L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2989 | 100.0% | 5.7% | 756 | 100.0% | 3.0% | 2233 | 100.0% | 8.2% | 823 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 756 | 25.3% | 3.0% | 756 | 100.0% | 3.0% | - | - | - | 180 | 21.9% | 2.0% |
| Femme | 2233 | 74.7% | 8.2% | - | - | - | 2233 | 100.0% | 8.2% | 643 | 78.1% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 126 | 4.2% | 1.7% | 30 | 4.0% | 0.8% | 95 | 4.3% | 2.6% | 41 | 5.0% | 1.4% |
| 25 à 34 ans | 289 | 9.7% | 3.8% | 48 | 6.4% | 1.3% | 241 | 10.8% | 6.2% | 115 | 14.0% | 3.6% |
| 35 à 49 ans | 770 | 25.8% | 6.2% | 154 | 20.4% | 2.5% | 616 | 27.6% | 9.7% | 329 | 39.9% | 5.2% |
| 50 à 59 ans | 809 | 27.1% | 8.7% | 260 | 34.3% | 5.6% | 550 | 24.6% | 11.8% | 280 | 34.0% | 7.3% |
| 60 ans et plus | 995 | 33.3% | 6.4% | 263 | 34.8% | 3.9% | 731 | 32.8% | 8.4% | 58 | 7.0% | 6.6% |
| Individu | ||||||||||||
| Ménagères | 2081 | 69.6% | 8.9% | - | - | - | 2081 | 93.2% | 8.9% | 600 | 72.9% | 8.5% |
| Personne de référence | 1290 | 43.1% | 4.5% | 699 | 92.4% | 3.4% | 591 | 26.5% | 7.4% | 269 | 32.6% | 3.2% |
| Responsable des achats | 2528 | 84.6% | 7.0% | 494 | 65.4% | 3.8% | 2034 | 91.1% | 8.9% | 697 | 84.6% | 6.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 0.6% | 3.7% | 10 | 1.4% | 3.0% | 8 | 0.4% | 5.3% | - | - | - |
| Petits patrons | 56 | 1.9% | 3.5% | 21 | 2.8% | 1.9% | 34 | 1.5% | 7.7% | 47 | 5.7% | 3.3% |
| Affaires et Cadres | 176 | 5.9% | 3.6% | 45 | 6.0% | 1.6% | 130 | 5.8% | 6.3% | 152 | 18.5% | 3.5% |
| Professions intermédiaires | 422 | 14.1% | 5.9% | 101 | 13.3% | 2.9% | 321 | 14.4% | 8.8% | 293 | 35.6% | 5.0% |
| Employés | 689 | 23.1% | 8.3% | 81 | 10.7% | 3.6% | 609 | 27.3% | 9.9% | 178 | 21.6% | 9.6% |
| Ouvriers | 267 | 8.9% | 4.2% | 153 | 20.2% | 3.1% | 114 | 5.1% | 8.6% | 11 | 1.4% | 3.3% |
| Retraités | 834 | 27.9% | 6.5% | 250 | 33.1% | 4.1% | 584 | 26.2% | 8.8% | 24 | 2.9% | 11.4% |
| Autres inactifs | 526 | 17.6% | 5.0% | 95 | 12.5% | 2.5% | 431 | 19.3% | 6.4% | 118 | 14.3% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 1.0% | 4.1% | 9 | 1.2% | 2.3% | 22 | 1.0% | 6.4% | - | - | - |
| Petits patrons | 134 | 4.5% | 5.1% | 25 | 3.2% | 1.8% | 109 | 4.9% | 8.5% | 134 | 16.2% | 5.1% |
| Affaires et Cadres | 263 | 8.8% | 3.8% | 47 | 6.2% | 1.4% | 217 | 9.7% | 6.4% | 263 | 32.0% | 3.8% |
| Professions intermédiaires | 426 | 14.3% | 5.4% | 109 | 14.4% | 2.7% | 318 | 14.2% | 8.2% | 426 | 51.8% | 5.4% |
| Employés | 393 | 13.1% | 7.2% | 81 | 10.7% | 3.4% | 312 | 14.0% | 10.2% | - | - | - |
| Ouvriers | 527 | 17.6% | 5.6% | 150 | 19.8% | 2.9% | 377 | 16.9% | 8.6% | - | - | - |
| Retraités | 977 | 32.7% | 6.6% | 260 | 34.4% | 3.9% | 716 | 32.1% | 8.8% | - | - | - |
| Autres inactifs | 238 | 8.0% | 5.7% | 75 | 10.0% | 4.7% | 162 | 7.3% | 6.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 537 | 18.0% | 5.4% | 141 | 18.7% | 3.2% | 396 | 17.7% | 7.0% | 74 | 9.0% | 4.1% |
| 2 personnes | 1249 | 41.8% | 6.9% | 297 | 39.2% | 3.4% | 953 | 42.7% | 10.1% | 253 | 30.7% | 6.1% |
| 3 personnes | 483 | 16.2% | 5.2% | 123 | 16.3% | 2.7% | 360 | 16.1% | 7.9% | 209 | 25.3% | 5.3% |
| 4 personnes | 414 | 13.9% | 4.5% | 107 | 14.2% | 2.3% | 307 | 13.7% | 6.6% | 189 | 23.0% | 3.8% |
| 5 personnes et + | 305 | 10.2% | 5.5% | 88 | 11.6% | 3.2% | 217 | 9.7% | 7.8% | 99 | 12.0% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 810 | 27.1% | 5.2% | 186 | 24.6% | 2.5% | 624 | 28.0% | 7.6% | 358 | 43.5% | 4.6% |
| Non | 2178 | 72.9% | 6.0% | 570 | 75.4% | 3.2% | 1609 | 72.0% | 8.5% | 465 | 56.5% | 4.8% |
| Habitat | ||||||||||||
| Communes rurales | 693 | 23.2% | 5.8% | 164 | 21.6% | 2.9% | 529 | 23.7% | 8.5% | 151 | 18.3% | 4.6% |
| Agglo. - 20 000 hab | 534 | 17.9% | 5.9% | 143 | 18.9% | 3.4% | 391 | 17.5% | 8.1% | 130 | 15.8% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 443 | 14.8% | 6.3% | 114 | 15.0% | 3.3% | 329 | 14.7% | 9.2% | 121 | 14.7% | 6.5% |
| Agglo. + 100 000 hab | 842 | 28.2% | 5.4% | 179 | 23.7% | 2.4% | 662 | 29.7% | 8.3% | 260 | 31.6% | 4.6% |
| Agglo. Paris | 478 | 16.0% | 5.6% | 157 | 20.7% | 3.8% | 321 | 14.4% | 7.2% | 161 | 19.5% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 535 | 17.9% | 5.6% | 183 | 24.3% | 4.0% | 352 | 15.8% | 7.0% | 181 | 22.0% | 4.2% |
| Nord Pas de Calais | 190 | 6.4% | 5.9% | 32 | 4.2% | 2.1% | 158 | 7.1% | 9.3% | 34 | 4.1% | 3.5% |
| Lorraine | 126 | 4.2% | 6.6% | 32 | 4.2% | 3.4% | 94 | 4.2% | 9.5% | 32 | 3.9% | 6.0% |
| Alsace | 110 | 3.7% | 7.2% | 33 | 4.3% | 4.4% | 77 | 3.5% | 9.8% | 23 | 2.8% | 4.9% |
| Franche-Comté | 71 | 2.4% | 7.4% | 20 | 2.6% | 4.3% | 51 | 2.3% | 10.5% | 13 | 1.6% | 4.8% |
| Champagne Ardennes | 79 | 2.7% | 7.3% | 18 | 2.4% | 3.5% | 61 | 2.7% | 10.9% | 32 | 3.8% | 10.7% |
| Picardie | 104 | 3.5% | 6.8% | 32 | 4.2% | 4.3% | 72 | 3.2% | 9.1% | 26 | 3.2% | 6.2% |
| Bourgogne | 111 | 3.7% | 8.2% | 41 | 5.5% | 6.4% | 70 | 3.1% | 9.9% | 17 | 2.0% | 4.9% |
| Haute Normandie | 47 | 1.6% | 3.2% | 10 | 1.3% | 1.4% | 37 | 1.7% | 4.8% | 13 | 1.6% | 2.9% |
| Basse Normandie | 80 | 2.7% | 6.6% | 8 | 1.1% | 1.4% | 72 | 3.2% | 11.5% | 13 | 1.6% | 4.1% |
| Centre | 129 | 4.3% | 6.2% | 28 | 3.6% | 2.7% | 102 | 4.6% | 9.3% | 37 | 4.5% | 5.7% |
| Pays de Loire | 171 | 5.7% | 5.7% | 39 | 5.1% | 2.7% | 132 | 5.9% | 8.6% | 30 | 3.7% | 3.2% |
| Bretagne | 140 | 4.7% | 5.2% | 35 | 4.6% | 2.7% | 105 | 4.7% | 7.6% | 53 | 6.4% | 7.0% |
| Poitou Charentes | 86 | 2.9% | 5.8% | 26 | 3.5% | 3.7% | 60 | 2.7% | 7.7% | 17 | 2.1% | 4.6% |
| Aquitaine | 151 | 5.1% | 5.4% | 39 | 5.2% | 3.0% | 112 | 5.0% | 7.6% | 40 | 4.8% | 4.7% |
| Midi Pyrénées | 143 | 4.8% | 5.8% | 36 | 4.7% | 3.0% | 108 | 4.8% | 8.4% | 26 | 3.2% | 3.3% |
| Limousin | 47 | 1.6% | 7.7% | 6 | 0.8% | 2.1% | 41 | 1.8% | 12.7% | 11 | 1.4% | 7.0% |
| Auvergne | 57 | 1.9% | 5.0% | 16 | 2.2% | 3.0% | 41 | 1.8% | 6.9% | 19 | 2.3% | 6.0% |
| Rhône Alpes | 277 | 9.3% | 5.3% | 54 | 7.1% | 2.1% | 223 | 10.0% | 8.2% | 99 | 12.1% | 5.1% |
| Languedoc Roussillon | 90 | 3.0% | 3.9% | 21 | 2.8% | 2.0% | 69 | 3.1% | 5.7% | 32 | 3.9% | 4.6% |
| Provence Alpes Côte d'Azur, Corse | 242 | 8.1% | 5.5% | 46 | 6.1% | 2.2% | 196 | 8.8% | 8.5% | 75 | 9.1% | 5.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1899 | 63.6% | 5.5% | 448 | 59.3% | 2.6% | 1451 | 65.0% | 8.4% | 668 | 81.1% | 4.5% |
| Presque tous les jours | 365 | 12.2% | 6.1% | 89 | 11.8% | 3.3% | 276 | 12.4% | 8.6% | 93 | 11.3% | 5.0% |
| 1 à 2 fois par semaine | 229 | 7.7% | 8.9% | 51 | 6.7% | 4.7% | 178 | 8.0% | 12.0% | 44 | 5.3% | 8.3% |
| 1 à 3 fois par mois | 35 | 1.2% | 7.3% | 2 | 0.3% | 1.2% | 33 | 1.5% | 11.4% | 6 | 0.7% | 9.1% |
| Moins souvent | 41 | 1.4% | 5.7% | 12 | 1.6% | 3.4% | 29 | 1.3% | 8.0% | 9 | 1.1% | 19.5% |
| Jamais | 1 | - | 1.7% | - | - | - | 1 | 0.1% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 81 | 2.7% | 4.4% | 18 | 2.3% | 2.3% | 63 | 2.8% | 5.8% | 8 | 0.9% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 201 | 6.7% | 6.7% | 56 | 7.4% | 4.9% | 145 | 6.5% | 7.9% | 7 | 0.9% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 383 | 12.8% | 6.9% | 93 | 12.3% | 3.8% | 290 | 13.0% | 9.3% | 40 | 4.8% | 6.3% |
| De 18 000 à moins de 24 000 euros par an | 462 | 15.5% | 6.8% | 120 | 15.9% | 4.0% | 342 | 15.3% | 9.0% | 81 | 9.8% | 6.0% |
| De 24 000 à moins de 36 000 euros par an | 739 | 24.7% | 6.5% | 192 | 25.4% | 3.6% | 547 | 24.5% | 9.1% | 194 | 23.5% | 5.5% |
| De 36 000 à moins de 45 000 euros par an | 364 | 12.2% | 5.1% | 93 | 12.3% | 2.5% | 271 | 12.1% | 7.9% | 140 | 17.0% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 357 | 12.0% | 4.9% | 91 | 12.0% | 2.2% | 267 | 11.9% | 8.2% | 175 | 21.3% | 4.3% |
| 65 000 euros et plus par an | 188 | 6.3% | 4.8% | 60 | 7.9% | 2.6% | 128 | 5.7% | 7.6% | 113 | 13.7% | 4.2% |
| Refus | 160 | 5.4% | 4.7% | 25 | 3.3% | 1.7% | 135 | 6.1% | 7.0% | 47 | 5.7% | 4.2% |
| Ne sait pas | 53 | 1.8% | 3.2% | 8 | 1.0% | 1.0% | 45 | 2.0% | 4.9% | 19 | 2.4% | 3.3% |
