L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 7018 | 100.0% | 13.5% | 2345 | 100.0% | 9.4% | 4672 | 100.0% | 17.2% | 1457 | 100.0% | 8.4% |
| Sexe | ||||||||||||
| Homme | 2345 | 33.4% | 9.4% | 2345 | 100.0% | 9.4% | - | - | - | 467 | 32.1% | 5.3% |
| Femme | 4672 | 66.6% | 17.2% | - | - | - | 4672 | 100.0% | 17.2% | 990 | 67.9% | 11.6% |
| Age | ||||||||||||
| 15 à 24 ans | 325 | 4.6% | 4.5% | 41 | 1.8% | 1.1% | 284 | 6.1% | 7.9% | 109 | 7.5% | 3.6% |
| 25 à 34 ans | 418 | 6.0% | 5.5% | 97 | 4.1% | 2.6% | 321 | 6.9% | 8.3% | 129 | 8.9% | 4.0% |
| 35 à 49 ans | 1189 | 16.9% | 9.5% | 390 | 16.6% | 6.3% | 799 | 17.1% | 12.7% | 549 | 37.6% | 8.7% |
| 50 à 59 ans | 1458 | 20.8% | 15.7% | 556 | 23.7% | 12.1% | 902 | 19.3% | 19.4% | 516 | 35.4% | 13.4% |
| 60 ans et plus | 3627 | 51.7% | 23.5% | 1262 | 53.8% | 18.6% | 2365 | 50.6% | 27.3% | 155 | 10.6% | 17.7% |
| Individu | ||||||||||||
| Ménagères | 4296 | 61.2% | 18.3% | - | - | - | 4296 | 91.9% | 18.3% | 876 | 60.1% | 12.5% |
| Personne de référence | 3552 | 50.6% | 12.5% | 2196 | 93.6% | 10.7% | 1356 | 29.0% | 17.1% | 603 | 41.4% | 7.2% |
| Responsable des achats | 5575 | 79.4% | 15.5% | 1353 | 57.7% | 10.3% | 4222 | 90.4% | 18.4% | 1101 | 75.6% | 10.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 60 | 0.9% | 12.0% | 32 | 1.4% | 9.4% | 28 | 0.6% | 17.7% | 6 | 0.4% | 40.8% |
| Petits patrons | 154 | 2.2% | 9.6% | 82 | 3.5% | 7.1% | 72 | 1.5% | 16.0% | 127 | 8.7% | 8.8% |
| Affaires et Cadres | 396 | 5.6% | 8.1% | 165 | 7.0% | 5.8% | 231 | 4.9% | 11.2% | 325 | 22.3% | 7.4% |
| Professions intermédiaires | 694 | 9.9% | 9.7% | 222 | 9.5% | 6.3% | 472 | 10.1% | 12.9% | 525 | 36.0% | 9.0% |
| Employés | 1051 | 15.0% | 12.6% | 131 | 5.6% | 5.9% | 920 | 19.7% | 15.0% | 232 | 16.0% | 12.5% |
| Ouvriers | 551 | 7.9% | 8.7% | 372 | 15.9% | 7.4% | 179 | 3.8% | 13.5% | 9 | 0.6% | 2.5% |
| Retraités | 3001 | 42.8% | 23.5% | 1177 | 50.2% | 19.1% | 1824 | 39.0% | 27.5% | 54 | 3.7% | 26.1% |
| Autres inactifs | 1110 | 15.8% | 10.6% | 164 | 7.0% | 4.4% | 946 | 20.2% | 14.1% | 179 | 12.3% | 5.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 90 | 1.3% | 12.0% | 37 | 1.6% | 9.1% | 53 | 1.1% | 15.5% | - | - | - |
| Petits patrons | 262 | 3.7% | 10.0% | 84 | 3.6% | 6.3% | 178 | 3.8% | 13.9% | 262 | 18.0% | 10.0% |
| Affaires et Cadres | 529 | 7.5% | 7.7% | 164 | 7.0% | 4.8% | 365 | 7.8% | 10.7% | 529 | 36.3% | 7.7% |
| Professions intermédiaires | 666 | 9.5% | 8.4% | 219 | 9.3% | 5.5% | 447 | 9.6% | 11.5% | 666 | 45.7% | 8.4% |
| Employés | 550 | 7.8% | 10.1% | 130 | 5.5% | 5.5% | 420 | 9.0% | 13.7% | - | - | - |
| Ouvriers | 913 | 13.0% | 9.6% | 342 | 14.6% | 6.7% | 571 | 12.2% | 13.0% | - | - | - |
| Retraités | 3425 | 48.8% | 23.1% | 1217 | 51.9% | 18.1% | 2207 | 47.2% | 27.1% | - | - | - |
| Autres inactifs | 583 | 8.3% | 13.9% | 152 | 6.5% | 9.6% | 431 | 9.2% | 16.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1474 | 21.0% | 14.7% | 440 | 18.8% | 10.0% | 1034 | 22.1% | 18.3% | 124 | 8.5% | 6.8% |
| 2 personnes | 3409 | 48.6% | 18.9% | 1229 | 52.4% | 14.2% | 2180 | 46.7% | 23.2% | 450 | 30.9% | 10.9% |
| 3 personnes | 1024 | 14.6% | 11.1% | 334 | 14.3% | 7.2% | 690 | 14.8% | 15.1% | 380 | 26.1% | 9.7% |
| 4 personnes | 801 | 11.4% | 8.7% | 263 | 11.2% | 5.7% | 538 | 11.5% | 11.5% | 363 | 24.9% | 7.4% |
| 5 personnes et + | 310 | 4.4% | 5.6% | 79 | 3.4% | 2.9% | 231 | 4.9% | 8.3% | 140 | 9.6% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1215 | 17.3% | 7.8% | 367 | 15.6% | 5.0% | 849 | 18.2% | 10.3% | 546 | 37.4% | 7.0% |
| Non | 5802 | 82.7% | 15.9% | 1978 | 84.4% | 11.3% | 3824 | 81.8% | 20.2% | 912 | 62.6% | 9.5% |
| Habitat | ||||||||||||
| Communes rurales | 1817 | 25.9% | 15.2% | 577 | 24.6% | 10.1% | 1239 | 26.5% | 19.9% | 311 | 21.3% | 9.5% |
| Agglo. - 20 000 hab | 1385 | 19.7% | 15.3% | 459 | 19.6% | 10.9% | 926 | 19.8% | 19.2% | 267 | 18.3% | 10.5% |
| Agglo. 20 000 à 100 000 hab | 1179 | 16.8% | 16.9% | 402 | 17.2% | 11.9% | 777 | 16.6% | 21.6% | 217 | 14.9% | 11.7% |
| Agglo. + 100 000 hab | 2424 | 34.5% | 15.6% | 839 | 35.8% | 11.1% | 1585 | 33.9% | 19.9% | 576 | 39.5% | 10.1% |
| Agglo. Paris | 212 | 3.0% | 2.5% | 68 | 2.9% | 1.6% | 144 | 3.1% | 3.2% | 87 | 6.0% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 221 | 3.2% | 2.3% | 72 | 3.1% | 1.6% | 149 | 3.2% | 3.0% | 93 | 6.4% | 2.1% |
| Nord Pas de Calais | 722 | 10.3% | 22.3% | 225 | 9.6% | 14.6% | 497 | 10.6% | 29.3% | 155 | 10.7% | 15.9% |
| Lorraine | 521 | 7.4% | 27.2% | 186 | 7.9% | 20.0% | 335 | 7.2% | 33.8% | 65 | 4.5% | 12.3% |
| Alsace | 526 | 7.5% | 34.3% | 168 | 7.2% | 22.7% | 358 | 7.7% | 45.1% | 104 | 7.2% | 21.8% |
| Franche-Comté | 217 | 3.1% | 22.8% | 78 | 3.3% | 16.8% | 139 | 3.0% | 28.5% | 40 | 2.8% | 14.9% |
| Champagne Ardennes | 174 | 2.5% | 16.0% | 41 | 1.7% | 7.7% | 134 | 2.9% | 23.7% | 33 | 2.3% | 11.2% |
| Picardie | 181 | 2.6% | 11.7% | 66 | 2.8% | 8.8% | 115 | 2.5% | 14.5% | 30 | 2.0% | 7.0% |
| Bourgogne | 276 | 3.9% | 20.3% | 108 | 4.6% | 16.5% | 168 | 3.6% | 23.9% | 42 | 2.9% | 12.4% |
| Haute Normandie | 127 | 1.8% | 8.5% | 31 | 1.3% | 4.4% | 96 | 2.1% | 12.3% | 23 | 1.6% | 5.1% |
| Basse Normandie | 4 | 0.1% | 0.4% | 2 | 0.1% | 0.3% | 3 | 0.1% | 0.5% | 1 | - | 0.2% |
| Centre | 32 | 0.5% | 1.5% | 11 | 0.5% | 1.1% | 21 | 0.5% | 2.0% | 6 | 0.4% | 1.0% |
| Pays de Loire | 53 | 0.8% | 1.8% | 14 | 0.6% | 1.0% | 39 | 0.8% | 2.5% | 9 | 0.6% | 1.0% |
| Bretagne | 279 | 4.0% | 10.4% | 90 | 3.8% | 6.9% | 190 | 4.1% | 13.6% | 52 | 3.6% | 6.9% |
| Poitou Charentes | 67 | 1.0% | 4.5% | 30 | 1.3% | 4.2% | 37 | 0.8% | 4.8% | 16 | 1.1% | 4.4% |
| Aquitaine | 515 | 7.3% | 18.5% | 163 | 7.0% | 12.3% | 352 | 7.5% | 24.1% | 95 | 6.5% | 11.2% |
| Midi Pyrénées | 365 | 5.2% | 14.7% | 141 | 6.0% | 11.9% | 223 | 4.8% | 17.4% | 79 | 5.4% | 10.1% |
| Limousin | 95 | 1.4% | 15.4% | 34 | 1.5% | 11.7% | 61 | 1.3% | 18.9% | 16 | 1.1% | 9.6% |
| Auvergne | 320 | 4.6% | 28.3% | 118 | 5.0% | 21.6% | 202 | 4.3% | 34.4% | 61 | 4.2% | 18.8% |
| Rhône Alpes | 1002 | 14.3% | 19.2% | 331 | 14.1% | 13.2% | 671 | 14.4% | 24.8% | 224 | 15.4% | 11.5% |
| Languedoc Roussillon | 475 | 6.8% | 20.7% | 147 | 6.3% | 13.5% | 328 | 7.0% | 27.2% | 107 | 7.4% | 15.6% |
| Provence Alpes Côte d'Azur, Corse | 844 | 12.0% | 19.3% | 290 | 12.4% | 14.0% | 554 | 11.9% | 24.1% | 204 | 14.0% | 14.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3577 | 51.0% | 10.3% | 1190 | 50.7% | 6.9% | 2387 | 51.1% | 13.8% | 1124 | 77.1% | 7.6% |
| Presque tous les jours | 878 | 12.5% | 14.8% | 281 | 12.0% | 10.3% | 597 | 12.8% | 18.6% | 202 | 13.9% | 10.9% |
| 1 à 2 fois par semaine | 458 | 6.5% | 17.8% | 142 | 6.1% | 13.1% | 316 | 6.8% | 21.2% | 76 | 5.2% | 14.5% |
| 1 à 3 fois par mois | 102 | 1.5% | 21.1% | 33 | 1.4% | 16.9% | 69 | 1.5% | 24.0% | 18 | 1.2% | 27.0% |
| Moins souvent | 106 | 1.5% | 14.7% | 59 | 2.5% | 16.2% | 47 | 1.0% | 13.2% | 8 | 0.6% | 17.9% |
| Jamais | 19 | 0.3% | 27.9% | 10 | 0.4% | 24.6% | 10 | 0.2% | 32.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 171 | 2.4% | 9.4% | 36 | 1.5% | 4.8% | 135 | 2.9% | 12.6% | 18 | 1.2% | 9.3% |
| De 9 000 à moins de 12 000 euros par an | 484 | 6.9% | 16.2% | 131 | 5.6% | 11.4% | 353 | 7.6% | 19.3% | 19 | 1.3% | 8.1% |
| De 12 000 à moins de 18 000 euros par an | 884 | 12.6% | 15.9% | 279 | 11.9% | 11.5% | 606 | 13.0% | 19.4% | 60 | 4.1% | 9.6% |
| De 18 000 à moins de 24 000 euros par an | 1035 | 14.7% | 15.3% | 322 | 13.7% | 10.8% | 713 | 15.3% | 18.7% | 95 | 6.5% | 7.1% |
| De 24 000 à moins de 36 000 euros par an | 1602 | 22.8% | 14.0% | 554 | 23.6% | 10.3% | 1048 | 22.4% | 17.4% | 294 | 20.2% | 8.4% |
| De 36 000 à moins de 45 000 euros par an | 930 | 13.3% | 13.0% | 373 | 15.9% | 10.0% | 557 | 11.9% | 16.2% | 267 | 18.3% | 9.1% |
| De 45 000 à moins de 65 000 euros par an | 904 | 12.9% | 12.3% | 378 | 16.1% | 9.3% | 526 | 11.3% | 16.2% | 351 | 24.1% | 8.7% |
| 65 000 euros et plus par an | 393 | 5.6% | 9.9% | 165 | 7.0% | 7.3% | 228 | 4.9% | 13.5% | 238 | 16.3% | 8.7% |
| Refus | 442 | 6.3% | 13.0% | 74 | 3.2% | 5.1% | 367 | 7.9% | 18.9% | 86 | 5.9% | 7.6% |
| Ne sait pas | 173 | 2.5% | 10.4% | 34 | 1.5% | 4.7% | 138 | 3.0% | 15.0% | 28 | 1.9% | 4.9% |
