L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 775 | 100.0% | 1.5% | 231 | 100.0% | 0.9% | 544 | 100.0% | 2.0% | 397 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 231 | 29.8% | 0.9% | 231 | 100.0% | 0.9% | - | - | - | 118 | 29.8% | 1.3% |
| Femme | 544 | 70.2% | 2.0% | - | - | - | 544 | 100.0% | 2.0% | 279 | 70.2% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 5.8% | 0.6% | 19 | 8.4% | 0.5% | 26 | 4.7% | 0.7% | 16 | 4.1% | 0.5% |
| 25 à 34 ans | 64 | 8.3% | 0.8% | 20 | 8.8% | 0.5% | 44 | 8.1% | 1.1% | 41 | 10.4% | 1.3% |
| 35 à 49 ans | 219 | 28.3% | 1.8% | 65 | 28.4% | 1.1% | 154 | 28.2% | 2.4% | 157 | 39.6% | 2.5% |
| 50 à 59 ans | 219 | 28.3% | 2.4% | 74 | 32.2% | 1.6% | 145 | 26.6% | 3.1% | 138 | 34.7% | 3.6% |
| 60 ans et plus | 227 | 29.3% | 1.5% | 51 | 22.2% | 0.8% | 176 | 32.3% | 2.0% | 44 | 11.2% | 5.1% |
| Individu | ||||||||||||
| Ménagères | 523 | 67.5% | 2.2% | - | - | - | 523 | 96.0% | 2.2% | 269 | 67.8% | 3.8% |
| Personne de référence | 343 | 44.3% | 1.2% | 211 | 91.3% | 1.0% | 132 | 24.3% | 1.7% | 155 | 39.0% | 1.9% |
| Responsable des achats | 648 | 83.6% | 1.8% | 141 | 61.0% | 1.1% | 507 | 93.2% | 2.2% | 332 | 83.7% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.3% | 0.5% | - | - | - | 3 | 0.5% | 1.6% | - | - | - |
| Petits patrons | 41 | 5.4% | 2.6% | 24 | 10.3% | 2.1% | 18 | 3.3% | 3.9% | 38 | 9.7% | 2.6% |
| Affaires et Cadres | 150 | 19.4% | 3.1% | 65 | 28.3% | 2.3% | 85 | 15.6% | 4.1% | 133 | 33.6% | 3.0% |
| Professions intermédiaires | 143 | 18.4% | 2.0% | 28 | 12.3% | 0.8% | 114 | 21.0% | 3.1% | 119 | 29.9% | 2.0% |
| Employés | 112 | 14.4% | 1.3% | 18 | 7.8% | 0.8% | 94 | 17.3% | 1.5% | 41 | 10.4% | 2.2% |
| Ouvriers | 36 | 4.7% | 0.6% | 25 | 10.9% | 0.5% | 11 | 2.0% | 0.8% | - | - | - |
| Retraités | 156 | 20.1% | 1.2% | 39 | 16.9% | 0.6% | 117 | 21.4% | 1.8% | 9 | 2.3% | 4.5% |
| Autres inactifs | 134 | 17.3% | 1.3% | 31 | 13.5% | 0.8% | 103 | 18.9% | 1.5% | 56 | 14.1% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 1.1% | 1.1% | - | - | - | 9 | 1.6% | 2.5% | - | - | - |
| Petits patrons | 66 | 8.5% | 2.5% | 24 | 10.3% | 1.8% | 42 | 7.7% | 3.3% | 66 | 16.6% | 2.5% |
| Affaires et Cadres | 211 | 27.3% | 3.1% | 65 | 28.0% | 1.9% | 147 | 27.0% | 4.3% | 211 | 53.3% | 3.1% |
| Professions intermédiaires | 120 | 15.5% | 1.5% | 30 | 12.9% | 0.7% | 90 | 16.5% | 2.3% | 120 | 30.2% | 1.5% |
| Employés | 59 | 7.6% | 1.1% | 19 | 8.1% | 0.8% | 40 | 7.4% | 1.3% | - | - | - |
| Ouvriers | 72 | 9.2% | 0.8% | 30 | 13.1% | 0.6% | 41 | 7.6% | 0.9% | - | - | - |
| Retraités | 184 | 23.7% | 1.2% | 41 | 18.0% | 0.6% | 142 | 26.1% | 1.7% | - | - | - |
| Autres inactifs | 55 | 7.1% | 1.3% | 22 | 9.6% | 1.4% | 33 | 6.1% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 133 | 17.2% | 1.3% | 33 | 14.5% | 0.8% | 100 | 18.3% | 1.8% | 41 | 10.2% | 2.2% |
| 2 personnes | 303 | 39.1% | 1.7% | 88 | 38.3% | 1.0% | 214 | 39.4% | 2.3% | 128 | 32.2% | 3.1% |
| 3 personnes | 117 | 15.1% | 1.3% | 33 | 14.4% | 0.7% | 84 | 15.4% | 1.8% | 73 | 18.3% | 1.9% |
| 4 personnes | 125 | 16.1% | 1.3% | 46 | 19.8% | 1.0% | 79 | 14.5% | 1.7% | 95 | 24.0% | 1.9% |
| 5 personnes et + | 97 | 12.5% | 1.8% | 30 | 13.1% | 1.1% | 67 | 12.3% | 2.4% | 61 | 15.3% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 237 | 30.6% | 1.5% | 84 | 36.2% | 1.1% | 154 | 28.3% | 1.9% | 164 | 41.4% | 2.1% |
| Non | 537 | 69.4% | 1.5% | 147 | 63.8% | 0.8% | 390 | 71.7% | 2.1% | 232 | 58.6% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 150 | 19.3% | 1.3% | 42 | 18.4% | 0.7% | 107 | 19.7% | 1.7% | 67 | 17.0% | 2.1% |
| Agglo. - 20 000 hab | 101 | 13.0% | 1.1% | 28 | 12.3% | 0.7% | 73 | 13.3% | 1.5% | 56 | 14.0% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 106 | 13.7% | 1.5% | 27 | 11.6% | 0.8% | 79 | 14.6% | 2.2% | 45 | 11.3% | 2.4% |
| Agglo. + 100 000 hab | 249 | 32.2% | 1.6% | 75 | 32.5% | 1.0% | 174 | 32.0% | 2.2% | 132 | 33.4% | 2.3% |
| Agglo. Paris | 169 | 21.8% | 2.0% | 58 | 25.1% | 1.4% | 111 | 20.3% | 2.5% | 96 | 24.3% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 173 | 22.3% | 1.8% | 58 | 25.1% | 1.3% | 115 | 21.2% | 2.3% | 101 | 25.4% | 2.3% |
| Nord Pas de Calais | 12 | 1.6% | 0.4% | 4 | 1.6% | 0.2% | 9 | 1.6% | 0.5% | 4 | 1.0% | 0.4% |
| Lorraine | 10 | 1.2% | 0.5% | 4 | 1.9% | 0.5% | 5 | 1.0% | 0.5% | 5 | 1.2% | 0.9% |
| Alsace | 7 | 0.9% | 0.5% | 2 | 0.9% | 0.3% | 5 | 0.9% | 0.6% | 6 | 1.5% | 1.3% |
| Franche-Comté | 11 | 1.4% | 1.1% | 5 | 2.1% | 1.1% | 6 | 1.1% | 1.2% | 8 | 2.1% | 3.0% |
| Champagne Ardennes | 12 | 1.5% | 1.1% | 6 | 2.6% | 1.1% | 6 | 1.1% | 1.0% | 5 | 1.2% | 1.6% |
| Picardie | 15 | 1.9% | 1.0% | 5 | 2.3% | 0.7% | 10 | 1.8% | 1.2% | 1 | 0.4% | 0.3% |
| Bourgogne | 11 | 1.4% | 0.8% | 3 | 1.1% | 0.4% | 8 | 1.5% | 1.2% | 5 | 1.3% | 1.5% |
| Haute Normandie | 24 | 3.1% | 1.6% | 2 | 1.0% | 0.3% | 22 | 4.0% | 2.8% | 8 | 2.1% | 1.9% |
| Basse Normandie | 33 | 4.3% | 2.8% | 8 | 3.7% | 1.5% | 25 | 4.6% | 3.9% | 14 | 3.6% | 4.4% |
| Centre | 16 | 2.1% | 0.8% | 9 | 3.9% | 0.9% | 8 | 1.4% | 0.7% | 8 | 2.1% | 1.3% |
| Pays de Loire | 70 | 9.0% | 2.4% | 23 | 10.2% | 1.6% | 47 | 8.6% | 3.0% | 38 | 9.5% | 4.0% |
| Bretagne | 94 | 12.1% | 3.5% | 16 | 7.1% | 1.3% | 78 | 14.3% | 5.6% | 49 | 12.4% | 6.5% |
| Poitou Charentes | 38 | 4.9% | 2.5% | 16 | 6.7% | 2.2% | 22 | 4.1% | 2.9% | 20 | 5.1% | 5.6% |
| Aquitaine | 71 | 9.1% | 2.5% | 15 | 6.4% | 1.1% | 56 | 10.3% | 3.8% | 28 | 7.0% | 3.3% |
| Midi Pyrénées | 48 | 6.2% | 2.0% | 11 | 4.7% | 0.9% | 38 | 6.9% | 2.9% | 24 | 6.0% | 3.0% |
| Limousin | 7 | 0.9% | 1.1% | 1 | 0.6% | 0.5% | 6 | 1.0% | 1.7% | 5 | 1.2% | 2.9% |
| Auvergne | 7 | 1.0% | 0.7% | 0 | 0.1% | - | 7 | 1.3% | 1.2% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 47 | 6.1% | 0.9% | 12 | 5.1% | 0.5% | 36 | 6.5% | 1.3% | 34 | 8.4% | 1.7% |
| Languedoc Roussillon | 28 | 3.6% | 1.2% | 6 | 2.4% | 0.5% | 22 | 4.1% | 1.8% | 15 | 3.7% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 40 | 5.1% | 0.9% | 24 | 10.6% | 1.2% | 15 | 2.8% | 0.7% | 18 | 4.6% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 561 | 72.5% | 1.6% | 167 | 72.3% | 1.0% | 395 | 72.5% | 2.3% | 330 | 83.2% | 2.2% |
| Presque tous les jours | 101 | 13.0% | 1.7% | 28 | 11.9% | 1.0% | 73 | 13.4% | 2.3% | 39 | 9.7% | 2.1% |
| 1 à 2 fois par semaine | 60 | 7.7% | 2.3% | 17 | 7.2% | 1.5% | 43 | 7.9% | 2.9% | 16 | 4.1% | 3.1% |
| 1 à 3 fois par mois | 7 | 1.0% | 1.5% | - | - | - | 7 | 1.4% | 2.6% | 2 | 0.4% | 2.6% |
| Moins souvent | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% | 1 | 0.2% | 1.5% |
| Jamais | 2 | 0.3% | 3.3% | - | - | - | 2 | 0.4% | 7.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.3% | 0.6% | 2 | 1.0% | 0.3% | 8 | 1.5% | 0.8% | 1 | 0.4% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 17 | 2.2% | 0.6% | 2 | 0.9% | 0.2% | 15 | 2.8% | 0.8% | 2 | 0.4% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 71 | 9.2% | 1.3% | 36 | 15.7% | 1.5% | 35 | 6.4% | 1.1% | 15 | 3.8% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 69 | 8.9% | 1.0% | 26 | 11.1% | 0.9% | 43 | 7.9% | 1.1% | 30 | 7.4% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 123 | 15.8% | 1.1% | 34 | 14.6% | 0.6% | 89 | 16.3% | 1.5% | 49 | 12.5% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 106 | 13.7% | 1.5% | 29 | 12.4% | 0.8% | 78 | 14.3% | 2.3% | 44 | 11.0% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 185 | 23.9% | 2.5% | 44 | 19.1% | 1.1% | 141 | 25.9% | 4.3% | 122 | 30.7% | 3.0% |
| 65 000 euros et plus par an | 136 | 17.6% | 3.4% | 53 | 22.9% | 2.3% | 84 | 15.4% | 5.0% | 102 | 25.7% | 3.7% |
| Refus | 41 | 5.3% | 1.2% | 4 | 1.8% | 0.3% | 37 | 6.8% | 1.9% | 23 | 5.8% | 2.0% |
| Ne sait pas | 16 | 2.0% | 0.9% | 1 | 0.5% | 0.2% | 14 | 2.7% | 1.6% | 9 | 2.3% | 1.6% |
