L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 699 | 100.0% | 1.3% | 161 | 100.0% | 0.6% | 538 | 100.0% | 2.0% | 252 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 161 | 23.1% | 0.6% | 161 | 100.0% | 0.6% | - | - | - | 56 | 22.3% | 0.6% |
| Femme | 538 | 76.9% | 2.0% | - | - | - | 538 | 100.0% | 2.0% | 195 | 77.7% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 3.8% | 0.4% | 10 | 6.4% | 0.3% | 16 | 3.0% | 0.4% | 13 | 5.1% | 0.4% |
| 25 à 34 ans | 77 | 11.0% | 1.0% | 22 | 13.5% | 0.6% | 55 | 10.3% | 1.4% | 39 | 15.4% | 1.2% |
| 35 à 49 ans | 153 | 21.9% | 1.2% | 25 | 15.7% | 0.4% | 128 | 23.8% | 2.0% | 87 | 34.7% | 1.4% |
| 50 à 59 ans | 211 | 30.2% | 2.3% | 69 | 42.6% | 1.5% | 142 | 26.4% | 3.1% | 85 | 33.7% | 2.2% |
| 60 ans et plus | 232 | 33.2% | 1.5% | 35 | 21.8% | 0.5% | 197 | 36.6% | 2.3% | 28 | 11.1% | 3.2% |
| Individu | ||||||||||||
| Ménagères | 525 | 75.1% | 2.2% | - | - | - | 525 | 97.7% | 2.2% | 190 | 75.4% | 2.7% |
| Personne de référence | 258 | 37.0% | 0.9% | 145 | 89.7% | 0.7% | 114 | 21.1% | 1.4% | 85 | 33.6% | 1.0% |
| Responsable des achats | 590 | 84.3% | 1.6% | 85 | 52.9% | 0.7% | 504 | 93.8% | 2.2% | 203 | 80.9% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 2.9% | 4.0% | 6 | 3.9% | 1.8% | 14 | 2.6% | 8.8% | - | - | - |
| Petits patrons | 26 | 3.7% | 1.6% | 14 | 8.4% | 1.2% | 12 | 2.3% | 2.7% | 20 | 8.0% | 1.4% |
| Affaires et Cadres | 75 | 10.8% | 1.5% | 12 | 7.6% | 0.4% | 63 | 11.7% | 3.1% | 65 | 25.9% | 1.5% |
| Professions intermédiaires | 124 | 17.8% | 1.7% | 29 | 18.2% | 0.8% | 95 | 17.6% | 2.6% | 92 | 36.7% | 1.6% |
| Employés | 116 | 16.5% | 1.4% | 5 | 2.9% | 0.2% | 111 | 20.6% | 1.8% | 36 | 14.3% | 1.9% |
| Ouvriers | 47 | 6.7% | 0.7% | 31 | 19.1% | 0.6% | 16 | 2.9% | 1.2% | 6 | 2.3% | 1.7% |
| Retraités | 188 | 27.0% | 1.5% | 30 | 18.5% | 0.5% | 159 | 29.5% | 2.4% | 9 | 3.5% | 4.3% |
| Autres inactifs | 103 | 14.7% | 1.0% | 34 | 21.4% | 0.9% | 68 | 12.7% | 1.0% | 23 | 9.2% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 3.4% | 3.2% | 6 | 3.9% | 1.5% | 18 | 3.3% | 5.2% | - | - | - |
| Petits patrons | 40 | 5.7% | 1.5% | 15 | 9.5% | 1.1% | 24 | 4.5% | 1.9% | 40 | 15.8% | 1.5% |
| Affaires et Cadres | 105 | 15.0% | 1.5% | 15 | 9.1% | 0.4% | 90 | 16.8% | 2.6% | 105 | 41.7% | 1.5% |
| Professions intermédiaires | 107 | 15.3% | 1.4% | 26 | 16.2% | 0.7% | 81 | 15.0% | 2.1% | 107 | 42.5% | 1.4% |
| Employés | 38 | 5.5% | 0.7% | 10 | 6.3% | 0.4% | 28 | 5.2% | 0.9% | - | - | - |
| Ouvriers | 113 | 16.2% | 1.2% | 30 | 18.6% | 0.6% | 83 | 15.5% | 1.9% | - | - | - |
| Retraités | 219 | 31.3% | 1.5% | 32 | 19.8% | 0.5% | 187 | 34.8% | 2.3% | - | - | - |
| Autres inactifs | 53 | 7.6% | 1.3% | 27 | 16.6% | 1.7% | 26 | 4.8% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 107 | 15.3% | 1.1% | 18 | 11.0% | 0.4% | 89 | 16.6% | 1.6% | 27 | 10.7% | 1.5% |
| 2 personnes | 281 | 40.2% | 1.6% | 53 | 32.7% | 0.6% | 229 | 42.5% | 2.4% | 68 | 27.1% | 1.7% |
| 3 personnes | 91 | 13.0% | 1.0% | 27 | 16.9% | 0.6% | 64 | 11.9% | 1.4% | 49 | 19.4% | 1.2% |
| 4 personnes | 122 | 17.4% | 1.3% | 35 | 21.7% | 0.8% | 87 | 16.1% | 1.9% | 64 | 25.3% | 1.3% |
| 5 personnes et + | 98 | 14.0% | 1.8% | 28 | 17.6% | 1.1% | 69 | 12.9% | 2.5% | 44 | 17.5% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 210 | 30.1% | 1.3% | 48 | 29.8% | 0.7% | 162 | 30.1% | 2.0% | 107 | 42.7% | 1.4% |
| Non | 489 | 69.9% | 1.3% | 113 | 70.2% | 0.6% | 376 | 69.9% | 2.0% | 144 | 57.3% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 233 | 33.4% | 2.0% | 49 | 30.1% | 0.9% | 185 | 34.3% | 3.0% | 83 | 32.8% | 2.5% |
| Agglo. - 20 000 hab | 125 | 17.9% | 1.4% | 33 | 20.4% | 0.8% | 92 | 17.1% | 1.9% | 42 | 16.7% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 102 | 14.6% | 1.5% | 24 | 15.0% | 0.7% | 78 | 14.5% | 2.2% | 30 | 12.1% | 1.6% |
| Agglo. + 100 000 hab | 144 | 20.6% | 0.9% | 21 | 13.2% | 0.3% | 123 | 22.9% | 1.5% | 55 | 21.7% | 1.0% |
| Agglo. Paris | 95 | 13.5% | 1.1% | 34 | 21.3% | 0.8% | 60 | 11.2% | 1.4% | 42 | 16.7% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 127 | 18.1% | 1.3% | 51 | 31.6% | 1.1% | 76 | 14.1% | 1.5% | 58 | 23.0% | 1.3% |
| Nord Pas de Calais | 34 | 4.9% | 1.1% | 8 | 5.2% | 0.5% | 26 | 4.9% | 1.5% | 13 | 5.0% | 1.3% |
| Lorraine | 13 | 1.8% | 0.7% | 3 | 1.7% | 0.3% | 10 | 1.9% | 1.0% | 4 | 1.6% | 0.8% |
| Alsace | 18 | 2.5% | 1.2% | 5 | 3.0% | 0.6% | 13 | 2.4% | 1.6% | 8 | 3.4% | 1.8% |
| Franche-Comté | 12 | 1.7% | 1.3% | 3 | 1.6% | 0.5% | 10 | 1.8% | 2.0% | 5 | 2.0% | 1.8% |
| Champagne Ardennes | 18 | 2.6% | 1.6% | 1 | 0.6% | 0.2% | 17 | 3.1% | 3.0% | 8 | 3.2% | 2.7% |
| Picardie | 24 | 3.5% | 1.6% | 8 | 5.2% | 1.1% | 16 | 3.0% | 2.0% | 8 | 3.1% | 1.9% |
| Bourgogne | 21 | 3.0% | 1.5% | 4 | 2.3% | 0.6% | 17 | 3.2% | 2.5% | 6 | 2.3% | 1.7% |
| Haute Normandie | 26 | 3.7% | 1.8% | 5 | 2.8% | 0.6% | 22 | 4.0% | 2.8% | 6 | 2.3% | 1.3% |
| Basse Normandie | 16 | 2.3% | 1.3% | 6 | 3.7% | 1.0% | 10 | 1.9% | 1.6% | 4 | 1.8% | 1.4% |
| Centre | 33 | 4.8% | 1.6% | 3 | 2.1% | 0.3% | 30 | 5.6% | 2.8% | 16 | 6.5% | 2.5% |
| Pays de Loire | 44 | 6.3% | 1.5% | 17 | 10.5% | 1.2% | 27 | 5.0% | 1.8% | 12 | 4.8% | 1.3% |
| Bretagne | 33 | 4.7% | 1.2% | 5 | 3.0% | 0.4% | 28 | 5.3% | 2.0% | 22 | 8.7% | 2.9% |
| Poitou Charentes | 36 | 5.1% | 2.4% | 7 | 4.4% | 1.0% | 28 | 5.3% | 3.7% | 12 | 5.0% | 3.4% |
| Aquitaine | 64 | 9.1% | 2.3% | 4 | 2.6% | 0.3% | 59 | 11.1% | 4.1% | 14 | 5.4% | 1.6% |
| Midi Pyrénées | 24 | 3.5% | 1.0% | 6 | 3.6% | 0.5% | 18 | 3.4% | 1.4% | 12 | 4.8% | 1.5% |
| Limousin | 18 | 2.5% | 2.9% | 2 | 1.4% | 0.8% | 15 | 2.8% | 4.7% | 3 | 1.3% | 2.0% |
| Auvergne | 10 | 1.5% | 0.9% | 1 | 0.6% | 0.2% | 9 | 1.7% | 1.6% | 3 | 1.4% | 1.1% |
| Rhône Alpes | 42 | 6.1% | 0.8% | 7 | 4.5% | 0.3% | 35 | 6.5% | 1.3% | 9 | 3.4% | 0.4% |
| Languedoc Roussillon | 23 | 3.3% | 1.0% | 5 | 3.2% | 0.5% | 18 | 3.3% | 1.5% | 7 | 2.7% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 63 | 9.0% | 1.4% | 11 | 6.5% | 0.5% | 52 | 9.8% | 2.3% | 21 | 8.5% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 469 | 67.2% | 1.4% | 90 | 55.5% | 0.5% | 380 | 70.6% | 2.2% | 192 | 76.3% | 1.3% |
| Presque tous les jours | 95 | 13.5% | 1.6% | 27 | 16.6% | 1.0% | 68 | 12.6% | 2.1% | 36 | 14.4% | 2.0% |
| 1 à 2 fois par semaine | 53 | 7.5% | 2.0% | 19 | 11.9% | 1.8% | 33 | 6.2% | 2.2% | 14 | 5.6% | 2.7% |
| 1 à 3 fois par mois | 12 | 1.7% | 2.5% | 2 | 1.2% | 1.0% | 10 | 1.9% | 3.5% | 2 | 0.8% | 3.1% |
| Moins souvent | 4 | 0.6% | 0.6% | - | - | - | 4 | 0.8% | 1.2% | 3 | 1.3% | 7.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.4% | 0.5% | 3 | 2.0% | 0.4% | 7 | 1.3% | 0.6% | 2 | 0.6% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 17 | 2.4% | 0.6% | 2 | 1.1% | 0.2% | 15 | 2.8% | 0.8% | 2 | 0.7% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 76 | 10.9% | 1.4% | 32 | 19.8% | 1.3% | 44 | 8.3% | 1.4% | 4 | 1.8% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 76 | 10.9% | 1.1% | 21 | 12.8% | 0.7% | 55 | 10.3% | 1.5% | 24 | 9.7% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 164 | 23.4% | 1.4% | 30 | 18.7% | 0.6% | 133 | 24.8% | 2.2% | 45 | 18.0% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 123 | 17.5% | 1.7% | 22 | 13.6% | 0.6% | 101 | 18.7% | 2.9% | 54 | 21.6% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 119 | 17.0% | 1.6% | 31 | 19.2% | 0.8% | 88 | 16.4% | 2.7% | 56 | 22.3% | 1.4% |
| 65 000 euros et plus par an | 66 | 9.4% | 1.7% | 14 | 8.5% | 0.6% | 52 | 9.7% | 3.1% | 46 | 18.2% | 1.7% |
| Refus | 42 | 6.0% | 1.2% | 5 | 3.3% | 0.4% | 37 | 6.8% | 1.9% | 13 | 5.2% | 1.2% |
| Ne sait pas | 7 | 0.9% | 0.4% | 2 | 1.1% | 0.2% | 5 | 0.9% | 0.5% | 5 | 1.8% | 0.8% |
