L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 717 | 100.0% | 1.4% | 92 | 100.0% | 0.4% | 626 | 100.0% | 2.3% | 264 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 92 | 12.8% | 0.4% | 92 | 100.0% | 0.4% | - | - | - | 24 | 9.2% | 0.3% |
| Femme | 626 | 87.2% | 2.3% | - | - | - | 626 | 100.0% | 2.3% | 239 | 90.8% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 35 | 4.9% | 0.5% | 1 | 0.7% | - | 34 | 5.5% | 1.0% | 3 | 1.2% | 0.1% |
| 25 à 34 ans | 307 | 42.8% | 4.0% | 25 | 26.8% | 0.7% | 282 | 45.1% | 7.3% | 114 | 43.5% | 3.5% |
| 35 à 49 ans | 278 | 38.7% | 2.2% | 31 | 34.3% | 0.5% | 246 | 39.4% | 3.9% | 126 | 47.8% | 2.0% |
| 50 à 59 ans | 76 | 10.6% | 0.8% | 33 | 35.6% | 0.7% | 44 | 7.0% | 0.9% | 13 | 4.8% | 0.3% |
| 60 ans et plus | 21 | 3.0% | 0.1% | 2 | 2.6% | - | 19 | 3.0% | 0.2% | 7 | 2.7% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 599 | 83.4% | 2.6% | - | - | - | 599 | 95.7% | 2.6% | 235 | 89.2% | 3.3% |
| Personne de référence | 161 | 22.4% | 0.6% | 89 | 96.9% | 0.4% | 72 | 11.5% | 0.9% | 36 | 13.7% | 0.4% |
| Responsable des achats | 635 | 88.5% | 1.8% | 52 | 56.3% | 0.4% | 584 | 93.3% | 2.5% | 227 | 86.1% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.8% | 1.2% | 1 | 1.5% | 0.4% | 4 | 0.7% | 2.8% | - | - | - |
| Petits patrons | 9 | 1.3% | 0.6% | - | - | - | 9 | 1.5% | 2.0% | 6 | 2.2% | 0.4% |
| Affaires et Cadres | 55 | 7.6% | 1.1% | 9 | 10.3% | 0.3% | 45 | 7.2% | 2.2% | 42 | 15.9% | 1.0% |
| Professions intermédiaires | 146 | 20.4% | 2.0% | 17 | 18.8% | 0.5% | 129 | 20.7% | 3.5% | 93 | 35.4% | 1.6% |
| Employés | 245 | 34.2% | 2.9% | 6 | 6.5% | 0.3% | 239 | 38.3% | 3.9% | 81 | 30.6% | 4.3% |
| Ouvriers | 68 | 9.5% | 1.1% | 27 | 29.3% | 0.5% | 42 | 6.6% | 3.1% | 1 | 0.3% | 0.3% |
| Retraités | 15 | 2.0% | 0.1% | 2 | 2.6% | - | 12 | 1.9% | 0.2% | 4 | 1.7% | 2.1% |
| Autres inactifs | 173 | 24.1% | 1.7% | 28 | 31.0% | 0.8% | 145 | 23.1% | 2.2% | 37 | 13.9% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.1% | 2.0% | 1 | 1.5% | 0.3% | 14 | 2.2% | 4.0% | - | - | - |
| Petits patrons | 36 | 5.0% | 1.4% | - | - | - | 36 | 5.7% | 2.8% | 36 | 13.5% | 1.4% |
| Affaires et Cadres | 98 | 13.6% | 1.4% | 9 | 10.3% | 0.3% | 88 | 14.1% | 2.6% | 98 | 37.1% | 1.4% |
| Professions intermédiaires | 130 | 18.2% | 1.7% | 15 | 16.3% | 0.4% | 115 | 18.4% | 3.0% | 130 | 49.4% | 1.7% |
| Employés | 98 | 13.7% | 1.8% | 7 | 7.2% | 0.3% | 92 | 14.7% | 3.0% | - | - | - |
| Ouvriers | 251 | 35.0% | 2.6% | 27 | 29.3% | 0.5% | 224 | 35.8% | 5.1% | - | - | - |
| Retraités | 18 | 2.5% | 0.1% | 2 | 2.6% | - | 15 | 2.4% | 0.2% | - | - | - |
| Autres inactifs | 72 | 10.0% | 1.7% | 30 | 32.8% | 1.9% | 42 | 6.7% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 23 | 3.2% | 0.2% | 9 | 10.2% | 0.2% | 14 | 2.2% | 0.2% | 2 | 0.8% | 0.1% |
| 2 personnes | 105 | 14.6% | 0.6% | 8 | 8.5% | 0.1% | 97 | 15.5% | 1.0% | 31 | 11.6% | 0.7% |
| 3 personnes | 185 | 25.9% | 2.0% | 23 | 25.4% | 0.5% | 162 | 25.9% | 3.5% | 72 | 27.4% | 1.8% |
| 4 personnes | 220 | 30.7% | 2.4% | 17 | 19.0% | 0.4% | 203 | 32.4% | 4.4% | 91 | 34.4% | 1.8% |
| 5 personnes et + | 184 | 25.6% | 3.3% | 34 | 37.0% | 1.3% | 150 | 23.9% | 5.4% | 68 | 25.9% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 562 | 78.4% | 3.6% | 68 | 74.6% | 0.9% | 494 | 78.9% | 6.0% | 224 | 84.9% | 2.9% |
| Non | 155 | 21.6% | 0.4% | 23 | 25.4% | 0.1% | 132 | 21.1% | 0.7% | 40 | 15.1% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 139 | 19.4% | 1.2% | 10 | 10.6% | 0.2% | 130 | 20.7% | 2.1% | 38 | 14.4% | 1.2% |
| Agglo. - 20 000 hab | 140 | 19.5% | 1.5% | 22 | 23.6% | 0.5% | 119 | 19.0% | 2.5% | 45 | 17.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 95 | 13.2% | 1.4% | 12 | 12.9% | 0.3% | 83 | 13.2% | 2.3% | 37 | 14.2% | 2.0% |
| Agglo. + 100 000 hab | 216 | 30.1% | 1.4% | 25 | 27.4% | 0.3% | 191 | 30.5% | 2.4% | 80 | 30.3% | 1.4% |
| Agglo. Paris | 127 | 17.7% | 1.5% | 23 | 25.6% | 0.6% | 104 | 16.6% | 2.3% | 63 | 24.1% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 142 | 19.8% | 1.5% | 23 | 25.6% | 0.5% | 118 | 18.9% | 2.4% | 67 | 25.4% | 1.5% |
| Nord Pas de Calais | 56 | 7.8% | 1.7% | 8 | 9.0% | 0.5% | 48 | 7.6% | 2.8% | 20 | 7.6% | 2.0% |
| Lorraine | 23 | 3.2% | 1.2% | 0 | 0.4% | - | 23 | 3.6% | 2.3% | 8 | 3.0% | 1.5% |
| Alsace | 22 | 3.1% | 1.4% | - | - | - | 22 | 3.5% | 2.8% | 3 | 1.0% | 0.6% |
| Franche-Comté | 11 | 1.6% | 1.2% | - | - | - | 11 | 1.8% | 2.3% | 4 | 1.6% | 1.6% |
| Champagne Ardennes | 19 | 2.6% | 1.7% | 5 | 5.5% | 1.0% | 14 | 2.2% | 2.5% | 3 | 1.0% | 0.9% |
| Picardie | 33 | 4.6% | 2.1% | 2 | 2.7% | 0.3% | 30 | 4.8% | 3.8% | 15 | 5.8% | 3.6% |
| Bourgogne | 15 | 2.1% | 1.1% | 2 | 2.5% | 0.4% | 13 | 2.0% | 1.8% | 5 | 1.8% | 1.4% |
| Haute Normandie | 22 | 3.1% | 1.5% | 3 | 3.0% | 0.4% | 19 | 3.1% | 2.5% | 11 | 4.2% | 2.5% |
| Basse Normandie | 14 | 1.9% | 1.1% | 1 | 1.5% | 0.2% | 12 | 2.0% | 1.9% | 4 | 1.6% | 1.3% |
| Centre | 32 | 4.4% | 1.5% | 7 | 7.2% | 0.7% | 25 | 4.0% | 2.3% | 12 | 4.7% | 1.9% |
| Pays de Loire | 35 | 4.9% | 1.2% | 1 | 1.0% | 0.1% | 35 | 5.5% | 2.2% | 10 | 3.8% | 1.1% |
| Bretagne | 34 | 4.7% | 1.3% | 4 | 4.3% | 0.3% | 30 | 4.8% | 2.2% | 9 | 3.5% | 1.2% |
| Poitou Charentes | 23 | 3.2% | 1.6% | 11 | 12.3% | 1.6% | 12 | 1.9% | 1.5% | 5 | 1.7% | 1.2% |
| Aquitaine | 18 | 2.6% | 0.7% | 4 | 4.4% | 0.3% | 14 | 2.3% | 1.0% | 7 | 2.6% | 0.8% |
| Midi Pyrénées | 23 | 3.2% | 0.9% | 2 | 2.3% | 0.2% | 21 | 3.4% | 1.6% | 6 | 2.5% | 0.8% |
| Limousin | 8 | 1.1% | 1.3% | 2 | 1.9% | 0.6% | 6 | 1.0% | 2.0% | - | - | - |
| Auvergne | 14 | 1.9% | 1.2% | 1 | 1.1% | 0.2% | 13 | 2.1% | 2.2% | 7 | 2.6% | 2.1% |
| Rhône Alpes | 76 | 10.6% | 1.5% | 11 | 12.4% | 0.5% | 65 | 10.3% | 2.4% | 31 | 11.9% | 1.6% |
| Languedoc Roussillon | 32 | 4.5% | 1.4% | 2 | 1.8% | 0.1% | 30 | 4.9% | 2.5% | 9 | 3.3% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 65 | 9.1% | 1.5% | 1 | 1.2% | 0.1% | 64 | 10.2% | 2.8% | 27 | 10.4% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 525 | 73.2% | 1.5% | 56 | 61.3% | 0.3% | 469 | 74.9% | 2.7% | 210 | 79.9% | 1.4% |
| Presque tous les jours | 96 | 13.4% | 1.6% | 12 | 12.9% | 0.4% | 84 | 13.5% | 2.6% | 33 | 12.3% | 1.8% |
| 1 à 2 fois par semaine | 46 | 6.5% | 1.8% | 4 | 4.5% | 0.4% | 42 | 6.7% | 2.8% | 11 | 4.3% | 2.1% |
| 1 à 3 fois par mois | 2 | 0.3% | 0.5% | - | - | - | 2 | 0.4% | 0.8% | - | - | - |
| Moins souvent | 11 | 1.6% | 1.6% | 1 | 1.1% | 0.3% | 10 | 1.6% | 2.9% | 9 | 3.5% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 3.0% | 1.2% | 5 | 5.1% | 0.6% | 17 | 2.7% | 1.6% | 1 | 0.3% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 30 | 4.2% | 1.0% | - | - | - | 30 | 4.8% | 1.7% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 64 | 9.0% | 1.2% | 24 | 26.4% | 1.0% | 40 | 6.4% | 1.3% | 9 | 3.3% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 107 | 14.9% | 1.6% | 16 | 17.1% | 0.5% | 91 | 14.5% | 2.4% | 10 | 3.7% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 213 | 29.7% | 1.9% | 15 | 16.8% | 0.3% | 198 | 31.6% | 3.3% | 92 | 34.7% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 122 | 16.9% | 1.7% | 10 | 10.6% | 0.3% | 112 | 17.9% | 3.2% | 46 | 17.4% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 93 | 12.9% | 1.3% | 19 | 21.0% | 0.5% | 74 | 11.8% | 2.3% | 62 | 23.6% | 1.5% |
| 65 000 euros et plus par an | 28 | 4.0% | 0.7% | 1 | 1.4% | 0.1% | 27 | 4.3% | 1.6% | 28 | 10.4% | 1.0% |
| Refus | 19 | 2.6% | 0.5% | 2 | 1.7% | 0.1% | 17 | 2.7% | 0.9% | 8 | 3.1% | 0.7% |
| Ne sait pas | 20 | 2.8% | 1.2% | - | - | - | 20 | 3.2% | 2.2% | 9 | 3.5% | 1.6% |
