L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 602 | 100.0% | 1.2% | 371 | 100.0% | 1.5% | 231 | 100.0% | 0.9% | 283 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 371 | 61.6% | 1.5% | 371 | 100.0% | 1.5% | - | - | - | 176 | 62.3% | 2.0% |
| Femme | 231 | 38.4% | 0.9% | - | - | - | 231 | 100.0% | 0.9% | 107 | 37.7% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 144 | 23.9% | 2.0% | 77 | 20.6% | 2.1% | 68 | 29.3% | 1.9% | 68 | 24.1% | 2.2% |
| 25 à 34 ans | 131 | 21.7% | 1.7% | 93 | 25.0% | 2.5% | 38 | 16.4% | 1.0% | 57 | 20.1% | 1.8% |
| 35 à 49 ans | 190 | 31.5% | 1.5% | 121 | 32.5% | 2.0% | 69 | 29.8% | 1.1% | 102 | 36.0% | 1.6% |
| 50 à 59 ans | 95 | 15.8% | 1.0% | 58 | 15.7% | 1.3% | 37 | 15.9% | 0.8% | 43 | 15.2% | 1.1% |
| 60 ans et plus | 43 | 7.1% | 0.3% | 23 | 6.2% | 0.3% | 20 | 8.6% | 0.2% | 13 | 4.5% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 153 | 25.4% | 0.7% | - | - | - | 153 | 66.1% | 0.7% | 64 | 22.5% | 0.9% |
| Personne de référence | 296 | 49.2% | 1.0% | 257 | 69.3% | 1.3% | 39 | 16.8% | 0.5% | 136 | 48.0% | 1.6% |
| Responsable des achats | 333 | 55.4% | 0.9% | 184 | 49.5% | 1.4% | 150 | 64.7% | 0.7% | 144 | 50.8% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 14 | 2.4% | 0.9% | 11 | 2.8% | 0.9% | 4 | 1.6% | 0.8% | 11 | 4.0% | 0.8% |
| Affaires et Cadres | 68 | 11.2% | 1.4% | 47 | 12.7% | 1.7% | 21 | 8.9% | 1.0% | 58 | 20.5% | 1.3% |
| Professions intermédiaires | 125 | 20.8% | 1.7% | 80 | 21.5% | 2.3% | 46 | 19.7% | 1.2% | 103 | 36.3% | 1.8% |
| Employés | 108 | 17.9% | 1.3% | 53 | 14.3% | 2.4% | 55 | 23.8% | 0.9% | 19 | 6.9% | 1.0% |
| Ouvriers | 67 | 11.1% | 1.1% | 61 | 16.3% | 1.2% | 6 | 2.7% | 0.5% | 1 | 0.4% | 0.3% |
| Retraités | 30 | 5.0% | 0.2% | 12 | 3.2% | 0.2% | 18 | 7.8% | 0.3% | 3 | 1.1% | 1.6% |
| Autres inactifs | 189 | 31.5% | 1.8% | 108 | 29.0% | 2.9% | 82 | 35.5% | 1.2% | 87 | 30.8% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | 1 | 0.3% | 0.3% | 1 | 0.4% | 0.3% | - | - | - |
| Petits patrons | 36 | 5.9% | 1.4% | 13 | 3.5% | 1.0% | 23 | 9.9% | 1.8% | 36 | 12.7% | 1.4% |
| Affaires et Cadres | 120 | 19.9% | 1.7% | 68 | 18.3% | 2.0% | 52 | 22.3% | 1.5% | 120 | 42.3% | 1.7% |
| Professions intermédiaires | 127 | 21.2% | 1.6% | 95 | 25.7% | 2.4% | 32 | 13.9% | 0.8% | 127 | 45.1% | 1.6% |
| Employés | 115 | 19.1% | 2.1% | 67 | 17.9% | 2.8% | 48 | 20.9% | 1.6% | - | - | - |
| Ouvriers | 101 | 16.8% | 1.1% | 58 | 15.8% | 1.2% | 42 | 18.3% | 1.0% | - | - | - |
| Retraités | 57 | 9.5% | 0.4% | 31 | 8.2% | 0.5% | 27 | 11.6% | 0.3% | - | - | - |
| Autres inactifs | 44 | 7.3% | 1.1% | 38 | 10.3% | 2.4% | 6 | 2.6% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 92 | 15.2% | 0.9% | 66 | 17.7% | 1.5% | 26 | 11.2% | 0.5% | 32 | 11.3% | 1.8% |
| 2 personnes | 129 | 21.3% | 0.7% | 77 | 20.7% | 0.9% | 52 | 22.5% | 0.6% | 53 | 18.9% | 1.3% |
| 3 personnes | 144 | 23.9% | 1.6% | 90 | 24.3% | 1.9% | 53 | 23.1% | 1.2% | 69 | 24.4% | 1.8% |
| 4 personnes | 138 | 22.9% | 1.5% | 69 | 18.6% | 1.5% | 69 | 29.8% | 1.5% | 83 | 29.2% | 1.7% |
| 5 personnes et + | 101 | 16.7% | 1.8% | 70 | 18.7% | 2.6% | 31 | 13.4% | 1.1% | 46 | 16.2% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 227 | 37.6% | 1.5% | 136 | 36.7% | 1.8% | 90 | 39.1% | 1.1% | 115 | 40.8% | 1.5% |
| Non | 376 | 62.4% | 1.0% | 235 | 63.3% | 1.3% | 141 | 60.9% | 0.7% | 167 | 59.2% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 111 | 18.4% | 0.9% | 58 | 15.6% | 1.0% | 53 | 22.9% | 0.8% | 53 | 18.8% | 1.6% |
| Agglo. - 20 000 hab | 74 | 12.3% | 0.8% | 43 | 11.6% | 1.0% | 31 | 13.5% | 0.6% | 32 | 11.4% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 69 | 11.4% | 1.0% | 42 | 11.3% | 1.2% | 27 | 11.6% | 0.7% | 26 | 9.2% | 1.4% |
| Agglo. + 100 000 hab | 197 | 32.8% | 1.3% | 130 | 34.9% | 1.7% | 68 | 29.3% | 0.8% | 98 | 34.5% | 1.7% |
| Agglo. Paris | 151 | 25.1% | 1.8% | 99 | 26.6% | 2.4% | 52 | 22.7% | 1.2% | 73 | 26.0% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 159 | 26.5% | 1.7% | 104 | 28.0% | 2.3% | 56 | 24.1% | 1.1% | 79 | 27.9% | 1.8% |
| Nord Pas de Calais | 38 | 6.4% | 1.2% | 26 | 7.1% | 1.7% | 12 | 5.2% | 0.7% | 18 | 6.4% | 1.9% |
| Lorraine | 20 | 3.4% | 1.1% | 17 | 4.5% | 1.8% | 4 | 1.6% | 0.4% | 9 | 3.2% | 1.7% |
| Alsace | 17 | 2.8% | 1.1% | 6 | 1.6% | 0.8% | 11 | 4.9% | 1.4% | 10 | 3.4% | 2.0% |
| Franche-Comté | 9 | 1.5% | 0.9% | 4 | 1.2% | 1.0% | 5 | 2.0% | 0.9% | 7 | 2.4% | 2.5% |
| Champagne Ardennes | 9 | 1.5% | 0.9% | 6 | 1.6% | 1.1% | 3 | 1.4% | 0.6% | 4 | 1.5% | 1.4% |
| Picardie | 26 | 4.4% | 1.7% | 16 | 4.3% | 2.1% | 10 | 4.5% | 1.3% | 8 | 2.7% | 1.8% |
| Bourgogne | 10 | 1.6% | 0.7% | 5 | 1.3% | 0.7% | 5 | 2.0% | 0.7% | 2 | 0.6% | 0.5% |
| Haute Normandie | 11 | 1.8% | 0.7% | 5 | 1.5% | 0.8% | 5 | 2.3% | 0.7% | 5 | 1.6% | 1.0% |
| Basse Normandie | 20 | 3.3% | 1.6% | 12 | 3.3% | 2.1% | 7 | 3.2% | 1.2% | 6 | 2.2% | 1.9% |
| Centre | 19 | 3.1% | 0.9% | 8 | 2.2% | 0.8% | 10 | 4.5% | 0.9% | 8 | 3.0% | 1.3% |
| Pays de Loire | 39 | 6.5% | 1.3% | 20 | 5.3% | 1.4% | 19 | 8.4% | 1.3% | 16 | 5.6% | 1.7% |
| Bretagne | 35 | 5.8% | 1.3% | 28 | 7.4% | 2.1% | 8 | 3.3% | 0.5% | 14 | 4.8% | 1.8% |
| Poitou Charentes | 9 | 1.5% | 0.6% | 6 | 1.6% | 0.8% | 3 | 1.3% | 0.4% | 5 | 1.6% | 1.3% |
| Aquitaine | 29 | 4.9% | 1.1% | 20 | 5.4% | 1.5% | 9 | 4.1% | 0.6% | 16 | 5.5% | 1.8% |
| Midi Pyrénées | 21 | 3.5% | 0.9% | 15 | 4.1% | 1.3% | 6 | 2.5% | 0.4% | 8 | 2.7% | 1.0% |
| Limousin | 3 | 0.5% | 0.5% | 1 | 0.4% | 0.5% | 1 | 0.6% | 0.5% | 3 | 0.9% | 1.6% |
| Auvergne | 10 | 1.6% | 0.8% | 4 | 1.0% | 0.7% | 6 | 2.6% | 1.0% | 3 | 1.0% | 0.9% |
| Rhône Alpes | 53 | 8.9% | 1.0% | 33 | 8.9% | 1.3% | 20 | 8.8% | 0.7% | 31 | 10.9% | 1.6% |
| Languedoc Roussillon | 19 | 3.1% | 0.8% | 7 | 2.0% | 0.7% | 11 | 4.9% | 0.9% | 6 | 2.3% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 46 | 7.6% | 1.0% | 27 | 7.4% | 1.3% | 18 | 8.0% | 0.8% | 27 | 9.7% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 480 | 79.7% | 1.4% | 294 | 79.2% | 1.7% | 186 | 80.4% | 1.1% | 238 | 84.1% | 1.6% |
| Presque tous les jours | 61 | 10.1% | 1.0% | 39 | 10.5% | 1.4% | 22 | 9.5% | 0.7% | 26 | 9.1% | 1.4% |
| 1 à 2 fois par semaine | 31 | 5.1% | 1.2% | 19 | 5.0% | 1.7% | 12 | 5.4% | 0.8% | 10 | 3.6% | 1.9% |
| Moins souvent | 17 | 2.8% | 2.3% | 6 | 1.6% | 1.6% | 11 | 4.7% | 3.0% | 9 | 3.3% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 4.6% | 1.5% | 23 | 6.2% | 3.1% | 5 | 2.2% | 0.5% | 4 | 1.6% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 20 | 3.4% | 0.7% | 8 | 2.1% | 0.7% | 13 | 5.6% | 0.7% | 5 | 1.9% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 73 | 12.1% | 1.3% | 56 | 15.1% | 2.3% | 17 | 7.3% | 0.5% | 15 | 5.3% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 55 | 9.1% | 0.8% | 45 | 12.2% | 1.5% | 10 | 4.2% | 0.3% | 22 | 7.7% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 124 | 20.6% | 1.1% | 76 | 20.5% | 1.4% | 48 | 20.7% | 0.8% | 47 | 16.7% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 82 | 13.5% | 1.1% | 40 | 10.7% | 1.1% | 42 | 18.1% | 1.2% | 52 | 18.5% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 82 | 13.7% | 1.1% | 59 | 15.8% | 1.4% | 24 | 10.2% | 0.7% | 49 | 17.4% | 1.2% |
| 65 000 euros et plus par an | 69 | 11.4% | 1.7% | 35 | 9.4% | 1.5% | 34 | 14.7% | 2.0% | 51 | 18.1% | 1.9% |
| Refus | 41 | 6.9% | 1.2% | 23 | 6.3% | 1.6% | 18 | 7.9% | 0.9% | 17 | 5.9% | 1.5% |
| Ne sait pas | 28 | 4.6% | 1.7% | 7 | 1.8% | 0.9% | 21 | 9.2% | 2.3% | 20 | 7.0% | 3.4% |
