L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2178 | 100.0% | 4.2% | 620 | 100.0% | 2.5% | 1559 | 100.0% | 5.7% | 991 | 100.0% | 5.7% |
| Sexe | ||||||||||||
| Homme | 620 | 28.4% | 2.5% | 620 | 100.0% | 2.5% | - | - | - | 285 | 28.7% | 3.2% |
| Femme | 1559 | 71.6% | 5.7% | - | - | - | 1559 | 100.0% | 5.7% | 706 | 71.3% | 8.2% |
| Age | ||||||||||||
| 15 à 24 ans | 231 | 10.6% | 3.2% | 69 | 11.1% | 1.9% | 162 | 10.4% | 4.5% | 111 | 11.2% | 3.6% |
| 25 à 34 ans | 238 | 10.9% | 3.1% | 46 | 7.4% | 1.2% | 192 | 12.3% | 5.0% | 135 | 13.6% | 4.2% |
| 35 à 49 ans | 650 | 29.9% | 5.2% | 185 | 29.9% | 3.0% | 465 | 29.9% | 7.4% | 398 | 40.2% | 6.3% |
| 50 à 59 ans | 549 | 25.2% | 5.9% | 182 | 29.4% | 4.0% | 367 | 23.5% | 7.9% | 280 | 28.3% | 7.3% |
| 60 ans et plus | 511 | 23.5% | 3.3% | 138 | 22.2% | 2.0% | 373 | 23.9% | 4.3% | 66 | 6.7% | 7.6% |
| Individu | ||||||||||||
| Ménagères | 1403 | 64.4% | 6.0% | - | - | - | 1403 | 90.0% | 6.0% | 634 | 64.0% | 9.0% |
| Personne de référence | 1025 | 47.1% | 3.6% | 537 | 86.7% | 2.6% | 488 | 31.3% | 6.1% | 410 | 41.4% | 4.9% |
| Responsable des achats | 1693 | 77.7% | 4.7% | 356 | 57.4% | 2.7% | 1337 | 85.8% | 5.8% | 737 | 74.4% | 6.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 0.9% | 4.1% | 7 | 1.2% | 2.2% | 13 | 0.8% | 8.2% | 1 | 0.1% | 8.3% |
| Petits patrons | 80 | 3.7% | 5.0% | 39 | 6.3% | 3.4% | 41 | 2.6% | 9.2% | 73 | 7.4% | 5.1% |
| Affaires et Cadres | 315 | 14.5% | 6.4% | 116 | 18.8% | 4.1% | 199 | 12.7% | 9.6% | 279 | 28.2% | 6.3% |
| Professions intermédiaires | 441 | 20.2% | 6.1% | 99 | 16.0% | 2.8% | 342 | 21.9% | 9.3% | 350 | 35.3% | 6.0% |
| Employés | 437 | 20.1% | 5.2% | 74 | 11.9% | 3.3% | 363 | 23.3% | 5.9% | 120 | 12.1% | 6.5% |
| Ouvriers | 95 | 4.4% | 1.5% | 54 | 8.7% | 1.1% | 41 | 2.6% | 3.1% | 2 | 0.2% | 0.7% |
| Retraités | 371 | 17.0% | 2.9% | 111 | 18.0% | 1.8% | 260 | 16.6% | 3.9% | 12 | 1.2% | 5.7% |
| Autres inactifs | 419 | 19.2% | 4.0% | 118 | 19.1% | 3.2% | 300 | 19.3% | 4.5% | 153 | 15.4% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 1.6% | 4.5% | 8 | 1.3% | 2.0% | 26 | 1.7% | 7.6% | - | - | - |
| Petits patrons | 158 | 7.3% | 6.0% | 45 | 7.2% | 3.3% | 114 | 7.3% | 8.9% | 158 | 16.0% | 6.0% |
| Affaires et Cadres | 396 | 18.2% | 5.8% | 127 | 20.5% | 3.7% | 269 | 17.2% | 7.9% | 396 | 39.9% | 5.8% |
| Professions intermédiaires | 437 | 20.1% | 5.5% | 113 | 18.2% | 2.8% | 324 | 20.8% | 8.3% | 437 | 44.1% | 5.5% |
| Employés | 272 | 12.5% | 5.0% | 71 | 11.5% | 3.0% | 200 | 12.8% | 6.6% | - | - | - |
| Ouvriers | 258 | 11.9% | 2.7% | 58 | 9.4% | 1.2% | 200 | 12.8% | 4.5% | - | - | - |
| Retraités | 456 | 20.9% | 3.1% | 125 | 20.1% | 1.9% | 332 | 21.3% | 4.1% | - | - | - |
| Autres inactifs | 168 | 7.7% | 4.0% | 72 | 11.7% | 4.6% | 95 | 6.1% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 419 | 19.2% | 4.2% | 97 | 15.7% | 2.2% | 322 | 20.6% | 5.7% | 117 | 11.8% | 6.4% |
| 2 personnes | 738 | 33.9% | 4.1% | 212 | 34.3% | 2.5% | 526 | 33.7% | 5.6% | 261 | 26.4% | 6.3% |
| 3 personnes | 371 | 17.0% | 4.0% | 92 | 14.9% | 2.0% | 279 | 17.9% | 6.1% | 223 | 22.5% | 5.7% |
| 4 personnes | 417 | 19.2% | 4.5% | 125 | 20.2% | 2.7% | 292 | 18.7% | 6.3% | 246 | 24.9% | 5.0% |
| 5 personnes et + | 233 | 10.7% | 4.2% | 93 | 15.0% | 3.4% | 140 | 9.0% | 5.0% | 142 | 14.4% | 5.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 758 | 34.8% | 4.9% | 228 | 36.8% | 3.1% | 530 | 34.0% | 6.5% | 471 | 47.6% | 6.1% |
| Non | 1420 | 65.2% | 3.9% | 392 | 63.2% | 2.2% | 1029 | 66.0% | 5.4% | 519 | 52.4% | 5.4% |
| Habitat | ||||||||||||
| Communes rurales | 439 | 20.1% | 3.7% | 119 | 19.2% | 2.1% | 320 | 20.5% | 5.1% | 163 | 16.4% | 5.0% |
| Agglo. - 20 000 hab | 378 | 17.3% | 4.2% | 97 | 15.6% | 2.3% | 281 | 18.0% | 5.8% | 155 | 15.6% | 6.1% |
| Agglo. 20 000 à 100 000 hab | 262 | 12.0% | 3.8% | 68 | 11.0% | 2.0% | 194 | 12.5% | 5.4% | 114 | 11.5% | 6.1% |
| Agglo. + 100 000 hab | 672 | 30.9% | 4.3% | 213 | 34.3% | 2.8% | 460 | 29.5% | 5.8% | 343 | 34.6% | 6.0% |
| Agglo. Paris | 427 | 19.6% | 5.0% | 124 | 20.0% | 3.0% | 304 | 19.5% | 6.8% | 216 | 21.9% | 5.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 463 | 21.2% | 4.8% | 137 | 22.1% | 3.0% | 326 | 20.9% | 6.5% | 232 | 23.5% | 5.3% |
| Nord Pas de Calais | 88 | 4.0% | 2.7% | 30 | 4.8% | 1.9% | 58 | 3.7% | 3.4% | 29 | 2.9% | 3.0% |
| Lorraine | 79 | 3.6% | 4.1% | 30 | 4.8% | 3.2% | 49 | 3.1% | 4.9% | 37 | 3.8% | 7.1% |
| Alsace | 114 | 5.2% | 7.4% | 38 | 6.1% | 5.1% | 76 | 4.9% | 9.6% | 45 | 4.6% | 9.5% |
| Franche-Comté | 32 | 1.5% | 3.4% | 11 | 1.8% | 2.4% | 21 | 1.3% | 4.3% | 11 | 1.1% | 3.9% |
| Champagne Ardennes | 33 | 1.5% | 3.0% | 13 | 2.1% | 2.5% | 20 | 1.3% | 3.5% | 16 | 1.6% | 5.5% |
| Picardie | 54 | 2.5% | 3.5% | 25 | 4.0% | 3.3% | 29 | 1.9% | 3.7% | 14 | 1.4% | 3.3% |
| Bourgogne | 55 | 2.5% | 4.0% | 14 | 2.3% | 2.1% | 41 | 2.6% | 5.8% | 16 | 1.6% | 4.7% |
| Haute Normandie | 43 | 2.0% | 2.9% | 7 | 1.2% | 1.0% | 36 | 2.3% | 4.6% | 16 | 1.6% | 3.5% |
| Basse Normandie | 35 | 1.6% | 2.9% | 9 | 1.5% | 1.6% | 26 | 1.7% | 4.2% | 18 | 1.9% | 5.6% |
| Centre | 78 | 3.6% | 3.7% | 14 | 2.3% | 1.4% | 64 | 4.1% | 5.9% | 36 | 3.6% | 5.6% |
| Pays de Loire | 104 | 4.8% | 3.5% | 23 | 3.7% | 1.6% | 81 | 5.2% | 5.2% | 53 | 5.3% | 5.7% |
| Bretagne | 128 | 5.9% | 4.8% | 34 | 5.4% | 2.6% | 94 | 6.0% | 6.8% | 63 | 6.3% | 8.3% |
| Poitou Charentes | 77 | 3.6% | 5.2% | 25 | 4.1% | 3.5% | 52 | 3.3% | 6.7% | 29 | 2.9% | 7.8% |
| Aquitaine | 114 | 5.3% | 4.1% | 20 | 3.3% | 1.5% | 94 | 6.0% | 6.5% | 35 | 3.5% | 4.2% |
| Midi Pyrénées | 102 | 4.7% | 4.1% | 41 | 6.6% | 3.4% | 61 | 3.9% | 4.7% | 58 | 5.8% | 7.4% |
| Limousin | 25 | 1.1% | 4.0% | 6 | 0.9% | 1.9% | 19 | 1.2% | 5.9% | 10 | 1.0% | 5.9% |
| Auvergne | 33 | 1.5% | 3.0% | 9 | 1.4% | 1.6% | 25 | 1.6% | 4.2% | 18 | 1.8% | 5.6% |
| Rhône Alpes | 244 | 11.2% | 4.7% | 76 | 12.2% | 3.0% | 169 | 10.8% | 6.2% | 132 | 13.3% | 6.8% |
| Languedoc Roussillon | 100 | 4.6% | 4.4% | 23 | 3.7% | 2.1% | 77 | 5.0% | 6.4% | 47 | 4.8% | 6.9% |
| Provence Alpes Côte d'Azur, Corse | 178 | 8.1% | 4.1% | 36 | 5.8% | 1.7% | 142 | 9.1% | 6.2% | 75 | 7.6% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1624 | 74.6% | 4.7% | 477 | 77.1% | 2.8% | 1147 | 73.6% | 6.6% | 810 | 81.8% | 5.5% |
| Presque tous les jours | 274 | 12.6% | 4.6% | 55 | 8.8% | 2.0% | 219 | 14.1% | 6.8% | 124 | 12.6% | 6.7% |
| 1 à 2 fois par semaine | 82 | 3.8% | 3.2% | 23 | 3.7% | 2.1% | 60 | 3.8% | 4.0% | 30 | 3.0% | 5.7% |
| 1 à 3 fois par mois | 21 | 1.0% | 4.4% | 4 | 0.6% | 2.1% | 17 | 1.1% | 5.9% | 6 | 0.6% | 9.4% |
| Moins souvent | 29 | 1.3% | 4.0% | 5 | 0.7% | 1.3% | 25 | 1.6% | 6.8% | 11 | 1.1% | 22.7% |
| Jamais | 3 | 0.1% | 3.9% | - | - | - | 3 | 0.2% | 9.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 77 | 3.5% | 4.2% | 26 | 4.3% | 3.5% | 50 | 3.2% | 4.6% | 21 | 2.1% | 10.9% |
| De 9 000 à moins de 12 000 euros par an | 89 | 4.1% | 3.0% | 28 | 4.5% | 2.4% | 61 | 3.9% | 3.3% | 13 | 1.3% | 5.5% |
| De 12 000 à moins de 18 000 euros par an | 192 | 8.8% | 3.5% | 48 | 7.8% | 2.0% | 144 | 9.2% | 4.6% | 43 | 4.4% | 6.8% |
| De 18 000 à moins de 24 000 euros par an | 244 | 11.2% | 3.6% | 42 | 6.8% | 1.4% | 202 | 13.0% | 5.3% | 80 | 8.1% | 5.9% |
| De 24 000 à moins de 36 000 euros par an | 481 | 22.1% | 4.2% | 144 | 23.2% | 2.7% | 337 | 21.6% | 5.6% | 221 | 22.3% | 6.3% |
| De 36 000 à moins de 45 000 euros par an | 305 | 14.0% | 4.3% | 81 | 13.1% | 2.2% | 224 | 14.3% | 6.5% | 154 | 15.5% | 5.2% |
| De 45 000 à moins de 65 000 euros par an | 402 | 18.5% | 5.5% | 140 | 22.6% | 3.4% | 262 | 16.8% | 8.1% | 208 | 21.0% | 5.1% |
| 65 000 euros et plus par an | 220 | 10.1% | 5.6% | 71 | 11.4% | 3.1% | 149 | 9.6% | 8.8% | 167 | 16.9% | 6.2% |
| Refus | 114 | 5.2% | 3.4% | 24 | 3.8% | 1.6% | 90 | 5.8% | 4.7% | 57 | 5.7% | 5.0% |
| Ne sait pas | 54 | 2.5% | 3.3% | 15 | 2.5% | 2.1% | 39 | 2.5% | 4.3% | 27 | 2.7% | 4.6% |
