L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2740 | 100.0% | 5.3% | 997 | 100.0% | 4.0% | 1743 | 100.0% | 6.4% | 1021 | 100.0% | 5.9% |
| Sexe | ||||||||||||
| Homme | 997 | 36.4% | 4.0% | 997 | 100.0% | 4.0% | - | - | - | 379 | 37.1% | 4.3% |
| Femme | 1743 | 63.6% | 6.4% | - | - | - | 1743 | 100.0% | 6.4% | 643 | 62.9% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 106 | 3.9% | 1.5% | 41 | 4.1% | 1.1% | 65 | 3.7% | 1.8% | 47 | 4.6% | 1.5% |
| 25 à 34 ans | 328 | 12.0% | 4.3% | 155 | 15.6% | 4.2% | 173 | 9.9% | 4.5% | 155 | 15.1% | 4.8% |
| 35 à 49 ans | 922 | 33.6% | 7.4% | 370 | 37.1% | 6.0% | 552 | 31.6% | 8.7% | 486 | 47.6% | 7.7% |
| 50 à 59 ans | 691 | 25.2% | 7.5% | 245 | 24.5% | 5.3% | 446 | 25.6% | 9.6% | 280 | 27.4% | 7.2% |
| 60 ans et plus | 693 | 25.3% | 4.5% | 185 | 18.6% | 2.7% | 508 | 29.1% | 5.9% | 54 | 5.3% | 6.2% |
| Individu | ||||||||||||
| Ménagères | 1658 | 60.5% | 7.1% | - | - | - | 1658 | 95.1% | 7.1% | 611 | 59.9% | 8.7% |
| Personne de référence | 1337 | 48.8% | 4.7% | 916 | 91.8% | 4.5% | 422 | 24.2% | 5.3% | 446 | 43.7% | 5.3% |
| Responsable des achats | 2182 | 79.6% | 6.1% | 563 | 56.4% | 4.3% | 1619 | 92.9% | 7.1% | 762 | 74.7% | 6.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.2% | 6.4% | 11 | 1.1% | 3.1% | 21 | 1.2% | 13.5% | - | - | - |
| Petits patrons | 105 | 3.8% | 6.6% | 70 | 7.0% | 6.1% | 36 | 2.0% | 7.9% | 95 | 9.3% | 6.5% |
| Affaires et Cadres | 252 | 9.2% | 5.1% | 115 | 11.5% | 4.1% | 137 | 7.9% | 6.6% | 225 | 22.1% | 5.1% |
| Professions intermédiaires | 501 | 18.3% | 7.0% | 179 | 17.9% | 5.1% | 323 | 18.5% | 8.8% | 410 | 40.1% | 7.0% |
| Employés | 561 | 20.5% | 6.7% | 95 | 9.5% | 4.3% | 466 | 26.7% | 7.6% | 147 | 14.4% | 7.9% |
| Ouvriers | 311 | 11.3% | 4.9% | 246 | 24.7% | 4.9% | 65 | 3.7% | 4.9% | 3 | 0.3% | 0.9% |
| Retraités | 597 | 21.8% | 4.7% | 171 | 17.2% | 2.8% | 426 | 24.4% | 6.4% | 19 | 1.8% | 9.1% |
| Autres inactifs | 381 | 13.9% | 3.7% | 111 | 11.1% | 3.0% | 271 | 15.5% | 4.0% | 123 | 12.0% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 52 | 1.9% | 6.8% | 17 | 1.7% | 4.1% | 35 | 2.0% | 10.2% | - | - | - |
| Petits patrons | 147 | 5.4% | 5.6% | 72 | 7.2% | 5.3% | 76 | 4.3% | 5.9% | 147 | 14.4% | 5.6% |
| Affaires et Cadres | 394 | 14.4% | 5.8% | 125 | 12.6% | 3.6% | 269 | 15.4% | 7.9% | 394 | 38.6% | 5.8% |
| Professions intermédiaires | 480 | 17.5% | 6.1% | 182 | 18.2% | 4.5% | 298 | 17.1% | 7.7% | 480 | 47.0% | 6.1% |
| Employés | 269 | 9.8% | 5.0% | 99 | 9.9% | 4.2% | 170 | 9.8% | 5.6% | - | - | - |
| Ouvriers | 537 | 19.6% | 5.7% | 241 | 24.2% | 4.8% | 295 | 16.9% | 6.7% | - | - | - |
| Retraités | 691 | 25.2% | 4.6% | 176 | 17.6% | 2.6% | 515 | 29.5% | 6.3% | - | - | - |
| Autres inactifs | 171 | 6.2% | 4.1% | 85 | 8.6% | 5.4% | 85 | 4.9% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 402 | 14.7% | 4.0% | 104 | 10.5% | 2.4% | 298 | 17.1% | 5.3% | 83 | 8.1% | 4.5% |
| 2 personnes | 1048 | 38.2% | 5.8% | 362 | 36.3% | 4.2% | 686 | 39.3% | 7.3% | 272 | 26.6% | 6.6% |
| 3 personnes | 452 | 16.5% | 4.9% | 159 | 15.9% | 3.4% | 294 | 16.9% | 6.4% | 222 | 21.7% | 5.7% |
| 4 personnes | 519 | 18.9% | 5.6% | 238 | 23.9% | 5.2% | 281 | 16.1% | 6.0% | 282 | 27.6% | 5.7% |
| 5 personnes et + | 319 | 11.7% | 5.8% | 134 | 13.5% | 5.0% | 185 | 10.6% | 6.6% | 163 | 16.0% | 6.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 943 | 34.4% | 6.0% | 390 | 39.1% | 5.3% | 553 | 31.7% | 6.7% | 513 | 50.3% | 6.6% |
| Non | 1798 | 65.6% | 4.9% | 607 | 60.9% | 3.5% | 1190 | 68.3% | 6.3% | 508 | 49.7% | 5.3% |
| Habitat | ||||||||||||
| Communes rurales | 753 | 27.5% | 6.3% | 275 | 27.6% | 4.8% | 478 | 27.4% | 7.7% | 249 | 24.4% | 7.6% |
| Agglo. - 20 000 hab | 526 | 19.2% | 5.8% | 213 | 21.3% | 5.0% | 313 | 18.0% | 6.5% | 183 | 17.9% | 7.2% |
| Agglo. 20 000 à 100 000 hab | 375 | 13.7% | 5.4% | 146 | 14.7% | 4.3% | 229 | 13.1% | 6.4% | 137 | 13.4% | 7.4% |
| Agglo. + 100 000 hab | 737 | 26.9% | 4.7% | 240 | 24.1% | 3.2% | 497 | 28.5% | 6.2% | 296 | 29.0% | 5.2% |
| Agglo. Paris | 349 | 12.7% | 4.1% | 124 | 12.4% | 3.0% | 226 | 12.9% | 5.1% | 156 | 15.3% | 3.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 421 | 15.3% | 4.4% | 156 | 15.7% | 3.4% | 264 | 15.2% | 5.3% | 184 | 18.0% | 4.2% |
| Nord Pas de Calais | 142 | 5.2% | 4.4% | 50 | 5.0% | 3.3% | 92 | 5.3% | 5.4% | 42 | 4.1% | 4.3% |
| Lorraine | 108 | 3.9% | 5.6% | 43 | 4.3% | 4.6% | 65 | 3.8% | 6.6% | 35 | 3.5% | 6.7% |
| Alsace | 67 | 2.4% | 4.3% | 31 | 3.1% | 4.1% | 36 | 2.1% | 4.5% | 26 | 2.5% | 5.3% |
| Franche-Comté | 59 | 2.2% | 6.2% | 17 | 1.7% | 3.7% | 42 | 2.4% | 8.5% | 18 | 1.8% | 6.8% |
| Champagne Ardennes | 73 | 2.6% | 6.7% | 19 | 1.9% | 3.6% | 54 | 3.1% | 9.5% | 26 | 2.6% | 8.9% |
| Picardie | 101 | 3.7% | 6.5% | 52 | 5.2% | 7.0% | 49 | 2.8% | 6.1% | 34 | 3.4% | 8.2% |
| Bourgogne | 78 | 2.9% | 5.8% | 26 | 2.6% | 4.0% | 52 | 3.0% | 7.4% | 23 | 2.2% | 6.7% |
| Haute Normandie | 71 | 2.6% | 4.8% | 25 | 2.5% | 3.5% | 46 | 2.7% | 6.0% | 20 | 1.9% | 4.4% |
| Basse Normandie | 72 | 2.6% | 5.9% | 29 | 2.9% | 5.0% | 42 | 2.4% | 6.7% | 25 | 2.5% | 7.7% |
| Centre | 131 | 4.8% | 6.3% | 51 | 5.1% | 5.1% | 80 | 4.6% | 7.4% | 52 | 5.1% | 8.0% |
| Pays de Loire | 149 | 5.4% | 5.0% | 51 | 5.1% | 3.5% | 98 | 5.6% | 6.4% | 54 | 5.2% | 5.7% |
| Bretagne | 138 | 5.0% | 5.2% | 46 | 4.6% | 3.6% | 92 | 5.3% | 6.6% | 55 | 5.4% | 7.2% |
| Poitou Charentes | 102 | 3.7% | 6.9% | 29 | 2.9% | 4.1% | 73 | 4.2% | 9.4% | 36 | 3.5% | 9.7% |
| Aquitaine | 142 | 5.2% | 5.1% | 57 | 5.7% | 4.3% | 85 | 4.9% | 5.8% | 52 | 5.1% | 6.1% |
| Midi Pyrénées | 144 | 5.3% | 5.8% | 57 | 5.7% | 4.7% | 88 | 5.0% | 6.9% | 65 | 6.4% | 8.3% |
| Limousin | 42 | 1.5% | 6.8% | 14 | 1.4% | 4.9% | 28 | 1.6% | 8.6% | 15 | 1.5% | 9.3% |
| Auvergne | 66 | 2.4% | 5.8% | 25 | 2.5% | 4.6% | 41 | 2.4% | 7.0% | 20 | 1.9% | 6.1% |
| Rhône Alpes | 272 | 9.9% | 5.2% | 99 | 10.0% | 4.0% | 173 | 9.9% | 6.4% | 105 | 10.3% | 5.4% |
| Languedoc Roussillon | 132 | 4.8% | 5.8% | 46 | 4.6% | 4.3% | 86 | 4.9% | 7.1% | 48 | 4.7% | 7.0% |
| Provence Alpes Côte d'Azur, Corse | 230 | 8.4% | 5.3% | 73 | 7.3% | 3.5% | 157 | 9.0% | 6.8% | 87 | 8.5% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1865 | 68.0% | 5.4% | 724 | 72.6% | 4.2% | 1141 | 65.4% | 6.6% | 847 | 82.9% | 5.8% |
| Presque tous les jours | 365 | 13.3% | 6.1% | 111 | 11.1% | 4.1% | 254 | 14.6% | 7.9% | 112 | 10.9% | 6.0% |
| 1 à 2 fois par semaine | 185 | 6.8% | 7.2% | 56 | 5.6% | 5.2% | 129 | 7.4% | 8.7% | 41 | 4.0% | 7.9% |
| 1 à 3 fois par mois | 37 | 1.4% | 7.7% | 10 | 1.0% | 5.3% | 27 | 1.5% | 9.2% | 7 | 0.7% | 10.9% |
| Moins souvent | 41 | 1.5% | 5.7% | 5 | 0.5% | 1.3% | 36 | 2.1% | 10.1% | 6 | 0.6% | 12.0% |
| Jamais | 2 | 0.1% | 2.6% | 1 | 0.1% | 1.7% | 1 | 0.1% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 85 | 3.1% | 4.6% | 32 | 3.3% | 4.3% | 52 | 3.0% | 4.8% | 4 | 0.4% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 96 | 3.5% | 3.2% | 19 | 1.9% | 1.7% | 76 | 4.4% | 4.2% | 7 | 0.7% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 261 | 9.5% | 4.7% | 91 | 9.1% | 3.7% | 170 | 9.8% | 5.5% | 29 | 2.8% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 365 | 13.3% | 5.4% | 109 | 11.0% | 3.7% | 256 | 14.7% | 6.7% | 107 | 10.5% | 7.9% |
| De 24 000 à moins de 36 000 euros par an | 625 | 22.8% | 5.5% | 237 | 23.7% | 4.4% | 388 | 22.3% | 6.4% | 185 | 18.2% | 5.3% |
| De 36 000 à moins de 45 000 euros par an | 445 | 16.3% | 6.2% | 178 | 17.9% | 4.8% | 267 | 15.3% | 7.8% | 183 | 18.0% | 6.2% |
| De 45 000 à moins de 65 000 euros par an | 450 | 16.4% | 6.1% | 195 | 19.5% | 4.8% | 255 | 14.7% | 7.9% | 267 | 26.1% | 6.6% |
| 65 000 euros et plus par an | 222 | 8.1% | 5.6% | 87 | 8.7% | 3.8% | 135 | 7.8% | 8.0% | 171 | 16.8% | 6.3% |
| Refus | 144 | 5.3% | 4.2% | 38 | 3.8% | 2.6% | 106 | 6.1% | 5.5% | 60 | 5.8% | 5.3% |
| Ne sait pas | 48 | 1.7% | 2.9% | 12 | 1.2% | 1.6% | 36 | 2.1% | 3.9% | 8 | 0.8% | 1.4% |
