L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 520 | 100.0% | 1.0% | 149 | 100.0% | 0.6% | 371 | 100.0% | 1.4% | 272 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 149 | 28.7% | 0.6% | 149 | 100.0% | 0.6% | - | - | - | 70 | 25.6% | 0.8% |
| Femme | 371 | 71.3% | 1.4% | - | - | - | 371 | 100.0% | 1.4% | 203 | 74.4% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 150 | 28.8% | 2.1% | 23 | 15.4% | 0.6% | 127 | 34.2% | 3.5% | 78 | 28.6% | 2.6% |
| 25 à 34 ans | 98 | 18.8% | 1.3% | 26 | 17.2% | 0.7% | 72 | 19.5% | 1.9% | 47 | 17.4% | 1.5% |
| 35 à 49 ans | 110 | 21.2% | 0.9% | 31 | 20.9% | 0.5% | 79 | 21.3% | 1.2% | 95 | 34.9% | 1.5% |
| 50 à 59 ans | 75 | 14.5% | 0.8% | 41 | 27.6% | 0.9% | 34 | 9.2% | 0.7% | 42 | 15.3% | 1.1% |
| 60 ans et plus | 87 | 16.7% | 0.6% | 28 | 18.9% | 0.4% | 59 | 15.9% | 0.7% | 10 | 3.8% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 263 | 50.5% | 1.1% | - | - | - | 263 | 70.8% | 1.1% | 139 | 51.2% | 2.0% |
| Personne de référence | 198 | 38.0% | 0.7% | 109 | 72.7% | 0.5% | 89 | 24.0% | 1.1% | 83 | 30.3% | 1.0% |
| Responsable des achats | 339 | 65.1% | 0.9% | 71 | 47.4% | 0.5% | 268 | 72.3% | 1.2% | 174 | 63.8% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 25 | 4.9% | 1.6% | 10 | 6.8% | 0.9% | 15 | 4.1% | 3.4% | 23 | 8.6% | 1.6% |
| Affaires et Cadres | 100 | 19.1% | 2.0% | 35 | 23.2% | 1.2% | 65 | 17.5% | 3.2% | 87 | 31.9% | 2.0% |
| Professions intermédiaires | 70 | 13.5% | 1.0% | 20 | 13.5% | 0.6% | 50 | 13.5% | 1.4% | 60 | 22.0% | 1.0% |
| Employés | 47 | 9.1% | 0.6% | 5 | 3.6% | 0.2% | 42 | 11.3% | 0.7% | 16 | 5.8% | 0.9% |
| Ouvriers | 23 | 4.4% | 0.4% | 17 | 11.3% | 0.3% | 6 | 1.6% | 0.4% | - | - | - |
| Retraités | 70 | 13.5% | 0.5% | 27 | 18.1% | 0.4% | 43 | 11.6% | 0.7% | 4 | 1.4% | 1.9% |
| Autres inactifs | 184 | 35.4% | 1.8% | 35 | 23.1% | 0.9% | 150 | 40.4% | 2.2% | 82 | 30.2% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.6% | 0.4% | 1 | 0.8% | 0.3% | 2 | 0.5% | 0.5% | - | - | - |
| Petits patrons | 48 | 9.3% | 1.8% | 8 | 5.4% | 0.6% | 40 | 10.8% | 3.1% | 48 | 17.7% | 1.8% |
| Affaires et Cadres | 122 | 23.5% | 1.8% | 34 | 22.8% | 1.0% | 88 | 23.8% | 2.6% | 122 | 44.9% | 1.8% |
| Professions intermédiaires | 102 | 19.6% | 1.3% | 28 | 18.5% | 0.7% | 74 | 20.0% | 1.9% | 102 | 37.4% | 1.3% |
| Employés | 52 | 9.9% | 1.0% | 10 | 6.5% | 0.4% | 42 | 11.3% | 1.4% | - | - | - |
| Ouvriers | 51 | 9.9% | 0.5% | 23 | 15.3% | 0.4% | 29 | 7.7% | 0.7% | - | - | - |
| Retraités | 85 | 16.4% | 0.6% | 31 | 20.6% | 0.5% | 55 | 14.7% | 0.7% | - | - | - |
| Autres inactifs | 57 | 10.9% | 1.3% | 15 | 10.2% | 1.0% | 41 | 11.2% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 102 | 19.7% | 1.0% | 24 | 16.0% | 0.5% | 78 | 21.1% | 1.4% | 31 | 11.2% | 1.7% |
| 2 personnes | 126 | 24.2% | 0.7% | 38 | 25.5% | 0.4% | 88 | 23.7% | 0.9% | 50 | 18.4% | 1.2% |
| 3 personnes | 122 | 23.5% | 1.3% | 36 | 24.3% | 0.8% | 86 | 23.1% | 1.9% | 75 | 27.6% | 1.9% |
| 4 personnes | 117 | 22.5% | 1.3% | 40 | 26.6% | 0.9% | 77 | 20.9% | 1.7% | 80 | 29.2% | 1.6% |
| 5 personnes et + | 53 | 10.1% | 1.0% | 11 | 7.5% | 0.4% | 41 | 11.2% | 1.5% | 37 | 13.5% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 177 | 34.0% | 1.1% | 42 | 27.8% | 0.6% | 135 | 36.5% | 1.7% | 122 | 44.6% | 1.6% |
| Non | 344 | 66.0% | 0.9% | 108 | 72.2% | 0.6% | 236 | 63.5% | 1.2% | 151 | 55.4% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 50 | 9.5% | 0.4% | 14 | 9.0% | 0.2% | 36 | 9.7% | 0.6% | 26 | 9.6% | 0.8% |
| Agglo. - 20 000 hab | 65 | 12.4% | 0.7% | 17 | 11.2% | 0.4% | 48 | 12.9% | 1.0% | 22 | 8.1% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 56 | 10.8% | 0.8% | 19 | 12.9% | 0.6% | 37 | 10.0% | 1.0% | 21 | 7.8% | 1.1% |
| Agglo. + 100 000 hab | 184 | 35.4% | 1.2% | 58 | 38.9% | 0.8% | 126 | 34.0% | 1.6% | 101 | 37.0% | 1.8% |
| Agglo. Paris | 165 | 31.8% | 1.9% | 42 | 27.9% | 1.0% | 124 | 33.4% | 2.8% | 102 | 37.4% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 176 | 33.8% | 1.8% | 45 | 30.3% | 1.0% | 130 | 35.2% | 2.6% | 108 | 39.6% | 2.5% |
| Nord Pas de Calais | 19 | 3.6% | 0.6% | 6 | 4.2% | 0.4% | 12 | 3.3% | 0.7% | 15 | 5.6% | 1.6% |
| Lorraine | 17 | 3.3% | 0.9% | 6 | 4.2% | 0.7% | 11 | 3.0% | 1.1% | 11 | 4.0% | 2.0% |
| Alsace | 12 | 2.3% | 0.8% | 5 | 3.6% | 0.7% | 7 | 1.8% | 0.8% | 5 | 2.0% | 1.1% |
| Franche-Comté | 5 | 1.0% | 0.6% | 1 | 1.0% | 0.3% | 4 | 1.0% | 0.8% | 4 | 1.4% | 1.4% |
| Champagne Ardennes | 4 | 0.7% | 0.3% | 2 | 1.5% | 0.4% | 2 | 0.4% | 0.3% | 1 | 0.3% | 0.3% |
| Picardie | 10 | 2.0% | 0.7% | 2 | 1.7% | 0.3% | 8 | 2.1% | 1.0% | 4 | 1.5% | 0.9% |
| Bourgogne | 7 | 1.4% | 0.6% | 2 | 1.4% | 0.3% | 5 | 1.5% | 0.8% | 3 | 0.9% | 0.7% |
| Haute Normandie | 18 | 3.4% | 1.2% | 5 | 3.4% | 0.7% | 12 | 3.3% | 1.6% | 9 | 3.2% | 1.9% |
| Basse Normandie | 10 | 2.0% | 0.8% | 2 | 1.4% | 0.4% | 8 | 2.2% | 1.3% | 6 | 2.2% | 1.9% |
| Centre | 13 | 2.5% | 0.6% | 4 | 2.7% | 0.4% | 9 | 2.4% | 0.8% | 3 | 1.0% | 0.4% |
| Pays de Loire | 18 | 3.5% | 0.6% | 9 | 5.9% | 0.6% | 9 | 2.5% | 0.6% | 6 | 2.2% | 0.6% |
| Bretagne | 21 | 4.0% | 0.8% | 4 | 2.5% | 0.3% | 17 | 4.6% | 1.2% | 13 | 4.8% | 1.7% |
| Poitou Charentes | 13 | 2.6% | 0.9% | 4 | 2.8% | 0.6% | 9 | 2.5% | 1.2% | 7 | 2.6% | 1.9% |
| Aquitaine | 15 | 2.9% | 0.5% | 8 | 5.3% | 0.6% | 7 | 1.9% | 0.5% | 7 | 2.6% | 0.8% |
| Midi Pyrénées | 25 | 4.9% | 1.0% | 2 | 1.3% | 0.2% | 23 | 6.3% | 1.8% | 17 | 6.1% | 2.1% |
| Limousin | 3 | 0.6% | 0.5% | 1 | 0.8% | 0.4% | 2 | 0.5% | 0.6% | 2 | 0.7% | 1.1% |
| Auvergne | 4 | 0.7% | 0.3% | 0 | 0.1% | - | 4 | 1.0% | 0.6% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 41 | 7.8% | 0.8% | 10 | 6.9% | 0.4% | 30 | 8.2% | 1.1% | 17 | 6.4% | 0.9% |
| Languedoc Roussillon | 30 | 5.8% | 1.3% | 4 | 2.6% | 0.4% | 27 | 7.2% | 2.2% | 12 | 4.2% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 58 | 11.2% | 1.3% | 24 | 16.4% | 1.2% | 34 | 9.1% | 1.5% | 23 | 8.6% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 446 | 85.6% | 1.3% | 127 | 84.8% | 0.7% | 319 | 86.0% | 1.8% | 252 | 92.4% | 1.7% |
| Presque tous les jours | 34 | 6.6% | 0.6% | 4 | 2.8% | 0.2% | 30 | 8.1% | 0.9% | 13 | 4.6% | 0.7% |
| 1 à 2 fois par semaine | 26 | 5.0% | 1.0% | 13 | 8.5% | 1.2% | 13 | 3.5% | 0.9% | 7 | 2.7% | 1.4% |
| Moins souvent | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.2% | 1.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 4.7% | 1.3% | 6 | 4.1% | 0.8% | 18 | 4.9% | 1.7% | 5 | 1.9% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 9 | 1.7% | 0.3% | 3 | 1.7% | 0.2% | 6 | 1.7% | 0.3% | 1 | 0.5% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 24 | 4.6% | 0.4% | 3 | 2.1% | 0.1% | 21 | 5.6% | 0.7% | 3 | 1.0% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 69 | 13.2% | 1.0% | 16 | 10.4% | 0.5% | 53 | 14.3% | 1.4% | 23 | 8.5% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 80 | 15.4% | 0.7% | 30 | 20.1% | 0.6% | 50 | 13.5% | 0.8% | 44 | 16.2% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 77 | 14.8% | 1.1% | 17 | 11.3% | 0.5% | 60 | 16.2% | 1.7% | 43 | 15.9% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 88 | 17.0% | 1.2% | 33 | 22.1% | 0.8% | 55 | 14.9% | 1.7% | 58 | 21.5% | 1.4% |
| 65 000 euros et plus par an | 94 | 18.1% | 2.4% | 29 | 19.2% | 1.3% | 66 | 17.7% | 3.9% | 67 | 24.7% | 2.5% |
| Refus | 47 | 9.0% | 1.4% | 13 | 8.9% | 0.9% | 33 | 9.0% | 1.7% | 21 | 7.8% | 1.9% |
| Ne sait pas | 8 | 1.6% | 0.5% | - | - | - | 8 | 2.3% | 0.9% | 6 | 2.0% | 1.0% |
