L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 608 | 100.0% | 1.2% | 294 | 100.0% | 1.2% | 314 | 100.0% | 1.2% | 130 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 294 | 48.4% | 1.2% | 294 | 100.0% | 1.2% | - | - | - | 80 | 61.4% | 0.9% |
| Femme | 314 | 51.6% | 1.2% | - | - | - | 314 | 100.0% | 1.2% | 50 | 38.6% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 46 | 7.6% | 0.6% | 22 | 7.4% | 0.6% | 24 | 7.7% | 0.7% | 10 | 7.7% | 0.3% |
| 25 à 34 ans | 57 | 9.4% | 0.8% | 35 | 11.8% | 0.9% | 23 | 7.3% | 0.6% | 19 | 14.5% | 0.6% |
| 35 à 49 ans | 121 | 19.9% | 1.0% | 59 | 20.1% | 1.0% | 62 | 19.6% | 1.0% | 54 | 41.6% | 0.9% |
| 50 à 59 ans | 132 | 21.8% | 1.4% | 61 | 20.8% | 1.3% | 71 | 22.7% | 1.5% | 38 | 29.3% | 1.0% |
| 60 ans et plus | 252 | 41.4% | 1.6% | 118 | 39.9% | 1.7% | 134 | 42.7% | 1.5% | 9 | 7.0% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 286 | 46.9% | 1.2% | - | - | - | 286 | 90.9% | 1.2% | 47 | 35.9% | 0.7% |
| Personne de référence | 352 | 57.9% | 1.2% | 266 | 90.2% | 1.3% | 86 | 27.5% | 1.1% | 79 | 60.9% | 0.9% |
| Responsable des achats | 436 | 71.7% | 1.2% | 152 | 51.5% | 1.2% | 284 | 90.6% | 1.2% | 85 | 65.2% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.6% | 1.9% | 4 | 1.5% | 1.3% | 5 | 1.6% | 3.2% | - | - | - |
| Petits patrons | 14 | 2.4% | 0.9% | 11 | 3.6% | 0.9% | 4 | 1.2% | 0.8% | 13 | 10.1% | 0.9% |
| Affaires et Cadres | 35 | 5.7% | 0.7% | 20 | 6.7% | 0.7% | 15 | 4.9% | 0.7% | 28 | 21.7% | 0.6% |
| Professions intermédiaires | 78 | 12.8% | 1.1% | 47 | 16.0% | 1.3% | 31 | 9.7% | 0.8% | 62 | 47.4% | 1.1% |
| Employés | 103 | 17.0% | 1.2% | 24 | 8.2% | 1.1% | 79 | 25.1% | 1.3% | 12 | 9.5% | 0.7% |
| Ouvriers | 70 | 11.5% | 1.1% | 55 | 18.8% | 1.1% | 15 | 4.7% | 1.1% | 0 | 0.4% | 0.1% |
| Retraités | 218 | 35.9% | 1.7% | 112 | 38.0% | 1.8% | 106 | 33.8% | 1.6% | 0 | 0.4% | 0.2% |
| Autres inactifs | 80 | 13.2% | 0.8% | 21 | 7.1% | 0.6% | 59 | 18.9% | 0.9% | 14 | 10.5% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.0% | 1.6% | 5 | 1.6% | 1.1% | 7 | 2.4% | 2.2% | - | - | - |
| Petits patrons | 21 | 3.4% | 0.8% | 12 | 4.2% | 0.9% | 8 | 2.6% | 0.6% | 21 | 15.9% | 0.8% |
| Affaires et Cadres | 36 | 5.9% | 0.5% | 21 | 7.0% | 0.6% | 15 | 4.8% | 0.4% | 36 | 27.5% | 0.5% |
| Professions intermédiaires | 73 | 12.1% | 0.9% | 47 | 15.8% | 1.2% | 27 | 8.6% | 0.7% | 73 | 56.6% | 0.9% |
| Employés | 59 | 9.7% | 1.1% | 24 | 8.3% | 1.0% | 34 | 11.0% | 1.1% | - | - | - |
| Ouvriers | 106 | 17.4% | 1.1% | 58 | 19.6% | 1.1% | 48 | 15.3% | 1.1% | - | - | - |
| Retraités | 257 | 42.2% | 1.7% | 118 | 40.2% | 1.8% | 138 | 44.0% | 1.7% | - | - | - |
| Autres inactifs | 45 | 7.4% | 1.1% | 9 | 3.2% | 0.6% | 36 | 11.4% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 120 | 19.7% | 1.2% | 52 | 17.8% | 1.2% | 68 | 21.5% | 1.2% | 18 | 13.8% | 1.0% |
| 2 personnes | 289 | 47.5% | 1.6% | 136 | 46.1% | 1.6% | 153 | 48.8% | 1.6% | 36 | 27.9% | 0.9% |
| 3 personnes | 67 | 11.0% | 0.7% | 36 | 12.3% | 0.8% | 31 | 9.8% | 0.7% | 16 | 12.1% | 0.4% |
| 4 personnes | 94 | 15.4% | 1.0% | 47 | 15.9% | 1.0% | 47 | 14.9% | 1.0% | 42 | 32.4% | 0.9% |
| 5 personnes et + | 39 | 6.4% | 0.7% | 23 | 7.9% | 0.9% | 16 | 5.1% | 0.6% | 18 | 13.8% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 141 | 23.1% | 0.9% | 72 | 24.6% | 1.0% | 68 | 21.8% | 0.8% | 59 | 45.2% | 0.8% |
| Non | 468 | 76.9% | 1.3% | 222 | 75.4% | 1.3% | 246 | 78.2% | 1.3% | 71 | 54.8% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 230 | 37.8% | 1.9% | 113 | 38.2% | 2.0% | 118 | 37.5% | 1.9% | 33 | 25.5% | 1.0% |
| Agglo. - 20 000 hab | 147 | 24.2% | 1.6% | 70 | 23.8% | 1.7% | 77 | 24.5% | 1.6% | 34 | 26.2% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 93 | 15.2% | 1.3% | 45 | 15.2% | 1.3% | 48 | 15.2% | 1.3% | 21 | 16.4% | 1.1% |
| Agglo. + 100 000 hab | 132 | 21.7% | 0.8% | 62 | 20.9% | 0.8% | 70 | 22.4% | 0.9% | 39 | 30.1% | 0.7% |
| Agglo. Paris | 7 | 1.1% | 0.1% | 5 | 1.8% | 0.1% | 1 | 0.5% | - | 2 | 1.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.1% | 0.1% | 5 | 1.8% | 0.1% | 1 | 0.5% | - | 2 | 1.8% | 0.1% |
| Nord Pas de Calais | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | - |
| Lorraine | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | 0.1% |
| Picardie | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Bourgogne | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Haute Normandie | 0 | 0.1% | - | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.4% | 0.1% |
| Centre | 379 | 62.3% | 18.1% | 175 | 59.4% | 17.3% | 204 | 65.0% | 18.7% | 72 | 55.4% | 11.1% |
| Pays de Loire | 12 | 2.1% | 0.4% | 10 | 3.2% | 0.7% | 3 | 0.9% | 0.2% | 5 | 4.2% | 0.6% |
| Poitou Charentes | 206 | 33.8% | 13.8% | 102 | 34.5% | 14.2% | 104 | 33.2% | 13.4% | 47 | 35.9% | 12.7% |
| Aquitaine | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Limousin | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.2% | 0 | 0.2% | 0.2% |
| Rhône Alpes | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.3% | - | - | - | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 375 | 61.6% | 1.1% | 190 | 64.7% | 1.1% | 185 | 58.8% | 1.1% | 111 | 85.9% | 0.8% |
| Presque tous les jours | 61 | 10.1% | 1.0% | 32 | 10.9% | 1.2% | 30 | 9.4% | 0.9% | 12 | 8.9% | 0.6% |
| 1 à 2 fois par semaine | 28 | 4.7% | 1.1% | 11 | 3.6% | 1.0% | 18 | 5.6% | 1.2% | 6 | 4.6% | 1.1% |
| 1 à 3 fois par mois | 5 | 0.9% | 1.1% | 0 | 0.1% | 0.2% | 5 | 1.6% | 1.7% | 0 | 0.2% | 0.4% |
| Moins souvent | 10 | 1.6% | 1.3% | 3 | 0.9% | 0.7% | 7 | 2.2% | 2.0% | - | - | - |
| Jamais | 2 | 0.3% | 2.2% | - | - | - | 2 | 0.5% | 5.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 3.8% | 1.3% | 8 | 2.7% | 1.1% | 15 | 4.9% | 1.4% | 1 | 0.5% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 34 | 5.6% | 1.1% | 11 | 3.8% | 1.0% | 23 | 7.2% | 1.2% | 1 | 1.0% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 77 | 12.7% | 1.4% | 37 | 12.4% | 1.5% | 41 | 13.0% | 1.3% | 5 | 3.9% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 103 | 17.0% | 1.5% | 44 | 14.9% | 1.5% | 60 | 19.0% | 1.6% | 15 | 11.9% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 147 | 24.1% | 1.3% | 74 | 25.1% | 1.4% | 73 | 23.2% | 1.2% | 25 | 19.2% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 79 | 13.0% | 1.1% | 40 | 13.5% | 1.1% | 39 | 12.5% | 1.1% | 30 | 23.1% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 82 | 13.5% | 1.1% | 46 | 15.6% | 1.1% | 36 | 11.5% | 1.1% | 36 | 27.7% | 0.9% |
| 65 000 euros et plus par an | 21 | 3.5% | 0.5% | 12 | 4.1% | 0.5% | 9 | 2.9% | 0.5% | 12 | 9.6% | 0.5% |
| Refus | 29 | 4.7% | 0.8% | 14 | 4.7% | 0.9% | 15 | 4.8% | 0.8% | 4 | 2.9% | 0.3% |
| Ne sait pas | 13 | 2.1% | 0.8% | 9 | 3.2% | 1.3% | 4 | 1.1% | 0.4% | 0 | 0.1% | - |
