L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 742 | 100.0% | 1.4% | 192 | 100.0% | 0.8% | 549 | 100.0% | 2.0% | 274 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 192 | 25.9% | 0.8% | 192 | 100.0% | 0.8% | - | - | - | 65 | 23.7% | 0.7% |
| Femme | 549 | 74.1% | 2.0% | - | - | - | 549 | 100.0% | 2.0% | 209 | 76.3% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 58 | 7.8% | 0.8% | 16 | 8.5% | 0.4% | 42 | 7.6% | 1.2% | 29 | 10.5% | 0.9% |
| 25 à 34 ans | 86 | 11.5% | 1.1% | 19 | 10.0% | 0.5% | 66 | 12.1% | 1.7% | 32 | 11.7% | 1.0% |
| 35 à 49 ans | 211 | 28.4% | 1.7% | 55 | 28.6% | 0.9% | 156 | 28.4% | 2.5% | 124 | 45.2% | 2.0% |
| 50 à 59 ans | 175 | 23.6% | 1.9% | 53 | 27.3% | 1.1% | 123 | 22.4% | 2.6% | 77 | 28.3% | 2.0% |
| 60 ans et plus | 212 | 28.6% | 1.4% | 49 | 25.5% | 0.7% | 163 | 29.6% | 1.9% | 12 | 4.3% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 501 | 67.5% | 2.1% | - | - | - | 501 | 91.2% | 2.1% | 189 | 69.0% | 2.7% |
| Personne de référence | 292 | 39.4% | 1.0% | 172 | 89.4% | 0.8% | 120 | 21.9% | 1.5% | 87 | 31.8% | 1.0% |
| Responsable des achats | 615 | 82.9% | 1.7% | 130 | 67.5% | 1.0% | 485 | 88.3% | 2.1% | 228 | 83.2% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.0% | 1.5% | 2 | 1.0% | 0.5% | 6 | 1.1% | 3.7% | - | - | - |
| Petits patrons | 36 | 4.9% | 2.3% | 11 | 5.9% | 1.0% | 25 | 4.6% | 5.6% | 28 | 10.2% | 1.9% |
| Affaires et Cadres | 88 | 11.9% | 1.8% | 16 | 8.3% | 0.6% | 72 | 13.1% | 3.5% | 72 | 26.2% | 1.6% |
| Professions intermédiaires | 103 | 13.8% | 1.4% | 32 | 16.5% | 0.9% | 71 | 12.9% | 1.9% | 77 | 28.0% | 1.3% |
| Employés | 157 | 21.1% | 1.9% | 17 | 9.1% | 0.8% | 139 | 25.4% | 2.3% | 51 | 18.7% | 2.8% |
| Ouvriers | 56 | 7.5% | 0.9% | 36 | 18.8% | 0.7% | 20 | 3.6% | 1.5% | 2 | 0.7% | 0.6% |
| Retraités | 175 | 23.6% | 1.4% | 49 | 25.5% | 0.8% | 126 | 22.9% | 1.9% | 2 | 0.9% | 1.2% |
| Autres inactifs | 119 | 16.1% | 1.1% | 29 | 15.0% | 0.8% | 90 | 16.4% | 1.3% | 42 | 15.3% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.8% | 1.8% | 2 | 1.0% | 0.5% | 11 | 2.1% | 3.3% | - | - | - |
| Petits patrons | 63 | 8.4% | 2.4% | 11 | 5.7% | 0.8% | 52 | 9.4% | 4.0% | 63 | 22.9% | 2.4% |
| Affaires et Cadres | 94 | 12.7% | 1.4% | 22 | 11.3% | 0.6% | 72 | 13.2% | 2.1% | 94 | 34.4% | 1.4% |
| Professions intermédiaires | 117 | 15.8% | 1.5% | 32 | 16.6% | 0.8% | 85 | 15.5% | 2.2% | 117 | 42.7% | 1.5% |
| Employés | 69 | 9.3% | 1.3% | 19 | 10.0% | 0.8% | 50 | 9.0% | 1.6% | - | - | - |
| Ouvriers | 109 | 14.8% | 1.2% | 36 | 18.5% | 0.7% | 74 | 13.4% | 1.7% | - | - | - |
| Retraités | 218 | 29.4% | 1.5% | 51 | 26.4% | 0.8% | 167 | 30.4% | 2.1% | - | - | - |
| Autres inactifs | 59 | 7.9% | 1.4% | 20 | 10.4% | 1.3% | 39 | 7.0% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 129 | 17.4% | 1.3% | 28 | 14.7% | 0.6% | 101 | 18.3% | 1.8% | 33 | 12.2% | 1.8% |
| 2 personnes | 276 | 37.1% | 1.5% | 72 | 37.5% | 0.8% | 203 | 37.0% | 2.2% | 59 | 21.4% | 1.4% |
| 3 personnes | 110 | 14.8% | 1.2% | 20 | 10.2% | 0.4% | 90 | 16.4% | 2.0% | 50 | 18.1% | 1.3% |
| 4 personnes | 136 | 18.3% | 1.5% | 45 | 23.4% | 1.0% | 91 | 16.5% | 1.9% | 76 | 27.9% | 1.6% |
| 5 personnes et + | 92 | 12.4% | 1.7% | 27 | 14.2% | 1.0% | 64 | 11.7% | 2.3% | 56 | 20.3% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 232 | 31.2% | 1.5% | 63 | 32.9% | 0.9% | 168 | 30.7% | 2.1% | 127 | 46.3% | 1.6% |
| Non | 510 | 68.8% | 1.4% | 129 | 67.1% | 0.7% | 381 | 69.3% | 2.0% | 147 | 53.7% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 234 | 31.6% | 2.0% | 51 | 26.7% | 0.9% | 183 | 33.3% | 2.9% | 70 | 25.4% | 2.1% |
| Agglo. - 20 000 hab | 127 | 17.1% | 1.4% | 31 | 16.1% | 0.7% | 96 | 17.4% | 2.0% | 42 | 15.2% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 84 | 11.4% | 1.2% | 27 | 14.2% | 0.8% | 57 | 10.4% | 1.6% | 37 | 13.6% | 2.0% |
| Agglo. + 100 000 hab | 182 | 24.6% | 1.2% | 53 | 27.8% | 0.7% | 129 | 23.5% | 1.6% | 81 | 29.5% | 1.4% |
| Agglo. Paris | 114 | 15.4% | 1.3% | 29 | 15.3% | 0.7% | 85 | 15.4% | 1.9% | 44 | 16.2% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 132 | 17.8% | 1.4% | 39 | 20.5% | 0.9% | 93 | 16.9% | 1.8% | 56 | 20.3% | 1.3% |
| Nord Pas de Calais | 24 | 3.3% | 0.7% | 12 | 6.4% | 0.8% | 12 | 2.2% | 0.7% | 9 | 3.3% | 0.9% |
| Lorraine | 21 | 2.8% | 1.1% | 4 | 2.2% | 0.5% | 17 | 3.1% | 1.7% | 11 | 4.1% | 2.1% |
| Alsace | 22 | 2.9% | 1.4% | 9 | 4.7% | 1.2% | 13 | 2.3% | 1.6% | 4 | 1.4% | 0.8% |
| Franche-Comté | 8 | 1.1% | 0.9% | 2 | 1.2% | 0.5% | 6 | 1.1% | 1.2% | 4 | 1.5% | 1.5% |
| Champagne Ardennes | 16 | 2.1% | 1.4% | 2 | 0.9% | 0.3% | 14 | 2.6% | 2.5% | 7 | 2.5% | 2.3% |
| Picardie | 29 | 3.9% | 1.9% | 5 | 2.6% | 0.7% | 24 | 4.4% | 3.1% | 12 | 4.2% | 2.7% |
| Bourgogne | 19 | 2.6% | 1.4% | 3 | 1.6% | 0.5% | 16 | 3.0% | 2.3% | 7 | 2.5% | 2.0% |
| Haute Normandie | 13 | 1.7% | 0.8% | 3 | 1.4% | 0.4% | 10 | 1.8% | 1.3% | 4 | 1.5% | 0.9% |
| Basse Normandie | 20 | 2.7% | 1.7% | 2 | 1.2% | 0.4% | 18 | 3.3% | 2.9% | 3 | 1.0% | 0.9% |
| Centre | 35 | 4.7% | 1.7% | 12 | 6.0% | 1.2% | 23 | 4.2% | 2.1% | 11 | 4.1% | 1.7% |
| Pays de Loire | 45 | 6.0% | 1.5% | 20 | 10.2% | 1.4% | 25 | 4.5% | 1.6% | 15 | 5.5% | 1.6% |
| Bretagne | 43 | 5.9% | 1.6% | 4 | 2.2% | 0.3% | 39 | 7.1% | 2.8% | 11 | 4.2% | 1.5% |
| Poitou Charentes | 33 | 4.5% | 2.2% | 6 | 3.4% | 0.9% | 27 | 4.9% | 3.5% | 10 | 3.6% | 2.7% |
| Aquitaine | 52 | 7.0% | 1.9% | 11 | 5.8% | 0.8% | 41 | 7.5% | 2.8% | 13 | 4.9% | 1.6% |
| Midi Pyrénées | 43 | 5.8% | 1.7% | 16 | 8.4% | 1.4% | 27 | 4.8% | 2.1% | 14 | 5.0% | 1.8% |
| Limousin | 14 | 1.9% | 2.2% | 6 | 3.2% | 2.1% | 8 | 1.4% | 2.4% | 1 | 0.4% | 0.6% |
| Auvergne | 20 | 2.7% | 1.8% | 2 | 1.1% | 0.4% | 18 | 3.3% | 3.0% | 8 | 2.9% | 2.5% |
| Rhône Alpes | 82 | 11.0% | 1.6% | 21 | 10.7% | 0.8% | 61 | 11.1% | 2.3% | 41 | 15.1% | 2.1% |
| Languedoc Roussillon | 14 | 1.9% | 0.6% | 2 | 1.0% | 0.2% | 12 | 2.2% | 1.0% | 7 | 2.6% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 56 | 7.6% | 1.3% | 10 | 5.4% | 0.5% | 46 | 8.4% | 2.0% | 26 | 9.4% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 503 | 67.8% | 1.5% | 134 | 69.4% | 0.8% | 369 | 67.2% | 2.1% | 217 | 79.3% | 1.5% |
| Presque tous les jours | 88 | 11.9% | 1.5% | 19 | 10.0% | 0.7% | 69 | 12.5% | 2.1% | 38 | 14.0% | 2.1% |
| 1 à 2 fois par semaine | 52 | 7.0% | 2.0% | 11 | 5.6% | 1.0% | 41 | 7.4% | 2.7% | 13 | 4.8% | 2.5% |
| 1 à 3 fois par mois | 5 | 0.7% | 1.0% | - | - | - | 5 | 0.9% | 1.7% | 2 | 0.6% | 2.6% |
| Moins souvent | 4 | 0.6% | 0.6% | - | - | - | 4 | 0.8% | 1.2% | - | - | - |
| Jamais | 1 | 0.1% | 1.5% | - | - | - | 1 | 0.2% | 3.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 2.2% | 0.9% | 9 | 4.9% | 1.3% | 7 | 1.3% | 0.6% | 5 | 1.8% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 28 | 3.7% | 0.9% | 10 | 5.2% | 0.9% | 18 | 3.2% | 1.0% | 1 | 0.4% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 81 | 10.9% | 1.5% | 17 | 9.0% | 0.7% | 64 | 11.6% | 2.0% | 8 | 2.8% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 112 | 15.1% | 1.7% | 24 | 12.6% | 0.8% | 88 | 16.0% | 2.3% | 28 | 10.3% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 143 | 19.3% | 1.3% | 39 | 20.0% | 0.7% | 105 | 19.1% | 1.7% | 47 | 17.3% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 80 | 10.8% | 1.1% | 18 | 9.4% | 0.5% | 62 | 11.3% | 1.8% | 33 | 12.0% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 140 | 18.9% | 1.9% | 38 | 19.9% | 0.9% | 102 | 18.5% | 3.1% | 78 | 28.4% | 1.9% |
| 65 000 euros et plus par an | 77 | 10.3% | 1.9% | 26 | 13.3% | 1.1% | 51 | 9.3% | 3.0% | 50 | 18.3% | 1.8% |
| Refus | 53 | 7.2% | 1.6% | 10 | 5.3% | 0.7% | 43 | 7.9% | 2.2% | 20 | 7.2% | 1.7% |
| Ne sait pas | 11 | 1.5% | 0.7% | 1 | 0.3% | 0.1% | 11 | 1.9% | 1.1% | 4 | 1.4% | 0.7% |
