L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1717 | 100.0% | 3.3% | 291 | 100.0% | 1.2% | 1426 | 100.0% | 5.3% | 470 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 291 | 17.0% | 1.2% | 291 | 100.0% | 1.2% | - | - | - | 77 | 16.5% | 0.9% |
| Femme | 1426 | 83.0% | 5.3% | - | - | - | 1426 | 100.0% | 5.3% | 393 | 83.5% | 4.6% |
| Age | ||||||||||||
| 15 à 24 ans | 71 | 4.1% | 1.0% | 16 | 5.3% | 0.4% | 55 | 3.9% | 1.5% | 18 | 3.9% | 0.6% |
| 25 à 34 ans | 173 | 10.1% | 2.3% | 28 | 9.8% | 0.8% | 145 | 10.2% | 3.7% | 51 | 10.8% | 1.6% |
| 35 à 49 ans | 521 | 30.4% | 4.2% | 96 | 33.2% | 1.6% | 425 | 29.8% | 6.7% | 231 | 49.2% | 3.7% |
| 50 à 59 ans | 436 | 25.4% | 4.7% | 82 | 28.2% | 1.8% | 354 | 24.8% | 7.6% | 137 | 29.1% | 3.5% |
| 60 ans et plus | 516 | 30.0% | 3.3% | 68 | 23.5% | 1.0% | 447 | 31.4% | 5.2% | 33 | 7.0% | 3.7% |
| Individu | ||||||||||||
| Ménagères | 1338 | 78.0% | 5.7% | - | - | - | 1338 | 93.9% | 5.7% | 376 | 80.0% | 5.3% |
| Personne de référence | 583 | 34.0% | 2.1% | 274 | 94.1% | 1.3% | 309 | 21.7% | 3.9% | 119 | 25.2% | 1.4% |
| Responsable des achats | 1519 | 88.5% | 4.2% | 204 | 70.2% | 1.6% | 1315 | 92.2% | 5.7% | 412 | 87.6% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.6% | 2.1% | 2 | 0.6% | 0.6% | 9 | 0.6% | 5.4% | - | - | - |
| Petits patrons | 36 | 2.1% | 2.3% | 9 | 3.1% | 0.8% | 27 | 1.9% | 6.1% | 22 | 4.7% | 1.5% |
| Affaires et Cadres | 92 | 5.3% | 1.9% | 23 | 7.9% | 0.8% | 69 | 4.8% | 3.3% | 72 | 15.4% | 1.6% |
| Professions intermédiaires | 232 | 13.5% | 3.2% | 49 | 16.8% | 1.4% | 183 | 12.8% | 5.0% | 159 | 33.8% | 2.7% |
| Employés | 467 | 27.2% | 5.6% | 38 | 13.0% | 1.7% | 429 | 30.1% | 7.0% | 113 | 24.1% | 6.1% |
| Ouvriers | 168 | 9.8% | 2.6% | 85 | 29.4% | 1.7% | 82 | 5.8% | 6.2% | 10 | 2.1% | 2.8% |
| Retraités | 417 | 24.3% | 3.3% | 50 | 17.3% | 0.8% | 367 | 25.7% | 5.5% | 17 | 3.6% | 8.2% |
| Autres inactifs | 295 | 17.2% | 2.8% | 35 | 12.0% | 0.9% | 260 | 18.2% | 3.9% | 77 | 16.3% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.7% | 3.9% | 2 | 0.8% | 0.6% | 27 | 1.9% | 7.9% | - | - | - |
| Petits patrons | 69 | 4.0% | 2.6% | 10 | 3.3% | 0.7% | 60 | 4.2% | 4.7% | 69 | 14.8% | 2.6% |
| Affaires et Cadres | 152 | 8.8% | 2.2% | 22 | 7.5% | 0.6% | 130 | 9.1% | 3.8% | 152 | 32.3% | 2.2% |
| Professions intermédiaires | 249 | 14.5% | 3.2% | 46 | 15.8% | 1.1% | 203 | 14.2% | 5.2% | 249 | 53.0% | 3.2% |
| Employés | 195 | 11.4% | 3.6% | 40 | 13.9% | 1.7% | 155 | 10.8% | 5.1% | - | - | - |
| Ouvriers | 360 | 21.0% | 3.8% | 87 | 29.8% | 1.7% | 273 | 19.2% | 6.2% | - | - | - |
| Retraités | 513 | 29.9% | 3.5% | 53 | 18.4% | 0.8% | 460 | 32.3% | 5.7% | - | - | - |
| Autres inactifs | 149 | 8.7% | 3.5% | 31 | 10.5% | 1.9% | 118 | 8.3% | 4.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 283 | 16.5% | 2.8% | 65 | 22.5% | 1.5% | 217 | 15.3% | 3.8% | 36 | 7.7% | 2.0% |
| 2 personnes | 740 | 43.1% | 4.1% | 116 | 39.7% | 1.3% | 625 | 43.8% | 6.6% | 139 | 29.6% | 3.4% |
| 3 personnes | 284 | 16.6% | 3.1% | 46 | 15.7% | 1.0% | 238 | 16.7% | 5.2% | 102 | 21.6% | 2.6% |
| 4 personnes | 267 | 15.5% | 2.9% | 42 | 14.6% | 0.9% | 224 | 15.7% | 4.8% | 129 | 27.5% | 2.6% |
| 5 personnes et + | 142 | 8.3% | 2.6% | 22 | 7.5% | 0.8% | 121 | 8.5% | 4.3% | 64 | 13.6% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 459 | 26.7% | 2.9% | 66 | 22.8% | 0.9% | 392 | 27.5% | 4.8% | 206 | 43.8% | 2.7% |
| Non | 1258 | 73.3% | 3.4% | 225 | 77.2% | 1.3% | 1033 | 72.5% | 5.5% | 264 | 56.2% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 440 | 25.6% | 3.7% | 46 | 15.9% | 0.8% | 393 | 27.6% | 6.3% | 111 | 23.5% | 3.4% |
| Agglo. - 20 000 hab | 335 | 19.5% | 3.7% | 54 | 18.6% | 1.3% | 281 | 19.7% | 5.8% | 83 | 17.6% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 284 | 16.5% | 4.1% | 64 | 21.9% | 1.9% | 220 | 15.4% | 6.1% | 62 | 13.3% | 3.4% |
| Agglo. + 100 000 hab | 467 | 27.2% | 3.0% | 78 | 26.9% | 1.0% | 389 | 27.3% | 4.9% | 138 | 29.4% | 2.4% |
| Agglo. Paris | 191 | 11.1% | 2.2% | 49 | 16.7% | 1.2% | 142 | 10.0% | 3.2% | 76 | 16.1% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 240 | 14.0% | 2.5% | 58 | 20.1% | 1.3% | 181 | 12.7% | 3.6% | 91 | 19.4% | 2.1% |
| Nord Pas de Calais | 123 | 7.2% | 3.8% | 28 | 9.5% | 1.8% | 96 | 6.7% | 5.6% | 17 | 3.7% | 1.8% |
| Lorraine | 65 | 3.8% | 3.4% | 15 | 5.1% | 1.6% | 50 | 3.5% | 5.0% | 20 | 4.3% | 3.8% |
| Alsace | 69 | 4.0% | 4.5% | 23 | 7.8% | 3.1% | 46 | 3.2% | 5.8% | 14 | 2.9% | 2.8% |
| Franche-Comté | 30 | 1.7% | 3.1% | 4 | 1.5% | 1.0% | 25 | 1.8% | 5.2% | 5 | 1.0% | 1.7% |
| Champagne Ardennes | 42 | 2.5% | 3.9% | 3 | 1.0% | 0.5% | 39 | 2.8% | 7.0% | 16 | 3.5% | 5.5% |
| Picardie | 71 | 4.2% | 4.6% | 14 | 4.9% | 1.9% | 57 | 4.0% | 7.2% | 26 | 5.5% | 6.1% |
| Bourgogne | 46 | 2.7% | 3.4% | 7 | 2.3% | 1.0% | 39 | 2.7% | 5.5% | 5 | 1.2% | 1.6% |
| Haute Normandie | 63 | 3.6% | 4.2% | 9 | 3.1% | 1.3% | 54 | 3.8% | 6.9% | 12 | 2.6% | 2.7% |
| Basse Normandie | 61 | 3.6% | 5.0% | 4 | 1.5% | 0.7% | 57 | 4.0% | 9.0% | 16 | 3.5% | 5.1% |
| Centre | 97 | 5.6% | 4.6% | 15 | 5.3% | 1.5% | 81 | 5.7% | 7.5% | 29 | 6.2% | 4.5% |
| Pays de Loire | 95 | 5.5% | 3.2% | 13 | 4.3% | 0.9% | 82 | 5.8% | 5.3% | 14 | 3.1% | 1.5% |
| Bretagne | 90 | 5.2% | 3.4% | 7 | 2.4% | 0.5% | 83 | 5.8% | 6.0% | 25 | 5.4% | 3.3% |
| Poitou Charentes | 64 | 3.7% | 4.3% | 8 | 2.7% | 1.1% | 56 | 4.0% | 7.3% | 11 | 2.4% | 3.1% |
| Aquitaine | 90 | 5.2% | 3.2% | 12 | 4.1% | 0.9% | 78 | 5.5% | 5.3% | 16 | 3.5% | 1.9% |
| Midi Pyrénées | 76 | 4.5% | 3.1% | 15 | 5.0% | 1.2% | 62 | 4.3% | 4.8% | 24 | 5.0% | 3.0% |
| Limousin | 32 | 1.8% | 5.1% | 6 | 2.1% | 2.1% | 26 | 1.8% | 8.0% | 5 | 1.0% | 2.8% |
| Auvergne | 30 | 1.7% | 2.6% | 5 | 1.6% | 0.8% | 25 | 1.8% | 4.3% | 9 | 2.0% | 2.9% |
| Rhône Alpes | 123 | 7.2% | 2.4% | 18 | 6.2% | 0.7% | 105 | 7.4% | 3.9% | 55 | 11.6% | 2.8% |
| Languedoc Roussillon | 64 | 3.8% | 2.8% | 7 | 2.4% | 0.6% | 58 | 4.0% | 4.8% | 10 | 2.2% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 147 | 8.6% | 3.4% | 21 | 7.3% | 1.0% | 126 | 8.8% | 5.5% | 47 | 10.1% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1047 | 61.0% | 3.0% | 165 | 56.8% | 1.0% | 882 | 61.9% | 5.1% | 356 | 75.7% | 2.4% |
| Presque tous les jours | 243 | 14.1% | 4.1% | 42 | 14.6% | 1.6% | 200 | 14.0% | 6.2% | 58 | 12.2% | 3.1% |
| 1 à 2 fois par semaine | 147 | 8.6% | 5.7% | 27 | 9.2% | 2.5% | 120 | 8.4% | 8.1% | 32 | 6.8% | 6.1% |
| 1 à 3 fois par mois | 29 | 1.7% | 5.9% | 0 | 0.1% | 0.2% | 28 | 2.0% | 9.7% | 5 | 1.1% | 8.0% |
| Moins souvent | 34 | 2.0% | 4.7% | 0 | 0.2% | 0.1% | 34 | 2.4% | 9.4% | 12 | 2.6% | 25.5% |
| Jamais | 1 | 0.1% | 1.5% | - | - | - | 1 | 0.1% | 3.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 3.5% | 3.3% | 19 | 6.6% | 2.6% | 41 | 2.8% | 3.8% | 3 | 0.6% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 102 | 5.9% | 3.4% | 15 | 5.3% | 1.3% | 86 | 6.0% | 4.7% | 1 | 0.2% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 172 | 10.0% | 3.1% | 41 | 13.9% | 1.7% | 132 | 9.2% | 4.2% | 11 | 2.2% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 253 | 14.7% | 3.7% | 53 | 18.1% | 1.8% | 200 | 14.0% | 5.3% | 47 | 9.9% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 428 | 25.0% | 3.7% | 49 | 16.8% | 0.9% | 380 | 26.6% | 6.3% | 111 | 23.5% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 229 | 13.3% | 3.2% | 40 | 13.6% | 1.1% | 189 | 13.3% | 5.5% | 92 | 19.5% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 216 | 12.6% | 3.0% | 32 | 11.1% | 0.8% | 184 | 12.9% | 5.7% | 103 | 22.0% | 2.5% |
| 65 000 euros et plus par an | 80 | 4.7% | 2.0% | 28 | 9.7% | 1.2% | 52 | 3.7% | 3.1% | 54 | 11.5% | 2.0% |
| Refus | 132 | 7.7% | 3.9% | 8 | 2.7% | 0.5% | 124 | 8.7% | 6.4% | 33 | 7.0% | 2.9% |
| Ne sait pas | 45 | 2.6% | 2.7% | 7 | 2.3% | 0.9% | 38 | 2.7% | 4.2% | 16 | 3.4% | 2.8% |
