L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1652 | 100.0% | 3.2% | 214 | 100.0% | 0.9% | 1439 | 100.0% | 5.3% | 553 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 214 | 12.9% | 0.9% | 214 | 100.0% | 0.9% | - | - | - | 54 | 9.8% | 0.6% |
| Femme | 1439 | 87.1% | 5.3% | - | - | - | 1439 | 100.0% | 5.3% | 499 | 90.2% | 5.8% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 3.9% | 0.9% | - | - | - | 64 | 4.5% | 1.8% | 35 | 6.3% | 1.1% |
| 25 à 34 ans | 122 | 7.4% | 1.6% | 9 | 4.4% | 0.3% | 112 | 7.8% | 2.9% | 52 | 9.4% | 1.6% |
| 35 à 49 ans | 340 | 20.6% | 2.7% | 39 | 18.1% | 0.6% | 301 | 20.9% | 4.8% | 205 | 37.0% | 3.2% |
| 50 à 59 ans | 492 | 29.8% | 5.3% | 87 | 40.8% | 1.9% | 405 | 28.1% | 8.7% | 201 | 36.3% | 5.2% |
| 60 ans et plus | 634 | 38.4% | 4.1% | 78 | 36.7% | 1.2% | 556 | 38.6% | 6.4% | 61 | 11.0% | 6.9% |
| Individu | ||||||||||||
| Ménagères | 1365 | 82.6% | 5.8% | - | - | - | 1365 | 94.9% | 5.8% | 462 | 83.6% | 6.6% |
| Personne de référence | 535 | 32.4% | 1.9% | 210 | 98.1% | 1.0% | 326 | 22.6% | 4.1% | 117 | 21.1% | 1.4% |
| Responsable des achats | 1447 | 87.6% | 4.0% | 135 | 63.2% | 1.0% | 1312 | 91.2% | 5.7% | 465 | 84.0% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.5% | 1.5% | 0 | 0.1% | 0.1% | 7 | 0.5% | 4.5% | - | - | - |
| Petits patrons | 39 | 2.3% | 2.4% | 7 | 3.3% | 0.6% | 31 | 2.2% | 7.0% | 30 | 5.4% | 2.1% |
| Affaires et Cadres | 102 | 6.1% | 2.1% | 18 | 8.4% | 0.6% | 84 | 5.8% | 4.1% | 80 | 14.4% | 1.8% |
| Professions intermédiaires | 254 | 15.4% | 3.5% | 33 | 15.2% | 0.9% | 221 | 15.4% | 6.0% | 191 | 34.5% | 3.3% |
| Employés | 387 | 23.4% | 4.6% | 18 | 8.6% | 0.8% | 369 | 25.6% | 6.0% | 119 | 21.5% | 6.4% |
| Ouvriers | 61 | 3.7% | 1.0% | 30 | 14.0% | 0.6% | 32 | 2.2% | 2.4% | 2 | 0.3% | 0.5% |
| Retraités | 527 | 31.9% | 4.1% | 67 | 31.1% | 1.1% | 460 | 32.0% | 6.9% | 24 | 4.3% | 11.6% |
| Autres inactifs | 275 | 16.7% | 2.6% | 41 | 19.1% | 1.1% | 235 | 16.3% | 3.5% | 108 | 19.5% | 3.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.2% | 2.7% | 0 | 0.1% | 0.1% | 20 | 1.4% | 5.7% | - | - | - |
| Petits patrons | 81 | 4.9% | 3.1% | 7 | 3.3% | 0.5% | 74 | 5.2% | 5.8% | 81 | 14.7% | 3.1% |
| Affaires et Cadres | 198 | 12.0% | 2.9% | 17 | 7.8% | 0.5% | 181 | 12.6% | 5.3% | 198 | 35.7% | 2.9% |
| Professions intermédiaires | 274 | 16.6% | 3.5% | 30 | 14.2% | 0.8% | 244 | 17.0% | 6.3% | 274 | 49.6% | 3.5% |
| Employés | 145 | 8.8% | 2.7% | 20 | 9.2% | 0.8% | 125 | 8.7% | 4.1% | - | - | - |
| Ouvriers | 221 | 13.4% | 2.3% | 30 | 14.0% | 0.6% | 191 | 13.3% | 4.3% | - | - | - |
| Retraités | 597 | 36.1% | 4.0% | 67 | 31.1% | 1.0% | 530 | 36.9% | 6.5% | - | - | - |
| Autres inactifs | 116 | 7.0% | 2.7% | 43 | 20.2% | 2.7% | 73 | 5.0% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 279 | 16.9% | 2.8% | 22 | 10.3% | 0.5% | 257 | 17.8% | 4.5% | 44 | 8.0% | 2.4% |
| 2 personnes | 761 | 46.1% | 4.2% | 122 | 56.9% | 1.4% | 639 | 44.4% | 6.8% | 195 | 35.2% | 4.7% |
| 3 personnes | 205 | 12.4% | 2.2% | 19 | 9.1% | 0.4% | 186 | 12.9% | 4.0% | 90 | 16.3% | 2.3% |
| 4 personnes | 241 | 14.6% | 2.6% | 26 | 12.1% | 0.6% | 215 | 15.0% | 4.6% | 140 | 25.3% | 2.8% |
| 5 personnes et + | 167 | 10.1% | 3.0% | 25 | 11.5% | 0.9% | 142 | 9.9% | 5.1% | 84 | 15.1% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 381 | 23.1% | 2.4% | 46 | 21.6% | 0.6% | 335 | 23.3% | 4.1% | 216 | 39.1% | 2.8% |
| Non | 1271 | 76.9% | 3.5% | 168 | 78.4% | 1.0% | 1104 | 76.7% | 5.8% | 337 | 60.9% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 423 | 25.6% | 3.5% | 39 | 18.1% | 0.7% | 384 | 26.7% | 6.2% | 128 | 23.1% | 3.9% |
| Agglo. - 20 000 hab | 304 | 18.4% | 3.4% | 43 | 20.3% | 1.0% | 261 | 18.1% | 5.4% | 83 | 15.1% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 246 | 14.9% | 3.5% | 33 | 15.3% | 1.0% | 213 | 14.8% | 5.9% | 77 | 13.8% | 4.1% |
| Agglo. + 100 000 hab | 454 | 27.5% | 2.9% | 63 | 29.4% | 0.8% | 391 | 27.2% | 4.9% | 169 | 30.5% | 3.0% |
| Agglo. Paris | 226 | 13.7% | 2.6% | 36 | 16.9% | 0.9% | 190 | 13.2% | 4.2% | 96 | 17.4% | 2.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 254 | 15.4% | 2.6% | 38 | 17.9% | 0.8% | 216 | 15.0% | 4.3% | 104 | 18.8% | 2.4% |
| Nord Pas de Calais | 100 | 6.0% | 3.1% | 19 | 8.9% | 1.2% | 81 | 5.6% | 4.8% | 34 | 6.2% | 3.5% |
| Lorraine | 54 | 3.3% | 2.8% | 8 | 3.9% | 0.9% | 46 | 3.2% | 4.6% | 19 | 3.3% | 3.5% |
| Alsace | 41 | 2.5% | 2.6% | 10 | 4.7% | 1.3% | 31 | 2.1% | 3.9% | 17 | 3.0% | 3.5% |
| Franche-Comté | 31 | 1.8% | 3.2% | 2 | 1.0% | 0.4% | 28 | 2.0% | 5.8% | 9 | 1.7% | 3.4% |
| Champagne Ardennes | 40 | 2.4% | 3.6% | 5 | 2.4% | 1.0% | 34 | 2.4% | 6.1% | 9 | 1.6% | 3.1% |
| Picardie | 44 | 2.7% | 2.9% | 3 | 1.6% | 0.5% | 41 | 2.8% | 5.1% | 13 | 2.4% | 3.2% |
| Bourgogne | 57 | 3.4% | 4.2% | 5 | 2.4% | 0.8% | 52 | 3.6% | 7.3% | 17 | 3.0% | 5.0% |
| Haute Normandie | 40 | 2.5% | 2.7% | 1 | 0.4% | 0.1% | 40 | 2.8% | 5.1% | 13 | 2.3% | 2.8% |
| Basse Normandie | 34 | 2.1% | 2.8% | 4 | 1.8% | 0.7% | 31 | 2.1% | 4.8% | 11 | 1.9% | 3.2% |
| Centre | 61 | 3.7% | 2.9% | 6 | 3.0% | 0.6% | 54 | 3.8% | 5.0% | 25 | 4.4% | 3.8% |
| Pays de Loire | 96 | 5.8% | 3.2% | 4 | 1.8% | 0.3% | 92 | 6.4% | 6.0% | 30 | 5.4% | 3.2% |
| Bretagne | 74 | 4.5% | 2.8% | 3 | 1.4% | 0.2% | 71 | 4.9% | 5.1% | 23 | 4.1% | 3.0% |
| Poitou Charentes | 62 | 3.7% | 4.1% | 8 | 3.8% | 1.1% | 53 | 3.7% | 6.9% | 15 | 2.8% | 4.2% |
| Aquitaine | 115 | 7.0% | 4.1% | 29 | 13.7% | 2.2% | 86 | 6.0% | 5.9% | 20 | 3.5% | 2.3% |
| Midi Pyrénées | 91 | 5.5% | 3.7% | 17 | 7.9% | 1.4% | 74 | 5.1% | 5.8% | 27 | 4.8% | 3.4% |
| Limousin | 32 | 2.0% | 5.3% | 7 | 3.5% | 2.5% | 25 | 1.7% | 7.7% | 8 | 1.4% | 4.7% |
| Auvergne | 38 | 2.3% | 3.4% | 2 | 0.8% | 0.3% | 36 | 2.5% | 6.2% | 7 | 1.3% | 2.2% |
| Rhône Alpes | 186 | 11.3% | 3.6% | 22 | 10.5% | 0.9% | 164 | 11.4% | 6.1% | 69 | 12.5% | 3.6% |
| Languedoc Roussillon | 74 | 4.5% | 3.2% | 5 | 2.1% | 0.4% | 70 | 4.9% | 5.8% | 28 | 5.1% | 4.1% |
| Provence Alpes Côte d'Azur, Corse | 128 | 7.7% | 2.9% | 14 | 6.6% | 0.7% | 114 | 7.9% | 4.9% | 58 | 10.4% | 4.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1036 | 62.7% | 3.0% | 127 | 59.6% | 0.7% | 909 | 63.2% | 5.2% | 413 | 74.6% | 2.8% |
| Presque tous les jours | 235 | 14.2% | 3.9% | 19 | 8.8% | 0.7% | 216 | 15.0% | 6.7% | 75 | 13.6% | 4.1% |
| 1 à 2 fois par semaine | 145 | 8.8% | 5.6% | 13 | 6.2% | 1.2% | 132 | 9.2% | 8.9% | 39 | 7.1% | 7.4% |
| 1 à 3 fois par mois | 27 | 1.6% | 5.6% | 7 | 3.4% | 3.7% | 20 | 1.4% | 6.9% | 2 | 0.4% | 3.1% |
| Moins souvent | 29 | 1.7% | 4.0% | 8 | 3.7% | 2.2% | 21 | 1.4% | 5.7% | 15 | 2.8% | 32.7% |
| Jamais | 1 | 0.1% | 1.7% | - | - | - | 1 | 0.1% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 1.7% | 1.6% | 2 | 1.1% | 0.3% | 26 | 1.8% | 2.4% | 3 | 0.6% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 72 | 4.4% | 2.4% | 18 | 8.4% | 1.6% | 54 | 3.8% | 2.9% | 2 | 0.4% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 159 | 9.6% | 2.9% | 24 | 11.2% | 1.0% | 135 | 9.4% | 4.3% | 14 | 2.6% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 270 | 16.3% | 4.0% | 44 | 20.4% | 1.5% | 226 | 15.7% | 5.9% | 64 | 11.6% | 4.8% |
| De 24 000 à moins de 36 000 euros par an | 345 | 20.9% | 3.0% | 32 | 14.9% | 0.6% | 313 | 21.8% | 5.2% | 105 | 18.9% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 271 | 16.4% | 3.8% | 33 | 15.3% | 0.9% | 238 | 16.5% | 6.9% | 89 | 16.1% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 284 | 17.2% | 3.9% | 42 | 19.5% | 1.0% | 242 | 16.8% | 7.5% | 146 | 26.3% | 3.6% |
| 65 000 euros et plus par an | 100 | 6.1% | 2.5% | 14 | 6.5% | 0.6% | 86 | 6.0% | 5.1% | 74 | 13.4% | 2.7% |
| Refus | 90 | 5.5% | 2.7% | 4 | 1.7% | 0.2% | 87 | 6.0% | 4.5% | 31 | 5.5% | 2.7% |
| Ne sait pas | 33 | 2.0% | 2.0% | 2 | 1.1% | 0.3% | 31 | 2.1% | 3.3% | 25 | 4.5% | 4.3% |
