L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2769 | 100.0% | 5.3% | 1670 | 100.0% | 6.7% | 1098 | 100.0% | 4.1% | 1198 | 100.0% | 6.9% |
| Sexe | ||||||||||||
| Homme | 1670 | 60.3% | 6.7% | 1670 | 100.0% | 6.7% | - | - | - | 728 | 60.7% | 8.3% |
| Femme | 1098 | 39.7% | 4.1% | - | - | - | 1098 | 100.0% | 4.1% | 470 | 39.3% | 5.5% |
| Age | ||||||||||||
| 15 à 24 ans | 425 | 15.4% | 5.8% | 281 | 16.8% | 7.6% | 144 | 13.1% | 4.0% | 201 | 16.8% | 6.6% |
| 25 à 34 ans | 376 | 13.6% | 5.0% | 227 | 13.6% | 6.1% | 149 | 13.6% | 3.8% | 203 | 17.0% | 6.3% |
| 35 à 49 ans | 698 | 25.2% | 5.6% | 424 | 25.4% | 6.9% | 273 | 24.9% | 4.3% | 429 | 35.8% | 6.8% |
| 50 à 59 ans | 524 | 18.9% | 5.7% | 295 | 17.7% | 6.4% | 229 | 20.8% | 4.9% | 290 | 24.2% | 7.5% |
| 60 ans et plus | 746 | 26.9% | 4.8% | 442 | 26.5% | 6.5% | 303 | 27.6% | 3.5% | 74 | 6.2% | 8.5% |
| Individu | ||||||||||||
| Ménagères | 926 | 33.4% | 3.9% | - | - | - | 926 | 84.3% | 3.9% | 385 | 32.2% | 5.5% |
| Personne de référence | 1598 | 57.7% | 5.6% | 1317 | 78.9% | 6.4% | 281 | 25.6% | 3.5% | 633 | 52.9% | 7.6% |
| Responsable des achats | 1830 | 66.1% | 5.1% | 920 | 55.1% | 7.0% | 910 | 82.8% | 4.0% | 743 | 62.1% | 6.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 0.8% | 4.2% | 12 | 0.7% | 3.5% | 9 | 0.8% | 5.7% | - | - | - |
| Petits patrons | 109 | 3.9% | 6.8% | 91 | 5.4% | 7.9% | 18 | 1.7% | 4.1% | 103 | 8.6% | 7.1% |
| Affaires et Cadres | 369 | 13.3% | 7.5% | 249 | 14.9% | 8.8% | 120 | 10.9% | 5.8% | 344 | 28.7% | 7.8% |
| Professions intermédiaires | 456 | 16.5% | 6.3% | 254 | 15.2% | 7.2% | 202 | 18.4% | 5.5% | 396 | 33.0% | 6.8% |
| Employés | 329 | 11.9% | 3.9% | 132 | 7.9% | 6.0% | 197 | 18.0% | 3.2% | 91 | 7.6% | 4.9% |
| Ouvriers | 204 | 7.4% | 3.2% | 183 | 11.0% | 3.7% | 20 | 1.8% | 1.5% | 13 | 1.1% | 3.7% |
| Retraités | 628 | 22.7% | 4.9% | 379 | 22.7% | 6.2% | 249 | 22.7% | 3.8% | 6 | 0.5% | 2.7% |
| Autres inactifs | 653 | 23.6% | 6.3% | 370 | 22.2% | 9.9% | 282 | 25.7% | 4.2% | 245 | 20.5% | 7.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 1.2% | 4.5% | 13 | 0.8% | 3.2% | 21 | 1.9% | 6.1% | - | - | - |
| Petits patrons | 172 | 6.2% | 6.6% | 107 | 6.4% | 8.0% | 65 | 5.9% | 5.1% | 172 | 14.3% | 6.6% |
| Affaires et Cadres | 536 | 19.4% | 7.8% | 316 | 18.9% | 9.2% | 220 | 20.1% | 6.5% | 536 | 44.7% | 7.8% |
| Professions intermédiaires | 490 | 17.7% | 6.2% | 305 | 18.3% | 7.6% | 185 | 16.8% | 4.8% | 490 | 40.9% | 6.2% |
| Employés | 254 | 9.2% | 4.7% | 149 | 8.9% | 6.3% | 104 | 9.5% | 3.4% | - | - | - |
| Ouvriers | 330 | 11.9% | 3.5% | 208 | 12.5% | 4.1% | 121 | 11.1% | 2.8% | - | - | - |
| Retraités | 722 | 26.1% | 4.9% | 416 | 24.9% | 6.2% | 306 | 27.8% | 3.8% | - | - | - |
| Autres inactifs | 232 | 8.4% | 5.5% | 156 | 9.4% | 9.8% | 76 | 6.9% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 481 | 17.4% | 4.8% | 273 | 16.4% | 6.2% | 208 | 18.9% | 3.7% | 120 | 10.0% | 6.6% |
| 2 personnes | 966 | 34.9% | 5.3% | 558 | 33.4% | 6.5% | 408 | 37.2% | 4.3% | 300 | 25.0% | 7.3% |
| 3 personnes | 467 | 16.9% | 5.1% | 308 | 18.5% | 6.6% | 159 | 14.5% | 3.5% | 253 | 21.1% | 6.5% |
| 4 personnes | 526 | 19.0% | 5.7% | 334 | 20.0% | 7.3% | 192 | 17.5% | 4.1% | 332 | 27.7% | 6.7% |
| 5 personnes et + | 328 | 11.8% | 6.0% | 196 | 11.7% | 7.3% | 131 | 12.0% | 4.7% | 193 | 16.1% | 7.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 820 | 29.6% | 5.3% | 510 | 30.5% | 6.9% | 310 | 28.2% | 3.8% | 511 | 42.6% | 6.6% |
| Non | 1949 | 70.4% | 5.3% | 1161 | 69.5% | 6.6% | 788 | 71.8% | 4.2% | 687 | 57.4% | 7.2% |
| Habitat | ||||||||||||
| Communes rurales | 498 | 18.0% | 4.2% | 280 | 16.8% | 4.9% | 218 | 19.8% | 3.5% | 196 | 16.4% | 6.0% |
| Agglo. - 20 000 hab | 436 | 15.7% | 4.8% | 291 | 17.4% | 6.9% | 144 | 13.2% | 3.0% | 180 | 15.1% | 7.1% |
| Agglo. 20 000 à 100 000 hab | 370 | 13.4% | 5.3% | 243 | 14.5% | 7.2% | 127 | 11.6% | 3.5% | 137 | 11.4% | 7.4% |
| Agglo. + 100 000 hab | 908 | 32.8% | 5.9% | 537 | 32.2% | 7.1% | 371 | 33.8% | 4.6% | 407 | 34.0% | 7.1% |
| Agglo. Paris | 556 | 20.1% | 6.5% | 318 | 19.1% | 7.8% | 238 | 21.7% | 5.3% | 278 | 23.2% | 7.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 624 | 22.5% | 6.5% | 356 | 21.3% | 7.8% | 267 | 24.3% | 5.3% | 314 | 26.3% | 7.2% |
| Nord Pas de Calais | 138 | 5.0% | 4.3% | 99 | 6.0% | 6.5% | 39 | 3.5% | 2.3% | 51 | 4.3% | 5.3% |
| Lorraine | 119 | 4.3% | 6.2% | 76 | 4.6% | 8.2% | 43 | 3.9% | 4.3% | 40 | 3.3% | 7.6% |
| Alsace | 69 | 2.5% | 4.5% | 41 | 2.5% | 5.5% | 27 | 2.5% | 3.5% | 32 | 2.6% | 6.6% |
| Franche-Comté | 35 | 1.3% | 3.7% | 21 | 1.3% | 4.6% | 14 | 1.2% | 2.8% | 15 | 1.3% | 5.5% |
| Champagne Ardennes | 53 | 1.9% | 4.9% | 31 | 1.9% | 6.0% | 22 | 2.0% | 3.9% | 17 | 1.4% | 5.7% |
| Picardie | 64 | 2.3% | 4.2% | 43 | 2.5% | 5.7% | 22 | 2.0% | 2.7% | 25 | 2.1% | 5.9% |
| Bourgogne | 78 | 2.8% | 5.8% | 44 | 2.6% | 6.7% | 34 | 3.1% | 4.9% | 24 | 2.0% | 7.0% |
| Haute Normandie | 65 | 2.3% | 4.3% | 48 | 2.9% | 6.7% | 17 | 1.5% | 2.2% | 39 | 3.2% | 8.7% |
| Basse Normandie | 58 | 2.1% | 4.7% | 43 | 2.5% | 7.3% | 15 | 1.4% | 2.4% | 25 | 2.1% | 7.6% |
| Centre | 107 | 3.9% | 5.1% | 61 | 3.6% | 6.0% | 47 | 4.2% | 4.3% | 44 | 3.7% | 6.8% |
| Pays de Loire | 115 | 4.1% | 3.8% | 75 | 4.5% | 5.2% | 40 | 3.6% | 2.6% | 63 | 5.3% | 6.8% |
| Bretagne | 100 | 3.6% | 3.7% | 71 | 4.2% | 5.5% | 29 | 2.6% | 2.1% | 51 | 4.3% | 6.8% |
| Poitou Charentes | 76 | 2.8% | 5.1% | 41 | 2.5% | 5.8% | 35 | 3.2% | 4.5% | 23 | 1.9% | 6.2% |
| Aquitaine | 143 | 5.2% | 5.1% | 85 | 5.1% | 6.4% | 59 | 5.3% | 4.0% | 59 | 4.9% | 7.0% |
| Midi Pyrénées | 120 | 4.3% | 4.9% | 74 | 4.4% | 6.2% | 46 | 4.2% | 3.6% | 46 | 3.8% | 5.8% |
| Limousin | 32 | 1.2% | 5.2% | 15 | 0.9% | 5.0% | 17 | 1.6% | 5.3% | 18 | 1.5% | 10.8% |
| Auvergne | 50 | 1.8% | 4.4% | 28 | 1.7% | 5.2% | 21 | 2.0% | 3.7% | 14 | 1.2% | 4.3% |
| Rhône Alpes | 300 | 10.8% | 5.7% | 195 | 11.7% | 7.8% | 105 | 9.5% | 3.9% | 141 | 11.8% | 7.2% |
| Languedoc Roussillon | 145 | 5.2% | 6.3% | 68 | 4.1% | 6.3% | 77 | 7.0% | 6.4% | 56 | 4.7% | 8.1% |
| Provence Alpes Côte d'Azur, Corse | 279 | 10.1% | 6.4% | 156 | 9.3% | 7.5% | 123 | 11.2% | 5.4% | 102 | 8.5% | 7.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2076 | 75.0% | 6.0% | 1247 | 74.7% | 7.2% | 828 | 75.4% | 4.8% | 1013 | 84.6% | 6.9% |
| Presque tous les jours | 337 | 12.2% | 5.7% | 190 | 11.4% | 7.0% | 147 | 13.4% | 4.6% | 134 | 11.2% | 7.2% |
| 1 à 2 fois par semaine | 114 | 4.1% | 4.4% | 64 | 3.8% | 5.9% | 50 | 4.5% | 3.3% | 36 | 3.0% | 6.8% |
| 1 à 3 fois par mois | 26 | 0.9% | 5.4% | 19 | 1.1% | 9.6% | 7 | 0.7% | 2.5% | 8 | 0.7% | 11.8% |
| Moins souvent | 34 | 1.2% | 4.7% | 27 | 1.6% | 7.4% | 7 | 0.7% | 2.0% | 4 | 0.3% | 7.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 91 | 3.3% | 5.0% | 49 | 2.9% | 6.5% | 42 | 3.8% | 3.9% | 21 | 1.7% | 10.6% |
| De 9 000 à moins de 12 000 euros par an | 122 | 4.4% | 4.1% | 80 | 4.8% | 7.0% | 42 | 3.8% | 2.3% | 16 | 1.3% | 6.6% |
| De 12 000 à moins de 18 000 euros par an | 195 | 7.1% | 3.5% | 133 | 7.9% | 5.5% | 63 | 5.7% | 2.0% | 28 | 2.4% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 290 | 10.5% | 4.3% | 174 | 10.4% | 5.8% | 116 | 10.5% | 3.0% | 73 | 6.1% | 5.4% |
| De 24 000 à moins de 36 000 euros par an | 576 | 20.8% | 5.0% | 310 | 18.6% | 5.7% | 265 | 24.1% | 4.4% | 237 | 19.8% | 6.8% |
| De 36 000 à moins de 45 000 euros par an | 388 | 14.0% | 5.4% | 233 | 14.0% | 6.3% | 155 | 14.1% | 4.5% | 199 | 16.6% | 6.7% |
| De 45 000 à moins de 65 000 euros par an | 518 | 18.7% | 7.1% | 335 | 20.1% | 8.2% | 183 | 16.6% | 5.6% | 289 | 24.2% | 7.1% |
| 65 000 euros et plus par an | 318 | 11.5% | 8.0% | 205 | 12.3% | 9.1% | 112 | 10.2% | 6.7% | 224 | 18.7% | 8.2% |
| Refus | 192 | 6.9% | 5.7% | 109 | 6.5% | 7.5% | 83 | 7.5% | 4.3% | 69 | 5.7% | 6.1% |
| Ne sait pas | 80 | 2.9% | 4.8% | 41 | 2.5% | 5.6% | 39 | 3.5% | 4.2% | 43 | 3.6% | 7.4% |
