L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 712 | 100.0% | 1.4% | 648 | 100.0% | 2.6% | 65 | 100.0% | 0.2% | 230 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 648 | 90.9% | 2.6% | 648 | 100.0% | 2.6% | - | - | - | 203 | 88.5% | 2.3% |
| Femme | 65 | 9.1% | 0.2% | - | - | - | 65 | 100.0% | 0.2% | 26 | 11.5% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 209 | 29.3% | 2.9% | 196 | 30.2% | 5.3% | 13 | 19.9% | 0.4% | 63 | 27.6% | 2.1% |
| 25 à 34 ans | 113 | 15.9% | 1.5% | 107 | 16.5% | 2.9% | 6 | 9.6% | 0.2% | 32 | 13.9% | 1.0% |
| 35 à 49 ans | 176 | 24.7% | 1.4% | 154 | 23.8% | 2.5% | 22 | 34.0% | 0.3% | 86 | 37.3% | 1.4% |
| 50 à 59 ans | 129 | 18.1% | 1.4% | 118 | 18.2% | 2.6% | 11 | 16.4% | 0.2% | 42 | 18.2% | 1.1% |
| 60 ans et plus | 86 | 12.1% | 0.6% | 73 | 11.3% | 1.1% | 13 | 20.0% | 0.1% | 7 | 3.1% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 56 | 7.8% | 0.2% | - | - | - | 56 | 86.0% | 0.2% | 24 | 10.5% | 0.3% |
| Personne de référence | 476 | 66.8% | 1.7% | 461 | 71.2% | 2.3% | 14 | 22.2% | 0.2% | 139 | 60.4% | 1.7% |
| Responsable des achats | 379 | 53.2% | 1.1% | 330 | 50.9% | 2.5% | 49 | 76.4% | 0.2% | 93 | 40.5% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.5% | 2 | 0.4% | 0.7% | - | - | - | - | - | - |
| Petits patrons | 34 | 4.7% | 2.1% | 33 | 5.2% | 2.9% | 0 | 0.6% | 0.1% | 32 | 13.9% | 2.2% |
| Affaires et Cadres | 46 | 6.4% | 0.9% | 44 | 6.7% | 1.5% | 2 | 3.4% | 0.1% | 45 | 19.6% | 1.0% |
| Professions intermédiaires | 84 | 11.8% | 1.2% | 74 | 11.4% | 2.1% | 10 | 16.0% | 0.3% | 74 | 32.3% | 1.3% |
| Employés | 73 | 10.2% | 0.9% | 55 | 8.5% | 2.5% | 18 | 27.7% | 0.3% | 7 | 3.2% | 0.4% |
| Ouvriers | 232 | 32.6% | 3.7% | 225 | 34.7% | 4.5% | 8 | 12.2% | 0.6% | 5 | 2.2% | 1.4% |
| Retraités | 73 | 10.3% | 0.6% | 66 | 10.2% | 1.1% | 7 | 10.7% | 0.1% | 1 | 0.4% | 0.4% |
| Autres inactifs | 168 | 23.6% | 1.6% | 149 | 23.0% | 4.0% | 19 | 29.5% | 0.3% | 65 | 28.5% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.5% | 4 | 0.6% | 0.9% | - | - | - | - | - | - |
| Petits patrons | 58 | 8.1% | 2.2% | 43 | 6.7% | 3.2% | 14 | 22.0% | 1.1% | 58 | 25.1% | 2.2% |
| Affaires et Cadres | 56 | 7.8% | 0.8% | 53 | 8.2% | 1.5% | 3 | 4.2% | 0.1% | 56 | 24.3% | 0.8% |
| Professions intermédiaires | 116 | 16.3% | 1.5% | 106 | 16.4% | 2.7% | 10 | 14.9% | 0.2% | 116 | 50.6% | 1.5% |
| Employés | 73 | 10.3% | 1.3% | 65 | 10.0% | 2.7% | 8 | 13.2% | 0.3% | - | - | - |
| Ouvriers | 252 | 35.3% | 2.7% | 240 | 37.1% | 4.7% | 12 | 18.0% | 0.3% | - | - | - |
| Retraités | 93 | 13.1% | 0.6% | 78 | 12.0% | 1.2% | 15 | 23.7% | 0.2% | - | - | - |
| Autres inactifs | 61 | 8.6% | 1.5% | 59 | 9.0% | 3.7% | 3 | 4.1% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 125 | 17.5% | 1.2% | 116 | 17.9% | 2.6% | 9 | 14.3% | 0.2% | 12 | 5.2% | 0.7% |
| 2 personnes | 184 | 25.8% | 1.0% | 159 | 24.5% | 1.8% | 25 | 38.9% | 0.3% | 54 | 23.5% | 1.3% |
| 3 personnes | 129 | 18.1% | 1.4% | 124 | 19.1% | 2.7% | 6 | 8.9% | 0.1% | 61 | 26.6% | 1.6% |
| 4 personnes | 132 | 18.6% | 1.4% | 119 | 18.3% | 2.6% | 13 | 20.8% | 0.3% | 56 | 24.2% | 1.1% |
| 5 personnes et + | 142 | 20.0% | 2.6% | 131 | 20.3% | 4.9% | 11 | 17.0% | 0.4% | 47 | 20.5% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 253 | 35.5% | 1.6% | 229 | 35.4% | 3.1% | 23 | 36.1% | 0.3% | 95 | 41.2% | 1.2% |
| Non | 460 | 64.5% | 1.3% | 418 | 64.6% | 2.4% | 41 | 63.9% | 0.2% | 135 | 58.8% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 155 | 21.7% | 1.3% | 138 | 21.3% | 2.4% | 17 | 26.6% | 0.3% | 43 | 18.8% | 1.3% |
| Agglo. - 20 000 hab | 125 | 17.5% | 1.4% | 107 | 16.6% | 2.5% | 18 | 27.4% | 0.4% | 34 | 14.8% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 116 | 16.3% | 1.7% | 108 | 16.7% | 3.2% | 7 | 11.5% | 0.2% | 21 | 9.2% | 1.1% |
| Agglo. + 100 000 hab | 182 | 25.6% | 1.2% | 171 | 26.4% | 2.3% | 11 | 17.4% | 0.1% | 75 | 32.6% | 1.3% |
| Agglo. Paris | 135 | 18.9% | 1.6% | 124 | 19.1% | 3.0% | 11 | 17.2% | 0.2% | 56 | 24.6% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 144 | 20.2% | 1.5% | 133 | 20.5% | 2.9% | 11 | 17.2% | 0.2% | 64 | 27.8% | 1.5% |
| Nord Pas de Calais | 37 | 5.3% | 1.2% | 36 | 5.6% | 2.3% | 1 | 2.2% | 0.1% | 13 | 5.5% | 1.3% |
| Lorraine | 30 | 4.3% | 1.6% | 30 | 4.6% | 3.2% | 0 | 0.8% | 0.1% | 1 | 0.7% | 0.3% |
| Alsace | 28 | 3.9% | 1.8% | 23 | 3.5% | 3.0% | 5 | 7.8% | 0.6% | 4 | 1.7% | 0.8% |
| Franche-Comté | 8 | 1.1% | 0.8% | 7 | 1.1% | 1.5% | 1 | 1.4% | 0.2% | 5 | 2.0% | 1.7% |
| Champagne Ardennes | 21 | 3.0% | 1.9% | 21 | 3.2% | 4.0% | - | - | - | 10 | 4.3% | 3.4% |
| Picardie | 28 | 3.9% | 1.8% | 23 | 3.6% | 3.1% | 5 | 7.4% | 0.6% | 5 | 2.0% | 1.1% |
| Bourgogne | 31 | 4.3% | 2.3% | 28 | 4.4% | 4.3% | 2 | 3.5% | 0.3% | 7 | 3.1% | 2.1% |
| Haute Normandie | 28 | 3.9% | 1.9% | 24 | 3.8% | 3.4% | 4 | 5.6% | 0.5% | 12 | 5.4% | 2.8% |
| Basse Normandie | 20 | 2.9% | 1.7% | 20 | 3.2% | 3.5% | - | - | - | 2 | 0.9% | 0.7% |
| Centre | 34 | 4.8% | 1.6% | 32 | 5.0% | 3.2% | 2 | 3.1% | 0.2% | 13 | 5.8% | 2.1% |
| Pays de Loire | 33 | 4.7% | 1.1% | 21 | 3.3% | 1.5% | 12 | 18.5% | 0.8% | 7 | 3.2% | 0.8% |
| Bretagne | 32 | 4.4% | 1.2% | 28 | 4.3% | 2.2% | 4 | 5.5% | 0.3% | 10 | 4.4% | 1.3% |
| Poitou Charentes | 29 | 4.0% | 1.9% | 27 | 4.2% | 3.8% | 2 | 2.5% | 0.2% | 4 | 1.7% | 1.1% |
| Aquitaine | 30 | 4.2% | 1.1% | 30 | 4.6% | 2.2% | - | - | - | 10 | 4.6% | 1.2% |
| Midi Pyrénées | 16 | 2.2% | 0.6% | 14 | 2.1% | 1.1% | 2 | 3.7% | 0.2% | 4 | 1.6% | 0.5% |
| Limousin | 12 | 1.6% | 1.9% | 11 | 1.7% | 3.6% | 1 | 1.6% | 0.3% | 2 | 1.0% | 1.4% |
| Auvergne | 23 | 3.3% | 2.1% | 20 | 3.1% | 3.6% | 4 | 5.6% | 0.6% | 8 | 3.4% | 2.4% |
| Rhône Alpes | 51 | 7.1% | 1.0% | 49 | 7.6% | 2.0% | 1 | 2.3% | 0.1% | 21 | 9.3% | 1.1% |
| Languedoc Roussillon | 30 | 4.2% | 1.3% | 23 | 3.5% | 2.1% | 7 | 11.2% | 0.6% | 11 | 4.9% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 48 | 6.7% | 1.1% | 48 | 7.4% | 2.3% | - | - | - | 15 | 6.7% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 484 | 67.9% | 1.4% | 442 | 68.3% | 2.6% | 41 | 64.0% | 0.2% | 187 | 81.5% | 1.3% |
| Presque tous les jours | 87 | 12.2% | 1.5% | 84 | 12.9% | 3.1% | 3 | 4.9% | 0.1% | 25 | 10.9% | 1.4% |
| 1 à 2 fois par semaine | 37 | 5.1% | 1.4% | 33 | 5.1% | 3.1% | 3 | 5.2% | 0.2% | 3 | 1.4% | 0.6% |
| 1 à 3 fois par mois | 17 | 2.4% | 3.5% | 14 | 2.1% | 7.1% | 3 | 5.0% | 1.1% | 5 | 2.1% | 7.3% |
| Moins souvent | 22 | 3.0% | 3.0% | 11 | 1.7% | 3.0% | 11 | 16.7% | 3.0% | 9 | 4.0% | 19.5% |
| Jamais | 1 | 0.1% | 1.0% | 1 | 0.1% | 1.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 5.3% | 2.1% | 35 | 5.4% | 4.6% | 3 | 4.6% | 0.3% | 10 | 4.2% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 51 | 7.2% | 1.7% | 49 | 7.5% | 4.2% | 2 | 3.8% | 0.1% | 2 | 1.1% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 77 | 10.7% | 1.4% | 69 | 10.6% | 2.8% | 8 | 11.7% | 0.2% | 5 | 2.1% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 99 | 13.9% | 1.5% | 93 | 14.4% | 3.1% | 6 | 9.3% | 0.2% | 24 | 10.6% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 167 | 23.5% | 1.5% | 154 | 23.8% | 2.9% | 13 | 20.0% | 0.2% | 49 | 21.3% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 78 | 10.9% | 1.1% | 73 | 11.2% | 2.0% | 5 | 8.4% | 0.2% | 35 | 15.1% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 90 | 12.7% | 1.2% | 83 | 12.9% | 2.0% | 7 | 10.6% | 0.2% | 40 | 17.5% | 1.0% |
| 65 000 euros et plus par an | 45 | 6.3% | 1.1% | 43 | 6.7% | 1.9% | 1 | 2.3% | 0.1% | 36 | 15.6% | 1.3% |
| Refus | 19 | 2.7% | 0.6% | 17 | 2.7% | 1.2% | 2 | 2.4% | 0.1% | 6 | 2.8% | 0.6% |
| Ne sait pas | 49 | 6.9% | 3.0% | 32 | 4.9% | 4.3% | 17 | 27.0% | 1.9% | 22 | 9.7% | 3.8% |
