |
| Rhône Alpes | 2 | 0.1% | - | 1 | 0.1% | - | 1 | 0.1% | - | 1 | 0.2% | 0.1% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1344 | 55.6% | 3.9% | 708 | 60.6% | 4.1% | 636 | 50.9% | 3.7% | 511 | 84.3% | 3.5% |
| Presque tous les jours | 259 | 10.7% | 4.3% | 106 | 9.1% | 3.9% | 152 | 12.2% | 4.7% | 64 | 10.6% | 3.5% |
| 1 à 2 fois par semaine | 106 | 4.4% | 4.1% | 45 | 3.9% | 4.2% | 61 | 4.9% | 4.1% | 17 | 2.8% | 3.2% |
| 1 à 3 fois par mois | 23 | 1.0% | 4.9% | 8 | 0.7% | 4.0% | 16 | 1.3% | 5.4% | 2 | 0.4% | 3.4% |
| Moins souvent | 40 | 1.6% | 5.5% | 20 | 1.7% | 5.5% | 20 | 1.6% | 5.5% | - | - | - |
| Jamais | 7 | 0.3% | 10.1% | 4 | 0.3% | 10.0% | 3 | 0.2% | 10.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 84 | 3.5% | 4.6% | 39 | 3.3% | 5.2% | 45 | 3.6% | 4.2% | 7 | 1.2% | 3.6% |
| De 9 000 à moins de 12 000 euros par an | 101 | 4.2% | 3.4% | 22 | 1.9% | 2.0% | 79 | 6.3% | 4.3% | 5 | 0.8% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 314 | 13.0% | 5.7% | 137 | 11.8% | 5.7% | 176 | 14.1% | 5.6% | 20 | 3.2% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 370 | 15.3% | 5.5% | 179 | 15.3% | 6.0% | 191 | 15.3% | 5.0% | 57 | 9.3% | 4.2% |
| De 24 000 à moins de 36 000 euros par an | 555 | 23.0% | 4.9% | 276 | 23.6% | 5.1% | 279 | 22.3% | 4.6% | 140 | 23.1% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 353 | 14.6% | 4.9% | 180 | 15.4% | 4.8% | 173 | 13.8% | 5.0% | 116 | 19.1% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 292 | 12.1% | 4.0% | 160 | 13.7% | 3.9% | 132 | 10.6% | 4.1% | 145 | 23.9% | 3.6% |
| 65 000 euros et plus par an | 118 | 4.9% | 3.0% | 70 | 6.0% | 3.1% | 48 | 3.8% | 2.8% | 81 | 13.4% | 3.0% |
| Refus | 140 | 5.8% | 4.1% | 58 | 5.0% | 4.0% | 81 | 6.5% | 4.2% | 26 | 4.3% | 2.3% |
| Ne sait pas | 91 | 3.7% | 5.5% | 46 | 3.9% | 6.2% | 45 | 3.6% | 4.9% | 11 | 1.8% | 1.9% |
