L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3145 | 100.0% | 6.0% | 887 | 100.0% | 3.6% | 2259 | 100.0% | 8.3% | 378 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 887 | 28.2% | 3.6% | 887 | 100.0% | 3.6% | - | - | - | 77 | 20.3% | 0.9% |
| Femme | 2259 | 71.8% | 8.3% | - | - | - | 2259 | 100.0% | 8.3% | 301 | 79.7% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 25 | 0.8% | 0.3% | 3 | 0.4% | 0.1% | 22 | 1.0% | 0.6% | 11 | 2.9% | 0.4% |
| 25 à 34 ans | 44 | 1.4% | 0.6% | 7 | 0.8% | 0.2% | 37 | 1.6% | 1.0% | 21 | 5.6% | 0.7% |
| 35 à 49 ans | 170 | 5.4% | 1.4% | 36 | 4.1% | 0.6% | 134 | 5.9% | 2.1% | 61 | 16.1% | 1.0% |
| 50 à 59 ans | 543 | 17.3% | 5.9% | 137 | 15.4% | 3.0% | 406 | 18.0% | 8.7% | 192 | 50.8% | 5.0% |
| 60 ans et plus | 2362 | 75.1% | 15.3% | 703 | 79.3% | 10.4% | 1659 | 73.5% | 19.1% | 93 | 24.6% | 10.7% |
| Individu | ||||||||||||
| Ménagères | 2177 | 69.2% | 9.3% | - | - | - | 2177 | 96.4% | 9.3% | 282 | 74.4% | 4.0% |
| Personne de référence | 1695 | 53.9% | 6.0% | 846 | 95.4% | 4.1% | 849 | 37.6% | 10.7% | 135 | 35.7% | 1.6% |
| Responsable des achats | 2699 | 85.8% | 7.5% | 547 | 61.7% | 4.2% | 2152 | 95.3% | 9.4% | 318 | 84.0% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.4% | 2.4% | 4 | 0.4% | 1.1% | 8 | 0.4% | 5.1% | - | - | - |
| Petits patrons | 26 | 0.8% | 1.6% | 13 | 1.5% | 1.1% | 13 | 0.6% | 2.9% | 24 | 6.3% | 1.7% |
| Affaires et Cadres | 94 | 3.0% | 1.9% | 38 | 4.3% | 1.4% | 56 | 2.5% | 2.7% | 76 | 20.1% | 1.7% |
| Professions intermédiaires | 161 | 5.1% | 2.2% | 33 | 3.7% | 0.9% | 128 | 5.7% | 3.5% | 107 | 28.2% | 1.8% |
| Employés | 326 | 10.4% | 3.9% | 29 | 3.3% | 1.3% | 297 | 13.1% | 4.8% | 68 | 18.0% | 3.7% |
| Ouvriers | 85 | 2.7% | 1.3% | 41 | 4.7% | 0.8% | 43 | 1.9% | 3.2% | 2 | 0.5% | 0.5% |
| Retraités | 1990 | 63.3% | 15.6% | 676 | 76.3% | 11.0% | 1313 | 58.1% | 19.8% | 46 | 12.2% | 22.4% |
| Autres inactifs | 452 | 14.4% | 4.3% | 51 | 5.8% | 1.4% | 400 | 17.7% | 6.0% | 55 | 14.7% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.5% | 1.9% | 4 | 0.5% | 1.0% | 10 | 0.5% | 3.1% | - | - | - |
| Petits patrons | 64 | 2.0% | 2.4% | 13 | 1.5% | 1.0% | 51 | 2.2% | 4.0% | 64 | 16.8% | 2.4% |
| Affaires et Cadres | 124 | 3.9% | 1.8% | 35 | 3.9% | 1.0% | 89 | 4.0% | 2.6% | 124 | 32.8% | 1.8% |
| Professions intermédiaires | 191 | 6.1% | 2.4% | 29 | 3.3% | 0.7% | 162 | 7.2% | 4.2% | 191 | 50.4% | 2.4% |
| Employés | 152 | 4.8% | 2.8% | 28 | 3.2% | 1.2% | 124 | 5.5% | 4.1% | - | - | - |
| Ouvriers | 169 | 5.4% | 1.8% | 32 | 3.6% | 0.6% | 137 | 6.1% | 3.1% | - | - | - |
| Retraités | 2124 | 67.5% | 14.3% | 686 | 77.3% | 10.2% | 1438 | 63.7% | 17.7% | - | - | - |
| Autres inactifs | 306 | 9.7% | 7.3% | 60 | 6.7% | 3.8% | 247 | 10.9% | 9.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 930 | 29.6% | 9.3% | 182 | 20.5% | 4.1% | 748 | 33.1% | 13.2% | 53 | 14.1% | 2.9% |
| 2 personnes | 1815 | 57.7% | 10.0% | 600 | 67.6% | 6.9% | 1215 | 53.8% | 12.9% | 178 | 47.1% | 4.3% |
| 3 personnes | 220 | 7.0% | 2.4% | 50 | 5.6% | 1.1% | 170 | 7.5% | 3.7% | 68 | 17.9% | 1.7% |
| 4 personnes | 120 | 3.8% | 1.3% | 37 | 4.2% | 0.8% | 83 | 3.7% | 1.8% | 57 | 15.1% | 1.2% |
| 5 personnes et + | 61 | 2.0% | 1.1% | 18 | 2.1% | 0.7% | 43 | 1.9% | 1.5% | 22 | 5.8% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 166 | 5.3% | 1.1% | 39 | 4.4% | 0.5% | 127 | 5.6% | 1.5% | 76 | 20.0% | 1.0% |
| Non | 2980 | 94.7% | 8.2% | 848 | 95.6% | 4.8% | 2132 | 94.4% | 11.3% | 303 | 80.0% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 801 | 25.5% | 6.7% | 220 | 24.9% | 3.9% | 581 | 25.7% | 9.3% | 83 | 22.0% | 2.5% |
| Agglo. - 20 000 hab | 626 | 19.9% | 6.9% | 170 | 19.2% | 4.0% | 456 | 20.2% | 9.4% | 56 | 14.7% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 505 | 16.1% | 7.2% | 130 | 14.7% | 3.8% | 375 | 16.6% | 10.4% | 62 | 16.3% | 3.3% |
| Agglo. + 100 000 hab | 800 | 25.4% | 5.2% | 235 | 26.5% | 3.1% | 565 | 25.0% | 7.1% | 124 | 32.7% | 2.2% |
| Agglo. Paris | 413 | 13.1% | 4.8% | 131 | 14.8% | 3.2% | 281 | 12.5% | 6.3% | 54 | 14.3% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 487 | 15.5% | 5.1% | 159 | 18.0% | 3.5% | 328 | 14.5% | 6.5% | 67 | 17.7% | 1.5% |
| Nord Pas de Calais | 174 | 5.5% | 5.4% | 54 | 6.0% | 3.5% | 121 | 5.3% | 7.1% | 21 | 5.7% | 2.2% |
| Lorraine | 126 | 4.0% | 6.5% | 38 | 4.3% | 4.1% | 88 | 3.9% | 8.9% | 11 | 3.0% | 2.2% |
| Alsace | 81 | 2.6% | 5.3% | 22 | 2.5% | 3.0% | 58 | 2.6% | 7.4% | 10 | 2.6% | 2.1% |
| Franche-Comté | 67 | 2.1% | 7.0% | 18 | 2.1% | 3.9% | 49 | 2.2% | 10.0% | 7 | 1.9% | 2.7% |
| Champagne Ardennes | 76 | 2.4% | 7.0% | 18 | 2.1% | 3.5% | 58 | 2.6% | 10.3% | 16 | 4.2% | 5.4% |
| Picardie | 94 | 3.0% | 6.1% | 26 | 3.0% | 3.5% | 68 | 3.0% | 8.5% | 18 | 4.8% | 4.3% |
| Bourgogne | 83 | 2.6% | 6.1% | 24 | 2.7% | 3.7% | 59 | 2.6% | 8.4% | 6 | 1.7% | 1.9% |
| Haute Normandie | 108 | 3.4% | 7.3% | 30 | 3.4% | 4.3% | 78 | 3.5% | 10.0% | 9 | 2.5% | 2.1% |
| Basse Normandie | 80 | 2.5% | 6.6% | 13 | 1.5% | 2.2% | 67 | 3.0% | 10.6% | 7 | 1.7% | 2.0% |
| Centre | 153 | 4.9% | 7.3% | 44 | 5.0% | 4.4% | 109 | 4.8% | 10.0% | 26 | 6.8% | 4.0% |
| Pays de Loire | 172 | 5.5% | 5.8% | 40 | 4.5% | 2.8% | 132 | 5.8% | 8.6% | 22 | 5.9% | 2.4% |
| Bretagne | 171 | 5.4% | 6.4% | 46 | 5.2% | 3.6% | 125 | 5.5% | 9.0% | 23 | 6.0% | 3.0% |
| Poitou Charentes | 101 | 3.2% | 6.8% | 27 | 3.1% | 3.8% | 74 | 3.3% | 9.5% | 7 | 1.9% | 1.9% |
| Aquitaine | 184 | 5.8% | 6.6% | 44 | 4.9% | 3.3% | 140 | 6.2% | 9.6% | 14 | 3.6% | 1.6% |
| Midi Pyrénées | 159 | 5.0% | 6.4% | 35 | 4.0% | 3.0% | 123 | 5.4% | 9.6% | 17 | 4.5% | 2.1% |
| Limousin | 63 | 2.0% | 10.2% | 18 | 2.0% | 6.0% | 45 | 2.0% | 14.1% | 3 | 0.9% | 2.1% |
| Auvergne | 78 | 2.5% | 6.9% | 29 | 3.3% | 5.4% | 48 | 2.1% | 8.3% | 4 | 1.1% | 1.2% |
| Rhône Alpes | 323 | 10.3% | 6.2% | 115 | 13.0% | 4.6% | 208 | 9.2% | 7.7% | 39 | 10.4% | 2.0% |
| Languedoc Roussillon | 115 | 3.6% | 5.0% | 24 | 2.7% | 2.2% | 90 | 4.0% | 7.5% | 14 | 3.7% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 252 | 8.0% | 5.8% | 60 | 6.7% | 2.9% | 192 | 8.5% | 8.3% | 36 | 9.5% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1447 | 46.0% | 4.2% | 425 | 48.0% | 2.5% | 1022 | 45.3% | 5.9% | 255 | 67.4% | 1.7% |
| Presque tous les jours | 412 | 13.1% | 6.9% | 108 | 12.1% | 3.9% | 304 | 13.5% | 9.5% | 71 | 18.6% | 3.8% |
| 1 à 2 fois par semaine | 252 | 8.0% | 9.8% | 69 | 7.8% | 6.4% | 183 | 8.1% | 12.3% | 29 | 7.7% | 5.5% |
| 1 à 3 fois par mois | 36 | 1.1% | 7.4% | 9 | 1.0% | 4.7% | 26 | 1.2% | 9.1% | 2 | 0.5% | 3.0% |
| Moins souvent | 74 | 2.4% | 10.3% | 19 | 2.1% | 5.1% | 56 | 2.5% | 15.5% | 3 | 0.9% | 7.1% |
| Jamais | 3 | 0.1% | 4.2% | - | - | - | 3 | 0.1% | 9.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 51 | 1.6% | 2.8% | 8 | 0.9% | 1.1% | 43 | 1.9% | 4.0% | 7 | 1.9% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 261 | 8.3% | 8.8% | 56 | 6.3% | 4.9% | 205 | 9.1% | 11.2% | 5 | 1.4% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 398 | 12.7% | 7.2% | 99 | 11.2% | 4.1% | 299 | 13.2% | 9.6% | 13 | 3.5% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 476 | 15.1% | 7.0% | 116 | 13.1% | 3.9% | 360 | 15.9% | 9.5% | 29 | 7.7% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 770 | 24.5% | 6.7% | 240 | 27.1% | 4.4% | 530 | 23.5% | 8.8% | 92 | 24.3% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 409 | 13.0% | 5.7% | 116 | 13.1% | 3.1% | 294 | 13.0% | 8.5% | 72 | 18.9% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 369 | 11.7% | 5.0% | 143 | 16.1% | 3.5% | 226 | 10.0% | 6.9% | 82 | 21.6% | 2.0% |
| 65 000 euros et plus par an | 131 | 4.2% | 3.3% | 53 | 6.0% | 2.4% | 78 | 3.4% | 4.6% | 54 | 14.3% | 2.0% |
| Refus | 222 | 7.1% | 6.6% | 47 | 5.4% | 3.3% | 175 | 7.7% | 9.0% | 20 | 5.2% | 1.7% |
| Ne sait pas | 57 | 1.8% | 3.5% | 8 | 0.9% | 1.0% | 50 | 2.2% | 5.4% | 5 | 1.3% | 0.8% |
