L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 525 | 100.0% | 1.0% | 372 | 100.0% | 1.5% | 153 | 100.0% | 0.6% | 247 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 372 | 70.8% | 1.5% | 372 | 100.0% | 1.5% | - | - | - | 160 | 64.5% | 1.8% |
| Femme | 153 | 29.2% | 0.6% | - | - | - | 153 | 100.0% | 0.6% | 88 | 35.5% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 97 | 18.4% | 1.3% | 54 | 14.6% | 1.5% | 42 | 27.7% | 1.2% | 50 | 20.0% | 1.6% |
| 25 à 34 ans | 58 | 11.1% | 0.8% | 48 | 13.0% | 1.3% | 10 | 6.7% | 0.3% | 20 | 7.9% | 0.6% |
| 35 à 49 ans | 184 | 35.0% | 1.5% | 118 | 31.8% | 1.9% | 65 | 42.7% | 1.0% | 98 | 39.5% | 1.5% |
| 50 à 59 ans | 140 | 26.6% | 1.5% | 114 | 30.6% | 2.5% | 26 | 17.0% | 0.6% | 69 | 27.8% | 1.8% |
| 60 ans et plus | 46 | 8.9% | 0.3% | 37 | 10.0% | 0.5% | 9 | 6.0% | 0.1% | 12 | 4.8% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 111 | 21.2% | 0.5% | - | - | - | 111 | 72.7% | 0.5% | 69 | 27.9% | 1.0% |
| Personne de référence | 341 | 65.0% | 1.2% | 305 | 82.2% | 1.5% | 36 | 23.5% | 0.5% | 150 | 60.8% | 1.8% |
| Responsable des achats | 347 | 66.2% | 1.0% | 229 | 61.5% | 1.7% | 119 | 77.5% | 0.5% | 175 | 70.9% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 24 | 4.6% | 1.5% | 17 | 4.5% | 1.4% | 7 | 4.9% | 1.7% | 24 | 9.7% | 1.7% |
| Affaires et Cadres | 78 | 14.9% | 1.6% | 56 | 15.0% | 2.0% | 22 | 14.6% | 1.1% | 67 | 27.2% | 1.5% |
| Professions intermédiaires | 108 | 20.6% | 1.5% | 66 | 17.8% | 1.9% | 42 | 27.2% | 1.1% | 101 | 41.0% | 1.7% |
| Employés | 71 | 13.5% | 0.8% | 42 | 11.4% | 1.9% | 28 | 18.5% | 0.5% | 10 | 3.9% | 0.5% |
| Ouvriers | 86 | 16.3% | 1.4% | 80 | 21.6% | 1.6% | 5 | 3.5% | 0.4% | 2 | 0.8% | 0.5% |
| Retraités | 36 | 6.9% | 0.3% | 31 | 8.2% | 0.5% | 6 | 3.6% | 0.1% | 1 | 0.2% | 0.3% |
| Autres inactifs | 122 | 23.3% | 1.2% | 80 | 21.5% | 2.1% | 42 | 27.6% | 0.6% | 42 | 17.2% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 29 | 5.6% | 1.1% | 19 | 5.1% | 1.4% | 10 | 6.9% | 0.8% | 29 | 11.8% | 1.1% |
| Affaires et Cadres | 94 | 17.8% | 1.4% | 61 | 16.4% | 1.8% | 33 | 21.4% | 1.0% | 94 | 37.8% | 1.4% |
| Professions intermédiaires | 124 | 23.7% | 1.6% | 80 | 21.5% | 2.0% | 44 | 29.0% | 1.1% | 124 | 50.3% | 1.6% |
| Employés | 55 | 10.5% | 1.0% | 36 | 9.8% | 1.5% | 19 | 12.2% | 0.6% | - | - | - |
| Ouvriers | 96 | 18.2% | 1.0% | 77 | 20.8% | 1.5% | 18 | 11.9% | 0.4% | - | - | - |
| Retraités | 54 | 10.3% | 0.4% | 44 | 11.8% | 0.7% | 10 | 6.5% | 0.1% | - | - | - |
| Autres inactifs | 72 | 13.8% | 1.7% | 54 | 14.5% | 3.4% | 19 | 12.1% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 106 | 20.1% | 1.1% | 85 | 22.8% | 1.9% | 21 | 13.8% | 0.4% | 38 | 15.4% | 2.1% |
| 2 personnes | 118 | 22.5% | 0.7% | 88 | 23.7% | 1.0% | 30 | 19.6% | 0.3% | 42 | 17.0% | 1.0% |
| 3 personnes | 128 | 24.3% | 1.4% | 79 | 21.3% | 1.7% | 49 | 31.7% | 1.1% | 69 | 28.0% | 1.8% |
| 4 personnes | 125 | 23.9% | 1.4% | 84 | 22.5% | 1.8% | 42 | 27.1% | 0.9% | 74 | 29.8% | 1.5% |
| 5 personnes et + | 48 | 9.2% | 0.9% | 36 | 9.7% | 1.3% | 12 | 7.7% | 0.4% | 24 | 9.9% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 178 | 33.9% | 1.1% | 117 | 31.5% | 1.6% | 61 | 39.7% | 0.7% | 108 | 43.5% | 1.4% |
| Non | 347 | 66.1% | 1.0% | 254 | 68.5% | 1.4% | 92 | 60.3% | 0.5% | 140 | 56.5% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 98 | 18.7% | 0.8% | 63 | 17.1% | 1.1% | 34 | 22.5% | 0.6% | 42 | 17.1% | 1.3% |
| Agglo. - 20 000 hab | 72 | 13.8% | 0.8% | 41 | 10.9% | 1.0% | 32 | 20.8% | 0.7% | 27 | 10.9% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 75 | 14.4% | 1.1% | 61 | 16.4% | 1.8% | 14 | 9.4% | 0.4% | 27 | 11.1% | 1.5% |
| Agglo. + 100 000 hab | 176 | 33.6% | 1.1% | 129 | 34.7% | 1.7% | 47 | 30.8% | 0.6% | 94 | 37.9% | 1.6% |
| Agglo. Paris | 103 | 19.6% | 1.2% | 78 | 20.9% | 1.9% | 25 | 16.5% | 0.6% | 57 | 23.0% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 111 | 21.1% | 1.2% | 85 | 22.8% | 1.8% | 26 | 17.2% | 0.5% | 60 | 24.3% | 1.4% |
| Nord Pas de Calais | 26 | 4.9% | 0.8% | 19 | 5.1% | 1.2% | 7 | 4.4% | 0.4% | 11 | 4.6% | 1.2% |
| Lorraine | 22 | 4.1% | 1.1% | 20 | 5.4% | 2.2% | 1 | 0.9% | 0.1% | 8 | 3.2% | 1.5% |
| Alsace | 13 | 2.4% | 0.8% | 6 | 1.5% | 0.8% | 7 | 4.5% | 0.9% | 9 | 3.8% | 2.0% |
| Franche-Comté | 6 | 1.2% | 0.6% | 4 | 1.1% | 0.9% | 2 | 1.3% | 0.4% | 3 | 1.2% | 1.1% |
| Champagne Ardennes | 15 | 2.9% | 1.4% | 10 | 2.7% | 1.9% | 5 | 3.3% | 0.9% | 6 | 2.4% | 2.0% |
| Picardie | 20 | 3.9% | 1.3% | 10 | 2.6% | 1.3% | 11 | 7.1% | 1.4% | 6 | 2.4% | 1.4% |
| Bourgogne | 10 | 2.0% | 0.8% | 7 | 2.0% | 1.1% | 3 | 1.8% | 0.4% | 5 | 2.2% | 1.6% |
| Haute Normandie | 10 | 1.9% | 0.7% | 8 | 2.1% | 1.1% | 2 | 1.5% | 0.3% | 6 | 2.5% | 1.4% |
| Basse Normandie | 8 | 1.5% | 0.6% | 5 | 1.4% | 0.9% | 3 | 1.7% | 0.4% | 4 | 1.7% | 1.3% |
| Centre | 17 | 3.3% | 0.8% | 11 | 2.8% | 1.0% | 7 | 4.5% | 0.6% | 5 | 1.9% | 0.7% |
| Pays de Loire | 26 | 5.0% | 0.9% | 17 | 4.5% | 1.2% | 10 | 6.3% | 0.6% | 17 | 6.8% | 1.8% |
| Bretagne | 20 | 3.8% | 0.7% | 13 | 3.5% | 1.0% | 7 | 4.6% | 0.5% | 7 | 3.0% | 1.0% |
| Poitou Charentes | 13 | 2.5% | 0.9% | 9 | 2.5% | 1.3% | 4 | 2.6% | 0.5% | 4 | 1.8% | 1.2% |
| Aquitaine | 38 | 7.3% | 1.4% | 23 | 6.1% | 1.7% | 16 | 10.4% | 1.1% | 20 | 8.0% | 2.3% |
| Midi Pyrénées | 20 | 3.8% | 0.8% | 14 | 3.7% | 1.2% | 6 | 3.8% | 0.5% | 11 | 4.4% | 1.4% |
| Limousin | 2 | 0.5% | 0.4% | 2 | 0.6% | 0.7% | 0 | 0.2% | 0.1% | 2 | 1.0% | 1.5% |
| Auvergne | 9 | 1.7% | 0.8% | 7 | 1.9% | 1.3% | 2 | 1.3% | 0.4% | 5 | 2.1% | 1.6% |
| Rhône Alpes | 68 | 13.0% | 1.3% | 56 | 15.0% | 2.2% | 12 | 8.0% | 0.5% | 24 | 9.8% | 1.2% |
| Languedoc Roussillon | 27 | 5.2% | 1.2% | 12 | 3.2% | 1.1% | 15 | 9.9% | 1.3% | 16 | 6.5% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 42 | 8.1% | 1.0% | 36 | 9.6% | 1.7% | 7 | 4.5% | 0.3% | 16 | 6.5% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 391 | 74.5% | 1.1% | 272 | 73.1% | 1.6% | 119 | 77.9% | 0.7% | 221 | 89.4% | 1.5% |
| Presque tous les jours | 51 | 9.7% | 0.9% | 39 | 10.6% | 1.4% | 12 | 7.7% | 0.4% | 16 | 6.6% | 0.9% |
| 1 à 2 fois par semaine | 43 | 8.1% | 1.7% | 31 | 8.4% | 2.9% | 11 | 7.4% | 0.8% | 8 | 3.2% | 1.5% |
| Moins souvent | 8 | 1.6% | 1.2% | 8 | 2.2% | 2.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 5.1% | 1.5% | 21 | 5.6% | 2.8% | 6 | 3.9% | 0.6% | 7 | 2.7% | 3.4% |
| De 9 000 à moins de 12 000 euros par an | 46 | 8.8% | 1.6% | 31 | 8.4% | 2.7% | 15 | 9.9% | 0.8% | 10 | 3.8% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 57 | 10.9% | 1.0% | 36 | 9.8% | 1.5% | 21 | 13.6% | 0.7% | 13 | 5.1% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 48 | 9.1% | 0.7% | 35 | 9.5% | 1.2% | 12 | 8.1% | 0.3% | 17 | 6.7% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 105 | 20.1% | 0.9% | 76 | 20.4% | 1.4% | 29 | 19.2% | 0.5% | 46 | 18.6% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 60 | 11.5% | 0.8% | 40 | 10.7% | 1.1% | 21 | 13.6% | 0.6% | 40 | 16.0% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 79 | 15.1% | 1.1% | 55 | 14.7% | 1.3% | 25 | 16.1% | 0.8% | 60 | 24.4% | 1.5% |
| 65 000 euros et plus par an | 43 | 8.2% | 1.1% | 34 | 9.1% | 1.5% | 9 | 6.2% | 0.6% | 31 | 12.6% | 1.1% |
| Refus | 43 | 8.3% | 1.3% | 35 | 9.5% | 2.4% | 8 | 5.4% | 0.4% | 20 | 7.9% | 1.7% |
| Ne sait pas | 15 | 2.8% | 0.9% | 9 | 2.4% | 1.2% | 6 | 4.0% | 0.7% | 5 | 2.2% | 0.9% |
