L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 416 | 100.0% | 0.8% | 288 | 100.0% | 1.2% | 127 | 100.0% | 0.5% | 142 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 288 | 69.3% | 1.2% | 288 | 100.0% | 1.2% | - | - | - | 98 | 69.4% | 1.1% |
| Femme | 127 | 30.7% | 0.5% | - | - | - | 127 | 100.0% | 0.5% | 43 | 30.6% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 17 | 4.1% | 0.2% | 14 | 4.7% | 0.4% | 4 | 2.8% | 0.1% | 12 | 8.2% | 0.4% |
| 25 à 34 ans | 43 | 10.4% | 0.6% | 35 | 12.1% | 0.9% | 9 | 6.7% | 0.2% | 13 | 9.5% | 0.4% |
| 35 à 49 ans | 117 | 28.1% | 0.9% | 78 | 27.2% | 1.3% | 38 | 29.9% | 0.6% | 62 | 43.5% | 1.0% |
| 50 à 59 ans | 79 | 19.1% | 0.9% | 63 | 21.9% | 1.4% | 16 | 12.6% | 0.3% | 45 | 31.6% | 1.2% |
| 60 ans et plus | 159 | 38.3% | 1.0% | 98 | 34.0% | 1.4% | 61 | 47.9% | 0.7% | 10 | 7.2% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 123 | 29.7% | 0.5% | - | - | - | 123 | 96.7% | 0.5% | 41 | 29.0% | 0.6% |
| Personne de référence | 299 | 72.0% | 1.1% | 260 | 90.1% | 1.3% | 40 | 31.0% | 0.5% | 92 | 64.7% | 1.1% |
| Responsable des achats | 262 | 62.9% | 0.7% | 160 | 55.5% | 1.2% | 102 | 79.9% | 0.4% | 76 | 53.4% | 0.7% |
| PCS Individu | ||||||||||||
| Petits patrons | 14 | 3.4% | 0.9% | 14 | 4.8% | 1.2% | 0 | 0.3% | 0.1% | 13 | 9.4% | 0.9% |
| Affaires et Cadres | 51 | 12.3% | 1.0% | 43 | 15.0% | 1.5% | 8 | 6.2% | 0.4% | 48 | 34.2% | 1.1% |
| Professions intermédiaires | 53 | 12.7% | 0.7% | 37 | 12.9% | 1.1% | 15 | 12.2% | 0.4% | 43 | 30.1% | 0.7% |
| Employés | 59 | 14.3% | 0.7% | 31 | 10.8% | 1.4% | 28 | 22.2% | 0.5% | 18 | 12.8% | 1.0% |
| Ouvriers | 30 | 7.3% | 0.5% | 27 | 9.4% | 0.5% | 3 | 2.6% | 0.3% | - | - | - |
| Retraités | 135 | 32.5% | 1.1% | 96 | 33.5% | 1.6% | 39 | 30.5% | 0.6% | 2 | 1.2% | 0.8% |
| Autres inactifs | 73 | 17.5% | 0.7% | 39 | 13.7% | 1.1% | 33 | 26.0% | 0.5% | 17 | 12.3% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.6% | 0.4% | 0 | 0.2% | 0.1% | 2 | 1.7% | 0.6% | - | - | - |
| Petits patrons | 32 | 7.6% | 1.2% | 15 | 5.2% | 1.1% | 17 | 13.0% | 1.3% | 32 | 22.4% | 1.2% |
| Affaires et Cadres | 55 | 13.2% | 0.8% | 43 | 15.1% | 1.3% | 11 | 9.0% | 0.3% | 55 | 38.8% | 0.8% |
| Professions intermédiaires | 55 | 13.2% | 0.7% | 40 | 13.8% | 1.0% | 15 | 12.0% | 0.4% | 55 | 38.8% | 0.7% |
| Employés | 34 | 8.1% | 0.6% | 23 | 8.0% | 1.0% | 11 | 8.3% | 0.3% | - | - | - |
| Ouvriers | 45 | 10.9% | 0.5% | 32 | 11.0% | 0.6% | 13 | 10.5% | 0.3% | - | - | - |
| Retraités | 152 | 36.5% | 1.0% | 103 | 35.9% | 1.5% | 48 | 37.7% | 0.6% | - | - | - |
| Autres inactifs | 41 | 9.9% | 1.0% | 31 | 10.8% | 2.0% | 10 | 7.8% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 81 | 19.5% | 0.8% | 47 | 16.5% | 1.1% | 34 | 26.5% | 0.6% | 15 | 10.3% | 0.8% |
| 2 personnes | 171 | 41.2% | 0.9% | 124 | 43.0% | 1.4% | 47 | 37.2% | 0.5% | 38 | 26.5% | 0.9% |
| 3 personnes | 46 | 11.0% | 0.5% | 37 | 13.0% | 0.8% | 8 | 6.5% | 0.2% | 25 | 17.7% | 0.6% |
| 4 personnes | 58 | 13.9% | 0.6% | 41 | 14.2% | 0.9% | 17 | 13.1% | 0.4% | 39 | 27.8% | 0.8% |
| 5 personnes et + | 60 | 14.4% | 1.1% | 39 | 13.4% | 1.4% | 21 | 16.7% | 0.8% | 25 | 17.7% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 108 | 25.9% | 0.7% | 75 | 25.9% | 1.0% | 33 | 26.0% | 0.4% | 59 | 41.4% | 0.8% |
| Non | 308 | 74.1% | 0.8% | 214 | 74.1% | 1.2% | 94 | 74.0% | 0.5% | 83 | 58.6% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 49 | 11.7% | 0.4% | 33 | 11.3% | 0.6% | 16 | 12.7% | 0.3% | 20 | 14.4% | 0.6% |
| Agglo. - 20 000 hab | 60 | 14.5% | 0.7% | 44 | 15.1% | 1.0% | 17 | 13.2% | 0.3% | 21 | 15.1% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 42 | 10.1% | 0.6% | 30 | 10.4% | 0.9% | 12 | 9.6% | 0.3% | 10 | 7.1% | 0.5% |
| Agglo. + 100 000 hab | 118 | 28.5% | 0.8% | 83 | 28.8% | 1.1% | 35 | 27.8% | 0.4% | 32 | 22.6% | 0.6% |
| Agglo. Paris | 146 | 35.2% | 1.7% | 99 | 34.4% | 2.4% | 47 | 36.8% | 1.1% | 58 | 40.9% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 159 | 38.3% | 1.7% | 109 | 37.8% | 2.4% | 50 | 39.3% | 1.0% | 64 | 45.1% | 1.5% |
| Nord Pas de Calais | 16 | 3.8% | 0.5% | 8 | 2.7% | 0.5% | 8 | 6.4% | 0.5% | 2 | 1.5% | 0.2% |
| Lorraine | 5 | 1.3% | 0.3% | 4 | 1.4% | 0.4% | 1 | 1.1% | 0.1% | 3 | 2.0% | 0.5% |
| Alsace | 18 | 4.3% | 1.2% | 12 | 4.3% | 1.7% | 5 | 4.1% | 0.7% | 5 | 3.8% | 1.1% |
| Franche-Comté | 10 | 2.5% | 1.1% | 5 | 1.7% | 1.0% | 5 | 4.2% | 1.1% | 4 | 2.6% | 1.3% |
| Champagne Ardennes | 8 | 1.8% | 0.7% | 5 | 1.6% | 0.9% | 3 | 2.2% | 0.5% | 2 | 1.2% | 0.6% |
| Picardie | 7 | 1.8% | 0.5% | 5 | 1.8% | 0.7% | 2 | 1.7% | 0.3% | 3 | 2.5% | 0.8% |
| Bourgogne | 11 | 2.6% | 0.8% | 7 | 2.5% | 1.1% | 4 | 2.9% | 0.5% | 2 | 1.4% | 0.6% |
| Haute Normandie | 5 | 1.3% | 0.3% | 4 | 1.6% | 0.6% | 1 | 0.6% | 0.1% | 2 | 1.3% | 0.4% |
| Basse Normandie | 2 | 0.5% | 0.2% | 1 | 0.5% | 0.2% | 1 | 0.6% | 0.1% | 1 | 0.4% | 0.2% |
| Centre | 12 | 2.9% | 0.6% | 5 | 1.8% | 0.5% | 7 | 5.3% | 0.6% | 3 | 2.4% | 0.5% |
| Pays de Loire | 9 | 2.3% | 0.3% | 8 | 2.9% | 0.6% | 1 | 0.8% | 0.1% | 2 | 1.5% | 0.2% |
| Bretagne | 9 | 2.2% | 0.3% | 8 | 2.8% | 0.6% | 1 | 0.7% | 0.1% | 6 | 4.0% | 0.8% |
| Poitou Charentes | 7 | 1.8% | 0.5% | 6 | 2.3% | 0.9% | 1 | 0.7% | 0.1% | 3 | 2.0% | 0.8% |
| Aquitaine | 14 | 3.5% | 0.5% | 14 | 4.7% | 1.0% | 1 | 0.6% | 0.1% | 7 | 4.8% | 0.8% |
| Midi Pyrénées | 20 | 4.9% | 0.8% | 15 | 5.1% | 1.2% | 6 | 4.4% | 0.4% | 4 | 2.9% | 0.5% |
| Limousin | 3 | 0.7% | 0.5% | 2 | 0.7% | 0.6% | 1 | 0.7% | 0.3% | 1 | 0.7% | 0.6% |
| Auvergne | 10 | 2.5% | 0.9% | 7 | 2.3% | 1.2% | 4 | 2.8% | 0.6% | 2 | 1.2% | 0.5% |
| Rhône Alpes | 49 | 11.7% | 0.9% | 31 | 10.8% | 1.2% | 17 | 13.6% | 0.6% | 17 | 12.3% | 0.9% |
| Languedoc Roussillon | 10 | 2.5% | 0.4% | 9 | 3.2% | 0.8% | 1 | 0.9% | 0.1% | 2 | 1.1% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 29 | 7.1% | 0.7% | 21 | 7.4% | 1.0% | 8 | 6.3% | 0.3% | 8 | 5.4% | 0.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 295 | 71.0% | 0.9% | 219 | 75.8% | 1.3% | 77 | 60.2% | 0.4% | 121 | 85.5% | 0.8% |
| Presque tous les jours | 50 | 11.9% | 0.8% | 34 | 11.7% | 1.2% | 16 | 12.4% | 0.5% | 10 | 7.3% | 0.6% |
| 1 à 2 fois par semaine | 22 | 5.3% | 0.9% | 12 | 4.1% | 1.1% | 10 | 8.1% | 0.7% | 1 | 0.6% | 0.2% |
| 1 à 3 fois par mois | 0 | 0.1% | 0.1% | 0 | - | - | 0 | 0.3% | 0.1% | 0 | 0.1% | 0.1% |
| Moins souvent | 12 | 2.9% | 1.7% | 1 | 0.5% | 0.4% | 11 | 8.5% | 3.0% | 9 | 6.5% | 19.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 4.1% | 0.9% | 6 | 2.0% | 0.8% | 11 | 8.9% | 1.0% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 15 | 3.6% | 0.5% | 9 | 3.0% | 0.8% | 6 | 4.8% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 43 | 10.3% | 0.8% | 38 | 13.1% | 1.6% | 5 | 4.0% | 0.2% | 4 | 2.7% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 20 | 4.8% | 0.3% | 14 | 4.8% | 0.5% | 6 | 4.7% | 0.2% | 5 | 3.8% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 74 | 17.7% | 0.6% | 55 | 19.2% | 1.0% | 18 | 14.4% | 0.3% | 18 | 12.5% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 40 | 9.6% | 0.6% | 30 | 10.5% | 0.8% | 9 | 7.4% | 0.3% | 15 | 10.5% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 90 | 21.8% | 1.2% | 71 | 24.7% | 1.7% | 19 | 15.2% | 0.6% | 47 | 33.2% | 1.2% |
| 65 000 euros et plus par an | 77 | 18.4% | 1.9% | 54 | 18.8% | 2.4% | 22 | 17.5% | 1.3% | 35 | 24.5% | 1.3% |
| Refus | 24 | 5.7% | 0.7% | 8 | 2.8% | 0.6% | 16 | 12.3% | 0.8% | 4 | 2.7% | 0.3% |
| Ne sait pas | 17 | 4.1% | 1.0% | 3 | 1.1% | 0.4% | 14 | 10.8% | 1.5% | 14 | 10.2% | 2.5% |
