L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2759 | 100.0% | 5.3% | 899 | 100.0% | 3.6% | 1860 | 100.0% | 6.9% | 1059 | 100.0% | 6.1% |
| Sexe | ||||||||||||
| Homme | 899 | 32.6% | 3.6% | 899 | 100.0% | 3.6% | - | - | - | 357 | 33.7% | 4.1% |
| Femme | 1860 | 67.4% | 6.9% | - | - | - | 1860 | 100.0% | 6.9% | 702 | 66.3% | 8.2% |
| Age | ||||||||||||
| 15 à 24 ans | 190 | 6.9% | 2.6% | 75 | 8.3% | 2.0% | 115 | 6.2% | 3.2% | 102 | 9.7% | 3.4% |
| 25 à 34 ans | 262 | 9.5% | 3.5% | 104 | 11.6% | 2.8% | 158 | 8.5% | 4.1% | 101 | 9.6% | 3.1% |
| 35 à 49 ans | 742 | 26.9% | 5.9% | 258 | 28.7% | 4.2% | 484 | 26.0% | 7.7% | 431 | 40.7% | 6.8% |
| 50 à 59 ans | 716 | 26.0% | 7.7% | 270 | 30.0% | 5.9% | 446 | 24.0% | 9.6% | 356 | 33.6% | 9.2% |
| 60 ans et plus | 849 | 30.8% | 5.5% | 192 | 21.4% | 2.8% | 657 | 35.3% | 7.6% | 68 | 6.4% | 7.8% |
| Individu | ||||||||||||
| Ménagères | 1744 | 63.2% | 7.4% | - | - | - | 1744 | 93.7% | 7.4% | 628 | 59.4% | 8.9% |
| Personne de référence | 1274 | 46.2% | 4.5% | 800 | 89.0% | 3.9% | 474 | 25.5% | 6.0% | 441 | 41.7% | 5.3% |
| Responsable des achats | 2196 | 79.6% | 6.1% | 522 | 58.1% | 4.0% | 1674 | 90.0% | 7.3% | 773 | 73.0% | 7.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 27 | 1.0% | 5.4% | 12 | 1.3% | 3.5% | 15 | 0.8% | 9.4% | - | - | - |
| Petits patrons | 122 | 4.4% | 7.6% | 78 | 8.7% | 6.8% | 44 | 2.4% | 9.8% | 115 | 10.8% | 7.9% |
| Affaires et Cadres | 266 | 9.6% | 5.4% | 108 | 12.0% | 3.8% | 158 | 8.5% | 7.7% | 247 | 23.3% | 5.6% |
| Professions intermédiaires | 461 | 16.7% | 6.4% | 147 | 16.3% | 4.2% | 314 | 16.9% | 8.6% | 374 | 35.4% | 6.4% |
| Employés | 497 | 18.0% | 6.0% | 89 | 9.9% | 4.0% | 407 | 21.9% | 6.7% | 134 | 12.6% | 7.2% |
| Ouvriers | 239 | 8.7% | 3.8% | 170 | 18.9% | 3.4% | 69 | 3.7% | 5.2% | 6 | 0.6% | 1.8% |
| Retraités | 683 | 24.8% | 5.3% | 163 | 18.2% | 2.6% | 520 | 27.9% | 7.8% | 13 | 1.2% | 6.3% |
| Autres inactifs | 464 | 16.8% | 4.5% | 132 | 14.7% | 3.5% | 332 | 17.9% | 5.0% | 170 | 16.0% | 5.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 43 | 1.5% | 5.7% | 14 | 1.5% | 3.3% | 29 | 1.6% | 8.5% | - | - | - |
| Petits patrons | 200 | 7.3% | 7.6% | 80 | 8.9% | 5.9% | 121 | 6.5% | 9.4% | 200 | 18.9% | 7.6% |
| Affaires et Cadres | 427 | 15.5% | 6.2% | 122 | 13.5% | 3.5% | 306 | 16.4% | 9.0% | 427 | 40.4% | 6.2% |
| Professions intermédiaires | 431 | 15.6% | 5.5% | 156 | 17.3% | 3.9% | 276 | 14.8% | 7.1% | 431 | 40.7% | 5.5% |
| Employés | 239 | 8.7% | 4.4% | 96 | 10.7% | 4.0% | 143 | 7.7% | 4.7% | - | - | - |
| Ouvriers | 429 | 15.6% | 4.5% | 165 | 18.4% | 3.3% | 264 | 14.2% | 6.0% | - | - | - |
| Retraités | 804 | 29.1% | 5.4% | 176 | 19.6% | 2.6% | 628 | 33.8% | 7.7% | - | - | - |
| Autres inactifs | 186 | 6.7% | 4.4% | 92 | 10.2% | 5.8% | 94 | 5.1% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 490 | 17.8% | 4.9% | 134 | 14.9% | 3.1% | 356 | 19.1% | 6.3% | 122 | 11.5% | 6.7% |
| 2 personnes | 1039 | 37.7% | 5.8% | 329 | 36.6% | 3.8% | 710 | 38.2% | 7.5% | 259 | 24.4% | 6.3% |
| 3 personnes | 422 | 15.3% | 4.6% | 133 | 14.8% | 2.9% | 289 | 15.5% | 6.3% | 214 | 20.2% | 5.5% |
| 4 personnes | 463 | 16.8% | 5.0% | 177 | 19.7% | 3.9% | 286 | 15.4% | 6.1% | 277 | 26.2% | 5.6% |
| 5 personnes et + | 345 | 12.5% | 6.3% | 125 | 13.9% | 4.6% | 220 | 11.8% | 7.9% | 187 | 17.7% | 7.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 856 | 31.0% | 5.5% | 306 | 34.1% | 4.1% | 550 | 29.5% | 6.7% | 479 | 45.3% | 6.2% |
| Non | 1903 | 69.0% | 5.2% | 592 | 65.9% | 3.4% | 1311 | 70.5% | 6.9% | 579 | 54.7% | 6.0% |
| Habitat | ||||||||||||
| Communes rurales | 710 | 25.7% | 5.9% | 218 | 24.2% | 3.8% | 492 | 26.5% | 7.9% | 245 | 23.2% | 7.5% |
| Agglo. - 20 000 hab | 495 | 17.9% | 5.5% | 172 | 19.1% | 4.1% | 323 | 17.4% | 6.7% | 182 | 17.2% | 7.2% |
| Agglo. 20 000 à 100 000 hab | 365 | 13.2% | 5.2% | 139 | 15.5% | 4.1% | 226 | 12.2% | 6.3% | 123 | 11.6% | 6.6% |
| Agglo. + 100 000 hab | 774 | 28.0% | 5.0% | 227 | 25.3% | 3.0% | 546 | 29.4% | 6.8% | 328 | 31.0% | 5.8% |
| Agglo. Paris | 416 | 15.1% | 4.9% | 143 | 15.9% | 3.5% | 273 | 14.7% | 6.1% | 181 | 17.1% | 4.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 483 | 17.5% | 5.0% | 164 | 18.2% | 3.6% | 320 | 17.2% | 6.4% | 207 | 19.6% | 4.8% |
| Nord Pas de Calais | 138 | 5.0% | 4.3% | 53 | 5.9% | 3.4% | 85 | 4.6% | 5.0% | 51 | 4.9% | 5.3% |
| Lorraine | 85 | 3.1% | 4.5% | 28 | 3.2% | 3.1% | 57 | 3.1% | 5.8% | 34 | 3.3% | 6.5% |
| Alsace | 66 | 2.4% | 4.3% | 33 | 3.7% | 4.5% | 33 | 1.8% | 4.1% | 32 | 3.0% | 6.6% |
| Franche-Comté | 56 | 2.0% | 5.8% | 19 | 2.1% | 4.0% | 37 | 2.0% | 7.6% | 20 | 1.9% | 7.4% |
| Champagne Ardennes | 60 | 2.2% | 5.5% | 15 | 1.7% | 2.9% | 45 | 2.4% | 8.0% | 21 | 2.0% | 7.1% |
| Picardie | 78 | 2.8% | 5.0% | 28 | 3.1% | 3.7% | 50 | 2.7% | 6.3% | 18 | 1.7% | 4.2% |
| Bourgogne | 82 | 3.0% | 6.0% | 33 | 3.7% | 5.1% | 48 | 2.6% | 6.9% | 27 | 2.6% | 8.0% |
| Haute Normandie | 71 | 2.6% | 4.8% | 19 | 2.1% | 2.7% | 52 | 2.8% | 6.7% | 20 | 1.9% | 4.5% |
| Basse Normandie | 62 | 2.2% | 5.1% | 23 | 2.5% | 3.9% | 39 | 2.1% | 6.2% | 22 | 2.1% | 6.8% |
| Centre | 122 | 4.4% | 5.8% | 39 | 4.3% | 3.8% | 83 | 4.5% | 7.6% | 44 | 4.2% | 6.8% |
| Pays de Loire | 146 | 5.3% | 4.9% | 51 | 5.7% | 3.6% | 95 | 5.1% | 6.2% | 56 | 5.3% | 6.0% |
| Bretagne | 147 | 5.3% | 5.5% | 41 | 4.5% | 3.2% | 106 | 5.7% | 7.6% | 63 | 6.0% | 8.4% |
| Poitou Charentes | 100 | 3.6% | 6.7% | 27 | 3.0% | 3.7% | 74 | 4.0% | 9.5% | 40 | 3.8% | 10.8% |
| Aquitaine | 173 | 6.3% | 6.2% | 37 | 4.2% | 2.8% | 136 | 7.3% | 9.3% | 53 | 5.0% | 6.3% |
| Midi Pyrénées | 150 | 5.4% | 6.1% | 56 | 6.3% | 4.7% | 94 | 5.0% | 7.3% | 73 | 6.9% | 9.2% |
| Limousin | 38 | 1.4% | 6.3% | 15 | 1.6% | 5.0% | 24 | 1.3% | 7.4% | 10 | 0.9% | 6.2% |
| Auvergne | 73 | 2.7% | 6.5% | 17 | 1.9% | 3.1% | 56 | 3.0% | 9.6% | 29 | 2.7% | 8.9% |
| Rhône Alpes | 242 | 8.8% | 4.6% | 77 | 8.6% | 3.1% | 165 | 8.8% | 6.1% | 99 | 9.4% | 5.1% |
| Languedoc Roussillon | 139 | 5.0% | 6.0% | 38 | 4.2% | 3.5% | 101 | 5.4% | 8.3% | 55 | 5.2% | 7.9% |
| Provence Alpes Côte d'Azur, Corse | 247 | 9.0% | 5.7% | 86 | 9.5% | 4.1% | 161 | 8.7% | 7.0% | 84 | 7.9% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1885 | 68.3% | 5.4% | 664 | 73.9% | 3.8% | 1221 | 65.6% | 7.0% | 866 | 81.8% | 5.9% |
| Presque tous les jours | 343 | 12.4% | 5.8% | 89 | 9.9% | 3.3% | 254 | 13.7% | 7.9% | 112 | 10.6% | 6.1% |
| 1 à 2 fois par semaine | 197 | 7.1% | 7.6% | 57 | 6.4% | 5.3% | 140 | 7.5% | 9.4% | 51 | 4.9% | 9.8% |
| 1 à 3 fois par mois | 32 | 1.1% | 6.5% | 3 | 0.3% | 1.4% | 29 | 1.5% | 9.9% | 9 | 0.8% | 12.7% |
| Moins souvent | 54 | 2.0% | 7.5% | 4 | 0.4% | 1.0% | 51 | 2.7% | 14.1% | 11 | 1.1% | 23.7% |
| Jamais | 1 | - | 1.4% | 1 | 0.1% | 1.7% | 0 | - | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 77 | 2.8% | 4.2% | 23 | 2.6% | 3.1% | 54 | 2.9% | 5.0% | 14 | 1.3% | 7.0% |
| De 9 000 à moins de 12 000 euros par an | 104 | 3.8% | 3.5% | 40 | 4.5% | 3.5% | 64 | 3.4% | 3.5% | 18 | 1.7% | 7.7% |
| De 12 000 à moins de 18 000 euros par an | 262 | 9.5% | 4.7% | 94 | 10.5% | 3.9% | 168 | 9.0% | 5.4% | 44 | 4.1% | 6.9% |
| De 18 000 à moins de 24 000 euros par an | 322 | 11.7% | 4.8% | 98 | 10.9% | 3.3% | 224 | 12.0% | 5.9% | 88 | 8.3% | 6.5% |
| De 24 000 à moins de 36 000 euros par an | 615 | 22.3% | 5.4% | 199 | 22.1% | 3.7% | 416 | 22.4% | 6.9% | 181 | 17.1% | 5.2% |
| De 36 000 à moins de 45 000 euros par an | 410 | 14.9% | 5.7% | 128 | 14.3% | 3.4% | 282 | 15.2% | 8.2% | 162 | 15.3% | 5.5% |
| De 45 000 à moins de 65 000 euros par an | 440 | 15.9% | 6.0% | 150 | 16.7% | 3.7% | 289 | 15.5% | 8.9% | 248 | 23.4% | 6.1% |
| 65 000 euros et plus par an | 284 | 10.3% | 7.2% | 94 | 10.4% | 4.1% | 191 | 10.2% | 11.3% | 212 | 20.0% | 7.8% |
| Refus | 191 | 6.9% | 5.6% | 45 | 5.0% | 3.1% | 146 | 7.8% | 7.5% | 65 | 6.1% | 5.8% |
| Ne sait pas | 53 | 1.9% | 3.2% | 27 | 3.0% | 3.6% | 27 | 1.4% | 2.9% | 28 | 2.6% | 4.8% |
