L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1240 | 100.0% | 2.4% | 531 | 100.0% | 2.1% | 709 | 100.0% | 2.6% | 472 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 531 | 42.8% | 2.1% | 531 | 100.0% | 2.1% | - | - | - | 183 | 38.7% | 2.1% |
| Femme | 709 | 57.2% | 2.6% | - | - | - | 709 | 100.0% | 2.6% | 289 | 61.3% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 74 | 6.0% | 1.0% | 35 | 6.7% | 1.0% | 39 | 5.4% | 1.1% | 38 | 8.0% | 1.2% |
| 25 à 34 ans | 116 | 9.4% | 1.5% | 47 | 8.9% | 1.3% | 69 | 9.8% | 1.8% | 48 | 10.2% | 1.5% |
| 35 à 49 ans | 299 | 24.1% | 2.4% | 138 | 26.0% | 2.2% | 161 | 22.7% | 2.5% | 185 | 39.1% | 2.9% |
| 50 à 59 ans | 316 | 25.5% | 3.4% | 134 | 25.3% | 2.9% | 182 | 25.6% | 3.9% | 155 | 32.7% | 4.0% |
| 60 ans et plus | 434 | 35.0% | 2.8% | 176 | 33.1% | 2.6% | 259 | 36.5% | 3.0% | 47 | 10.0% | 5.4% |
| Individu | ||||||||||||
| Ménagères | 664 | 53.5% | 2.8% | - | - | - | 664 | 93.6% | 2.8% | 265 | 56.2% | 3.8% |
| Personne de référence | 668 | 53.8% | 2.3% | 490 | 92.3% | 2.4% | 178 | 25.0% | 2.2% | 223 | 47.3% | 2.7% |
| Responsable des achats | 958 | 77.3% | 2.7% | 342 | 64.4% | 2.6% | 616 | 86.8% | 2.7% | 358 | 75.9% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.6% | 10 | 1.9% | 2.9% | 3 | 0.5% | 2.1% | - | - | - |
| Petits patrons | 54 | 4.3% | 3.3% | 27 | 5.2% | 2.4% | 26 | 3.7% | 5.8% | 49 | 10.5% | 3.4% |
| Affaires et Cadres | 168 | 13.5% | 3.4% | 79 | 14.8% | 2.8% | 89 | 12.5% | 4.3% | 144 | 30.6% | 3.3% |
| Professions intermédiaires | 174 | 14.0% | 2.4% | 66 | 12.3% | 1.9% | 108 | 15.2% | 3.0% | 144 | 30.5% | 2.5% |
| Employés | 177 | 14.3% | 2.1% | 49 | 9.2% | 2.2% | 128 | 18.1% | 2.1% | 46 | 9.7% | 2.5% |
| Ouvriers | 111 | 8.9% | 1.7% | 90 | 16.9% | 1.8% | 21 | 3.0% | 1.6% | 3 | 0.7% | 0.9% |
| Retraités | 344 | 27.7% | 2.7% | 158 | 29.8% | 2.6% | 185 | 26.1% | 2.8% | 14 | 3.0% | 7.0% |
| Autres inactifs | 201 | 16.2% | 1.9% | 53 | 9.9% | 1.4% | 148 | 20.9% | 2.2% | 71 | 15.0% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.3% | 2.1% | 10 | 1.9% | 2.4% | 6 | 0.8% | 1.7% | - | - | - |
| Petits patrons | 77 | 6.2% | 2.9% | 28 | 5.3% | 2.1% | 49 | 6.9% | 3.8% | 77 | 16.3% | 2.9% |
| Affaires et Cadres | 225 | 18.1% | 3.3% | 87 | 16.4% | 2.5% | 137 | 19.4% | 4.0% | 225 | 47.6% | 3.3% |
| Professions intermédiaires | 170 | 13.7% | 2.2% | 68 | 12.7% | 1.7% | 103 | 14.5% | 2.6% | 170 | 36.1% | 2.2% |
| Employés | 110 | 8.9% | 2.0% | 52 | 9.8% | 2.2% | 58 | 8.2% | 1.9% | - | - | - |
| Ouvriers | 146 | 11.8% | 1.5% | 84 | 15.8% | 1.7% | 62 | 8.8% | 1.4% | - | - | - |
| Retraités | 405 | 32.7% | 2.7% | 163 | 30.7% | 2.4% | 242 | 34.1% | 3.0% | - | - | - |
| Autres inactifs | 91 | 7.4% | 2.2% | 39 | 7.4% | 2.5% | 52 | 7.3% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 202 | 16.3% | 2.0% | 75 | 14.1% | 1.7% | 127 | 17.9% | 2.2% | 45 | 9.5% | 2.4% |
| 2 personnes | 523 | 42.2% | 2.9% | 219 | 41.2% | 2.5% | 304 | 42.9% | 3.2% | 139 | 29.6% | 3.4% |
| 3 personnes | 196 | 15.8% | 2.1% | 87 | 16.4% | 1.9% | 108 | 15.3% | 2.4% | 93 | 19.7% | 2.4% |
| 4 personnes | 208 | 16.8% | 2.2% | 82 | 15.5% | 1.8% | 126 | 17.7% | 2.7% | 132 | 28.1% | 2.7% |
| 5 personnes et + | 112 | 9.1% | 2.0% | 68 | 12.8% | 2.5% | 44 | 6.2% | 1.6% | 62 | 13.2% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 353 | 28.5% | 2.3% | 166 | 31.3% | 2.3% | 187 | 26.3% | 2.3% | 202 | 42.7% | 2.6% |
| Non | 887 | 71.5% | 2.4% | 365 | 68.7% | 2.1% | 523 | 73.7% | 2.8% | 270 | 57.3% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 210 | 17.0% | 1.8% | 83 | 15.6% | 1.5% | 128 | 18.0% | 2.0% | 78 | 16.5% | 2.4% |
| Agglo. - 20 000 hab | 218 | 17.6% | 2.4% | 83 | 15.6% | 2.0% | 135 | 19.1% | 2.8% | 74 | 15.7% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 169 | 13.6% | 2.4% | 90 | 16.9% | 2.6% | 79 | 11.2% | 2.2% | 56 | 11.9% | 3.0% |
| Agglo. + 100 000 hab | 394 | 31.8% | 2.5% | 181 | 34.2% | 2.4% | 213 | 30.0% | 2.7% | 159 | 33.8% | 2.8% |
| Agglo. Paris | 248 | 20.0% | 2.9% | 94 | 17.7% | 2.3% | 154 | 21.8% | 3.5% | 104 | 22.1% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 275 | 22.2% | 2.9% | 106 | 20.0% | 2.3% | 169 | 23.9% | 3.4% | 121 | 25.6% | 2.8% |
| Nord Pas de Calais | 33 | 2.6% | 1.0% | 20 | 3.8% | 1.3% | 12 | 1.8% | 0.7% | 10 | 2.1% | 1.0% |
| Lorraine | 48 | 3.8% | 2.5% | 24 | 4.5% | 2.6% | 24 | 3.3% | 2.4% | 20 | 4.3% | 3.8% |
| Alsace | 56 | 4.5% | 3.7% | 31 | 5.8% | 4.1% | 25 | 3.6% | 3.2% | 13 | 2.8% | 2.8% |
| Franche-Comté | 25 | 2.0% | 2.6% | 11 | 2.1% | 2.4% | 14 | 2.0% | 2.9% | 8 | 1.7% | 3.0% |
| Champagne Ardennes | 20 | 1.6% | 1.8% | 7 | 1.3% | 1.3% | 13 | 1.8% | 2.3% | 7 | 1.4% | 2.3% |
| Picardie | 36 | 2.9% | 2.3% | 19 | 3.5% | 2.5% | 17 | 2.4% | 2.2% | 13 | 2.7% | 3.0% |
| Bourgogne | 30 | 2.5% | 2.2% | 12 | 2.3% | 1.9% | 18 | 2.5% | 2.6% | 10 | 2.0% | 2.8% |
| Haute Normandie | 44 | 3.6% | 3.0% | 23 | 4.4% | 3.3% | 21 | 3.0% | 2.7% | 16 | 3.4% | 3.6% |
| Basse Normandie | 20 | 1.6% | 1.7% | 2 | 0.4% | 0.4% | 18 | 2.5% | 2.8% | 8 | 1.8% | 2.6% |
| Centre | 56 | 4.5% | 2.7% | 24 | 4.6% | 2.4% | 31 | 4.4% | 2.9% | 25 | 5.3% | 3.9% |
| Pays de Loire | 58 | 4.7% | 1.9% | 32 | 5.9% | 2.2% | 26 | 3.7% | 1.7% | 17 | 3.6% | 1.8% |
| Bretagne | 50 | 4.0% | 1.9% | 15 | 2.8% | 1.1% | 35 | 4.9% | 2.5% | 19 | 3.9% | 2.5% |
| Poitou Charentes | 37 | 3.0% | 2.5% | 16 | 2.9% | 2.2% | 22 | 3.1% | 2.8% | 11 | 2.4% | 3.0% |
| Aquitaine | 73 | 5.9% | 2.6% | 19 | 3.7% | 1.5% | 53 | 7.5% | 3.7% | 22 | 4.6% | 2.6% |
| Midi Pyrénées | 76 | 6.1% | 3.1% | 34 | 6.4% | 2.8% | 42 | 5.9% | 3.3% | 28 | 5.8% | 3.5% |
| Limousin | 11 | 0.9% | 1.8% | 4 | 0.7% | 1.3% | 8 | 1.1% | 2.4% | 2 | 0.4% | 1.3% |
| Auvergne | 22 | 1.8% | 1.9% | 8 | 1.6% | 1.6% | 14 | 1.9% | 2.3% | 5 | 1.1% | 1.6% |
| Rhône Alpes | 122 | 9.8% | 2.3% | 67 | 12.6% | 2.7% | 55 | 7.8% | 2.0% | 63 | 13.3% | 3.2% |
| Languedoc Roussillon | 45 | 3.6% | 1.9% | 17 | 3.2% | 1.6% | 28 | 3.9% | 2.3% | 22 | 4.7% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 103 | 8.3% | 2.4% | 40 | 7.5% | 1.9% | 64 | 9.0% | 2.8% | 33 | 7.0% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 872 | 70.3% | 2.5% | 366 | 68.9% | 2.1% | 506 | 71.4% | 2.9% | 381 | 80.7% | 2.6% |
| Presque tous les jours | 165 | 13.3% | 2.8% | 64 | 12.1% | 2.3% | 100 | 14.2% | 3.1% | 52 | 11.1% | 2.8% |
| 1 à 2 fois par semaine | 72 | 5.8% | 2.8% | 29 | 5.4% | 2.7% | 44 | 6.2% | 2.9% | 15 | 3.2% | 2.9% |
| 1 à 3 fois par mois | 8 | 0.6% | 1.6% | - | - | - | 8 | 1.1% | 2.7% | 4 | 0.8% | 5.7% |
| Moins souvent | 22 | 1.7% | 3.0% | 4 | 0.8% | 1.2% | 17 | 2.4% | 4.8% | 9 | 2.0% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 1.8% | 1.3% | 10 | 1.9% | 1.3% | 13 | 1.8% | 1.2% | 2 | 0.4% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 40 | 3.2% | 1.4% | 24 | 4.5% | 2.1% | 17 | 2.3% | 0.9% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 107 | 8.6% | 1.9% | 63 | 11.9% | 2.6% | 44 | 6.2% | 1.4% | 18 | 3.8% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 127 | 10.2% | 1.9% | 47 | 8.8% | 1.6% | 80 | 11.3% | 2.1% | 30 | 6.3% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 235 | 18.9% | 2.1% | 99 | 18.6% | 1.8% | 136 | 19.2% | 2.3% | 63 | 13.3% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 190 | 15.3% | 2.7% | 73 | 13.8% | 2.0% | 117 | 16.4% | 3.4% | 70 | 14.8% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 210 | 16.9% | 2.9% | 98 | 18.4% | 2.4% | 112 | 15.8% | 3.4% | 108 | 22.9% | 2.7% |
| 65 000 euros et plus par an | 186 | 15.0% | 4.7% | 92 | 17.3% | 4.1% | 94 | 13.3% | 5.6% | 132 | 28.1% | 4.9% |
| Refus | 91 | 7.4% | 2.7% | 19 | 3.6% | 1.3% | 72 | 10.1% | 3.7% | 33 | 7.0% | 2.9% |
| Ne sait pas | 31 | 2.5% | 1.9% | 6 | 1.1% | 0.8% | 25 | 3.6% | 2.7% | 17 | 3.5% | 2.9% |
