L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1787 | 100.0% | 3.4% | 303 | 100.0% | 1.2% | 1484 | 100.0% | 5.5% | 719 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 303 | 17.0% | 1.2% | 303 | 100.0% | 1.2% | - | - | - | 125 | 17.3% | 1.4% |
| Femme | 1484 | 83.0% | 5.5% | - | - | - | 1484 | 100.0% | 5.5% | 594 | 82.7% | 6.9% |
| Age | ||||||||||||
| 15 à 24 ans | 90 | 5.0% | 1.2% | 15 | 5.0% | 0.4% | 75 | 5.0% | 2.1% | 50 | 6.9% | 1.6% |
| 25 à 34 ans | 193 | 10.8% | 2.6% | 38 | 12.6% | 1.0% | 155 | 10.5% | 4.0% | 83 | 11.6% | 2.6% |
| 35 à 49 ans | 530 | 29.7% | 4.2% | 104 | 34.2% | 1.7% | 426 | 28.7% | 6.7% | 308 | 42.9% | 4.9% |
| 50 à 59 ans | 463 | 25.9% | 5.0% | 86 | 28.2% | 1.9% | 377 | 25.4% | 8.1% | 220 | 30.6% | 5.7% |
| 60 ans et plus | 511 | 28.6% | 3.3% | 61 | 20.0% | 0.9% | 451 | 30.4% | 5.2% | 57 | 8.0% | 6.6% |
| Individu | ||||||||||||
| Ménagères | 1394 | 78.0% | 5.9% | - | - | - | 1394 | 93.9% | 5.9% | 552 | 76.8% | 7.9% |
| Personne de référence | 682 | 38.2% | 2.4% | 277 | 91.2% | 1.4% | 406 | 27.3% | 5.1% | 228 | 31.7% | 2.7% |
| Responsable des achats | 1519 | 85.0% | 4.2% | 180 | 59.4% | 1.4% | 1339 | 90.2% | 5.8% | 572 | 79.6% | 5.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.1% | 4.0% | 5 | 1.7% | 1.5% | 15 | 1.0% | 9.3% | 1 | 0.2% | 8.3% |
| Petits patrons | 67 | 3.8% | 4.2% | 21 | 6.8% | 1.8% | 46 | 3.1% | 10.3% | 59 | 8.2% | 4.1% |
| Affaires et Cadres | 195 | 10.9% | 4.0% | 44 | 14.4% | 1.5% | 152 | 10.2% | 7.4% | 176 | 24.5% | 4.0% |
| Professions intermédiaires | 353 | 19.8% | 4.9% | 63 | 20.7% | 1.8% | 290 | 19.6% | 7.9% | 270 | 37.6% | 4.6% |
| Employés | 343 | 19.2% | 4.1% | 28 | 9.3% | 1.3% | 315 | 21.2% | 5.1% | 84 | 11.7% | 4.5% |
| Ouvriers | 104 | 5.8% | 1.6% | 55 | 18.1% | 1.1% | 49 | 3.3% | 3.7% | 8 | 1.0% | 2.2% |
| Retraités | 396 | 22.2% | 3.1% | 55 | 18.1% | 0.9% | 341 | 23.0% | 5.2% | 22 | 3.0% | 10.5% |
| Autres inactifs | 310 | 17.3% | 3.0% | 33 | 10.9% | 0.9% | 276 | 18.6% | 4.1% | 99 | 13.8% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 32 | 1.8% | 4.2% | 7 | 2.2% | 1.7% | 25 | 1.7% | 7.3% | - | - | - |
| Petits patrons | 124 | 7.0% | 4.7% | 21 | 6.8% | 1.5% | 104 | 7.0% | 8.1% | 124 | 17.3% | 4.7% |
| Affaires et Cadres | 318 | 17.8% | 4.6% | 47 | 15.5% | 1.4% | 271 | 18.2% | 7.9% | 318 | 44.2% | 4.6% |
| Professions intermédiaires | 277 | 15.5% | 3.5% | 57 | 18.8% | 1.4% | 220 | 14.8% | 5.7% | 277 | 38.5% | 3.5% |
| Employés | 187 | 10.5% | 3.4% | 33 | 10.8% | 1.4% | 154 | 10.4% | 5.0% | - | - | - |
| Ouvriers | 234 | 13.1% | 2.5% | 53 | 17.6% | 1.1% | 180 | 12.1% | 4.1% | - | - | - |
| Retraités | 468 | 26.2% | 3.1% | 61 | 20.2% | 0.9% | 407 | 27.4% | 5.0% | - | - | - |
| Autres inactifs | 148 | 8.3% | 3.5% | 24 | 8.0% | 1.5% | 124 | 8.4% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 327 | 18.3% | 3.3% | 37 | 12.2% | 0.8% | 290 | 19.5% | 5.1% | 73 | 10.1% | 4.0% |
| 2 personnes | 678 | 37.9% | 3.8% | 126 | 41.7% | 1.5% | 552 | 37.2% | 5.9% | 189 | 26.3% | 4.6% |
| 3 personnes | 290 | 16.2% | 3.1% | 45 | 14.9% | 1.0% | 245 | 16.5% | 5.4% | 150 | 20.9% | 3.8% |
| 4 personnes | 292 | 16.3% | 3.1% | 65 | 21.3% | 1.4% | 227 | 15.3% | 4.9% | 183 | 25.4% | 3.7% |
| 5 personnes et + | 201 | 11.2% | 3.6% | 30 | 10.0% | 1.1% | 170 | 11.5% | 6.1% | 124 | 17.3% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 570 | 31.9% | 3.7% | 102 | 33.8% | 1.4% | 467 | 31.5% | 5.7% | 334 | 46.5% | 4.3% |
| Non | 1218 | 68.1% | 3.3% | 201 | 66.2% | 1.1% | 1017 | 68.5% | 5.4% | 385 | 53.5% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 381 | 21.3% | 3.2% | 66 | 21.6% | 1.2% | 315 | 21.2% | 5.0% | 123 | 17.1% | 3.7% |
| Agglo. - 20 000 hab | 298 | 16.7% | 3.3% | 66 | 21.7% | 1.6% | 232 | 15.7% | 4.8% | 105 | 14.6% | 4.1% |
| Agglo. 20 000 à 100 000 hab | 228 | 12.7% | 3.3% | 42 | 13.9% | 1.2% | 185 | 12.5% | 5.2% | 84 | 11.7% | 4.5% |
| Agglo. + 100 000 hab | 584 | 32.7% | 3.8% | 94 | 30.9% | 1.2% | 491 | 33.0% | 6.1% | 229 | 31.9% | 4.0% |
| Agglo. Paris | 297 | 16.6% | 3.5% | 36 | 11.9% | 0.9% | 261 | 17.6% | 5.8% | 177 | 24.6% | 4.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 333 | 18.6% | 3.5% | 42 | 13.7% | 0.9% | 291 | 19.6% | 5.8% | 195 | 27.1% | 4.5% |
| Nord Pas de Calais | 104 | 5.8% | 3.2% | 16 | 5.4% | 1.1% | 88 | 5.9% | 5.2% | 37 | 5.1% | 3.8% |
| Lorraine | 53 | 3.0% | 2.8% | 16 | 5.3% | 1.7% | 37 | 2.5% | 3.8% | 21 | 2.9% | 4.0% |
| Alsace | 48 | 2.7% | 3.1% | 12 | 3.8% | 1.6% | 36 | 2.4% | 4.5% | 19 | 2.7% | 4.1% |
| Franche-Comté | 32 | 1.8% | 3.3% | 4 | 1.3% | 0.9% | 28 | 1.9% | 5.7% | 12 | 1.7% | 4.4% |
| Champagne Ardennes | 43 | 2.4% | 4.0% | 4 | 1.4% | 0.8% | 39 | 2.6% | 6.9% | 14 | 2.0% | 4.8% |
| Picardie | 46 | 2.6% | 3.0% | 10 | 3.4% | 1.4% | 35 | 2.4% | 4.4% | 16 | 2.2% | 3.7% |
| Bourgogne | 42 | 2.4% | 3.1% | 7 | 2.3% | 1.1% | 35 | 2.4% | 5.0% | 11 | 1.6% | 3.4% |
| Haute Normandie | 62 | 3.5% | 4.2% | 11 | 3.7% | 1.6% | 51 | 3.4% | 6.6% | 17 | 2.4% | 3.9% |
| Basse Normandie | 34 | 1.9% | 2.8% | 8 | 2.8% | 1.5% | 25 | 1.7% | 4.0% | 14 | 2.0% | 4.4% |
| Centre | 57 | 3.2% | 2.7% | 13 | 4.2% | 1.3% | 45 | 3.0% | 4.1% | 28 | 3.9% | 4.3% |
| Pays de Loire | 65 | 3.7% | 2.2% | 16 | 5.2% | 1.1% | 49 | 3.3% | 3.2% | 23 | 3.2% | 2.5% |
| Bretagne | 108 | 6.0% | 4.0% | 16 | 5.2% | 1.2% | 92 | 6.2% | 6.6% | 34 | 4.7% | 4.5% |
| Poitou Charentes | 58 | 3.3% | 3.9% | 11 | 3.8% | 1.6% | 47 | 3.2% | 6.1% | 22 | 3.1% | 6.0% |
| Aquitaine | 104 | 5.8% | 3.7% | 22 | 7.3% | 1.7% | 81 | 5.5% | 5.6% | 35 | 4.9% | 4.2% |
| Midi Pyrénées | 99 | 5.5% | 4.0% | 20 | 6.5% | 1.6% | 79 | 5.3% | 6.2% | 37 | 5.2% | 4.8% |
| Limousin | 29 | 1.6% | 4.7% | 5 | 1.8% | 1.8% | 23 | 1.6% | 7.3% | 4 | 0.6% | 2.7% |
| Auvergne | 32 | 1.8% | 2.8% | 7 | 2.2% | 1.2% | 25 | 1.7% | 4.3% | 9 | 1.2% | 2.7% |
| Rhône Alpes | 158 | 8.8% | 3.0% | 23 | 7.7% | 0.9% | 134 | 9.0% | 5.0% | 61 | 8.5% | 3.1% |
| Languedoc Roussillon | 93 | 5.2% | 4.0% | 15 | 4.9% | 1.4% | 78 | 5.2% | 6.4% | 38 | 5.2% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 189 | 10.6% | 4.3% | 24 | 8.0% | 1.2% | 165 | 11.1% | 7.2% | 71 | 9.8% | 4.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1239 | 69.3% | 3.6% | 216 | 71.2% | 1.2% | 1023 | 68.9% | 5.9% | 583 | 81.0% | 4.0% |
| Presque tous les jours | 229 | 12.8% | 3.9% | 28 | 9.3% | 1.0% | 201 | 13.5% | 6.3% | 92 | 12.8% | 5.0% |
| 1 à 2 fois par semaine | 113 | 6.3% | 4.4% | 19 | 6.3% | 1.8% | 94 | 6.3% | 6.3% | 29 | 4.0% | 5.4% |
| 1 à 3 fois par mois | 18 | 1.0% | 3.6% | 7 | 2.3% | 3.6% | 11 | 0.7% | 3.7% | - | - | - |
| Moins souvent | 33 | 1.8% | 4.6% | 2 | 0.5% | 0.4% | 31 | 2.1% | 8.7% | 10 | 1.4% | 21.0% |
| Jamais | 4 | 0.2% | 5.7% | 3 | 0.9% | 7.1% | 1 | 0.1% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 3.7% | 3.7% | 7 | 2.3% | 0.9% | 60 | 4.0% | 5.6% | 11 | 1.5% | 5.5% |
| De 9 000 à moins de 12 000 euros par an | 76 | 4.3% | 2.6% | 11 | 3.7% | 1.0% | 65 | 4.4% | 3.5% | 7 | 1.0% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 174 | 9.8% | 3.1% | 38 | 12.4% | 1.5% | 137 | 9.2% | 4.4% | 28 | 3.9% | 4.4% |
| De 18 000 à moins de 24 000 euros par an | 227 | 12.7% | 3.3% | 50 | 16.4% | 1.7% | 177 | 11.9% | 4.6% | 58 | 8.1% | 4.3% |
| De 24 000 à moins de 36 000 euros par an | 348 | 19.5% | 3.0% | 50 | 16.6% | 0.9% | 298 | 20.1% | 4.9% | 110 | 15.3% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 265 | 14.8% | 3.7% | 46 | 15.1% | 1.2% | 220 | 14.8% | 6.4% | 129 | 17.9% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 273 | 15.2% | 3.7% | 55 | 18.2% | 1.3% | 217 | 14.7% | 6.7% | 177 | 24.6% | 4.4% |
| 65 000 euros et plus par an | 191 | 10.7% | 4.8% | 32 | 10.5% | 1.4% | 159 | 10.7% | 9.4% | 141 | 19.6% | 5.2% |
| Refus | 123 | 6.9% | 3.6% | 9 | 3.0% | 0.6% | 114 | 7.7% | 5.9% | 39 | 5.4% | 3.4% |
| Ne sait pas | 44 | 2.4% | 2.6% | 6 | 1.9% | 0.8% | 38 | 2.6% | 4.1% | 20 | 2.8% | 3.5% |
