L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2056 | 100.0% | 3.9% | 416 | 100.0% | 1.7% | 1640 | 100.0% | 6.0% | 874 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 416 | 20.2% | 1.7% | 416 | 100.0% | 1.7% | - | - | - | 172 | 19.6% | 2.0% |
| Femme | 1640 | 79.8% | 6.0% | - | - | - | 1640 | 100.0% | 6.0% | 702 | 80.4% | 8.2% |
| Age | ||||||||||||
| 15 à 24 ans | 202 | 9.8% | 2.8% | 31 | 7.5% | 0.8% | 171 | 10.4% | 4.7% | 104 | 11.9% | 3.4% |
| 25 à 34 ans | 197 | 9.6% | 2.6% | 30 | 7.2% | 0.8% | 167 | 10.2% | 4.3% | 95 | 10.9% | 2.9% |
| 35 à 49 ans | 594 | 28.9% | 4.8% | 141 | 33.8% | 2.3% | 453 | 27.6% | 7.2% | 356 | 40.7% | 5.6% |
| 50 à 59 ans | 499 | 24.3% | 5.4% | 122 | 29.4% | 2.6% | 377 | 23.0% | 8.1% | 248 | 28.4% | 6.4% |
| 60 ans et plus | 564 | 27.5% | 3.7% | 92 | 22.1% | 1.4% | 473 | 28.8% | 5.5% | 71 | 8.1% | 8.1% |
| Individu | ||||||||||||
| Ménagères | 1485 | 72.3% | 6.3% | - | - | - | 1485 | 90.6% | 6.3% | 616 | 70.5% | 8.8% |
| Personne de référence | 775 | 37.7% | 2.7% | 376 | 90.4% | 1.8% | 399 | 24.3% | 5.0% | 285 | 32.6% | 3.4% |
| Responsable des achats | 1682 | 81.8% | 4.7% | 250 | 60.2% | 1.9% | 1432 | 87.3% | 6.2% | 678 | 77.6% | 6.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.8% | 3.5% | 4 | 0.9% | 1.1% | 14 | 0.8% | 8.6% | 2 | 0.2% | 13.6% |
| Petits patrons | 91 | 4.4% | 5.7% | 43 | 10.3% | 3.7% | 49 | 3.0% | 10.8% | 87 | 10.0% | 6.0% |
| Affaires et Cadres | 269 | 13.1% | 5.5% | 72 | 17.3% | 2.5% | 198 | 12.0% | 9.6% | 245 | 28.0% | 5.6% |
| Professions intermédiaires | 339 | 16.5% | 4.7% | 58 | 14.1% | 1.7% | 280 | 17.1% | 7.7% | 268 | 30.7% | 4.6% |
| Employés | 385 | 18.7% | 4.6% | 44 | 10.6% | 2.0% | 341 | 20.8% | 5.6% | 103 | 11.8% | 5.6% |
| Ouvriers | 118 | 5.7% | 1.9% | 61 | 14.6% | 1.2% | 57 | 3.5% | 4.3% | 2 | 0.2% | 0.6% |
| Retraités | 456 | 22.2% | 3.6% | 77 | 18.5% | 1.2% | 379 | 23.1% | 5.7% | 17 | 1.9% | 8.3% |
| Autres inactifs | 379 | 18.5% | 3.6% | 57 | 13.7% | 1.5% | 322 | 19.6% | 4.8% | 149 | 17.1% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.3% | 3.5% | 4 | 0.9% | 0.9% | 22 | 1.4% | 6.6% | - | - | - |
| Petits patrons | 167 | 8.1% | 6.4% | 43 | 10.3% | 3.2% | 124 | 7.6% | 9.7% | 167 | 19.1% | 6.4% |
| Affaires et Cadres | 404 | 19.7% | 5.9% | 72 | 17.3% | 2.1% | 333 | 20.3% | 9.8% | 404 | 46.2% | 5.9% |
| Professions intermédiaires | 303 | 14.7% | 3.8% | 57 | 13.8% | 1.4% | 246 | 15.0% | 6.3% | 303 | 34.7% | 3.8% |
| Employés | 213 | 10.3% | 3.9% | 51 | 12.2% | 2.1% | 162 | 9.9% | 5.3% | - | - | - |
| Ouvriers | 271 | 13.2% | 2.9% | 68 | 16.4% | 1.3% | 202 | 12.3% | 4.6% | - | - | - |
| Retraités | 538 | 26.1% | 3.6% | 79 | 19.1% | 1.2% | 458 | 27.9% | 5.6% | - | - | - |
| Autres inactifs | 134 | 6.5% | 3.2% | 42 | 10.1% | 2.6% | 93 | 5.6% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 329 | 16.0% | 3.3% | 60 | 14.4% | 1.4% | 269 | 16.4% | 4.8% | 85 | 9.7% | 4.7% |
| 2 personnes | 770 | 37.5% | 4.3% | 148 | 35.7% | 1.7% | 622 | 37.9% | 6.6% | 228 | 26.1% | 5.5% |
| 3 personnes | 323 | 15.7% | 3.5% | 50 | 12.0% | 1.1% | 273 | 16.7% | 6.0% | 187 | 21.4% | 4.8% |
| 4 personnes | 377 | 18.4% | 4.1% | 94 | 22.6% | 2.0% | 284 | 17.3% | 6.1% | 229 | 26.2% | 4.7% |
| 5 personnes et + | 256 | 12.5% | 4.7% | 64 | 15.4% | 2.4% | 192 | 11.7% | 6.9% | 145 | 16.6% | 5.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 699 | 34.0% | 4.5% | 164 | 39.6% | 2.2% | 534 | 32.6% | 6.5% | 423 | 48.4% | 5.5% |
| Non | 1357 | 66.0% | 3.7% | 251 | 60.4% | 1.4% | 1106 | 67.4% | 5.8% | 451 | 51.6% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 373 | 18.2% | 3.1% | 64 | 15.3% | 1.1% | 309 | 18.9% | 5.0% | 116 | 13.2% | 3.5% |
| Agglo. - 20 000 hab | 300 | 14.6% | 3.3% | 57 | 13.8% | 1.4% | 242 | 14.8% | 5.0% | 134 | 15.3% | 5.3% |
| Agglo. 20 000 à 100 000 hab | 271 | 13.2% | 3.9% | 49 | 11.9% | 1.5% | 221 | 13.5% | 6.2% | 93 | 10.6% | 5.0% |
| Agglo. + 100 000 hab | 676 | 32.9% | 4.4% | 148 | 35.5% | 2.0% | 528 | 32.2% | 6.6% | 298 | 34.1% | 5.2% |
| Agglo. Paris | 437 | 21.3% | 5.1% | 98 | 23.5% | 2.4% | 339 | 20.7% | 7.6% | 234 | 26.8% | 5.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 480 | 23.4% | 5.0% | 106 | 25.4% | 2.3% | 374 | 22.8% | 7.5% | 252 | 28.8% | 5.8% |
| Nord Pas de Calais | 77 | 3.8% | 2.4% | 14 | 3.3% | 0.9% | 64 | 3.9% | 3.8% | 37 | 4.2% | 3.8% |
| Lorraine | 56 | 2.7% | 2.9% | 9 | 2.1% | 0.9% | 47 | 2.9% | 4.7% | 18 | 2.0% | 3.3% |
| Alsace | 65 | 3.1% | 4.2% | 15 | 3.7% | 2.1% | 49 | 3.0% | 6.2% | 34 | 3.9% | 7.2% |
| Franche-Comté | 30 | 1.5% | 3.2% | 5 | 1.3% | 1.1% | 25 | 1.5% | 5.1% | 9 | 1.1% | 3.5% |
| Champagne Ardennes | 35 | 1.7% | 3.2% | 8 | 1.9% | 1.5% | 27 | 1.6% | 4.8% | 14 | 1.6% | 4.9% |
| Picardie | 58 | 2.8% | 3.8% | 13 | 3.1% | 1.7% | 46 | 2.8% | 5.7% | 11 | 1.2% | 2.6% |
| Bourgogne | 41 | 2.0% | 3.0% | 11 | 2.7% | 1.7% | 30 | 1.8% | 4.2% | 16 | 1.8% | 4.6% |
| Haute Normandie | 51 | 2.5% | 3.4% | 14 | 3.5% | 2.0% | 36 | 2.2% | 4.6% | 16 | 1.9% | 3.7% |
| Basse Normandie | 45 | 2.2% | 3.7% | 10 | 2.5% | 1.8% | 35 | 2.1% | 5.5% | 19 | 2.1% | 5.8% |
| Centre | 58 | 2.8% | 2.8% | 5 | 1.1% | 0.5% | 53 | 3.2% | 4.9% | 30 | 3.5% | 4.7% |
| Pays de Loire | 103 | 5.0% | 3.5% | 19 | 4.5% | 1.3% | 84 | 5.2% | 5.5% | 31 | 3.5% | 3.3% |
| Bretagne | 119 | 5.8% | 4.4% | 15 | 3.5% | 1.1% | 104 | 6.4% | 7.5% | 48 | 5.5% | 6.3% |
| Poitou Charentes | 48 | 2.3% | 3.2% | 12 | 2.8% | 1.6% | 37 | 2.2% | 4.7% | 19 | 2.2% | 5.3% |
| Aquitaine | 140 | 6.8% | 5.0% | 29 | 7.0% | 2.2% | 110 | 6.7% | 7.6% | 49 | 5.6% | 5.7% |
| Midi Pyrénées | 98 | 4.8% | 4.0% | 27 | 6.5% | 2.3% | 71 | 4.3% | 5.5% | 46 | 5.2% | 5.8% |
| Limousin | 22 | 1.1% | 3.6% | 7 | 1.7% | 2.5% | 15 | 0.9% | 4.6% | 4 | 0.5% | 2.7% |
| Auvergne | 35 | 1.7% | 3.1% | 2 | 0.5% | 0.4% | 33 | 2.0% | 5.6% | 13 | 1.5% | 4.0% |
| Rhône Alpes | 158 | 7.7% | 3.0% | 23 | 5.5% | 0.9% | 135 | 8.2% | 5.0% | 62 | 7.0% | 3.2% |
| Languedoc Roussillon | 102 | 4.9% | 4.4% | 20 | 4.8% | 1.9% | 81 | 5.0% | 6.7% | 49 | 5.6% | 7.1% |
| Provence Alpes Côte d'Azur, Corse | 236 | 11.5% | 5.4% | 52 | 12.6% | 2.5% | 184 | 11.2% | 8.0% | 98 | 11.2% | 6.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1489 | 72.4% | 4.3% | 311 | 74.9% | 1.8% | 1178 | 71.8% | 6.8% | 737 | 84.3% | 5.0% |
| Presque tous les jours | 230 | 11.2% | 3.9% | 35 | 8.5% | 1.3% | 194 | 11.8% | 6.0% | 82 | 9.4% | 4.4% |
| 1 à 2 fois par semaine | 139 | 6.8% | 5.4% | 25 | 6.0% | 2.3% | 114 | 7.0% | 7.7% | 32 | 3.7% | 6.2% |
| 1 à 3 fois par mois | 12 | 0.6% | 2.6% | 2 | 0.5% | 1.1% | 10 | 0.6% | 3.6% | 2 | 0.2% | 3.1% |
| Moins souvent | 38 | 1.8% | 5.2% | 3 | 0.6% | 0.7% | 35 | 2.2% | 9.8% | 11 | 1.2% | 22.3% |
| Jamais | 1 | 0.1% | 2.0% | 1 | 0.3% | 3.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 64 | 3.1% | 3.5% | 10 | 2.5% | 1.4% | 53 | 3.3% | 5.0% | 14 | 1.6% | 7.4% |
| De 9 000 à moins de 12 000 euros par an | 82 | 4.0% | 2.7% | 26 | 6.2% | 2.2% | 56 | 3.4% | 3.0% | 13 | 1.5% | 5.4% |
| De 12 000 à moins de 18 000 euros par an | 192 | 9.3% | 3.5% | 48 | 11.6% | 2.0% | 143 | 8.7% | 4.6% | 31 | 3.6% | 5.0% |
| De 18 000 à moins de 24 000 euros par an | 210 | 10.2% | 3.1% | 25 | 6.0% | 0.8% | 185 | 11.3% | 4.9% | 59 | 6.8% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 384 | 18.7% | 3.4% | 82 | 19.8% | 1.5% | 301 | 18.4% | 5.0% | 130 | 14.9% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 284 | 13.8% | 4.0% | 54 | 13.0% | 1.4% | 230 | 14.0% | 6.7% | 143 | 16.3% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 376 | 18.3% | 5.1% | 79 | 19.0% | 1.9% | 297 | 18.1% | 9.1% | 209 | 23.9% | 5.2% |
| 65 000 euros et plus par an | 274 | 13.3% | 6.9% | 65 | 15.6% | 2.9% | 209 | 12.7% | 12.4% | 190 | 21.7% | 7.0% |
| Refus | 138 | 6.7% | 4.1% | 19 | 4.7% | 1.3% | 119 | 7.2% | 6.1% | 48 | 5.5% | 4.3% |
| Ne sait pas | 54 | 2.6% | 3.3% | 7 | 1.7% | 1.0% | 47 | 2.9% | 5.1% | 36 | 4.2% | 6.3% |
