L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 783 | 100.0% | 1.5% | 432 | 100.0% | 1.7% | 351 | 100.0% | 1.3% | 374 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 432 | 55.2% | 1.7% | 432 | 100.0% | 1.7% | - | - | - | 213 | 57.0% | 2.4% |
| Femme | 351 | 44.8% | 1.3% | - | - | - | 351 | 100.0% | 1.3% | 161 | 43.0% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 158 | 20.2% | 2.2% | 79 | 18.4% | 2.1% | 79 | 22.4% | 2.2% | 81 | 21.6% | 2.7% |
| 25 à 34 ans | 151 | 19.2% | 2.0% | 91 | 21.1% | 2.5% | 60 | 17.0% | 1.5% | 65 | 17.3% | 2.0% |
| 35 à 49 ans | 251 | 32.0% | 2.0% | 156 | 36.2% | 2.5% | 95 | 27.0% | 1.5% | 133 | 35.6% | 2.1% |
| 50 à 59 ans | 130 | 16.6% | 1.4% | 71 | 16.5% | 1.5% | 58 | 16.6% | 1.3% | 69 | 18.4% | 1.8% |
| 60 ans et plus | 94 | 12.0% | 0.6% | 34 | 7.8% | 0.5% | 60 | 17.1% | 0.7% | 26 | 7.0% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 252 | 32.2% | 1.1% | - | - | - | 252 | 71.9% | 1.1% | 108 | 29.0% | 1.5% |
| Personne de référence | 413 | 52.7% | 1.5% | 318 | 73.5% | 1.6% | 95 | 27.1% | 1.2% | 210 | 56.2% | 2.5% |
| Responsable des achats | 506 | 64.6% | 1.4% | 237 | 54.9% | 1.8% | 269 | 76.7% | 1.2% | 237 | 63.5% | 2.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 23 | 2.9% | 1.4% | 19 | 4.3% | 1.6% | 5 | 1.3% | 1.0% | 21 | 5.6% | 1.4% |
| Affaires et Cadres | 126 | 16.1% | 2.6% | 70 | 16.2% | 2.5% | 56 | 16.0% | 2.7% | 111 | 29.6% | 2.5% |
| Professions intermédiaires | 155 | 19.8% | 2.2% | 94 | 21.9% | 2.7% | 60 | 17.2% | 1.7% | 133 | 35.5% | 2.3% |
| Employés | 148 | 18.9% | 1.8% | 67 | 15.5% | 3.0% | 81 | 23.0% | 1.3% | 17 | 4.6% | 0.9% |
| Ouvriers | 80 | 10.2% | 1.3% | 67 | 15.6% | 1.3% | 13 | 3.6% | 0.9% | - | - | - |
| Retraités | 70 | 8.9% | 0.5% | 25 | 5.8% | 0.4% | 45 | 12.8% | 0.7% | 5 | 1.4% | 2.6% |
| Autres inactifs | 181 | 23.1% | 1.7% | 89 | 20.6% | 2.4% | 92 | 26.1% | 1.4% | 87 | 23.3% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | 1 | 0.3% | 0.3% | 1 | 0.3% | 0.4% | - | - | - |
| Petits patrons | 45 | 5.7% | 1.7% | 23 | 5.3% | 1.7% | 22 | 6.2% | 1.7% | 45 | 12.0% | 1.7% |
| Affaires et Cadres | 167 | 21.3% | 2.4% | 86 | 19.9% | 2.5% | 81 | 23.1% | 2.4% | 167 | 44.7% | 2.4% |
| Professions intermédiaires | 162 | 20.7% | 2.1% | 104 | 24.1% | 2.6% | 58 | 16.6% | 1.5% | 162 | 43.3% | 2.1% |
| Employés | 131 | 16.7% | 2.4% | 67 | 15.5% | 2.8% | 64 | 18.2% | 2.1% | - | - | - |
| Ouvriers | 120 | 15.4% | 1.3% | 80 | 18.6% | 1.6% | 40 | 11.4% | 0.9% | - | - | - |
| Retraités | 99 | 12.7% | 0.7% | 39 | 9.1% | 0.6% | 60 | 17.0% | 0.7% | - | - | - |
| Autres inactifs | 56 | 7.1% | 1.3% | 31 | 7.1% | 1.9% | 25 | 7.2% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 138 | 17.6% | 1.4% | 75 | 17.5% | 1.7% | 63 | 17.8% | 1.1% | 49 | 13.0% | 2.7% |
| 2 personnes | 230 | 29.4% | 1.3% | 114 | 26.4% | 1.3% | 116 | 33.1% | 1.2% | 108 | 28.9% | 2.6% |
| 3 personnes | 176 | 22.4% | 1.9% | 103 | 23.8% | 2.2% | 73 | 20.8% | 1.6% | 89 | 23.7% | 2.3% |
| 4 personnes | 149 | 19.0% | 1.6% | 82 | 18.9% | 1.8% | 67 | 19.2% | 1.4% | 84 | 22.3% | 1.7% |
| 5 personnes et + | 90 | 11.5% | 1.6% | 58 | 13.4% | 2.1% | 32 | 9.1% | 1.1% | 45 | 12.1% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 245 | 31.3% | 1.6% | 143 | 33.1% | 1.9% | 102 | 29.0% | 1.2% | 137 | 36.6% | 1.8% |
| Non | 538 | 68.7% | 1.5% | 289 | 66.9% | 1.6% | 249 | 71.0% | 1.3% | 237 | 63.4% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 125 | 15.9% | 1.0% | 56 | 13.0% | 1.0% | 68 | 19.5% | 1.1% | 61 | 16.3% | 1.9% |
| Agglo. - 20 000 hab | 84 | 10.7% | 0.9% | 46 | 10.7% | 1.1% | 37 | 10.6% | 0.8% | 36 | 9.7% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 79 | 10.0% | 1.1% | 38 | 8.8% | 1.1% | 41 | 11.6% | 1.1% | 30 | 7.9% | 1.6% |
| Agglo. + 100 000 hab | 275 | 35.1% | 1.8% | 166 | 38.3% | 2.2% | 110 | 31.2% | 1.4% | 143 | 38.2% | 2.5% |
| Agglo. Paris | 221 | 28.2% | 2.6% | 126 | 29.1% | 3.1% | 95 | 27.1% | 2.1% | 104 | 27.8% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 241 | 30.8% | 2.5% | 133 | 30.8% | 2.9% | 108 | 30.8% | 2.2% | 119 | 31.9% | 2.7% |
| Nord Pas de Calais | 34 | 4.3% | 1.1% | 23 | 5.3% | 1.5% | 11 | 3.2% | 0.7% | 16 | 4.2% | 1.6% |
| Lorraine | 22 | 2.8% | 1.1% | 14 | 3.4% | 1.6% | 7 | 2.0% | 0.7% | 11 | 3.0% | 2.1% |
| Alsace | 18 | 2.3% | 1.2% | 11 | 2.6% | 1.5% | 7 | 2.1% | 0.9% | 5 | 1.2% | 1.0% |
| Franche-Comté | 11 | 1.4% | 1.2% | 9 | 2.1% | 1.9% | 2 | 0.7% | 0.5% | 4 | 1.0% | 1.3% |
| Champagne Ardennes | 21 | 2.6% | 1.9% | 13 | 3.0% | 2.5% | 7 | 2.1% | 1.3% | 10 | 2.8% | 3.5% |
| Picardie | 26 | 3.4% | 1.7% | 14 | 3.2% | 1.8% | 13 | 3.6% | 1.6% | 7 | 1.8% | 1.6% |
| Bourgogne | 13 | 1.7% | 1.0% | 4 | 1.0% | 0.6% | 9 | 2.5% | 1.2% | 1 | 0.3% | 0.3% |
| Haute Normandie | 10 | 1.2% | 0.6% | 2 | 0.5% | 0.3% | 8 | 2.2% | 1.0% | 9 | 2.3% | 1.9% |
| Basse Normandie | 11 | 1.4% | 0.9% | 7 | 1.6% | 1.2% | 4 | 1.1% | 0.6% | 5 | 1.4% | 1.6% |
| Centre | 25 | 3.2% | 1.2% | 15 | 3.4% | 1.4% | 10 | 2.9% | 0.9% | 11 | 2.9% | 1.7% |
| Pays de Loire | 36 | 4.6% | 1.2% | 17 | 4.0% | 1.2% | 19 | 5.3% | 1.2% | 16 | 4.2% | 1.7% |
| Bretagne | 43 | 5.5% | 1.6% | 17 | 4.0% | 1.4% | 26 | 7.3% | 1.8% | 19 | 5.2% | 2.6% |
| Poitou Charentes | 8 | 1.0% | 0.6% | 4 | 1.0% | 0.6% | 4 | 1.1% | 0.5% | 3 | 0.7% | 0.8% |
| Aquitaine | 41 | 5.2% | 1.5% | 19 | 4.4% | 1.4% | 21 | 6.1% | 1.5% | 21 | 5.5% | 2.4% |
| Midi Pyrénées | 29 | 3.6% | 1.2% | 17 | 4.0% | 1.5% | 11 | 3.2% | 0.9% | 11 | 3.0% | 1.4% |
| Limousin | 8 | 1.1% | 1.4% | 4 | 0.9% | 1.2% | 5 | 1.3% | 1.5% | 5 | 1.5% | 3.4% |
| Auvergne | 18 | 2.4% | 1.6% | 9 | 2.0% | 1.6% | 10 | 2.7% | 1.6% | 8 | 2.1% | 2.4% |
| Rhône Alpes | 83 | 10.5% | 1.6% | 55 | 12.7% | 2.2% | 28 | 7.9% | 1.0% | 47 | 12.5% | 2.4% |
| Languedoc Roussillon | 26 | 3.3% | 1.1% | 13 | 3.0% | 1.2% | 13 | 3.7% | 1.1% | 13 | 3.4% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 60 | 7.7% | 1.4% | 32 | 7.3% | 1.5% | 29 | 8.1% | 1.2% | 35 | 9.4% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 635 | 81.2% | 1.8% | 365 | 84.6% | 2.1% | 270 | 77.0% | 1.6% | 325 | 86.8% | 2.2% |
| Presque tous les jours | 99 | 12.6% | 1.7% | 46 | 10.6% | 1.7% | 53 | 15.1% | 1.7% | 34 | 9.2% | 1.9% |
| 1 à 2 fois par semaine | 38 | 4.9% | 1.5% | 15 | 3.4% | 1.3% | 24 | 6.8% | 1.6% | 15 | 4.0% | 2.8% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.3% | 0.4% | - | - | - |
| Moins souvent | 4 | 0.5% | 0.5% | 4 | 0.9% | 1.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 2.7% | 1.1% | 15 | 3.5% | 2.0% | 6 | 1.7% | 0.6% | 5 | 1.2% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 26 | 3.3% | 0.9% | 15 | 3.4% | 1.3% | 11 | 3.2% | 0.6% | 5 | 1.4% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 82 | 10.4% | 1.5% | 41 | 9.5% | 1.7% | 41 | 11.6% | 1.3% | 14 | 3.6% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 73 | 9.3% | 1.1% | 45 | 10.4% | 1.5% | 28 | 7.9% | 0.7% | 32 | 8.4% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 167 | 21.3% | 1.5% | 92 | 21.2% | 1.7% | 75 | 21.4% | 1.2% | 88 | 23.4% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 88 | 11.3% | 1.2% | 41 | 9.5% | 1.1% | 47 | 13.5% | 1.4% | 43 | 11.4% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 152 | 19.4% | 2.1% | 98 | 22.6% | 2.4% | 54 | 15.4% | 1.7% | 76 | 20.4% | 1.9% |
| 65 000 euros et plus par an | 82 | 10.5% | 2.1% | 52 | 12.0% | 2.3% | 30 | 8.6% | 1.8% | 67 | 17.8% | 2.4% |
| Refus | 66 | 8.4% | 1.9% | 25 | 5.8% | 1.7% | 41 | 11.6% | 2.1% | 31 | 8.3% | 2.8% |
| Ne sait pas | 27 | 3.5% | 1.7% | 9 | 2.1% | 1.3% | 18 | 5.2% | 2.0% | 15 | 4.0% | 2.6% |
