L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1123 | 100.0% | 2.2% | 332 | 100.0% | 1.3% | 790 | 100.0% | 2.9% | 590 | 100.0% | 3.4% |
| Sexe | ||||||||||||
| Homme | 332 | 29.6% | 1.3% | 332 | 100.0% | 1.3% | - | - | - | 160 | 27.1% | 1.8% |
| Femme | 790 | 70.4% | 2.9% | - | - | - | 790 | 100.0% | 2.9% | 430 | 72.9% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 122 | 10.8% | 1.7% | 46 | 13.9% | 1.3% | 76 | 9.6% | 2.1% | 61 | 10.3% | 2.0% |
| 25 à 34 ans | 109 | 9.7% | 1.4% | 25 | 7.5% | 0.7% | 84 | 10.7% | 2.2% | 41 | 7.0% | 1.3% |
| 35 à 49 ans | 590 | 52.6% | 4.7% | 146 | 44.0% | 2.4% | 444 | 56.2% | 7.0% | 376 | 63.7% | 6.0% |
| 50 à 59 ans | 213 | 18.9% | 2.3% | 87 | 26.3% | 1.9% | 125 | 15.8% | 2.7% | 102 | 17.3% | 2.6% |
| 60 ans et plus | 89 | 7.9% | 0.6% | 28 | 8.3% | 0.4% | 61 | 7.8% | 0.7% | 10 | 1.7% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 719 | 64.1% | 3.1% | - | - | - | 719 | 91.0% | 3.1% | 389 | 65.8% | 5.5% |
| Personne de référence | 417 | 37.1% | 1.5% | 287 | 86.2% | 1.4% | 130 | 16.5% | 1.6% | 171 | 28.9% | 2.0% |
| Responsable des achats | 862 | 76.8% | 2.4% | 173 | 52.1% | 1.3% | 689 | 87.2% | 3.0% | 430 | 72.8% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.9% | 2.1% | 4 | 1.3% | 1.3% | 6 | 0.8% | 3.8% | - | - | - |
| Petits patrons | 31 | 2.7% | 1.9% | 21 | 6.4% | 1.9% | 9 | 1.2% | 2.1% | 27 | 4.6% | 1.9% |
| Affaires et Cadres | 149 | 13.3% | 3.0% | 55 | 16.7% | 2.0% | 93 | 11.8% | 4.5% | 143 | 24.1% | 3.2% |
| Professions intermédiaires | 247 | 22.0% | 3.4% | 63 | 18.9% | 1.8% | 184 | 23.3% | 5.0% | 195 | 33.0% | 3.3% |
| Employés | 237 | 21.1% | 2.8% | 25 | 7.6% | 1.1% | 212 | 26.8% | 3.5% | 93 | 15.7% | 5.0% |
| Ouvriers | 111 | 9.9% | 1.7% | 75 | 22.6% | 1.5% | 36 | 4.5% | 2.7% | 5 | 0.9% | 1.5% |
| Retraités | 65 | 5.8% | 0.5% | 23 | 6.9% | 0.4% | 42 | 5.4% | 0.6% | 5 | 0.8% | 2.3% |
| Autres inactifs | 272 | 24.3% | 2.6% | 65 | 19.6% | 1.7% | 207 | 26.2% | 3.1% | 124 | 20.9% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.9% | 2.8% | 4 | 1.3% | 1.1% | 17 | 2.1% | 4.9% | - | - | - |
| Petits patrons | 86 | 7.6% | 3.3% | 22 | 6.5% | 1.6% | 64 | 8.1% | 5.0% | 86 | 14.5% | 3.3% |
| Affaires et Cadres | 295 | 26.3% | 4.3% | 74 | 22.3% | 2.2% | 221 | 28.0% | 6.5% | 295 | 50.0% | 4.3% |
| Professions intermédiaires | 210 | 18.7% | 2.7% | 65 | 19.4% | 1.6% | 145 | 18.4% | 3.7% | 210 | 35.5% | 2.7% |
| Employés | 114 | 10.2% | 2.1% | 33 | 9.8% | 1.4% | 82 | 10.4% | 2.7% | - | - | - |
| Ouvriers | 235 | 20.9% | 2.5% | 78 | 23.4% | 1.5% | 157 | 19.8% | 3.6% | - | - | - |
| Retraités | 72 | 6.4% | 0.5% | 28 | 8.3% | 0.4% | 44 | 5.5% | 0.5% | - | - | - |
| Autres inactifs | 90 | 8.0% | 2.1% | 30 | 8.9% | 1.9% | 61 | 7.7% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 75 | 6.7% | 0.8% | 25 | 7.5% | 0.6% | 50 | 6.4% | 0.9% | 5 | 0.9% | 0.3% |
| 2 personnes | 132 | 11.8% | 0.7% | 31 | 9.4% | 0.4% | 101 | 12.8% | 1.1% | 47 | 7.9% | 1.1% |
| 3 personnes | 234 | 20.8% | 2.5% | 63 | 18.9% | 1.4% | 171 | 21.6% | 3.7% | 114 | 19.4% | 2.9% |
| 4 personnes | 346 | 30.8% | 3.7% | 108 | 32.4% | 2.3% | 238 | 30.1% | 5.1% | 215 | 36.3% | 4.4% |
| 5 personnes et + | 336 | 29.9% | 6.1% | 106 | 31.8% | 3.9% | 230 | 29.1% | 8.2% | 210 | 35.5% | 8.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 708 | 63.0% | 4.5% | 192 | 57.8% | 2.6% | 515 | 65.2% | 6.3% | 413 | 70.0% | 5.3% |
| Non | 415 | 37.0% | 1.1% | 140 | 42.2% | 0.8% | 275 | 34.8% | 1.5% | 177 | 30.0% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 187 | 16.7% | 1.6% | 46 | 13.9% | 0.8% | 141 | 17.8% | 2.3% | 89 | 15.1% | 2.7% |
| Agglo. - 20 000 hab | 215 | 19.1% | 2.4% | 56 | 17.0% | 1.3% | 158 | 20.0% | 3.3% | 94 | 15.9% | 3.7% |
| Agglo. 20 000 à 100 000 hab | 140 | 12.4% | 2.0% | 51 | 15.2% | 1.5% | 89 | 11.3% | 2.5% | 63 | 10.7% | 3.4% |
| Agglo. + 100 000 hab | 349 | 31.1% | 2.2% | 111 | 33.4% | 1.5% | 238 | 30.1% | 3.0% | 177 | 30.0% | 3.1% |
| Agglo. Paris | 232 | 20.7% | 2.7% | 68 | 20.5% | 1.7% | 164 | 20.8% | 3.7% | 167 | 28.3% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 249 | 22.2% | 2.6% | 68 | 20.5% | 1.5% | 181 | 22.9% | 3.6% | 179 | 30.3% | 4.1% |
| Nord Pas de Calais | 119 | 10.6% | 3.7% | 31 | 9.3% | 2.0% | 88 | 11.1% | 5.2% | 48 | 8.2% | 4.9% |
| Lorraine | 19 | 1.7% | 1.0% | 5 | 1.4% | 0.5% | 14 | 1.7% | 1.4% | 11 | 1.8% | 2.0% |
| Alsace | 21 | 1.9% | 1.4% | 6 | 1.8% | 0.8% | 16 | 2.0% | 2.0% | 10 | 1.7% | 2.2% |
| Franche-Comté | 12 | 1.1% | 1.3% | 5 | 1.5% | 1.1% | 7 | 0.9% | 1.5% | 5 | 0.9% | 2.0% |
| Champagne Ardennes | 34 | 3.0% | 3.1% | 7 | 2.1% | 1.3% | 27 | 3.4% | 4.8% | 8 | 1.3% | 2.6% |
| Picardie | 48 | 4.3% | 3.1% | 15 | 4.6% | 2.1% | 33 | 4.2% | 4.2% | 17 | 2.8% | 3.9% |
| Bourgogne | 21 | 1.9% | 1.5% | 13 | 3.8% | 1.9% | 8 | 1.0% | 1.2% | 12 | 2.1% | 3.6% |
| Haute Normandie | 27 | 2.4% | 1.8% | 11 | 3.4% | 1.6% | 16 | 2.0% | 2.0% | 15 | 2.5% | 3.4% |
| Basse Normandie | 23 | 2.0% | 1.9% | 3 | 1.0% | 0.6% | 19 | 2.5% | 3.1% | 15 | 2.5% | 4.6% |
| Centre | 33 | 2.9% | 1.6% | 9 | 2.8% | 0.9% | 23 | 3.0% | 2.2% | 7 | 1.2% | 1.1% |
| Pays de Loire | 96 | 8.6% | 3.2% | 33 | 10.0% | 2.3% | 63 | 8.0% | 4.1% | 49 | 8.3% | 5.3% |
| Bretagne | 57 | 5.1% | 2.1% | 13 | 3.9% | 1.0% | 44 | 5.5% | 3.2% | 33 | 5.6% | 4.4% |
| Poitou Charentes | 22 | 2.0% | 1.5% | 9 | 2.7% | 1.2% | 13 | 1.7% | 1.7% | 14 | 2.4% | 3.8% |
| Aquitaine | 40 | 3.6% | 1.4% | 7 | 2.1% | 0.5% | 33 | 4.1% | 2.2% | 13 | 2.2% | 1.5% |
| Midi Pyrénées | 45 | 4.0% | 1.8% | 19 | 5.8% | 1.6% | 25 | 3.2% | 2.0% | 19 | 3.2% | 2.4% |
| Limousin | 4 | 0.4% | 0.7% | 1 | 0.4% | 0.5% | 3 | 0.4% | 0.9% | 2 | 0.3% | 1.2% |
| Auvergne | 19 | 1.7% | 1.6% | 4 | 1.1% | 0.7% | 15 | 1.9% | 2.5% | 11 | 1.8% | 3.2% |
| Rhône Alpes | 122 | 10.9% | 2.3% | 41 | 12.5% | 1.6% | 81 | 10.2% | 3.0% | 72 | 12.2% | 3.7% |
| Languedoc Roussillon | 48 | 4.3% | 2.1% | 4 | 1.3% | 0.4% | 44 | 5.5% | 3.6% | 21 | 3.5% | 3.0% |
| Provence Alpes Côte d'Azur, Corse | 63 | 5.6% | 1.4% | 26 | 8.0% | 1.3% | 37 | 4.6% | 1.6% | 30 | 5.1% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 796 | 70.9% | 2.3% | 236 | 70.8% | 1.4% | 560 | 70.9% | 3.2% | 473 | 80.1% | 3.2% |
| Presque tous les jours | 163 | 14.5% | 2.7% | 35 | 10.5% | 1.3% | 128 | 16.2% | 4.0% | 78 | 13.1% | 4.2% |
| 1 à 2 fois par semaine | 64 | 5.7% | 2.5% | 21 | 6.4% | 2.0% | 42 | 5.4% | 2.8% | 17 | 2.8% | 3.2% |
| 1 à 3 fois par mois | 18 | 1.6% | 3.8% | 9 | 2.7% | 4.7% | 9 | 1.2% | 3.2% | 4 | 0.7% | 6.5% |
| Moins souvent | 19 | 1.7% | 2.6% | 9 | 2.7% | 2.4% | 10 | 1.3% | 2.8% | 9 | 1.6% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 3.1% | 1.9% | 12 | 3.6% | 1.6% | 23 | 2.9% | 2.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 44 | 3.9% | 1.5% | 5 | 1.6% | 0.5% | 39 | 4.9% | 2.1% | 2 | 0.4% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 87 | 7.8% | 1.6% | 29 | 8.9% | 1.2% | 58 | 7.3% | 1.9% | 16 | 2.6% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 127 | 11.3% | 1.9% | 34 | 10.3% | 1.2% | 93 | 11.8% | 2.4% | 25 | 4.3% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 206 | 18.4% | 1.8% | 54 | 16.2% | 1.0% | 152 | 19.3% | 2.5% | 80 | 13.6% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 135 | 12.0% | 1.9% | 38 | 11.4% | 1.0% | 97 | 12.3% | 2.8% | 87 | 14.7% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 217 | 19.3% | 3.0% | 62 | 18.7% | 1.5% | 155 | 19.6% | 4.8% | 173 | 29.4% | 4.3% |
| 65 000 euros et plus par an | 166 | 14.8% | 4.2% | 66 | 19.9% | 2.9% | 100 | 12.7% | 5.9% | 142 | 24.1% | 5.2% |
| Refus | 64 | 5.7% | 1.9% | 22 | 6.7% | 1.5% | 42 | 5.3% | 2.2% | 39 | 6.5% | 3.4% |
| Ne sait pas | 40 | 3.6% | 2.4% | 9 | 2.7% | 1.2% | 32 | 4.0% | 3.4% | 26 | 4.4% | 4.5% |
