L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1155 | 100.0% | 2.2% | 678 | 100.0% | 2.7% | 477 | 100.0% | 1.8% | 358 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 678 | 58.7% | 2.7% | 678 | 100.0% | 2.7% | - | - | - | 205 | 57.1% | 2.3% |
| Femme | 477 | 41.3% | 1.8% | - | - | - | 477 | 100.0% | 1.8% | 154 | 42.9% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 66 | 5.7% | 0.9% | 40 | 6.0% | 1.1% | 25 | 5.3% | 0.7% | 29 | 8.0% | 0.9% |
| 25 à 34 ans | 138 | 12.0% | 1.8% | 88 | 12.9% | 2.4% | 50 | 10.5% | 1.3% | 60 | 16.9% | 1.9% |
| 35 à 49 ans | 348 | 30.1% | 2.8% | 204 | 30.1% | 3.3% | 144 | 30.2% | 2.3% | 146 | 40.6% | 2.3% |
| 50 à 59 ans | 274 | 23.7% | 3.0% | 165 | 24.3% | 3.6% | 109 | 22.8% | 2.3% | 99 | 27.6% | 2.6% |
| 60 ans et plus | 329 | 28.5% | 2.1% | 181 | 26.7% | 2.7% | 148 | 31.1% | 1.7% | 25 | 6.9% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 449 | 38.8% | 1.9% | - | - | - | 449 | 94.1% | 1.9% | 137 | 38.2% | 1.9% |
| Personne de référence | 740 | 64.1% | 2.6% | 633 | 93.4% | 3.1% | 107 | 22.4% | 1.3% | 216 | 60.2% | 2.6% |
| Responsable des achats | 810 | 70.1% | 2.2% | 378 | 55.7% | 2.9% | 432 | 90.7% | 1.9% | 238 | 66.5% | 2.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 1.2% | 2.7% | 11 | 1.6% | 3.1% | 3 | 0.7% | 2.0% | - | - | - |
| Petits patrons | 48 | 4.1% | 3.0% | 30 | 4.5% | 2.6% | 17 | 3.7% | 3.9% | 46 | 12.8% | 3.2% |
| Affaires et Cadres | 88 | 7.6% | 1.8% | 62 | 9.1% | 2.2% | 26 | 5.5% | 1.3% | 79 | 22.2% | 1.8% |
| Professions intermédiaires | 202 | 17.5% | 2.8% | 102 | 15.1% | 2.9% | 100 | 21.0% | 2.7% | 158 | 44.2% | 2.7% |
| Employés | 205 | 17.7% | 2.5% | 85 | 12.6% | 3.9% | 119 | 25.1% | 2.0% | 30 | 8.4% | 1.6% |
| Ouvriers | 191 | 16.5% | 3.0% | 173 | 25.5% | 3.5% | 17 | 3.6% | 1.3% | 4 | 1.2% | 1.2% |
| Retraités | 288 | 25.0% | 2.3% | 173 | 25.5% | 2.8% | 115 | 24.2% | 1.7% | 1 | 0.4% | 0.7% |
| Autres inactifs | 119 | 10.3% | 1.1% | 41 | 6.1% | 1.1% | 77 | 16.3% | 1.2% | 39 | 10.8% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.6% | 2.5% | 11 | 1.6% | 2.6% | 8 | 1.7% | 2.4% | - | - | - |
| Petits patrons | 59 | 5.1% | 2.2% | 32 | 4.7% | 2.4% | 27 | 5.6% | 2.1% | 59 | 16.4% | 2.2% |
| Affaires et Cadres | 112 | 9.7% | 1.6% | 66 | 9.7% | 1.9% | 46 | 9.7% | 1.4% | 112 | 31.3% | 1.6% |
| Professions intermédiaires | 187 | 16.2% | 2.4% | 107 | 15.7% | 2.7% | 81 | 16.9% | 2.1% | 187 | 52.3% | 2.4% |
| Employés | 154 | 13.3% | 2.8% | 90 | 13.2% | 3.8% | 64 | 13.5% | 2.1% | - | - | - |
| Ouvriers | 235 | 20.3% | 2.5% | 168 | 24.8% | 3.3% | 67 | 14.1% | 1.5% | - | - | - |
| Retraités | 318 | 27.5% | 2.1% | 183 | 27.0% | 2.7% | 135 | 28.3% | 1.7% | - | - | - |
| Autres inactifs | 71 | 6.1% | 1.7% | 22 | 3.3% | 1.4% | 49 | 10.2% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 157 | 13.6% | 1.6% | 106 | 15.6% | 2.4% | 51 | 10.8% | 0.9% | 30 | 8.5% | 1.7% |
| 2 personnes | 462 | 40.0% | 2.6% | 251 | 37.0% | 2.9% | 211 | 44.3% | 2.2% | 97 | 27.1% | 2.4% |
| 3 personnes | 189 | 16.3% | 2.0% | 105 | 15.5% | 2.3% | 83 | 17.5% | 1.8% | 77 | 21.4% | 2.0% |
| 4 personnes | 229 | 19.8% | 2.5% | 145 | 21.3% | 3.2% | 84 | 17.6% | 1.8% | 106 | 29.5% | 2.1% |
| 5 personnes et + | 118 | 10.2% | 2.1% | 71 | 10.5% | 2.6% | 47 | 9.8% | 1.7% | 48 | 13.5% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 365 | 31.6% | 2.3% | 217 | 32.0% | 2.9% | 148 | 31.0% | 1.8% | 165 | 46.0% | 2.1% |
| Non | 790 | 68.4% | 2.2% | 461 | 68.0% | 2.6% | 329 | 69.0% | 1.7% | 194 | 54.0% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 358 | 31.0% | 3.0% | 215 | 31.7% | 3.8% | 143 | 30.0% | 2.3% | 96 | 26.8% | 2.9% |
| Agglo. - 20 000 hab | 235 | 20.3% | 2.6% | 139 | 20.4% | 3.3% | 96 | 20.2% | 2.0% | 72 | 20.0% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 151 | 13.1% | 2.2% | 84 | 12.4% | 2.5% | 67 | 14.0% | 1.9% | 42 | 11.8% | 2.3% |
| Agglo. + 100 000 hab | 263 | 22.8% | 1.7% | 172 | 25.3% | 2.3% | 92 | 19.2% | 1.1% | 87 | 24.4% | 1.5% |
| Agglo. Paris | 148 | 12.8% | 1.7% | 69 | 10.1% | 1.7% | 79 | 16.5% | 1.8% | 61 | 17.0% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 176 | 15.3% | 1.8% | 86 | 12.7% | 1.9% | 90 | 18.8% | 1.8% | 72 | 20.2% | 1.7% |
| Nord Pas de Calais | 71 | 6.2% | 2.2% | 43 | 6.3% | 2.8% | 29 | 6.0% | 1.7% | 15 | 4.1% | 1.5% |
| Lorraine | 56 | 4.9% | 2.9% | 44 | 6.5% | 4.8% | 12 | 2.6% | 1.2% | 15 | 4.3% | 2.9% |
| Alsace | 31 | 2.7% | 2.0% | 23 | 3.3% | 3.0% | 8 | 1.7% | 1.0% | 8 | 2.3% | 1.8% |
| Franche-Comté | 21 | 1.8% | 2.2% | 12 | 1.8% | 2.6% | 9 | 1.9% | 1.9% | 9 | 2.6% | 3.4% |
| Champagne Ardennes | 26 | 2.3% | 2.4% | 17 | 2.5% | 3.2% | 9 | 2.0% | 1.7% | 7 | 1.9% | 2.3% |
| Picardie | 53 | 4.6% | 3.4% | 44 | 6.5% | 5.9% | 9 | 1.8% | 1.1% | 13 | 3.6% | 3.0% |
| Bourgogne | 36 | 3.1% | 2.6% | 22 | 3.2% | 3.4% | 14 | 2.9% | 2.0% | 12 | 3.3% | 3.5% |
| Haute Normandie | 27 | 2.4% | 1.8% | 21 | 3.0% | 2.9% | 7 | 1.4% | 0.9% | 8 | 2.3% | 1.8% |
| Basse Normandie | 21 | 1.8% | 1.7% | 15 | 2.2% | 2.6% | 6 | 1.3% | 1.0% | 3 | 0.9% | 1.0% |
| Centre | 61 | 5.3% | 2.9% | 34 | 5.1% | 3.4% | 27 | 5.6% | 2.5% | 19 | 5.4% | 3.0% |
| Pays de Loire | 88 | 7.6% | 3.0% | 45 | 6.6% | 3.1% | 43 | 9.1% | 2.8% | 18 | 5.1% | 2.0% |
| Bretagne | 50 | 4.4% | 1.9% | 27 | 4.0% | 2.1% | 23 | 4.9% | 1.7% | 24 | 6.8% | 3.2% |
| Poitou Charentes | 50 | 4.4% | 3.4% | 28 | 4.1% | 3.9% | 23 | 4.8% | 2.9% | 12 | 3.4% | 3.4% |
| Aquitaine | 53 | 4.6% | 1.9% | 29 | 4.2% | 2.2% | 24 | 5.1% | 1.7% | 13 | 3.7% | 1.6% |
| Midi Pyrénées | 59 | 5.1% | 2.4% | 39 | 5.7% | 3.3% | 20 | 4.1% | 1.5% | 19 | 5.2% | 2.4% |
| Limousin | 22 | 1.9% | 3.5% | 12 | 1.8% | 4.2% | 10 | 2.0% | 3.0% | 4 | 1.2% | 2.7% |
| Auvergne | 37 | 3.2% | 3.2% | 25 | 3.6% | 4.5% | 12 | 2.5% | 2.0% | 14 | 4.0% | 4.4% |
| Rhône Alpes | 104 | 9.0% | 2.0% | 51 | 7.6% | 2.0% | 53 | 11.1% | 1.9% | 38 | 10.5% | 1.9% |
| Languedoc Roussillon | 48 | 4.1% | 2.1% | 26 | 3.8% | 2.4% | 22 | 4.6% | 1.8% | 16 | 4.4% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 64 | 5.5% | 1.5% | 36 | 5.3% | 1.8% | 27 | 5.8% | 1.2% | 17 | 4.7% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 814 | 70.5% | 2.3% | 484 | 71.4% | 2.8% | 330 | 69.3% | 1.9% | 304 | 84.8% | 2.1% |
| Presque tous les jours | 141 | 12.2% | 2.4% | 77 | 11.3% | 2.8% | 64 | 13.4% | 2.0% | 35 | 9.8% | 1.9% |
| 1 à 2 fois par semaine | 105 | 9.1% | 4.1% | 66 | 9.7% | 6.0% | 39 | 8.2% | 2.6% | 15 | 4.3% | 2.9% |
| 1 à 3 fois par mois | 12 | 1.0% | 2.5% | 3 | 0.4% | 1.4% | 9 | 1.9% | 3.2% | 4 | 1.1% | 6.1% |
| Moins souvent | 10 | 0.9% | 1.4% | 6 | 0.9% | 1.7% | 4 | 0.8% | 1.1% | - | - | - |
| Jamais | 3 | 0.3% | 4.2% | 3 | 0.4% | 7.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 3.4% | 2.1% | 23 | 3.4% | 3.1% | 16 | 3.4% | 1.5% | 3 | 1.0% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 41 | 3.5% | 1.4% | 24 | 3.5% | 2.1% | 17 | 3.7% | 1.0% | 3 | 0.7% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 86 | 7.4% | 1.5% | 36 | 5.3% | 1.5% | 49 | 10.4% | 1.6% | 8 | 2.3% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 173 | 15.0% | 2.6% | 99 | 14.6% | 3.3% | 74 | 15.5% | 1.9% | 52 | 14.6% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 297 | 25.7% | 2.6% | 164 | 24.1% | 3.0% | 133 | 28.0% | 2.2% | 57 | 16.0% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 190 | 16.4% | 2.7% | 113 | 16.7% | 3.0% | 77 | 16.1% | 2.2% | 79 | 22.0% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 172 | 14.9% | 2.3% | 105 | 15.5% | 2.6% | 66 | 13.9% | 2.0% | 83 | 23.2% | 2.0% |
| 65 000 euros et plus par an | 88 | 7.6% | 2.2% | 64 | 9.5% | 2.8% | 23 | 4.9% | 1.4% | 53 | 14.8% | 1.9% |
| Refus | 49 | 4.3% | 1.5% | 36 | 5.4% | 2.5% | 13 | 2.8% | 0.7% | 12 | 3.4% | 1.1% |
| Ne sait pas | 21 | 1.8% | 1.2% | 14 | 2.0% | 1.9% | 7 | 1.4% | 0.7% | 7 | 2.0% | 1.3% |
