L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1785 | 100.0% | 3.4% | 393 | 100.0% | 1.6% | 1392 | 100.0% | 5.1% | 619 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 393 | 22.0% | 1.6% | 393 | 100.0% | 1.6% | - | - | - | 141 | 22.8% | 1.6% |
| Femme | 1392 | 78.0% | 5.1% | - | - | - | 1392 | 100.0% | 5.1% | 478 | 77.2% | 5.6% |
| Age | ||||||||||||
| 15 à 24 ans | 73 | 4.1% | 1.0% | 4 | 0.9% | 0.1% | 70 | 5.0% | 1.9% | 13 | 2.0% | 0.4% |
| 25 à 34 ans | 651 | 36.4% | 8.6% | 112 | 28.5% | 3.0% | 539 | 38.7% | 13.9% | 257 | 41.5% | 7.9% |
| 35 à 49 ans | 627 | 35.1% | 5.0% | 151 | 38.5% | 2.5% | 476 | 34.2% | 7.5% | 280 | 45.2% | 4.4% |
| 50 à 59 ans | 233 | 13.0% | 2.5% | 76 | 19.4% | 1.7% | 157 | 11.3% | 3.4% | 53 | 8.6% | 1.4% |
| 60 ans et plus | 201 | 11.3% | 1.3% | 50 | 12.7% | 0.7% | 151 | 10.9% | 1.7% | 17 | 2.7% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 1326 | 74.3% | 5.7% | - | - | - | 1326 | 95.3% | 5.7% | 466 | 75.3% | 6.6% |
| Personne de référence | 606 | 33.9% | 2.1% | 382 | 97.2% | 1.9% | 224 | 16.1% | 2.8% | 172 | 27.7% | 2.1% |
| Responsable des achats | 1550 | 86.8% | 4.3% | 255 | 64.8% | 1.9% | 1295 | 93.0% | 5.7% | 521 | 84.2% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.8% | 3.0% | 7 | 1.7% | 2.0% | 8 | 0.6% | 5.2% | - | - | - |
| Petits patrons | 27 | 1.5% | 1.7% | 17 | 4.4% | 1.5% | 10 | 0.7% | 2.1% | 25 | 4.1% | 1.8% |
| Affaires et Cadres | 161 | 9.0% | 3.3% | 49 | 12.6% | 1.7% | 112 | 8.0% | 5.4% | 130 | 21.0% | 2.9% |
| Professions intermédiaires | 350 | 19.6% | 4.9% | 75 | 19.1% | 2.1% | 275 | 19.7% | 7.5% | 230 | 37.1% | 3.9% |
| Employés | 549 | 30.7% | 6.6% | 50 | 12.8% | 2.3% | 498 | 35.8% | 8.1% | 146 | 23.6% | 7.9% |
| Ouvriers | 171 | 9.6% | 2.7% | 99 | 25.2% | 2.0% | 71 | 5.1% | 5.4% | 8 | 1.3% | 2.3% |
| Retraités | 185 | 10.4% | 1.4% | 51 | 13.0% | 0.8% | 134 | 9.6% | 2.0% | 6 | 0.9% | 2.8% |
| Autres inactifs | 328 | 18.4% | 3.1% | 44 | 11.1% | 1.2% | 284 | 20.4% | 4.2% | 74 | 11.9% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 2.2% | 5.3% | 7 | 1.7% | 1.6% | 33 | 2.4% | 9.6% | - | - | - |
| Petits patrons | 84 | 4.7% | 3.2% | 18 | 4.6% | 1.3% | 66 | 4.7% | 5.2% | 84 | 13.6% | 3.2% |
| Affaires et Cadres | 234 | 13.1% | 3.4% | 52 | 13.3% | 1.5% | 181 | 13.0% | 5.3% | 234 | 37.7% | 3.4% |
| Professions intermédiaires | 301 | 16.9% | 3.8% | 71 | 18.0% | 1.8% | 231 | 16.6% | 5.9% | 301 | 48.7% | 3.8% |
| Employés | 233 | 13.0% | 4.3% | 53 | 13.4% | 2.2% | 180 | 12.9% | 5.9% | - | - | - |
| Ouvriers | 513 | 28.7% | 5.4% | 98 | 24.9% | 1.9% | 415 | 29.8% | 9.4% | - | - | - |
| Retraités | 222 | 12.4% | 1.5% | 53 | 13.6% | 0.8% | 169 | 12.1% | 2.1% | - | - | - |
| Autres inactifs | 159 | 8.9% | 3.8% | 41 | 10.5% | 2.6% | 118 | 8.4% | 4.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 125 | 7.0% | 1.2% | 37 | 9.4% | 0.8% | 88 | 6.3% | 1.6% | 16 | 2.6% | 0.9% |
| 2 personnes | 362 | 20.3% | 2.0% | 60 | 15.3% | 0.7% | 301 | 21.6% | 3.2% | 70 | 11.3% | 1.7% |
| 3 personnes | 477 | 26.7% | 5.2% | 137 | 34.9% | 3.0% | 340 | 24.4% | 7.4% | 194 | 31.3% | 5.0% |
| 4 personnes | 480 | 26.9% | 5.2% | 96 | 24.4% | 2.1% | 384 | 27.6% | 8.2% | 225 | 36.3% | 4.6% |
| 5 personnes et + | 341 | 19.1% | 6.2% | 63 | 16.0% | 2.3% | 278 | 20.0% | 9.9% | 114 | 18.4% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1219 | 68.3% | 7.8% | 273 | 69.5% | 3.7% | 946 | 68.0% | 11.5% | 513 | 82.9% | 6.6% |
| Non | 566 | 31.7% | 1.6% | 120 | 30.5% | 0.7% | 446 | 32.0% | 2.4% | 106 | 17.1% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 409 | 22.9% | 3.4% | 96 | 24.4% | 1.7% | 313 | 22.5% | 5.0% | 123 | 19.9% | 3.7% |
| Agglo. - 20 000 hab | 323 | 18.1% | 3.6% | 73 | 18.5% | 1.7% | 250 | 18.0% | 5.2% | 77 | 12.5% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 255 | 14.3% | 3.6% | 73 | 18.7% | 2.2% | 181 | 13.0% | 5.1% | 81 | 13.1% | 4.4% |
| Agglo. + 100 000 hab | 498 | 27.9% | 3.2% | 88 | 22.3% | 1.2% | 410 | 29.5% | 5.1% | 193 | 31.2% | 3.4% |
| Agglo. Paris | 301 | 16.8% | 3.5% | 64 | 16.2% | 1.5% | 237 | 17.0% | 5.3% | 144 | 23.3% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 330 | 18.5% | 3.4% | 72 | 18.4% | 1.6% | 258 | 18.5% | 5.1% | 157 | 25.4% | 3.6% |
| Nord Pas de Calais | 127 | 7.1% | 3.9% | 30 | 7.6% | 1.9% | 97 | 7.0% | 5.7% | 38 | 6.2% | 3.9% |
| Lorraine | 61 | 3.4% | 3.2% | 8 | 1.9% | 0.8% | 53 | 3.8% | 5.4% | 24 | 3.9% | 4.5% |
| Alsace | 87 | 4.9% | 5.7% | 22 | 5.5% | 2.9% | 66 | 4.7% | 8.3% | 13 | 2.1% | 2.7% |
| Franche-Comté | 38 | 2.1% | 3.9% | 8 | 1.9% | 1.6% | 30 | 2.2% | 6.1% | 10 | 1.7% | 3.8% |
| Champagne Ardennes | 42 | 2.3% | 3.8% | 7 | 1.9% | 1.4% | 34 | 2.5% | 6.1% | 8 | 1.2% | 2.6% |
| Picardie | 73 | 4.1% | 4.7% | 14 | 3.7% | 1.9% | 58 | 4.2% | 7.3% | 28 | 4.5% | 6.5% |
| Bourgogne | 45 | 2.5% | 3.3% | 12 | 2.9% | 1.8% | 33 | 2.4% | 4.7% | 17 | 2.8% | 5.1% |
| Haute Normandie | 70 | 3.9% | 4.7% | 17 | 4.3% | 2.3% | 53 | 3.8% | 6.8% | 27 | 4.4% | 6.1% |
| Basse Normandie | 59 | 3.3% | 4.9% | 10 | 2.6% | 1.7% | 49 | 3.5% | 7.8% | 12 | 1.9% | 3.7% |
| Centre | 83 | 4.7% | 4.0% | 13 | 3.2% | 1.3% | 70 | 5.1% | 6.5% | 27 | 4.3% | 4.1% |
| Pays de Loire | 116 | 6.5% | 3.9% | 33 | 8.5% | 2.3% | 82 | 5.9% | 5.3% | 29 | 4.7% | 3.2% |
| Bretagne | 86 | 4.8% | 3.2% | 28 | 7.1% | 2.2% | 59 | 4.2% | 4.2% | 33 | 5.3% | 4.3% |
| Poitou Charentes | 49 | 2.7% | 3.3% | 17 | 4.5% | 2.4% | 31 | 2.3% | 4.0% | 10 | 1.6% | 2.8% |
| Aquitaine | 61 | 3.4% | 2.2% | 16 | 4.1% | 1.2% | 45 | 3.2% | 3.0% | 20 | 3.3% | 2.4% |
| Midi Pyrénées | 58 | 3.3% | 2.4% | 15 | 3.8% | 1.3% | 43 | 3.1% | 3.4% | 17 | 2.7% | 2.1% |
| Limousin | 20 | 1.1% | 3.2% | 4 | 1.0% | 1.3% | 16 | 1.2% | 5.0% | 3 | 0.4% | 1.6% |
| Auvergne | 31 | 1.7% | 2.7% | 9 | 2.3% | 1.6% | 22 | 1.6% | 3.7% | 15 | 2.3% | 4.5% |
| Rhône Alpes | 166 | 9.3% | 3.2% | 22 | 5.6% | 0.9% | 144 | 10.3% | 5.3% | 67 | 10.8% | 3.4% |
| Languedoc Roussillon | 53 | 3.0% | 2.3% | 14 | 3.6% | 1.3% | 39 | 2.8% | 3.2% | 16 | 2.6% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 130 | 7.3% | 3.0% | 22 | 5.6% | 1.1% | 108 | 7.8% | 4.7% | 48 | 7.7% | 3.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1259 | 70.5% | 3.6% | 266 | 67.6% | 1.5% | 993 | 71.4% | 5.7% | 522 | 84.4% | 3.5% |
| Presque tous les jours | 203 | 11.4% | 3.4% | 46 | 11.6% | 1.7% | 158 | 11.3% | 4.9% | 56 | 9.0% | 3.0% |
| 1 à 2 fois par semaine | 118 | 6.6% | 4.6% | 18 | 4.7% | 1.7% | 100 | 7.2% | 6.7% | 25 | 4.1% | 4.8% |
| 1 à 3 fois par mois | 10 | 0.6% | 2.1% | 1 | 0.1% | 0.3% | 10 | 0.7% | 3.3% | 0 | 0.1% | 0.6% |
| Moins souvent | 41 | 2.3% | 5.7% | 9 | 2.3% | 2.4% | 32 | 2.3% | 8.9% | 13 | 2.1% | 27.4% |
| Jamais | 3 | 0.1% | 3.7% | 1 | 0.2% | 1.7% | 2 | 0.1% | 6.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 75 | 4.2% | 4.1% | 9 | 2.3% | 1.2% | 66 | 4.7% | 6.1% | 6 | 1.0% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 92 | 5.1% | 3.1% | 9 | 2.2% | 0.7% | 83 | 6.0% | 4.5% | 3 | 0.4% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 143 | 8.0% | 2.6% | 43 | 10.9% | 1.8% | 100 | 7.2% | 3.2% | 16 | 2.6% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 241 | 13.5% | 3.6% | 57 | 14.4% | 1.9% | 184 | 13.3% | 4.8% | 42 | 6.7% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 517 | 28.9% | 4.5% | 110 | 27.9% | 2.0% | 407 | 29.2% | 6.8% | 187 | 30.2% | 5.3% |
| De 36 000 à moins de 45 000 euros par an | 280 | 15.7% | 3.9% | 57 | 14.5% | 1.5% | 223 | 16.0% | 6.5% | 104 | 16.8% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 239 | 13.4% | 3.3% | 66 | 16.7% | 1.6% | 173 | 12.4% | 5.3% | 161 | 26.1% | 4.0% |
| 65 000 euros et plus par an | 83 | 4.7% | 2.1% | 20 | 5.0% | 0.9% | 63 | 4.6% | 3.8% | 67 | 10.8% | 2.5% |
| Refus | 77 | 4.3% | 2.3% | 13 | 3.4% | 0.9% | 63 | 4.6% | 3.3% | 22 | 3.5% | 1.9% |
| Ne sait pas | 39 | 2.2% | 2.4% | 10 | 2.6% | 1.4% | 29 | 2.1% | 3.1% | 11 | 1.8% | 1.9% |
