L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 715 | 100.0% | 1.4% | 372 | 100.0% | 1.5% | 343 | 100.0% | 1.3% | 170 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 372 | 52.0% | 1.5% | 372 | 100.0% | 1.5% | - | - | - | 97 | 57.2% | 1.1% |
| Femme | 343 | 48.0% | 1.3% | - | - | - | 343 | 100.0% | 1.3% | 73 | 42.8% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 40 | 5.6% | 0.6% | 21 | 5.7% | 0.6% | 19 | 5.6% | 0.5% | 13 | 7.6% | 0.4% |
| 25 à 34 ans | 77 | 10.8% | 1.0% | 41 | 11.0% | 1.1% | 36 | 10.5% | 0.9% | 30 | 17.4% | 0.9% |
| 35 à 49 ans | 148 | 20.6% | 1.2% | 77 | 20.7% | 1.3% | 71 | 20.6% | 1.1% | 71 | 41.8% | 1.1% |
| 50 à 59 ans | 135 | 18.9% | 1.5% | 76 | 20.4% | 1.6% | 59 | 17.3% | 1.3% | 46 | 27.1% | 1.2% |
| 60 ans et plus | 315 | 44.0% | 2.0% | 157 | 42.1% | 2.3% | 158 | 46.1% | 1.8% | 10 | 6.1% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 311 | 43.5% | 1.3% | - | - | - | 311 | 90.6% | 1.3% | 63 | 36.8% | 0.9% |
| Personne de référence | 464 | 64.9% | 1.6% | 342 | 91.8% | 1.7% | 122 | 35.7% | 1.5% | 103 | 60.6% | 1.2% |
| Responsable des achats | 531 | 74.2% | 1.5% | 217 | 58.3% | 1.7% | 314 | 91.4% | 1.4% | 123 | 72.3% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.9% | 1.3% | 6 | 1.6% | 1.7% | 1 | 0.2% | 0.4% | - | - | - |
| Petits patrons | 11 | 1.5% | 0.7% | 8 | 2.1% | 0.7% | 3 | 0.9% | 0.7% | 10 | 6.1% | 0.7% |
| Affaires et Cadres | 51 | 7.1% | 1.0% | 36 | 9.6% | 1.3% | 15 | 4.4% | 0.7% | 46 | 26.9% | 1.0% |
| Professions intermédiaires | 95 | 13.2% | 1.3% | 52 | 14.0% | 1.5% | 42 | 12.4% | 1.2% | 74 | 43.3% | 1.3% |
| Employés | 118 | 16.5% | 1.4% | 37 | 10.1% | 1.7% | 80 | 23.4% | 1.3% | 16 | 9.4% | 0.9% |
| Ouvriers | 76 | 10.6% | 1.2% | 60 | 16.0% | 1.2% | 16 | 4.7% | 1.2% | 1 | 0.7% | 0.3% |
| Retraités | 259 | 36.2% | 2.0% | 142 | 38.3% | 2.3% | 117 | 34.0% | 1.8% | 5 | 2.9% | 2.4% |
| Autres inactifs | 100 | 14.0% | 1.0% | 31 | 8.4% | 0.8% | 69 | 20.1% | 1.0% | 18 | 10.7% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.1% | 2.0% | 9 | 2.3% | 2.1% | 6 | 1.8% | 1.8% | - | - | - |
| Petits patrons | 23 | 3.2% | 0.9% | 11 | 2.8% | 0.8% | 13 | 3.7% | 1.0% | 23 | 13.6% | 0.9% |
| Affaires et Cadres | 60 | 8.3% | 0.9% | 37 | 10.0% | 1.1% | 22 | 6.6% | 0.7% | 60 | 35.1% | 0.9% |
| Professions intermédiaires | 87 | 12.2% | 1.1% | 49 | 13.3% | 1.2% | 38 | 11.0% | 1.0% | 87 | 51.3% | 1.1% |
| Employés | 72 | 10.1% | 1.3% | 39 | 10.5% | 1.6% | 33 | 9.7% | 1.1% | - | - | - |
| Ouvriers | 99 | 13.9% | 1.0% | 55 | 14.9% | 1.1% | 44 | 12.8% | 1.0% | - | - | - |
| Retraités | 300 | 41.9% | 2.0% | 150 | 40.2% | 2.2% | 150 | 43.8% | 1.8% | - | - | - |
| Autres inactifs | 59 | 8.3% | 1.4% | 22 | 6.0% | 1.4% | 37 | 10.7% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 169 | 23.6% | 1.7% | 85 | 22.7% | 1.9% | 84 | 24.5% | 1.5% | 25 | 14.8% | 1.4% |
| 2 personnes | 279 | 39.1% | 1.5% | 149 | 40.2% | 1.7% | 130 | 37.9% | 1.4% | 36 | 21.2% | 0.9% |
| 3 personnes | 126 | 17.6% | 1.4% | 65 | 17.5% | 1.4% | 60 | 17.6% | 1.3% | 46 | 27.3% | 1.2% |
| 4 personnes | 97 | 13.5% | 1.0% | 48 | 12.9% | 1.0% | 49 | 14.2% | 1.0% | 46 | 27.3% | 0.9% |
| 5 personnes et + | 45 | 6.3% | 0.8% | 25 | 6.7% | 0.9% | 20 | 5.8% | 0.7% | 16 | 9.3% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 166 | 23.2% | 1.1% | 89 | 23.8% | 1.2% | 77 | 22.5% | 0.9% | 73 | 42.7% | 0.9% |
| Non | 549 | 76.8% | 1.5% | 283 | 76.2% | 1.6% | 266 | 77.5% | 1.4% | 97 | 57.3% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 246 | 34.4% | 2.1% | 132 | 35.5% | 2.3% | 114 | 33.2% | 1.8% | 46 | 26.9% | 1.4% |
| Agglo. - 20 000 hab | 157 | 22.0% | 1.7% | 81 | 21.8% | 1.9% | 76 | 22.2% | 1.6% | 32 | 18.8% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 133 | 18.6% | 1.9% | 68 | 18.3% | 2.0% | 65 | 18.9% | 1.8% | 30 | 17.5% | 1.6% |
| Agglo. + 100 000 hab | 176 | 24.7% | 1.1% | 91 | 24.4% | 1.2% | 86 | 25.0% | 1.1% | 62 | 36.8% | 1.1% |
| Agglo. Paris | 3 | 0.4% | - | 0 | - | - | 2 | 0.7% | 0.1% | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.4% | - | 0 | - | - | 2 | 0.7% | - | - | - | - |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Bretagne | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | - | - | - |
| Aquitaine | 39 | 5.4% | 1.4% | 18 | 4.9% | 1.4% | 20 | 5.9% | 1.4% | 12 | 7.3% | 1.5% |
| Midi Pyrénées | 611 | 85.4% | 24.7% | 322 | 86.6% | 27.0% | 289 | 84.2% | 22.6% | 147 | 86.6% | 18.7% |
| Limousin | 2 | 0.2% | 0.3% | 1 | 0.2% | 0.3% | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.4% |
| Auvergne | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | 1 | 0.1% | 0.1% | 0 | 0.1% | - |
| Languedoc Roussillon | 54 | 7.6% | 2.4% | 24 | 6.4% | 2.2% | 30 | 8.9% | 2.5% | 9 | 5.3% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 4 | 0.5% | 0.1% | 4 | 1.0% | 0.2% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 450 | 62.9% | 1.3% | 242 | 65.0% | 1.4% | 208 | 60.6% | 1.2% | 156 | 91.9% | 1.1% |
| Presque tous les jours | 58 | 8.2% | 1.0% | 27 | 7.2% | 1.0% | 32 | 9.2% | 1.0% | 8 | 4.8% | 0.4% |
| 1 à 2 fois par semaine | 43 | 5.9% | 1.7% | 22 | 5.8% | 2.0% | 21 | 6.1% | 1.4% | 4 | 2.6% | 0.9% |
| 1 à 3 fois par mois | 8 | 1.2% | 1.8% | 2 | 0.5% | 0.9% | 7 | 1.9% | 2.3% | 1 | 0.6% | 1.5% |
| Moins souvent | 7 | 0.9% | 0.9% | 3 | 0.7% | 0.7% | 4 | 1.1% | 1.1% | - | - | - |
| Jamais | 1 | 0.2% | 1.6% | 1 | 0.2% | 1.4% | 1 | 0.2% | 1.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 3.3% | 1.3% | 13 | 3.4% | 1.7% | 11 | 3.2% | 1.0% | 1 | 0.5% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 79 | 11.1% | 2.7% | 32 | 8.5% | 2.8% | 48 | 13.9% | 2.6% | 3 | 1.5% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 87 | 12.2% | 1.6% | 33 | 8.8% | 1.3% | 54 | 15.8% | 1.7% | 8 | 4.8% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 78 | 11.0% | 1.2% | 47 | 12.7% | 1.6% | 31 | 9.1% | 0.8% | 17 | 10.1% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 156 | 21.9% | 1.4% | 83 | 22.4% | 1.5% | 73 | 21.3% | 1.2% | 40 | 23.8% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 93 | 13.0% | 1.3% | 50 | 13.4% | 1.3% | 43 | 12.5% | 1.2% | 26 | 15.3% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 109 | 15.2% | 1.5% | 71 | 19.1% | 1.7% | 38 | 11.0% | 1.2% | 46 | 27.3% | 1.1% |
| 65 000 euros et plus par an | 31 | 4.3% | 0.8% | 21 | 5.7% | 0.9% | 10 | 2.8% | 0.6% | 19 | 11.2% | 0.7% |
| Refus | 38 | 5.4% | 1.1% | 14 | 3.7% | 0.9% | 25 | 7.2% | 1.3% | 9 | 5.2% | 0.8% |
| Ne sait pas | 20 | 2.8% | 1.2% | 9 | 2.3% | 1.2% | 11 | 3.3% | 1.2% | 1 | 0.4% | 0.1% |
