L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 629 | 100.0% | 1.2% | 513 | 100.0% | 2.1% | 116 | 100.0% | 0.4% | 319 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 513 | 81.5% | 2.1% | 513 | 100.0% | 2.1% | - | - | - | 239 | 74.9% | 2.7% |
| Femme | 116 | 18.5% | 0.4% | - | - | - | 116 | 100.0% | 0.4% | 80 | 25.1% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 179 | 28.4% | 2.5% | 141 | 27.4% | 3.8% | 38 | 32.7% | 1.1% | 90 | 28.3% | 3.0% |
| 25 à 34 ans | 204 | 32.5% | 2.7% | 176 | 34.3% | 4.7% | 28 | 24.4% | 0.7% | 106 | 33.1% | 3.3% |
| 35 à 49 ans | 159 | 25.3% | 1.3% | 124 | 24.2% | 2.0% | 35 | 30.2% | 0.6% | 95 | 29.9% | 1.5% |
| 50 à 59 ans | 52 | 8.3% | 0.6% | 42 | 8.2% | 0.9% | 10 | 8.6% | 0.2% | 22 | 7.0% | 0.6% |
| 60 ans et plus | 35 | 5.5% | 0.2% | 30 | 5.8% | 0.4% | 5 | 4.0% | 0.1% | 6 | 1.8% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 81 | 12.8% | 0.3% | - | - | - | 81 | 69.5% | 0.3% | 59 | 18.5% | 0.8% |
| Personne de référence | 359 | 57.0% | 1.3% | 346 | 67.4% | 1.7% | 13 | 11.2% | 0.2% | 168 | 52.6% | 2.0% |
| Responsable des achats | 317 | 50.4% | 0.9% | 241 | 47.1% | 1.8% | 75 | 64.9% | 0.3% | 154 | 48.1% | 1.4% |
| PCS Individu | ||||||||||||
| Petits patrons | 22 | 3.4% | 1.3% | 22 | 4.2% | 1.9% | - | - | - | 17 | 5.2% | 1.2% |
| Affaires et Cadres | 98 | 15.5% | 2.0% | 75 | 14.7% | 2.6% | 23 | 19.5% | 1.1% | 90 | 28.3% | 2.1% |
| Professions intermédiaires | 123 | 19.6% | 1.7% | 101 | 19.7% | 2.9% | 22 | 18.8% | 0.6% | 107 | 33.5% | 1.8% |
| Employés | 88 | 14.1% | 1.1% | 42 | 8.2% | 1.9% | 47 | 40.1% | 0.8% | 29 | 9.2% | 1.6% |
| Ouvriers | 130 | 20.7% | 2.1% | 130 | 25.4% | 2.6% | - | - | - | 13 | 4.0% | 3.7% |
| Retraités | 30 | 4.7% | 0.2% | 25 | 4.9% | 0.4% | 5 | 4.1% | 0.1% | - | - | - |
| Autres inactifs | 138 | 21.9% | 1.3% | 118 | 22.9% | 3.2% | 20 | 17.5% | 0.3% | 63 | 19.7% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.2% | 0 | 0.1% | 0.1% | 1 | 1.1% | 0.4% | - | - | - |
| Petits patrons | 36 | 5.7% | 1.4% | 23 | 4.5% | 1.7% | 13 | 10.9% | 1.0% | 36 | 11.2% | 1.4% |
| Affaires et Cadres | 133 | 21.2% | 1.9% | 99 | 19.2% | 2.9% | 35 | 29.9% | 1.0% | 133 | 41.7% | 1.9% |
| Professions intermédiaires | 150 | 23.9% | 1.9% | 118 | 23.0% | 2.9% | 33 | 28.1% | 0.8% | 150 | 47.1% | 1.9% |
| Employés | 68 | 10.8% | 1.3% | 55 | 10.6% | 2.3% | 13 | 11.5% | 0.4% | - | - | - |
| Ouvriers | 130 | 20.6% | 1.4% | 124 | 24.1% | 2.4% | 6 | 5.3% | 0.1% | - | - | - |
| Retraités | 73 | 11.6% | 0.5% | 62 | 12.1% | 0.9% | 11 | 9.2% | 0.1% | - | - | - |
| Autres inactifs | 37 | 5.9% | 0.9% | 33 | 6.4% | 2.1% | 5 | 3.9% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 64 | 10.2% | 0.6% | 60 | 11.6% | 1.4% | 4 | 3.7% | 0.1% | 26 | 8.1% | 1.4% |
| 2 personnes | 158 | 25.1% | 0.9% | 119 | 23.2% | 1.4% | 39 | 33.8% | 0.4% | 68 | 21.3% | 1.6% |
| 3 personnes | 155 | 24.6% | 1.7% | 130 | 25.3% | 2.8% | 25 | 21.8% | 0.6% | 82 | 25.6% | 2.1% |
| 4 personnes | 162 | 25.7% | 1.7% | 134 | 26.2% | 2.9% | 28 | 23.7% | 0.6% | 107 | 33.4% | 2.2% |
| 5 personnes et + | 90 | 14.3% | 1.6% | 70 | 13.7% | 2.6% | 20 | 17.1% | 0.7% | 37 | 11.6% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 239 | 38.0% | 1.5% | 194 | 37.9% | 2.6% | 45 | 38.4% | 0.5% | 134 | 42.0% | 1.7% |
| Non | 390 | 62.0% | 1.1% | 318 | 62.1% | 1.8% | 72 | 61.6% | 0.4% | 185 | 58.0% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 94 | 15.0% | 0.8% | 85 | 16.6% | 1.5% | 9 | 7.7% | 0.1% | 38 | 11.7% | 1.1% |
| Agglo. - 20 000 hab | 71 | 11.3% | 0.8% | 59 | 11.5% | 1.4% | 12 | 10.4% | 0.3% | 32 | 10.1% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 74 | 11.7% | 1.1% | 65 | 12.6% | 1.9% | 9 | 7.8% | 0.3% | 27 | 8.3% | 1.4% |
| Agglo. + 100 000 hab | 208 | 33.0% | 1.3% | 177 | 34.5% | 2.4% | 31 | 26.4% | 0.4% | 99 | 30.9% | 1.7% |
| Agglo. Paris | 182 | 29.0% | 2.1% | 127 | 24.7% | 3.1% | 55 | 47.7% | 1.2% | 124 | 38.9% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 195 | 31.0% | 2.0% | 138 | 26.9% | 3.0% | 57 | 49.1% | 1.1% | 128 | 40.2% | 3.0% |
| Nord Pas de Calais | 24 | 3.8% | 0.7% | 22 | 4.3% | 1.4% | 2 | 1.6% | 0.1% | 10 | 3.0% | 1.0% |
| Lorraine | 23 | 3.6% | 1.2% | 23 | 4.4% | 2.4% | - | - | - | 12 | 3.7% | 2.2% |
| Alsace | 20 | 3.2% | 1.3% | 20 | 4.0% | 2.7% | - | - | - | 8 | 2.4% | 1.6% |
| Franche-Comté | 10 | 1.6% | 1.1% | 9 | 1.7% | 1.9% | 1 | 1.2% | 0.3% | 2 | 0.5% | 0.6% |
| Champagne Ardennes | 5 | 0.8% | 0.4% | 5 | 0.9% | 0.9% | - | - | - | 1 | 0.2% | 0.3% |
| Picardie | 18 | 2.9% | 1.2% | 16 | 3.2% | 2.2% | 2 | 1.5% | 0.2% | 7 | 2.3% | 1.7% |
| Bourgogne | 9 | 1.4% | 0.6% | 3 | 0.5% | 0.4% | 6 | 5.1% | 0.8% | 4 | 1.3% | 1.2% |
| Haute Normandie | 24 | 3.8% | 1.6% | 23 | 4.5% | 3.2% | 1 | 0.9% | 0.1% | 5 | 1.6% | 1.1% |
| Basse Normandie | 11 | 1.7% | 0.9% | 9 | 1.7% | 1.5% | 2 | 1.7% | 0.3% | 6 | 1.9% | 1.9% |
| Centre | 14 | 2.3% | 0.7% | 11 | 2.2% | 1.1% | 3 | 2.5% | 0.3% | 7 | 2.2% | 1.1% |
| Pays de Loire | 25 | 3.9% | 0.8% | 16 | 3.1% | 1.1% | 9 | 7.4% | 0.6% | 11 | 3.3% | 1.1% |
| Bretagne | 19 | 3.0% | 0.7% | 15 | 2.9% | 1.2% | 4 | 3.6% | 0.3% | 16 | 5.0% | 2.1% |
| Poitou Charentes | 10 | 1.6% | 0.7% | 8 | 1.5% | 1.1% | 2 | 1.7% | 0.3% | 8 | 2.6% | 2.2% |
| Aquitaine | 33 | 5.2% | 1.2% | 30 | 5.8% | 2.2% | 3 | 2.5% | 0.2% | 7 | 2.0% | 0.8% |
| Midi Pyrénées | 18 | 2.9% | 0.7% | 14 | 2.8% | 1.2% | 4 | 3.3% | 0.3% | 9 | 2.8% | 1.1% |
| Limousin | 5 | 0.8% | 0.9% | 5 | 1.0% | 1.8% | - | - | - | 1 | 0.4% | 0.8% |
| Auvergne | 7 | 1.1% | 0.6% | 6 | 1.1% | 1.0% | 1 | 0.9% | 0.2% | 1 | 0.2% | 0.2% |
| Rhône Alpes | 69 | 11.0% | 1.3% | 59 | 11.4% | 2.3% | 11 | 9.3% | 0.4% | 33 | 10.3% | 1.7% |
| Languedoc Roussillon | 21 | 3.3% | 0.9% | 19 | 3.7% | 1.7% | 2 | 1.7% | 0.2% | 12 | 3.7% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 70 | 11.2% | 1.6% | 64 | 12.4% | 3.1% | 7 | 5.7% | 0.3% | 33 | 10.2% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 531 | 84.4% | 1.5% | 436 | 85.0% | 2.5% | 95 | 82.0% | 0.5% | 299 | 93.7% | 2.0% |
| Presque tous les jours | 56 | 9.0% | 0.9% | 38 | 7.4% | 1.4% | 18 | 15.7% | 0.6% | 19 | 6.0% | 1.0% |
| 1 à 2 fois par semaine | 9 | 1.5% | 0.4% | 9 | 1.8% | 0.9% | - | - | - | 1 | 0.2% | 0.1% |
| Moins souvent | 5 | 0.8% | 0.7% | 5 | 1.0% | 1.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 2.8% | 1.0% | 15 | 3.0% | 2.1% | 3 | 2.2% | 0.2% | 6 | 1.8% | 2.9% |
| De 9 000 à moins de 12 000 euros par an | 29 | 4.6% | 1.0% | 27 | 5.3% | 2.4% | 2 | 1.4% | 0.1% | 4 | 1.3% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 47 | 7.4% | 0.8% | 41 | 8.0% | 1.7% | 6 | 5.0% | 0.2% | 10 | 3.3% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 71 | 11.3% | 1.0% | 55 | 10.7% | 1.8% | 16 | 13.7% | 0.4% | 24 | 7.6% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 115 | 18.3% | 1.0% | 98 | 19.2% | 1.8% | 17 | 14.2% | 0.3% | 60 | 18.7% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 106 | 16.9% | 1.5% | 95 | 18.6% | 2.6% | 11 | 9.3% | 0.3% | 50 | 15.7% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 112 | 17.7% | 1.5% | 80 | 15.6% | 2.0% | 31 | 27.0% | 1.0% | 78 | 24.4% | 1.9% |
| 65 000 euros et plus par an | 67 | 10.7% | 1.7% | 55 | 10.7% | 2.4% | 12 | 10.7% | 0.7% | 53 | 16.7% | 2.0% |
| Refus | 38 | 6.0% | 1.1% | 28 | 5.6% | 2.0% | 9 | 7.8% | 0.5% | 23 | 7.3% | 2.1% |
| Ne sait pas | 27 | 4.3% | 1.6% | 17 | 3.4% | 2.3% | 10 | 8.7% | 1.1% | 10 | 3.3% | 1.8% |
