L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 710 | 100.0% | 1.4% | 288 | 100.0% | 1.2% | 422 | 100.0% | 1.6% | 214 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 288 | 40.5% | 1.2% | 288 | 100.0% | 1.2% | - | - | - | 87 | 40.7% | 1.0% |
| Femme | 422 | 59.5% | 1.6% | - | - | - | 422 | 100.0% | 1.6% | 127 | 59.3% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 27 | 3.8% | 0.4% | 10 | 3.3% | 0.3% | 17 | 4.1% | 0.5% | 14 | 6.4% | 0.5% |
| 25 à 34 ans | 24 | 3.3% | 0.3% | 13 | 4.5% | 0.3% | 11 | 2.6% | 0.3% | 17 | 8.2% | 0.5% |
| 35 à 49 ans | 151 | 21.3% | 1.2% | 53 | 18.5% | 0.9% | 98 | 23.2% | 1.6% | 91 | 42.5% | 1.4% |
| 50 à 59 ans | 188 | 26.4% | 2.0% | 86 | 29.8% | 1.9% | 102 | 24.1% | 2.2% | 67 | 31.5% | 1.7% |
| 60 ans et plus | 321 | 45.2% | 2.1% | 126 | 43.9% | 1.9% | 194 | 46.0% | 2.2% | 25 | 11.4% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 386 | 54.4% | 1.6% | - | - | - | 386 | 91.5% | 1.6% | 114 | 53.4% | 1.6% |
| Personne de référence | 374 | 52.7% | 1.3% | 271 | 94.1% | 1.3% | 103 | 24.5% | 1.3% | 110 | 51.4% | 1.3% |
| Responsable des achats | 555 | 78.1% | 1.5% | 171 | 59.4% | 1.3% | 384 | 90.9% | 1.7% | 150 | 70.1% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 2.5% | 3.5% | 9 | 3.2% | 2.7% | 8 | 2.0% | 5.3% | - | - | - |
| Petits patrons | 13 | 1.9% | 0.8% | 3 | 1.0% | 0.2% | 10 | 2.5% | 2.3% | 12 | 5.8% | 0.9% |
| Affaires et Cadres | 65 | 9.2% | 1.3% | 32 | 11.0% | 1.1% | 34 | 8.0% | 1.6% | 56 | 26.0% | 1.3% |
| Professions intermédiaires | 113 | 15.9% | 1.6% | 54 | 18.7% | 1.5% | 59 | 14.0% | 1.6% | 89 | 41.7% | 1.5% |
| Employés | 89 | 12.5% | 1.1% | 20 | 7.0% | 0.9% | 68 | 16.2% | 1.1% | 20 | 9.4% | 1.1% |
| Ouvriers | 44 | 6.2% | 0.7% | 34 | 11.9% | 0.7% | 10 | 2.4% | 0.8% | 3 | 1.5% | 0.9% |
| Retraités | 266 | 37.4% | 2.1% | 106 | 37.0% | 1.7% | 159 | 37.7% | 2.4% | 2 | 1.1% | 1.2% |
| Autres inactifs | 103 | 14.4% | 1.0% | 30 | 10.3% | 0.8% | 73 | 17.3% | 1.1% | 31 | 14.4% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 2.9% | 2.7% | 9 | 3.1% | 2.2% | 12 | 2.7% | 3.4% | - | - | - |
| Petits patrons | 27 | 3.8% | 1.0% | 4 | 1.3% | 0.3% | 24 | 5.6% | 1.8% | 27 | 12.8% | 1.0% |
| Affaires et Cadres | 81 | 11.5% | 1.2% | 32 | 11.3% | 0.9% | 49 | 11.6% | 1.4% | 81 | 38.0% | 1.2% |
| Professions intermédiaires | 105 | 14.8% | 1.3% | 51 | 17.8% | 1.3% | 54 | 12.9% | 1.4% | 105 | 49.2% | 1.3% |
| Employés | 51 | 7.2% | 0.9% | 24 | 8.2% | 1.0% | 28 | 6.6% | 0.9% | - | - | - |
| Ouvriers | 72 | 10.1% | 0.8% | 31 | 10.8% | 0.6% | 41 | 9.6% | 0.9% | - | - | - |
| Retraités | 300 | 42.3% | 2.0% | 108 | 37.7% | 1.6% | 192 | 45.4% | 2.4% | - | - | - |
| Autres inactifs | 52 | 7.3% | 1.2% | 29 | 9.9% | 1.8% | 23 | 5.5% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 141 | 19.9% | 1.4% | 56 | 19.4% | 1.3% | 85 | 20.2% | 1.5% | 22 | 10.5% | 1.2% |
| 2 personnes | 338 | 47.6% | 1.9% | 131 | 45.7% | 1.5% | 207 | 49.0% | 2.2% | 71 | 33.4% | 1.7% |
| 3 personnes | 95 | 13.4% | 1.0% | 34 | 11.7% | 0.7% | 61 | 14.5% | 1.3% | 45 | 21.0% | 1.2% |
| 4 personnes | 84 | 11.8% | 0.9% | 42 | 14.8% | 0.9% | 42 | 9.8% | 0.9% | 50 | 23.2% | 1.0% |
| 5 personnes et + | 52 | 7.3% | 0.9% | 24 | 8.5% | 0.9% | 28 | 6.5% | 1.0% | 26 | 11.9% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 137 | 19.3% | 0.9% | 63 | 21.9% | 0.9% | 74 | 17.6% | 0.9% | 81 | 38.1% | 1.1% |
| Non | 573 | 80.7% | 1.6% | 225 | 78.1% | 1.3% | 348 | 82.4% | 1.8% | 133 | 61.9% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 205 | 28.8% | 1.7% | 69 | 24.0% | 1.2% | 136 | 32.1% | 2.2% | 58 | 27.2% | 1.8% |
| Agglo. - 20 000 hab | 133 | 18.7% | 1.5% | 58 | 20.3% | 1.4% | 74 | 17.6% | 1.5% | 31 | 14.4% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 113 | 15.9% | 1.6% | 57 | 19.8% | 1.7% | 55 | 13.1% | 1.5% | 33 | 15.3% | 1.8% |
| Agglo. + 100 000 hab | 140 | 19.7% | 0.9% | 52 | 18.0% | 0.7% | 88 | 20.8% | 1.1% | 50 | 23.3% | 0.9% |
| Agglo. Paris | 120 | 16.9% | 1.4% | 51 | 17.8% | 1.2% | 69 | 16.4% | 1.5% | 42 | 19.8% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 141 | 19.8% | 1.5% | 56 | 19.3% | 1.2% | 85 | 20.2% | 1.7% | 54 | 25.0% | 1.2% |
| Nord Pas de Calais | 22 | 3.1% | 0.7% | 8 | 2.6% | 0.5% | 14 | 3.4% | 0.9% | 6 | 2.9% | 0.6% |
| Lorraine | 30 | 4.2% | 1.6% | 13 | 4.4% | 1.4% | 17 | 4.1% | 1.8% | 9 | 4.0% | 1.6% |
| Alsace | 11 | 1.5% | 0.7% | 6 | 2.2% | 0.8% | 4 | 1.1% | 0.6% | - | - | - |
| Franche-Comté | 20 | 2.8% | 2.1% | 9 | 3.1% | 1.9% | 11 | 2.7% | 2.3% | 8 | 3.7% | 2.9% |
| Champagne Ardennes | 24 | 3.4% | 2.2% | 12 | 4.3% | 2.3% | 12 | 2.8% | 2.1% | 7 | 3.3% | 2.4% |
| Picardie | 36 | 5.1% | 2.3% | 16 | 5.6% | 2.1% | 20 | 4.8% | 2.5% | 8 | 3.7% | 1.8% |
| Bourgogne | 24 | 3.4% | 1.8% | 10 | 3.6% | 1.6% | 14 | 3.3% | 2.0% | 5 | 2.1% | 1.3% |
| Haute Normandie | 15 | 2.1% | 1.0% | 3 | 1.2% | 0.5% | 12 | 2.8% | 1.5% | 2 | 0.9% | 0.4% |
| Basse Normandie | 19 | 2.6% | 1.5% | 9 | 3.2% | 1.6% | 10 | 2.3% | 1.5% | 7 | 3.3% | 2.2% |
| Centre | 51 | 7.1% | 2.4% | 28 | 9.8% | 2.8% | 22 | 5.3% | 2.1% | 13 | 6.1% | 2.0% |
| Pays de Loire | 40 | 5.6% | 1.3% | 12 | 4.0% | 0.8% | 28 | 6.7% | 1.8% | 11 | 5.3% | 1.2% |
| Bretagne | 30 | 4.3% | 1.1% | 8 | 2.9% | 0.7% | 22 | 5.1% | 1.6% | 13 | 6.0% | 1.7% |
| Poitou Charentes | 36 | 5.1% | 2.4% | 9 | 3.2% | 1.3% | 27 | 6.3% | 3.4% | 7 | 3.3% | 1.9% |
| Aquitaine | 15 | 2.0% | 0.5% | 4 | 1.4% | 0.3% | 10 | 2.5% | 0.7% | 7 | 3.3% | 0.8% |
| Midi Pyrénées | 32 | 4.5% | 1.3% | 19 | 6.5% | 1.6% | 13 | 3.1% | 1.0% | 5 | 2.2% | 0.6% |
| Limousin | 19 | 2.7% | 3.2% | 5 | 1.7% | 1.6% | 15 | 3.5% | 4.5% | 5 | 2.4% | 3.1% |
| Auvergne | 23 | 3.3% | 2.0% | 9 | 3.1% | 1.7% | 14 | 3.3% | 2.4% | 4 | 1.9% | 1.3% |
| Rhône Alpes | 68 | 9.6% | 1.3% | 29 | 9.9% | 1.1% | 40 | 9.4% | 1.5% | 29 | 13.6% | 1.5% |
| Languedoc Roussillon | 10 | 1.3% | 0.4% | 3 | 1.1% | 0.3% | 6 | 1.5% | 0.5% | 2 | 0.9% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 44 | 6.2% | 1.0% | 19 | 6.8% | 0.9% | 25 | 5.9% | 1.1% | 13 | 6.3% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 423 | 59.6% | 1.2% | 153 | 53.2% | 0.9% | 270 | 64.0% | 1.6% | 159 | 74.3% | 1.1% |
| Presque tous les jours | 124 | 17.4% | 2.1% | 53 | 18.5% | 1.9% | 71 | 16.7% | 2.2% | 36 | 16.9% | 1.9% |
| 1 à 2 fois par semaine | 60 | 8.4% | 2.3% | 29 | 10.1% | 2.7% | 31 | 7.3% | 2.1% | 14 | 6.8% | 2.8% |
| 1 à 3 fois par mois | 8 | 1.1% | 1.6% | - | - | - | 8 | 1.9% | 2.7% | 2 | 0.8% | 2.6% |
| Moins souvent | 13 | 1.8% | 1.7% | 9 | 3.0% | 2.4% | 4 | 1.0% | 1.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 2.1% | 0.8% | 5 | 1.6% | 0.6% | 10 | 2.5% | 1.0% | 5 | 2.5% | 2.8% |
| De 9 000 à moins de 12 000 euros par an | 21 | 2.9% | 0.7% | 9 | 3.3% | 0.8% | 12 | 2.7% | 0.6% | 2 | 0.9% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 78 | 10.9% | 1.4% | 42 | 14.6% | 1.7% | 36 | 8.4% | 1.1% | 8 | 3.7% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 88 | 12.4% | 1.3% | 33 | 11.5% | 1.1% | 55 | 13.0% | 1.4% | 13 | 6.3% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 171 | 24.1% | 1.5% | 56 | 19.5% | 1.0% | 115 | 27.2% | 1.9% | 40 | 18.8% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 89 | 12.5% | 1.2% | 40 | 14.0% | 1.1% | 49 | 11.5% | 1.4% | 32 | 15.1% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 144 | 20.3% | 2.0% | 67 | 23.4% | 1.6% | 77 | 18.2% | 2.4% | 67 | 31.5% | 1.7% |
| 65 000 euros et plus par an | 58 | 8.2% | 1.5% | 24 | 8.5% | 1.1% | 34 | 7.9% | 2.0% | 37 | 17.5% | 1.4% |
| Refus | 41 | 5.8% | 1.2% | 10 | 3.4% | 0.7% | 31 | 7.4% | 1.6% | 7 | 3.2% | 0.6% |
| Ne sait pas | 6 | 0.8% | 0.3% | 1 | 0.2% | 0.1% | 5 | 1.2% | 0.5% | 1 | 0.6% | 0.2% |
