L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 321 | 100.0% | 0.6% | 173 | 100.0% | 0.7% | 148 | 100.0% | 0.5% | 73 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 173 | 53.8% | 0.7% | 173 | 100.0% | 0.7% | - | - | - | 41 | 55.8% | 0.5% |
| Femme | 148 | 46.2% | 0.5% | - | - | - | 148 | 100.0% | 0.5% | 32 | 44.2% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 40 | 12.4% | 0.5% | 14 | 7.8% | 0.4% | 26 | 17.7% | 0.7% | 8 | 11.3% | 0.3% |
| 25 à 34 ans | 37 | 11.5% | 0.5% | 24 | 13.8% | 0.6% | 13 | 8.8% | 0.3% | 12 | 15.7% | 0.4% |
| 35 à 49 ans | 82 | 25.4% | 0.7% | 48 | 27.7% | 0.8% | 34 | 22.8% | 0.5% | 32 | 43.8% | 0.5% |
| 50 à 59 ans | 61 | 18.9% | 0.7% | 38 | 21.9% | 0.8% | 23 | 15.5% | 0.5% | 21 | 28.2% | 0.5% |
| 60 ans et plus | 102 | 31.8% | 0.7% | 50 | 28.8% | 0.7% | 52 | 35.3% | 0.6% | 1 | 1.0% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 122 | 38.1% | 0.5% | - | - | - | 122 | 82.4% | 0.5% | 29 | 38.9% | 0.4% |
| Personne de référence | 189 | 59.0% | 0.7% | 146 | 84.3% | 0.7% | 44 | 29.4% | 0.5% | 39 | 53.1% | 0.5% |
| Responsable des achats | 228 | 70.9% | 0.6% | 106 | 61.5% | 0.8% | 121 | 81.8% | 0.5% | 50 | 67.7% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.8% | 0.5% | 1 | 0.6% | 0.3% | 2 | 1.1% | 1.0% | - | - | - |
| Petits patrons | 4 | 1.2% | 0.2% | 3 | 1.7% | 0.3% | 1 | 0.6% | 0.2% | 4 | 5.3% | 0.3% |
| Affaires et Cadres | 21 | 6.4% | 0.4% | 14 | 7.9% | 0.5% | 7 | 4.7% | 0.3% | 17 | 23.1% | 0.4% |
| Professions intermédiaires | 40 | 12.4% | 0.6% | 21 | 12.3% | 0.6% | 19 | 12.5% | 0.5% | 32 | 43.1% | 0.5% |
| Employés | 46 | 14.2% | 0.5% | 17 | 9.8% | 0.8% | 29 | 19.4% | 0.5% | 5 | 7.2% | 0.3% |
| Ouvriers | 53 | 16.5% | 0.8% | 42 | 24.4% | 0.8% | 11 | 7.3% | 0.8% | 8 | 11.1% | 2.4% |
| Retraités | 83 | 25.8% | 0.6% | 46 | 26.4% | 0.7% | 37 | 25.1% | 0.6% | - | - | - |
| Autres inactifs | 73 | 22.6% | 0.7% | 29 | 16.8% | 0.8% | 44 | 29.4% | 0.7% | 7 | 10.1% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.6% | 0.3% | 1 | 0.6% | 0.3% | 1 | 0.6% | 0.3% | - | - | - |
| Petits patrons | 11 | 3.4% | 0.4% | 3 | 1.8% | 0.2% | 8 | 5.2% | 0.6% | 11 | 14.9% | 0.4% |
| Affaires et Cadres | 24 | 7.4% | 0.3% | 14 | 8.4% | 0.4% | 9 | 6.2% | 0.3% | 24 | 32.2% | 0.3% |
| Professions intermédiaires | 39 | 12.1% | 0.5% | 23 | 13.5% | 0.6% | 15 | 10.4% | 0.4% | 39 | 52.9% | 0.5% |
| Employés | 41 | 12.6% | 0.7% | 20 | 11.3% | 0.8% | 21 | 14.1% | 0.7% | - | - | - |
| Ouvriers | 69 | 21.6% | 0.7% | 45 | 25.9% | 0.9% | 25 | 16.6% | 0.6% | - | - | - |
| Retraités | 97 | 30.2% | 0.7% | 49 | 28.2% | 0.7% | 48 | 32.5% | 0.6% | - | - | - |
| Autres inactifs | 39 | 12.2% | 0.9% | 18 | 10.2% | 1.1% | 21 | 14.4% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 60 | 18.6% | 0.6% | 30 | 17.2% | 0.7% | 30 | 20.3% | 0.5% | 7 | 9.6% | 0.4% |
| 2 personnes | 110 | 34.2% | 0.6% | 54 | 31.0% | 0.6% | 56 | 38.0% | 0.6% | 21 | 28.7% | 0.5% |
| 3 personnes | 64 | 20.0% | 0.7% | 37 | 21.5% | 0.8% | 27 | 18.4% | 0.6% | 20 | 27.1% | 0.5% |
| 4 personnes | 42 | 13.2% | 0.5% | 30 | 17.5% | 0.7% | 12 | 8.2% | 0.3% | 13 | 17.3% | 0.3% |
| 5 personnes et + | 45 | 13.9% | 0.8% | 22 | 12.8% | 0.8% | 22 | 15.1% | 0.8% | 13 | 17.3% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 110 | 34.1% | 0.7% | 64 | 36.8% | 0.9% | 46 | 31.0% | 0.6% | 34 | 46.0% | 0.4% |
| Non | 212 | 65.9% | 0.6% | 109 | 63.2% | 0.6% | 102 | 69.0% | 0.5% | 40 | 54.0% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 125 | 39.0% | 1.0% | 58 | 33.3% | 1.0% | 68 | 45.6% | 1.1% | 33 | 44.3% | 1.0% |
| Agglo. - 20 000 hab | 77 | 24.1% | 0.9% | 47 | 27.2% | 1.1% | 30 | 20.5% | 0.6% | 10 | 13.2% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 49 | 15.3% | 0.7% | 29 | 16.9% | 0.9% | 20 | 13.5% | 0.6% | 14 | 19.5% | 0.8% |
| Agglo. + 100 000 hab | 67 | 20.7% | 0.4% | 38 | 21.8% | 0.5% | 29 | 19.5% | 0.4% | 16 | 21.3% | 0.3% |
| Agglo. Paris | 3 | 0.9% | - | 1 | 0.8% | - | 1 | 1.0% | - | 1 | 1.7% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 1.1% | - | 2 | 1.2% | - | 1 | 1.0% | - | 1 | 2.0% | - |
| Nord Pas de Calais | 14 | 4.3% | 0.4% | 10 | 5.9% | 0.7% | 4 | 2.4% | 0.2% | 2 | 3.2% | 0.2% |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.3% | 0.1% |
| Picardie | 295 | 91.9% | 19.1% | 154 | 88.9% | 20.6% | 142 | 95.4% | 17.8% | 69 | 93.3% | 16.2% |
| Haute Normandie | 8 | 2.6% | 0.6% | 7 | 3.8% | 0.9% | 2 | 1.1% | 0.2% | 1 | 1.3% | 0.2% |
| Languedoc Roussillon | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | - | - | - | - | - | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 187 | 58.1% | 0.5% | 100 | 57.7% | 0.6% | 87 | 58.5% | 0.5% | 61 | 83.2% | 0.4% |
| Presque tous les jours | 26 | 8.2% | 0.4% | 15 | 8.5% | 0.5% | 12 | 7.8% | 0.4% | 5 | 7.3% | 0.3% |
| 1 à 2 fois par semaine | 22 | 7.0% | 0.9% | 11 | 6.2% | 1.0% | 12 | 7.9% | 0.8% | 5 | 7.4% | 1.0% |
| 1 à 3 fois par mois | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Moins souvent | 10 | 3.2% | 1.4% | 9 | 5.4% | 2.6% | 1 | 0.7% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 5.5% | 1.0% | 8 | 4.4% | 1.0% | 10 | 6.9% | 1.0% | 2 | 2.8% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 30 | 9.4% | 1.0% | 21 | 12.0% | 1.8% | 10 | 6.4% | 0.5% | 0 | 0.5% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 45 | 14.1% | 0.8% | 14 | 8.2% | 0.6% | 31 | 20.9% | 1.0% | 2 | 2.5% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 51 | 15.9% | 0.8% | 25 | 14.7% | 0.9% | 26 | 17.2% | 0.7% | 6 | 8.2% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 64 | 19.9% | 0.6% | 39 | 22.6% | 0.7% | 25 | 16.8% | 0.4% | 19 | 26.3% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 44 | 13.8% | 0.6% | 26 | 15.1% | 0.7% | 18 | 12.3% | 0.5% | 18 | 24.2% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 36 | 11.3% | 0.5% | 18 | 10.4% | 0.4% | 18 | 12.3% | 0.6% | 16 | 21.9% | 0.4% |
| 65 000 euros et plus par an | 12 | 3.8% | 0.3% | 9 | 5.2% | 0.4% | 3 | 2.0% | 0.2% | 7 | 10.1% | 0.3% |
| Refus | 13 | 3.9% | 0.4% | 8 | 4.9% | 0.6% | 4 | 2.9% | 0.2% | 2 | 2.5% | 0.2% |
| Ne sait pas | 8 | 2.4% | 0.5% | 4 | 2.5% | 0.6% | 3 | 2.2% | 0.4% | 1 | 0.9% | 0.1% |
