L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4925 | 100.0% | 9.5% | 1290 | 100.0% | 5.2% | 3635 | 100.0% | 13.4% | 1504 | 100.0% | 8.7% |
| Sexe | ||||||||||||
| Homme | 1290 | 26.2% | 5.2% | 1290 | 100.0% | 5.2% | - | - | - | 336 | 22.4% | 3.8% |
| Femme | 3635 | 73.8% | 13.4% | - | - | - | 3635 | 100.0% | 13.4% | 1168 | 77.6% | 13.6% |
| Age | ||||||||||||
| 15 à 24 ans | 194 | 3.9% | 2.7% | 45 | 3.5% | 1.2% | 149 | 4.1% | 4.1% | 48 | 3.2% | 1.6% |
| 25 à 34 ans | 1021 | 20.7% | 13.5% | 184 | 14.3% | 5.0% | 836 | 23.0% | 21.6% | 302 | 20.1% | 9.3% |
| 35 à 49 ans | 2237 | 45.4% | 17.9% | 502 | 39.0% | 8.2% | 1734 | 47.7% | 27.4% | 921 | 61.3% | 14.6% |
| 50 à 59 ans | 901 | 18.3% | 9.7% | 398 | 30.8% | 8.6% | 503 | 13.8% | 10.8% | 209 | 13.9% | 5.4% |
| 60 ans et plus | 573 | 11.6% | 3.7% | 160 | 12.4% | 2.4% | 413 | 11.4% | 4.8% | 24 | 1.6% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 3472 | 70.5% | 14.8% | - | - | - | 3472 | 95.5% | 14.8% | 1136 | 75.6% | 16.2% |
| Personne de référence | 2288 | 46.5% | 8.0% | 1178 | 91.3% | 5.8% | 1110 | 30.5% | 14.0% | 496 | 33.0% | 5.9% |
| Responsable des achats | 4334 | 88.0% | 12.0% | 903 | 70.0% | 6.9% | 3431 | 94.4% | 15.0% | 1299 | 86.3% | 11.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 25 | 0.5% | 4.9% | 14 | 1.1% | 4.0% | 11 | 0.3% | 6.8% | 2 | 0.2% | 17.5% |
| Petits patrons | 121 | 2.5% | 7.6% | 56 | 4.3% | 4.9% | 65 | 1.8% | 14.5% | 103 | 6.8% | 7.1% |
| Affaires et Cadres | 304 | 6.2% | 6.2% | 97 | 7.5% | 3.4% | 207 | 5.7% | 10.0% | 268 | 17.8% | 6.1% |
| Professions intermédiaires | 849 | 17.2% | 11.8% | 184 | 14.3% | 5.2% | 665 | 18.3% | 18.2% | 587 | 39.0% | 10.1% |
| Employés | 1453 | 29.5% | 17.4% | 163 | 12.7% | 7.4% | 1289 | 35.5% | 21.1% | 353 | 23.5% | 19.0% |
| Ouvriers | 629 | 12.8% | 9.9% | 370 | 28.7% | 7.4% | 258 | 7.1% | 19.4% | 34 | 2.3% | 9.9% |
| Retraités | 366 | 7.4% | 2.9% | 137 | 10.6% | 2.2% | 229 | 6.3% | 3.5% | 6 | 0.4% | 2.9% |
| Autres inactifs | 1180 | 24.0% | 11.3% | 269 | 20.8% | 7.2% | 911 | 25.1% | 13.6% | 151 | 10.0% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 45 | 0.9% | 6.0% | 14 | 1.1% | 3.5% | 31 | 0.9% | 9.0% | - | - | - |
| Petits patrons | 241 | 4.9% | 9.2% | 53 | 4.1% | 3.9% | 188 | 5.2% | 14.7% | 241 | 16.0% | 9.2% |
| Affaires et Cadres | 484 | 9.8% | 7.1% | 99 | 7.7% | 2.9% | 385 | 10.6% | 11.3% | 484 | 32.2% | 7.1% |
| Professions intermédiaires | 780 | 15.8% | 9.9% | 185 | 14.3% | 4.6% | 595 | 16.4% | 15.3% | 780 | 51.8% | 9.9% |
| Employés | 767 | 15.6% | 14.1% | 169 | 13.1% | 7.1% | 598 | 16.5% | 19.6% | - | - | - |
| Ouvriers | 1399 | 28.4% | 14.8% | 380 | 29.5% | 7.5% | 1019 | 28.0% | 23.1% | - | - | - |
| Retraités | 479 | 9.7% | 3.2% | 163 | 12.7% | 2.4% | 316 | 8.7% | 3.9% | - | - | - |
| Autres inactifs | 730 | 14.8% | 17.4% | 227 | 17.6% | 14.3% | 503 | 13.8% | 19.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 722 | 14.7% | 7.2% | 274 | 21.2% | 6.3% | 448 | 12.3% | 7.9% | 60 | 4.0% | 3.3% |
| 2 personnes | 810 | 16.4% | 4.5% | 238 | 18.5% | 2.8% | 571 | 15.7% | 6.1% | 117 | 7.8% | 2.8% |
| 3 personnes | 884 | 17.9% | 9.6% | 221 | 17.2% | 4.8% | 662 | 18.2% | 14.5% | 260 | 17.3% | 6.7% |
| 4 personnes | 1403 | 28.5% | 15.2% | 297 | 23.0% | 6.5% | 1107 | 30.4% | 23.7% | 623 | 41.4% | 12.7% |
| 5 personnes et + | 1106 | 22.5% | 20.1% | 260 | 20.1% | 9.6% | 847 | 23.3% | 30.2% | 444 | 29.5% | 17.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2927 | 59.4% | 18.8% | 606 | 46.9% | 8.2% | 2321 | 63.9% | 28.3% | 1183 | 78.6% | 15.3% |
| Non | 1998 | 40.6% | 5.5% | 684 | 53.1% | 3.9% | 1314 | 36.1% | 6.9% | 321 | 21.4% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 1230 | 25.0% | 10.3% | 297 | 23.0% | 5.2% | 933 | 25.7% | 14.9% | 394 | 26.2% | 12.0% |
| Agglo. - 20 000 hab | 959 | 19.5% | 10.6% | 240 | 18.6% | 5.7% | 719 | 19.8% | 14.9% | 226 | 15.0% | 8.9% |
| Agglo. 20 000 à 100 000 hab | 708 | 14.4% | 10.1% | 239 | 18.5% | 7.0% | 470 | 12.9% | 13.1% | 184 | 12.2% | 9.9% |
| Agglo. + 100 000 hab | 1492 | 30.3% | 9.6% | 396 | 30.7% | 5.3% | 1096 | 30.1% | 13.7% | 476 | 31.7% | 8.4% |
| Agglo. Paris | 536 | 10.9% | 6.3% | 119 | 9.2% | 2.9% | 418 | 11.5% | 9.4% | 224 | 14.9% | 5.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 628 | 12.8% | 6.5% | 141 | 10.9% | 3.1% | 487 | 13.4% | 9.7% | 255 | 17.0% | 5.9% |
| Nord Pas de Calais | 452 | 9.2% | 14.0% | 107 | 8.3% | 7.0% | 345 | 9.5% | 20.4% | 105 | 7.0% | 10.7% |
| Lorraine | 243 | 4.9% | 12.6% | 65 | 5.1% | 7.0% | 177 | 4.9% | 17.9% | 52 | 3.5% | 9.8% |
| Alsace | 109 | 2.2% | 7.1% | 29 | 2.2% | 3.8% | 81 | 2.2% | 10.2% | 41 | 2.7% | 8.5% |
| Franche-Comté | 101 | 2.1% | 10.6% | 29 | 2.3% | 6.3% | 72 | 2.0% | 14.7% | 30 | 2.0% | 11.1% |
| Champagne Ardennes | 116 | 2.3% | 10.6% | 30 | 2.3% | 5.6% | 86 | 2.4% | 15.3% | 25 | 1.7% | 8.6% |
| Picardie | 192 | 3.9% | 12.5% | 63 | 4.9% | 8.4% | 129 | 3.6% | 16.2% | 52 | 3.5% | 12.3% |
| Bourgogne | 133 | 2.7% | 9.8% | 48 | 3.7% | 7.4% | 85 | 2.3% | 12.0% | 26 | 1.7% | 7.7% |
| Haute Normandie | 167 | 3.4% | 11.2% | 49 | 3.8% | 6.8% | 118 | 3.3% | 15.2% | 40 | 2.7% | 9.0% |
| Basse Normandie | 120 | 2.4% | 9.9% | 31 | 2.4% | 5.3% | 89 | 2.5% | 14.2% | 31 | 2.1% | 9.6% |
| Centre | 209 | 4.2% | 10.0% | 54 | 4.2% | 5.3% | 155 | 4.3% | 14.2% | 61 | 4.1% | 9.4% |
| Pays de Loire | 339 | 6.9% | 11.4% | 99 | 7.7% | 6.9% | 240 | 6.6% | 15.6% | 121 | 8.1% | 13.0% |
| Bretagne | 288 | 5.8% | 10.7% | 53 | 4.1% | 4.1% | 235 | 6.5% | 16.9% | 83 | 5.5% | 11.0% |
| Poitou Charentes | 181 | 3.7% | 12.2% | 51 | 3.9% | 7.1% | 131 | 3.6% | 16.8% | 46 | 3.1% | 12.6% |
| Aquitaine | 208 | 4.2% | 7.5% | 74 | 5.8% | 5.6% | 134 | 3.7% | 9.2% | 48 | 3.2% | 5.7% |
| Midi Pyrénées | 215 | 4.4% | 8.7% | 59 | 4.6% | 5.0% | 156 | 4.3% | 12.2% | 67 | 4.5% | 8.6% |
| Limousin | 53 | 1.1% | 8.6% | 12 | 1.0% | 4.2% | 40 | 1.1% | 12.5% | 12 | 0.8% | 7.2% |
| Auvergne | 119 | 2.4% | 10.5% | 30 | 2.3% | 5.5% | 89 | 2.4% | 15.1% | 38 | 2.5% | 11.7% |
| Rhône Alpes | 484 | 9.8% | 9.3% | 131 | 10.1% | 5.2% | 353 | 9.7% | 13.0% | 178 | 11.8% | 9.1% |
| Languedoc Roussillon | 175 | 3.6% | 7.6% | 42 | 3.2% | 3.8% | 134 | 3.7% | 11.1% | 72 | 4.8% | 10.5% |
| Provence Alpes Côte d'Azur, Corse | 392 | 8.0% | 9.0% | 94 | 7.3% | 4.5% | 298 | 8.2% | 13.0% | 119 | 7.9% | 8.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3156 | 64.1% | 9.1% | 733 | 56.8% | 4.2% | 2423 | 66.7% | 14.0% | 1223 | 81.3% | 8.3% |
| Presque tous les jours | 544 | 11.0% | 9.1% | 154 | 11.9% | 5.6% | 390 | 10.7% | 12.1% | 184 | 12.3% | 10.0% |
| 1 à 2 fois par semaine | 268 | 5.4% | 10.4% | 71 | 5.5% | 6.5% | 197 | 5.4% | 13.2% | 45 | 3.0% | 8.5% |
| 1 à 3 fois par mois | 80 | 1.6% | 16.7% | 35 | 2.7% | 18.2% | 45 | 1.2% | 15.6% | 16 | 1.1% | 23.6% |
| Moins souvent | 121 | 2.5% | 16.8% | 44 | 3.4% | 12.1% | 77 | 2.1% | 21.5% | 13 | 0.9% | 27.4% |
| Jamais | 7 | 0.1% | 9.7% | 3 | 0.3% | 8.6% | 3 | 0.1% | 11.2% | 1 | 0.1% | 29.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 331 | 6.7% | 18.1% | 114 | 8.8% | 15.2% | 217 | 6.0% | 20.1% | 27 | 1.8% | 13.9% |
| De 9 000 à moins de 12 000 euros par an | 550 | 11.2% | 18.4% | 161 | 12.5% | 14.0% | 389 | 10.7% | 21.2% | 36 | 2.4% | 15.0% |
| De 12 000 à moins de 18 000 euros par an | 707 | 14.4% | 12.7% | 195 | 15.1% | 8.0% | 513 | 14.1% | 16.4% | 79 | 5.3% | 12.5% |
| De 18 000 à moins de 24 000 euros par an | 688 | 14.0% | 10.1% | 191 | 14.8% | 6.4% | 497 | 13.7% | 13.1% | 150 | 10.0% | 11.2% |
| De 24 000 à moins de 36 000 euros par an | 1116 | 22.7% | 9.8% | 224 | 17.3% | 4.1% | 892 | 24.5% | 14.8% | 356 | 23.7% | 10.2% |
| De 36 000 à moins de 45 000 euros par an | 610 | 12.4% | 8.5% | 158 | 12.3% | 4.3% | 452 | 12.4% | 13.1% | 305 | 20.3% | 10.3% |
| De 45 000 à moins de 65 000 euros par an | 508 | 10.3% | 6.9% | 127 | 9.9% | 3.1% | 381 | 10.5% | 11.7% | 321 | 21.3% | 7.9% |
| 65 000 euros et plus par an | 174 | 3.5% | 4.4% | 43 | 3.3% | 1.9% | 131 | 3.6% | 7.8% | 161 | 10.7% | 5.9% |
| Refus | 149 | 3.0% | 4.4% | 54 | 4.2% | 3.7% | 94 | 2.6% | 4.9% | 44 | 2.9% | 3.9% |
| Ne sait pas | 92 | 1.9% | 5.6% | 23 | 1.8% | 3.2% | 69 | 1.9% | 7.5% | 26 | 1.7% | 4.4% |
