L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3059 | 100.0% | 5.9% | 1358 | 100.0% | 5.4% | 1701 | 100.0% | 6.3% | 1113 | 100.0% | 6.4% |
| Sexe | ||||||||||||
| Homme | 1358 | 44.4% | 5.4% | 1358 | 100.0% | 5.4% | - | - | - | 473 | 42.5% | 5.4% |
| Femme | 1701 | 55.6% | 6.3% | - | - | - | 1701 | 100.0% | 6.3% | 640 | 57.5% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 281 | 9.2% | 3.9% | 95 | 7.0% | 2.6% | 186 | 10.9% | 5.2% | 105 | 9.4% | 3.4% |
| 25 à 34 ans | 466 | 15.2% | 6.1% | 229 | 16.9% | 6.2% | 238 | 14.0% | 6.1% | 202 | 18.1% | 6.2% |
| 35 à 49 ans | 937 | 30.6% | 7.5% | 442 | 32.5% | 7.2% | 495 | 29.1% | 7.8% | 480 | 43.2% | 7.6% |
| 50 à 59 ans | 651 | 21.3% | 7.0% | 307 | 22.6% | 6.7% | 344 | 20.2% | 7.4% | 280 | 25.1% | 7.3% |
| 60 ans et plus | 724 | 23.7% | 4.7% | 285 | 21.0% | 4.2% | 439 | 25.8% | 5.1% | 47 | 4.2% | 5.3% |
| Individu | ||||||||||||
| Ménagères | 1523 | 49.8% | 6.5% | - | - | - | 1523 | 89.5% | 6.5% | 570 | 51.2% | 8.1% |
| Personne de référence | 1521 | 49.7% | 5.3% | 1242 | 91.5% | 6.1% | 279 | 16.4% | 3.5% | 511 | 45.9% | 6.1% |
| Responsable des achats | 2210 | 72.3% | 6.1% | 715 | 52.6% | 5.4% | 1496 | 87.9% | 6.5% | 783 | 70.3% | 7.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.5% | 3.0% | 10 | 0.7% | 2.8% | 6 | 0.3% | 3.6% | - | - | - |
| Petits patrons | 71 | 2.3% | 4.4% | 49 | 3.6% | 4.3% | 22 | 1.3% | 4.8% | 67 | 6.1% | 4.7% |
| Affaires et Cadres | 312 | 10.2% | 6.4% | 178 | 13.1% | 6.3% | 134 | 7.9% | 6.5% | 283 | 25.4% | 6.4% |
| Professions intermédiaires | 541 | 17.7% | 7.5% | 223 | 16.4% | 6.3% | 318 | 18.7% | 8.7% | 432 | 38.8% | 7.4% |
| Employés | 625 | 20.4% | 7.5% | 156 | 11.5% | 7.0% | 469 | 27.6% | 7.7% | 136 | 12.2% | 7.3% |
| Ouvriers | 409 | 13.4% | 6.5% | 332 | 24.4% | 6.6% | 78 | 4.6% | 5.8% | 12 | 1.1% | 3.6% |
| Retraités | 633 | 20.7% | 5.0% | 277 | 20.4% | 4.5% | 355 | 20.9% | 5.4% | 21 | 1.9% | 10.4% |
| Autres inactifs | 453 | 14.8% | 4.3% | 133 | 9.8% | 3.6% | 319 | 18.8% | 4.8% | 161 | 14.5% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 0.9% | 3.4% | 11 | 0.8% | 2.6% | 15 | 0.9% | 4.5% | - | - | - |
| Petits patrons | 157 | 5.1% | 6.0% | 54 | 4.0% | 4.0% | 103 | 6.1% | 8.1% | 157 | 14.1% | 6.0% |
| Affaires et Cadres | 452 | 14.8% | 6.6% | 195 | 14.4% | 5.7% | 257 | 15.1% | 7.5% | 452 | 40.6% | 6.6% |
| Professions intermédiaires | 504 | 16.5% | 6.4% | 224 | 16.5% | 5.6% | 280 | 16.5% | 7.2% | 504 | 45.3% | 6.4% |
| Employés | 342 | 11.2% | 6.3% | 159 | 11.7% | 6.7% | 183 | 10.8% | 6.0% | - | - | - |
| Ouvriers | 675 | 22.1% | 7.1% | 339 | 25.0% | 6.7% | 335 | 19.7% | 7.6% | - | - | - |
| Retraités | 744 | 24.3% | 5.0% | 299 | 22.0% | 4.4% | 445 | 26.1% | 5.5% | - | - | - |
| Autres inactifs | 159 | 5.2% | 3.8% | 77 | 5.6% | 4.8% | 83 | 4.9% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 322 | 10.5% | 3.2% | 152 | 11.2% | 3.5% | 170 | 10.0% | 3.0% | 66 | 5.9% | 3.6% |
| 2 personnes | 1060 | 34.7% | 5.9% | 439 | 32.3% | 5.1% | 621 | 36.5% | 6.6% | 234 | 21.0% | 5.6% |
| 3 personnes | 566 | 18.5% | 6.1% | 244 | 18.0% | 5.3% | 323 | 19.0% | 7.0% | 281 | 25.2% | 7.2% |
| 4 personnes | 716 | 23.4% | 7.7% | 341 | 25.1% | 7.4% | 375 | 22.0% | 8.0% | 349 | 31.3% | 7.1% |
| 5 personnes et + | 394 | 12.9% | 7.2% | 181 | 13.3% | 6.7% | 213 | 12.5% | 7.6% | 185 | 16.6% | 7.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1234 | 40.3% | 7.9% | 574 | 42.2% | 7.8% | 661 | 38.8% | 8.1% | 621 | 55.7% | 8.0% |
| Non | 1825 | 59.7% | 5.0% | 784 | 57.8% | 4.5% | 1041 | 61.2% | 5.5% | 493 | 44.3% | 5.1% |
| Habitat | ||||||||||||
| Communes rurales | 647 | 21.2% | 5.4% | 279 | 20.5% | 4.9% | 369 | 21.7% | 5.9% | 211 | 19.0% | 6.4% |
| Agglo. - 20 000 hab | 546 | 17.9% | 6.0% | 229 | 16.9% | 5.4% | 317 | 18.7% | 6.6% | 174 | 15.7% | 6.9% |
| Agglo. 20 000 à 100 000 hab | 341 | 11.1% | 4.9% | 166 | 12.2% | 4.9% | 175 | 10.3% | 4.9% | 110 | 9.8% | 5.9% |
| Agglo. + 100 000 hab | 1011 | 33.0% | 6.5% | 448 | 33.0% | 5.9% | 563 | 33.1% | 7.0% | 409 | 36.7% | 7.2% |
| Agglo. Paris | 514 | 16.8% | 6.0% | 236 | 17.4% | 5.8% | 278 | 16.3% | 6.2% | 209 | 18.8% | 5.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 594 | 19.4% | 6.2% | 280 | 20.6% | 6.1% | 314 | 18.5% | 6.3% | 235 | 21.1% | 5.4% |
| Nord Pas de Calais | 319 | 10.4% | 9.9% | 153 | 11.3% | 10.0% | 166 | 9.8% | 9.8% | 113 | 10.1% | 11.5% |
| Lorraine | 107 | 3.5% | 5.6% | 44 | 3.2% | 4.7% | 64 | 3.7% | 6.4% | 48 | 4.3% | 9.1% |
| Alsace | 94 | 3.1% | 6.2% | 52 | 3.8% | 7.0% | 42 | 2.5% | 5.3% | 28 | 2.5% | 5.9% |
| Franche-Comté | 61 | 2.0% | 6.4% | 29 | 2.1% | 6.1% | 33 | 1.9% | 6.7% | 22 | 2.0% | 8.2% |
| Champagne Ardennes | 69 | 2.3% | 6.3% | 37 | 2.7% | 7.0% | 32 | 1.9% | 5.7% | 19 | 1.7% | 6.3% |
| Picardie | 104 | 3.4% | 6.7% | 55 | 4.0% | 7.3% | 49 | 2.9% | 6.1% | 35 | 3.1% | 8.2% |
| Bourgogne | 42 | 1.4% | 3.1% | 14 | 1.1% | 2.2% | 28 | 1.6% | 3.9% | 17 | 1.6% | 5.1% |
| Haute Normandie | 103 | 3.4% | 6.9% | 40 | 3.0% | 5.7% | 62 | 3.6% | 8.0% | 36 | 3.2% | 8.0% |
| Basse Normandie | 72 | 2.3% | 5.9% | 29 | 2.1% | 4.9% | 43 | 2.5% | 6.8% | 22 | 2.0% | 6.7% |
| Centre | 162 | 5.3% | 7.7% | 78 | 5.7% | 7.7% | 84 | 5.0% | 7.8% | 51 | 4.5% | 7.8% |
| Pays de Loire | 199 | 6.5% | 6.7% | 86 | 6.3% | 6.0% | 113 | 6.6% | 7.3% | 77 | 6.9% | 8.3% |
| Bretagne | 130 | 4.3% | 4.9% | 40 | 3.0% | 3.1% | 90 | 5.3% | 6.5% | 39 | 3.5% | 5.2% |
| Poitou Charentes | 92 | 3.0% | 6.2% | 50 | 3.7% | 7.0% | 42 | 2.5% | 5.4% | 36 | 3.2% | 9.9% |
| Aquitaine | 150 | 4.9% | 5.4% | 59 | 4.4% | 4.5% | 91 | 5.3% | 6.2% | 51 | 4.6% | 6.1% |
| Midi Pyrénées | 109 | 3.6% | 4.4% | 34 | 2.5% | 2.9% | 74 | 4.4% | 5.8% | 52 | 4.7% | 6.6% |
| Limousin | 25 | 0.8% | 4.0% | 11 | 0.8% | 3.9% | 13 | 0.8% | 4.1% | 6 | 0.6% | 3.9% |
| Auvergne | 48 | 1.6% | 4.3% | 25 | 1.8% | 4.6% | 23 | 1.4% | 4.0% | 12 | 1.0% | 3.6% |
| Rhône Alpes | 211 | 6.9% | 4.0% | 95 | 7.0% | 3.8% | 116 | 6.8% | 4.3% | 86 | 7.7% | 4.4% |
| Languedoc Roussillon | 132 | 4.3% | 5.7% | 49 | 3.6% | 4.5% | 83 | 4.9% | 6.9% | 50 | 4.5% | 7.3% |
| Provence Alpes Côte d'Azur, Corse | 235 | 7.7% | 5.4% | 97 | 7.1% | 4.7% | 138 | 8.1% | 6.0% | 78 | 7.0% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2203 | 72.0% | 6.3% | 945 | 69.6% | 5.4% | 1258 | 73.9% | 7.2% | 930 | 83.5% | 6.3% |
| Presque tous les jours | 402 | 13.1% | 6.8% | 197 | 14.5% | 7.2% | 205 | 12.0% | 6.4% | 128 | 11.5% | 6.9% |
| 1 à 2 fois par semaine | 167 | 5.5% | 6.5% | 72 | 5.3% | 6.6% | 95 | 5.6% | 6.4% | 55 | 4.9% | 10.5% |
| 1 à 3 fois par mois | 24 | 0.8% | 5.0% | 13 | 0.9% | 6.5% | 12 | 0.7% | 4.0% | 1 | 0.1% | 1.4% |
| Moins souvent | 22 | 0.7% | 3.1% | 13 | 1.0% | 3.6% | 9 | 0.5% | 2.5% | - | - | - |
| Jamais | 2 | 0.1% | 2.9% | - | - | - | 2 | 0.1% | 6.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 1.3% | 2.2% | 15 | 1.1% | 2.0% | 26 | 1.5% | 2.4% | 4 | 0.3% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 118 | 3.9% | 4.0% | 48 | 3.5% | 4.2% | 70 | 4.1% | 3.8% | 7 | 0.6% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 174 | 5.7% | 3.1% | 92 | 6.8% | 3.8% | 82 | 4.8% | 2.6% | 23 | 2.1% | 3.7% |
| De 18 000 à moins de 24 000 euros par an | 401 | 13.1% | 5.9% | 148 | 10.9% | 5.0% | 253 | 14.9% | 6.7% | 88 | 7.9% | 6.6% |
| De 24 000 à moins de 36 000 euros par an | 710 | 23.2% | 6.2% | 283 | 20.8% | 5.2% | 427 | 25.1% | 7.1% | 173 | 15.5% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 574 | 18.8% | 8.0% | 280 | 20.6% | 7.5% | 294 | 17.3% | 8.5% | 229 | 20.6% | 7.8% |
| De 45 000 à moins de 65 000 euros par an | 572 | 18.7% | 7.8% | 274 | 20.1% | 6.7% | 298 | 17.5% | 9.2% | 335 | 30.1% | 8.3% |
| 65 000 euros et plus par an | 260 | 8.5% | 6.6% | 131 | 9.6% | 5.8% | 129 | 7.6% | 7.6% | 193 | 17.3% | 7.1% |
| Refus | 136 | 4.5% | 4.0% | 59 | 4.3% | 4.1% | 77 | 4.5% | 4.0% | 42 | 3.8% | 3.7% |
| Ne sait pas | 73 | 2.4% | 4.4% | 28 | 2.1% | 3.9% | 44 | 2.6% | 4.8% | 19 | 1.7% | 3.3% |
