L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1461 | 100.0% | 2.8% | 559 | 100.0% | 2.2% | 902 | 100.0% | 3.3% | 361 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 559 | 38.2% | 2.2% | 559 | 100.0% | 2.2% | - | - | - | 132 | 36.7% | 1.5% |
| Femme | 902 | 61.8% | 3.3% | - | - | - | 902 | 100.0% | 3.3% | 229 | 63.3% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 73 | 5.0% | 1.0% | 32 | 5.7% | 0.9% | 41 | 4.6% | 1.1% | 22 | 6.2% | 0.7% |
| 25 à 34 ans | 147 | 10.1% | 1.9% | 73 | 13.1% | 2.0% | 74 | 8.2% | 1.9% | 45 | 12.4% | 1.4% |
| 35 à 49 ans | 362 | 24.7% | 2.9% | 145 | 25.9% | 2.3% | 217 | 24.0% | 3.4% | 156 | 43.3% | 2.5% |
| 50 à 59 ans | 375 | 25.7% | 4.0% | 138 | 24.7% | 3.0% | 237 | 26.3% | 5.1% | 112 | 30.9% | 2.9% |
| 60 ans et plus | 504 | 34.5% | 3.3% | 171 | 30.6% | 2.5% | 333 | 36.9% | 3.8% | 26 | 7.2% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 849 | 58.1% | 3.6% | - | - | - | 849 | 94.1% | 3.6% | 210 | 58.3% | 3.0% |
| Personne de référence | 729 | 49.9% | 2.6% | 500 | 89.4% | 2.4% | 229 | 25.4% | 2.9% | 153 | 42.3% | 1.8% |
| Responsable des achats | 1161 | 79.4% | 3.2% | 340 | 60.8% | 2.6% | 821 | 91.0% | 3.6% | 282 | 78.1% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.3% | 3.9% | 10 | 1.9% | 3.1% | 9 | 1.0% | 5.6% | - | - | - |
| Petits patrons | 40 | 2.7% | 2.5% | 22 | 3.9% | 1.9% | 18 | 2.0% | 4.0% | 33 | 9.2% | 2.3% |
| Affaires et Cadres | 86 | 5.9% | 1.8% | 43 | 7.7% | 1.5% | 43 | 4.7% | 2.1% | 77 | 21.3% | 1.7% |
| Professions intermédiaires | 199 | 13.6% | 2.8% | 67 | 11.9% | 1.9% | 132 | 14.6% | 3.6% | 138 | 38.3% | 2.4% |
| Employés | 276 | 18.9% | 3.3% | 56 | 10.0% | 2.5% | 220 | 24.4% | 3.6% | 61 | 17.0% | 3.3% |
| Ouvriers | 187 | 12.8% | 2.9% | 142 | 25.3% | 2.8% | 45 | 5.0% | 3.4% | 6 | 1.6% | 1.7% |
| Retraités | 443 | 30.3% | 3.5% | 164 | 29.4% | 2.7% | 279 | 30.9% | 4.2% | 4 | 1.2% | 2.2% |
| Autres inactifs | 211 | 14.5% | 2.0% | 55 | 9.8% | 1.5% | 157 | 17.4% | 2.3% | 41 | 11.3% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 2.8% | 5.4% | 16 | 2.8% | 3.8% | 25 | 2.8% | 7.3% | - | - | - |
| Petits patrons | 65 | 4.4% | 2.5% | 22 | 3.9% | 1.6% | 43 | 4.7% | 3.3% | 65 | 17.9% | 2.5% |
| Affaires et Cadres | 133 | 9.1% | 1.9% | 47 | 8.4% | 1.4% | 86 | 9.5% | 2.5% | 133 | 36.8% | 1.9% |
| Professions intermédiaires | 163 | 11.2% | 2.1% | 63 | 11.3% | 1.6% | 100 | 11.1% | 2.6% | 163 | 45.2% | 2.1% |
| Employés | 166 | 11.3% | 3.1% | 67 | 12.0% | 2.8% | 98 | 10.9% | 3.2% | - | - | - |
| Ouvriers | 272 | 18.6% | 2.9% | 131 | 23.4% | 2.6% | 141 | 15.6% | 3.2% | - | - | - |
| Retraités | 513 | 35.1% | 3.5% | 174 | 31.1% | 2.6% | 340 | 37.7% | 4.2% | - | - | - |
| Autres inactifs | 109 | 7.4% | 2.6% | 39 | 7.0% | 2.5% | 70 | 7.7% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 251 | 17.2% | 2.5% | 84 | 15.0% | 1.9% | 167 | 18.5% | 3.0% | 32 | 8.9% | 1.8% |
| 2 personnes | 641 | 43.8% | 3.5% | 252 | 45.0% | 2.9% | 389 | 43.1% | 4.1% | 98 | 27.2% | 2.4% |
| 3 personnes | 188 | 12.8% | 2.0% | 86 | 15.4% | 1.9% | 101 | 11.2% | 2.2% | 71 | 19.5% | 1.8% |
| 4 personnes | 227 | 15.5% | 2.5% | 85 | 15.1% | 1.8% | 142 | 15.8% | 3.1% | 106 | 29.3% | 2.1% |
| 5 personnes et + | 155 | 10.6% | 2.8% | 52 | 9.4% | 1.9% | 103 | 11.4% | 3.7% | 54 | 15.1% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 421 | 28.8% | 2.7% | 158 | 28.3% | 2.1% | 263 | 29.1% | 3.2% | 163 | 45.1% | 2.1% |
| Non | 1040 | 71.2% | 2.9% | 401 | 71.7% | 2.3% | 640 | 70.9% | 3.4% | 198 | 54.9% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 527 | 36.1% | 4.4% | 181 | 32.4% | 3.2% | 346 | 38.3% | 5.5% | 119 | 33.1% | 3.6% |
| Agglo. - 20 000 hab | 307 | 21.0% | 3.4% | 144 | 25.8% | 3.4% | 163 | 18.0% | 3.4% | 76 | 21.2% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 193 | 13.2% | 2.8% | 72 | 12.8% | 2.1% | 121 | 13.5% | 3.4% | 44 | 12.1% | 2.4% |
| Agglo. + 100 000 hab | 319 | 21.8% | 2.1% | 108 | 19.4% | 1.4% | 211 | 23.4% | 2.6% | 90 | 25.0% | 1.6% |
| Agglo. Paris | 115 | 7.9% | 1.3% | 54 | 9.7% | 1.3% | 61 | 6.8% | 1.4% | 31 | 8.6% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 148 | 10.1% | 1.5% | 67 | 11.9% | 1.5% | 81 | 9.0% | 1.6% | 45 | 12.5% | 1.0% |
| Nord Pas de Calais | 68 | 4.7% | 2.1% | 26 | 4.7% | 1.7% | 42 | 4.7% | 2.5% | 14 | 3.9% | 1.4% |
| Lorraine | 54 | 3.7% | 2.8% | 21 | 3.8% | 2.3% | 33 | 3.7% | 3.3% | 17 | 4.7% | 3.2% |
| Alsace | 26 | 1.8% | 1.7% | 18 | 3.2% | 2.4% | 8 | 0.9% | 1.0% | 2 | 0.7% | 0.5% |
| Franche-Comté | 34 | 2.3% | 3.5% | 15 | 2.7% | 3.2% | 19 | 2.1% | 3.8% | 12 | 3.4% | 4.5% |
| Champagne Ardennes | 64 | 4.4% | 5.9% | 20 | 3.5% | 3.7% | 45 | 4.9% | 7.9% | 16 | 4.6% | 5.6% |
| Picardie | 61 | 4.2% | 4.0% | 31 | 5.5% | 4.1% | 31 | 3.4% | 3.8% | 12 | 3.4% | 2.9% |
| Bourgogne | 48 | 3.3% | 3.5% | 15 | 2.6% | 2.2% | 33 | 3.7% | 4.7% | 11 | 3.1% | 3.3% |
| Haute Normandie | 36 | 2.4% | 2.4% | 20 | 3.6% | 2.8% | 15 | 1.7% | 2.0% | 4 | 1.0% | 0.8% |
| Basse Normandie | 35 | 2.4% | 2.9% | 12 | 2.2% | 2.1% | 23 | 2.5% | 3.6% | 9 | 2.4% | 2.6% |
| Centre | 80 | 5.5% | 3.8% | 23 | 4.2% | 2.3% | 57 | 6.3% | 5.3% | 17 | 4.8% | 2.7% |
| Pays de Loire | 112 | 7.6% | 3.8% | 38 | 6.8% | 2.7% | 74 | 8.2% | 4.8% | 21 | 5.8% | 2.2% |
| Bretagne | 95 | 6.5% | 3.6% | 34 | 6.1% | 2.6% | 62 | 6.8% | 4.4% | 17 | 4.7% | 2.2% |
| Poitou Charentes | 57 | 3.9% | 3.8% | 17 | 3.1% | 2.4% | 40 | 4.4% | 5.1% | 12 | 3.4% | 3.3% |
| Aquitaine | 96 | 6.6% | 3.4% | 29 | 5.2% | 2.2% | 67 | 7.4% | 4.6% | 17 | 4.6% | 2.0% |
| Midi Pyrénées | 84 | 5.8% | 3.4% | 31 | 5.5% | 2.6% | 54 | 5.9% | 4.2% | 26 | 7.1% | 3.3% |
| Limousin | 24 | 1.7% | 3.9% | 7 | 1.2% | 2.3% | 17 | 1.9% | 5.4% | 5 | 1.3% | 2.8% |
| Auvergne | 38 | 2.6% | 3.3% | 15 | 2.7% | 2.8% | 23 | 2.5% | 3.9% | 8 | 2.3% | 2.6% |
| Rhône Alpes | 156 | 10.7% | 3.0% | 63 | 11.2% | 2.5% | 93 | 10.4% | 3.4% | 56 | 15.5% | 2.9% |
| Languedoc Roussillon | 48 | 3.3% | 2.1% | 19 | 3.4% | 1.7% | 29 | 3.2% | 2.4% | 13 | 3.7% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 96 | 6.6% | 2.2% | 38 | 6.8% | 1.8% | 58 | 6.4% | 2.5% | 26 | 7.3% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 876 | 60.0% | 2.5% | 334 | 59.7% | 1.9% | 543 | 60.2% | 3.1% | 293 | 81.3% | 2.0% |
| Presque tous les jours | 185 | 12.7% | 3.1% | 63 | 11.3% | 2.3% | 122 | 13.5% | 3.8% | 44 | 12.2% | 2.4% |
| 1 à 2 fois par semaine | 127 | 8.7% | 4.9% | 47 | 8.5% | 4.4% | 79 | 8.8% | 5.3% | 19 | 5.1% | 3.5% |
| 1 à 3 fois par mois | 16 | 1.1% | 3.4% | 5 | 1.0% | 2.8% | 11 | 1.2% | 3.8% | 2 | 0.6% | 3.1% |
| Moins souvent | 25 | 1.7% | 3.4% | 8 | 1.4% | 2.2% | 17 | 1.9% | 4.7% | 1 | 0.2% | 1.5% |
| Jamais | 2 | 0.1% | 2.4% | 1 | 0.1% | 1.7% | 1 | 0.1% | 3.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 2.4% | 1.9% | 11 | 2.0% | 1.5% | 24 | 2.7% | 2.2% | 1 | 0.3% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 72 | 4.9% | 2.4% | 25 | 4.5% | 2.2% | 47 | 5.2% | 2.6% | 2 | 0.6% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 214 | 14.6% | 3.8% | 95 | 17.1% | 3.9% | 118 | 13.1% | 3.8% | 12 | 3.3% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 217 | 14.8% | 3.2% | 80 | 14.3% | 2.7% | 137 | 15.2% | 3.6% | 29 | 8.1% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 397 | 27.2% | 3.5% | 151 | 27.1% | 2.8% | 245 | 27.2% | 4.1% | 85 | 23.6% | 2.4% |
| De 36 000 à moins de 45 000 euros par an | 183 | 12.5% | 2.6% | 76 | 13.5% | 2.0% | 107 | 11.9% | 3.1% | 72 | 19.9% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 149 | 10.2% | 2.0% | 46 | 8.2% | 1.1% | 103 | 11.4% | 3.2% | 77 | 21.3% | 1.9% |
| 65 000 euros et plus par an | 77 | 5.3% | 1.9% | 36 | 6.4% | 1.6% | 41 | 4.6% | 2.4% | 48 | 13.4% | 1.8% |
| Refus | 95 | 6.5% | 2.8% | 27 | 4.9% | 1.9% | 67 | 7.5% | 3.5% | 30 | 8.3% | 2.7% |
| Ne sait pas | 23 | 1.6% | 1.4% | 12 | 2.1% | 1.6% | 12 | 1.3% | 1.3% | 4 | 1.2% | 0.8% |
