L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 936 | 100.0% | 1.8% | 275 | 100.0% | 1.1% | 661 | 100.0% | 2.4% | 475 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 275 | 29.4% | 1.1% | 275 | 100.0% | 1.1% | - | - | - | 157 | 32.9% | 1.8% |
| Femme | 661 | 70.6% | 2.4% | - | - | - | 661 | 100.0% | 2.4% | 319 | 67.1% | 3.7% |
| Age | ||||||||||||
| 15 à 24 ans | 54 | 5.7% | 0.7% | 17 | 6.1% | 0.5% | 37 | 5.6% | 1.0% | 30 | 6.3% | 1.0% |
| 25 à 34 ans | 69 | 7.3% | 0.9% | 27 | 9.8% | 0.7% | 42 | 6.3% | 1.1% | 34 | 7.1% | 1.0% |
| 35 à 49 ans | 259 | 27.7% | 2.1% | 83 | 30.2% | 1.3% | 176 | 26.6% | 2.8% | 190 | 40.1% | 3.0% |
| 50 à 59 ans | 280 | 29.9% | 3.0% | 100 | 36.2% | 2.2% | 181 | 27.3% | 3.9% | 178 | 37.5% | 4.6% |
| 60 ans et plus | 275 | 29.3% | 1.8% | 49 | 17.8% | 0.7% | 226 | 34.2% | 2.6% | 43 | 9.0% | 4.9% |
| Individu | ||||||||||||
| Ménagères | 640 | 68.3% | 2.7% | - | - | - | 640 | 96.8% | 2.7% | 302 | 63.6% | 4.3% |
| Personne de référence | 405 | 43.3% | 1.4% | 250 | 90.8% | 1.2% | 155 | 23.5% | 2.0% | 204 | 43.0% | 2.4% |
| Responsable des achats | 757 | 80.9% | 2.1% | 148 | 53.7% | 1.1% | 610 | 92.2% | 2.7% | 370 | 77.8% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.8% | 1.5% | - | - | - | 7 | 1.1% | 4.6% | - | - | - |
| Petits patrons | 70 | 7.5% | 4.4% | 40 | 14.4% | 3.4% | 31 | 4.6% | 6.8% | 65 | 13.7% | 4.5% |
| Affaires et Cadres | 166 | 17.8% | 3.4% | 79 | 28.7% | 2.8% | 87 | 13.2% | 4.2% | 153 | 32.3% | 3.5% |
| Professions intermédiaires | 152 | 16.2% | 2.1% | 36 | 12.9% | 1.0% | 116 | 17.6% | 3.2% | 130 | 27.4% | 2.2% |
| Employés | 142 | 15.2% | 1.7% | 16 | 5.9% | 0.7% | 126 | 19.1% | 2.1% | 53 | 11.2% | 2.9% |
| Ouvriers | 33 | 3.5% | 0.5% | 21 | 7.6% | 0.4% | 12 | 1.7% | 0.9% | 2 | 0.3% | 0.4% |
| Retraités | 208 | 22.2% | 1.6% | 40 | 14.4% | 0.6% | 168 | 25.4% | 2.5% | 16 | 3.4% | 7.9% |
| Autres inactifs | 158 | 16.9% | 1.5% | 44 | 16.0% | 1.2% | 114 | 17.3% | 1.7% | 56 | 11.7% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.4% | 1.7% | - | - | - | 13 | 1.9% | 3.8% | - | - | - |
| Petits patrons | 102 | 10.9% | 3.9% | 40 | 14.4% | 3.0% | 62 | 9.4% | 4.8% | 102 | 21.4% | 3.9% |
| Affaires et Cadres | 220 | 23.5% | 3.2% | 79 | 28.5% | 2.3% | 141 | 21.4% | 4.1% | 220 | 46.3% | 3.2% |
| Professions intermédiaires | 154 | 16.4% | 2.0% | 38 | 13.9% | 1.0% | 116 | 17.5% | 3.0% | 154 | 32.4% | 2.0% |
| Employés | 70 | 7.5% | 1.3% | 22 | 8.1% | 0.9% | 48 | 7.2% | 1.6% | - | - | - |
| Ouvriers | 75 | 8.0% | 0.8% | 22 | 8.1% | 0.4% | 53 | 8.0% | 1.2% | - | - | - |
| Retraités | 245 | 26.2% | 1.7% | 42 | 15.4% | 0.6% | 203 | 30.7% | 2.5% | - | - | - |
| Autres inactifs | 58 | 6.2% | 1.4% | 32 | 11.6% | 2.0% | 26 | 3.9% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 160 | 17.0% | 1.6% | 41 | 14.9% | 0.9% | 119 | 17.9% | 2.1% | 47 | 9.8% | 2.6% |
| 2 personnes | 373 | 39.9% | 2.1% | 105 | 38.1% | 1.2% | 268 | 40.6% | 2.9% | 159 | 33.4% | 3.8% |
| 3 personnes | 147 | 15.6% | 1.6% | 44 | 15.9% | 0.9% | 103 | 15.5% | 2.2% | 87 | 18.2% | 2.2% |
| 4 personnes | 183 | 19.5% | 2.0% | 70 | 25.4% | 1.5% | 113 | 17.1% | 2.4% | 127 | 26.7% | 2.6% |
| 5 personnes et + | 74 | 7.9% | 1.4% | 16 | 5.7% | 0.6% | 59 | 8.9% | 2.1% | 57 | 11.9% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 275 | 29.4% | 1.8% | 85 | 30.9% | 1.1% | 190 | 28.8% | 2.3% | 190 | 39.9% | 2.4% |
| Non | 661 | 70.6% | 1.8% | 190 | 69.1% | 1.1% | 471 | 71.2% | 2.5% | 286 | 60.1% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 147 | 15.7% | 1.2% | 51 | 18.4% | 0.9% | 97 | 14.6% | 1.5% | 65 | 13.7% | 2.0% |
| Agglo. - 20 000 hab | 141 | 15.1% | 1.6% | 45 | 16.4% | 1.1% | 96 | 14.5% | 2.0% | 86 | 18.1% | 3.4% |
| Agglo. 20 000 à 100 000 hab | 99 | 10.6% | 1.4% | 36 | 12.9% | 1.0% | 64 | 9.6% | 1.8% | 39 | 8.3% | 2.1% |
| Agglo. + 100 000 hab | 414 | 44.2% | 2.7% | 113 | 41.2% | 1.5% | 300 | 45.4% | 3.8% | 195 | 41.0% | 3.4% |
| Agglo. Paris | 135 | 14.4% | 1.6% | 31 | 11.2% | 0.7% | 105 | 15.8% | 2.3% | 89 | 18.8% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 145 | 15.5% | 1.5% | 34 | 12.4% | 0.7% | 111 | 16.7% | 2.2% | 99 | 20.8% | 2.3% |
| Nord Pas de Calais | 23 | 2.5% | 0.7% | 7 | 2.4% | 0.4% | 16 | 2.5% | 1.0% | 5 | 0.9% | 0.5% |
| Lorraine | 13 | 1.4% | 0.7% | 4 | 1.6% | 0.5% | 8 | 1.3% | 0.9% | 6 | 1.2% | 1.1% |
| Alsace | 13 | 1.4% | 0.8% | 2 | 0.8% | 0.3% | 10 | 1.6% | 1.3% | 8 | 1.6% | 1.6% |
| Franche-Comté | 13 | 1.4% | 1.4% | 6 | 2.1% | 1.2% | 7 | 1.1% | 1.5% | 8 | 1.8% | 3.1% |
| Champagne Ardennes | 7 | 0.7% | 0.6% | 2 | 0.8% | 0.4% | 4 | 0.7% | 0.8% | 3 | 0.6% | 1.0% |
| Picardie | 9 | 1.0% | 0.6% | 5 | 1.9% | 0.7% | 4 | 0.6% | 0.5% | - | - | - |
| Bourgogne | 14 | 1.5% | 1.0% | 4 | 1.4% | 0.6% | 10 | 1.5% | 1.4% | 4 | 0.8% | 1.1% |
| Haute Normandie | 9 | 1.0% | 0.6% | 1 | 0.5% | 0.2% | 8 | 1.2% | 1.0% | 3 | 0.6% | 0.6% |
| Basse Normandie | 10 | 1.0% | 0.8% | 2 | 0.8% | 0.4% | 7 | 1.1% | 1.2% | 6 | 1.2% | 1.7% |
| Centre | 12 | 1.3% | 0.6% | 6 | 2.3% | 0.6% | 6 | 0.9% | 0.5% | 6 | 1.3% | 1.0% |
| Pays de Loire | 31 | 3.3% | 1.1% | 13 | 4.6% | 0.9% | 19 | 2.8% | 1.2% | 16 | 3.4% | 1.7% |
| Bretagne | 33 | 3.5% | 1.2% | 5 | 1.8% | 0.4% | 28 | 4.2% | 2.0% | 21 | 4.5% | 2.8% |
| Poitou Charentes | 26 | 2.7% | 1.7% | 7 | 2.5% | 1.0% | 19 | 2.8% | 2.4% | 8 | 1.7% | 2.2% |
| Aquitaine | 71 | 7.6% | 2.6% | 26 | 9.4% | 1.9% | 46 | 6.9% | 3.1% | 31 | 6.5% | 3.7% |
| Midi Pyrénées | 51 | 5.4% | 2.1% | 16 | 5.9% | 1.4% | 35 | 5.3% | 2.7% | 27 | 5.6% | 3.4% |
| Limousin | 7 | 0.7% | 1.1% | 2 | 0.7% | 0.6% | 5 | 0.7% | 1.5% | 4 | 0.9% | 2.6% |
| Auvergne | 7 | 0.8% | 0.6% | 1 | 0.2% | 0.1% | 6 | 1.0% | 1.1% | 2 | 0.4% | 0.6% |
| Rhône Alpes | 95 | 10.2% | 1.8% | 33 | 11.9% | 1.3% | 62 | 9.4% | 2.3% | 54 | 11.3% | 2.8% |
| Languedoc Roussillon | 94 | 10.1% | 4.1% | 30 | 10.9% | 2.8% | 64 | 9.7% | 5.3% | 60 | 12.5% | 8.6% |
| Provence Alpes Côte d'Azur, Corse | 254 | 27.2% | 5.8% | 69 | 25.2% | 3.3% | 185 | 28.0% | 8.1% | 106 | 22.3% | 7.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 702 | 75.0% | 2.0% | 209 | 75.8% | 1.2% | 494 | 74.6% | 2.8% | 408 | 85.8% | 2.8% |
| Presque tous les jours | 116 | 12.4% | 2.0% | 29 | 10.7% | 1.1% | 87 | 13.1% | 2.7% | 44 | 9.3% | 2.4% |
| 1 à 2 fois par semaine | 63 | 6.7% | 2.4% | 24 | 8.6% | 2.2% | 39 | 5.9% | 2.6% | 11 | 2.3% | 2.1% |
| 1 à 3 fois par mois | 9 | 0.9% | 1.8% | 0 | - | - | 9 | 1.3% | 3.0% | 4 | 0.8% | 6.0% |
| Moins souvent | 3 | 0.3% | 0.4% | - | - | - | 3 | 0.4% | 0.8% | 1 | 0.1% | 1.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 2.3% | 1.2% | 3 | 1.2% | 0.4% | 19 | 2.8% | 1.7% | 10 | 2.2% | 5.3% |
| De 9 000 à moins de 12 000 euros par an | 23 | 2.5% | 0.8% | 15 | 5.5% | 1.3% | 8 | 1.2% | 0.4% | 3 | 0.6% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 77 | 8.2% | 1.4% | 25 | 9.2% | 1.0% | 52 | 7.8% | 1.7% | 23 | 4.8% | 3.6% |
| De 18 000 à moins de 24 000 euros par an | 103 | 10.9% | 1.5% | 24 | 8.6% | 0.8% | 79 | 11.9% | 2.1% | 39 | 8.2% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 160 | 17.0% | 1.4% | 38 | 13.9% | 0.7% | 121 | 18.4% | 2.0% | 73 | 15.4% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 124 | 13.3% | 1.7% | 27 | 9.8% | 0.7% | 97 | 14.7% | 2.8% | 58 | 12.3% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 169 | 18.1% | 2.3% | 46 | 16.7% | 1.1% | 123 | 18.7% | 3.8% | 109 | 23.0% | 2.7% |
| 65 000 euros et plus par an | 166 | 17.7% | 4.2% | 67 | 24.3% | 3.0% | 99 | 14.9% | 5.8% | 120 | 25.2% | 4.4% |
| Refus | 80 | 8.6% | 2.4% | 27 | 9.7% | 1.8% | 54 | 8.1% | 2.8% | 33 | 7.0% | 2.9% |
| Ne sait pas | 13 | 1.4% | 0.8% | 3 | 1.1% | 0.4% | 10 | 1.5% | 1.1% | 6 | 1.3% | 1.1% |
