L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1734 | 100.0% | 3.3% | 905 | 100.0% | 3.6% | 829 | 100.0% | 3.1% | 439 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 905 | 52.2% | 3.6% | 905 | 100.0% | 3.6% | - | - | - | 235 | 53.5% | 2.7% |
| Femme | 829 | 47.8% | 3.1% | - | - | - | 829 | 100.0% | 3.1% | 204 | 46.5% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 2.5% | 0.6% | 20 | 2.3% | 0.6% | 24 | 2.8% | 0.7% | 16 | 3.6% | 0.5% |
| 25 à 34 ans | 88 | 5.1% | 1.2% | 54 | 5.9% | 1.4% | 35 | 4.2% | 0.9% | 33 | 7.6% | 1.0% |
| 35 à 49 ans | 254 | 14.6% | 2.0% | 128 | 14.2% | 2.1% | 125 | 15.1% | 2.0% | 142 | 32.3% | 2.2% |
| 50 à 59 ans | 373 | 21.5% | 4.0% | 182 | 20.1% | 3.9% | 191 | 23.0% | 4.1% | 199 | 45.3% | 5.2% |
| 60 ans et plus | 976 | 56.3% | 6.3% | 521 | 57.6% | 7.7% | 454 | 54.8% | 5.2% | 49 | 11.2% | 5.6% |
| Individu | ||||||||||||
| Ménagères | 790 | 45.5% | 3.4% | - | - | - | 790 | 95.3% | 3.4% | 188 | 42.9% | 2.7% |
| Personne de référence | 1081 | 62.4% | 3.8% | 863 | 95.4% | 4.2% | 218 | 26.3% | 2.7% | 258 | 58.8% | 3.1% |
| Responsable des achats | 1250 | 72.1% | 3.5% | 498 | 55.0% | 3.8% | 753 | 90.8% | 3.3% | 302 | 68.8% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.6% | 2.0% | 10 | 1.1% | 3.0% | - | - | - | - | - | - |
| Petits patrons | 47 | 2.7% | 2.9% | 33 | 3.6% | 2.9% | 14 | 1.7% | 3.1% | 44 | 9.9% | 3.0% |
| Affaires et Cadres | 176 | 10.1% | 3.6% | 115 | 12.7% | 4.1% | 61 | 7.3% | 2.9% | 162 | 37.0% | 3.7% |
| Professions intermédiaires | 166 | 9.5% | 2.3% | 84 | 9.2% | 2.4% | 82 | 9.9% | 2.2% | 130 | 29.6% | 2.2% |
| Employés | 175 | 10.1% | 2.1% | 50 | 5.6% | 2.3% | 124 | 15.0% | 2.0% | 39 | 9.0% | 2.1% |
| Ouvriers | 94 | 5.4% | 1.5% | 83 | 9.2% | 1.7% | 11 | 1.4% | 0.9% | 3 | 0.6% | 0.8% |
| Retraités | 875 | 50.4% | 6.8% | 483 | 53.3% | 7.8% | 392 | 47.3% | 5.9% | 6 | 1.5% | 3.1% |
| Autres inactifs | 192 | 11.1% | 1.8% | 47 | 5.2% | 1.3% | 145 | 17.5% | 2.2% | 55 | 12.5% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.0% | 2.2% | 11 | 1.2% | 2.6% | 6 | 0.7% | 1.7% | - | - | - |
| Petits patrons | 66 | 3.8% | 2.5% | 34 | 3.8% | 2.5% | 32 | 3.8% | 2.5% | 66 | 15.0% | 2.5% |
| Affaires et Cadres | 203 | 11.7% | 3.0% | 116 | 12.9% | 3.4% | 87 | 10.5% | 2.6% | 203 | 46.3% | 3.0% |
| Professions intermédiaires | 170 | 9.8% | 2.2% | 84 | 9.3% | 2.1% | 85 | 10.3% | 2.2% | 170 | 38.7% | 2.2% |
| Employés | 100 | 5.8% | 1.8% | 49 | 5.4% | 2.1% | 51 | 6.1% | 1.7% | - | - | - |
| Ouvriers | 138 | 7.9% | 1.5% | 77 | 8.5% | 1.5% | 60 | 7.3% | 1.4% | - | - | - |
| Retraités | 959 | 55.3% | 6.5% | 496 | 54.8% | 7.4% | 464 | 55.9% | 5.7% | - | - | - |
| Autres inactifs | 82 | 4.7% | 1.9% | 37 | 4.1% | 2.3% | 44 | 5.4% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 299 | 17.2% | 3.0% | 151 | 16.7% | 3.5% | 147 | 17.8% | 2.6% | 46 | 10.4% | 2.5% |
| 2 personnes | 944 | 54.4% | 5.2% | 455 | 50.3% | 5.3% | 489 | 59.0% | 5.2% | 131 | 29.9% | 3.2% |
| 3 personnes | 190 | 10.9% | 2.1% | 111 | 12.3% | 2.4% | 79 | 9.5% | 1.7% | 97 | 22.1% | 2.5% |
| 4 personnes | 166 | 9.6% | 1.8% | 121 | 13.4% | 2.6% | 44 | 5.4% | 1.0% | 100 | 22.7% | 2.0% |
| 5 personnes et + | 136 | 7.9% | 2.5% | 67 | 7.4% | 2.5% | 69 | 8.4% | 2.5% | 66 | 14.9% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 260 | 15.0% | 1.7% | 151 | 16.7% | 2.0% | 109 | 13.1% | 1.3% | 132 | 30.1% | 1.7% |
| Non | 1474 | 85.0% | 4.0% | 754 | 83.3% | 4.3% | 720 | 86.9% | 3.8% | 307 | 69.9% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 280 | 16.1% | 2.3% | 135 | 14.9% | 2.4% | 145 | 17.5% | 2.3% | 65 | 14.7% | 2.0% |
| Agglo. - 20 000 hab | 257 | 14.8% | 2.8% | 127 | 14.0% | 3.0% | 130 | 15.6% | 2.7% | 69 | 15.6% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 241 | 13.9% | 3.4% | 121 | 13.4% | 3.6% | 120 | 14.5% | 3.3% | 50 | 11.5% | 2.7% |
| Agglo. + 100 000 hab | 510 | 29.4% | 3.3% | 298 | 32.9% | 4.0% | 211 | 25.5% | 2.6% | 126 | 28.8% | 2.2% |
| Agglo. Paris | 447 | 25.8% | 5.2% | 224 | 24.7% | 5.5% | 223 | 26.9% | 5.0% | 129 | 29.4% | 3.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 479 | 27.6% | 5.0% | 235 | 25.9% | 5.1% | 244 | 29.4% | 4.9% | 143 | 32.5% | 3.3% |
| Nord Pas de Calais | 103 | 5.9% | 3.2% | 58 | 6.4% | 3.8% | 45 | 5.5% | 2.7% | 24 | 5.4% | 2.4% |
| Lorraine | 46 | 2.6% | 2.4% | 25 | 2.8% | 2.7% | 21 | 2.5% | 2.1% | 6 | 1.3% | 1.1% |
| Alsace | 51 | 3.0% | 3.3% | 37 | 4.0% | 4.9% | 15 | 1.8% | 1.9% | 18 | 4.1% | 3.8% |
| Franche-Comté | 27 | 1.6% | 2.8% | 16 | 1.8% | 3.4% | 11 | 1.3% | 2.3% | 5 | 1.2% | 1.9% |
| Champagne Ardennes | 30 | 1.8% | 2.8% | 17 | 1.8% | 3.2% | 14 | 1.7% | 2.4% | 9 | 2.1% | 3.1% |
| Picardie | 52 | 3.0% | 3.4% | 29 | 3.2% | 3.9% | 23 | 2.8% | 2.9% | 14 | 3.2% | 3.3% |
| Bourgogne | 47 | 2.7% | 3.5% | 30 | 3.3% | 4.5% | 18 | 2.1% | 2.5% | 11 | 2.4% | 3.1% |
| Haute Normandie | 25 | 1.4% | 1.7% | 12 | 1.3% | 1.6% | 13 | 1.6% | 1.7% | 7 | 1.6% | 1.5% |
| Basse Normandie | 26 | 1.5% | 2.2% | 9 | 1.0% | 1.5% | 17 | 2.1% | 2.8% | 5 | 1.1% | 1.5% |
| Centre | 48 | 2.8% | 2.3% | 26 | 2.9% | 2.6% | 22 | 2.6% | 2.0% | 8 | 1.9% | 1.3% |
| Pays de Loire | 76 | 4.4% | 2.5% | 41 | 4.6% | 2.9% | 34 | 4.2% | 2.2% | 28 | 6.4% | 3.0% |
| Bretagne | 68 | 3.9% | 2.5% | 33 | 3.7% | 2.6% | 35 | 4.2% | 2.5% | 7 | 1.6% | 0.9% |
| Poitou Charentes | 52 | 3.0% | 3.5% | 22 | 2.5% | 3.1% | 30 | 3.6% | 3.9% | 9 | 2.1% | 2.5% |
| Aquitaine | 77 | 4.4% | 2.7% | 36 | 4.0% | 2.7% | 41 | 4.9% | 2.8% | 16 | 3.6% | 1.9% |
| Midi Pyrénées | 78 | 4.5% | 3.1% | 42 | 4.6% | 3.5% | 36 | 4.3% | 2.8% | 13 | 3.0% | 1.7% |
| Limousin | 18 | 1.0% | 2.9% | 11 | 1.2% | 3.6% | 8 | 0.9% | 2.4% | 4 | 0.9% | 2.5% |
| Auvergne | 33 | 1.9% | 2.9% | 16 | 1.8% | 3.0% | 17 | 2.0% | 2.9% | 6 | 1.4% | 1.9% |
| Rhône Alpes | 183 | 10.6% | 3.5% | 107 | 11.9% | 4.3% | 76 | 9.1% | 2.8% | 49 | 11.1% | 2.5% |
| Languedoc Roussillon | 70 | 4.0% | 3.0% | 34 | 3.7% | 3.1% | 36 | 4.3% | 3.0% | 28 | 6.5% | 4.1% |
| Provence Alpes Côte d'Azur, Corse | 145 | 8.3% | 3.3% | 70 | 7.8% | 3.4% | 74 | 9.0% | 3.2% | 29 | 6.5% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1172 | 67.6% | 3.4% | 650 | 71.8% | 3.7% | 522 | 63.0% | 3.0% | 376 | 85.7% | 2.6% |
| Presque tous les jours | 223 | 12.9% | 3.8% | 90 | 10.0% | 3.3% | 133 | 16.0% | 4.1% | 31 | 7.0% | 1.7% |
| 1 à 2 fois par semaine | 107 | 6.1% | 4.1% | 50 | 5.5% | 4.6% | 57 | 6.9% | 3.8% | 15 | 3.4% | 2.8% |
| 1 à 3 fois par mois | 10 | 0.6% | 2.1% | 0 | - | 0.1% | 10 | 1.2% | 3.4% | - | - | - |
| Moins souvent | 33 | 1.9% | 4.5% | 10 | 1.1% | 2.8% | 22 | 2.7% | 6.2% | 10 | 2.2% | 20.4% |
| Jamais | 2 | 0.1% | 3.2% | - | - | - | 2 | 0.3% | 7.5% | 2 | 0.4% | 39.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 1.4% | 1.4% | 10 | 1.1% | 1.3% | 15 | 1.8% | 1.4% | 6 | 1.4% | 3.2% |
| De 9 000 à moins de 12 000 euros par an | 66 | 3.8% | 2.2% | 43 | 4.8% | 3.8% | 23 | 2.8% | 1.2% | 7 | 1.6% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 98 | 5.6% | 1.8% | 49 | 5.5% | 2.0% | 48 | 5.8% | 1.6% | 5 | 1.1% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 142 | 8.2% | 2.1% | 65 | 7.2% | 2.2% | 76 | 9.2% | 2.0% | 11 | 2.6% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 370 | 21.3% | 3.2% | 174 | 19.2% | 3.2% | 196 | 23.7% | 3.3% | 77 | 17.4% | 2.2% |
| De 36 000 à moins de 45 000 euros par an | 252 | 14.5% | 3.5% | 116 | 12.8% | 3.1% | 136 | 16.4% | 4.0% | 61 | 14.0% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 354 | 20.4% | 4.8% | 224 | 24.7% | 5.5% | 130 | 15.7% | 4.0% | 127 | 28.8% | 3.1% |
| 65 000 euros et plus par an | 259 | 14.9% | 6.5% | 165 | 18.2% | 7.3% | 94 | 11.4% | 5.6% | 107 | 24.4% | 3.9% |
| Refus | 132 | 7.6% | 3.9% | 52 | 5.8% | 3.6% | 80 | 9.6% | 4.1% | 22 | 5.1% | 2.0% |
| Ne sait pas | 37 | 2.1% | 2.2% | 7 | 0.8% | 0.9% | 30 | 3.6% | 3.2% | 15 | 3.5% | 2.7% |
